Understanding Word-of-Mouth Marketing with Spike Jones
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Spike Jones
With over 20 years in digital and social media marketing, Spike Jones currently serves as the General Manager for the Strategic Services team at Khoros. He has a background in creating integrated digital and word-of-mouth programs and has worked with big companies like BMW, USAA, Target, etc. He was also the chairperson of the Word of Mouth Marketing Association and presented at national conferences like the AMA Leadership Conference. Spike Jones also co-authored the book, “Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.” Currently, he lives in Austin, Texas.
WEBSITE: Khoros
RESOURCES
Shane Barker continues his conversation with Spike Jones, the General Manager for the Strategic Services team at Khoros, on the Marketing Growth Podcast. On this episode, they talk about word-of-mouth marketing and the challenges marketers face.
Spike also gives examples of brands that succeed at running effective word-of-mouth advertising campaigns.
Tune in for amazing tips!
ABOUT THE AUTHOR
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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