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LEARNContent Marketing
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McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
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LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert
  • Shane Barker

    • Shane Barker

      • 15+ Years in Digital Marketing
      • Featured Contributor on Forbes & Entrepreneur
      • Keynote Speaker at SXSW, Inbound
      • Advisor to Fortune 500 Brands
      Read Shane's bio

    • CEO & Agency Founder

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  • Shane Barker

    • Shane Barker

      • 15+ Years in Digital Marketing
      • Featured Contributor on Forbes & Entrepreneur
      • Keynote Speaker at SXSW, Inbound
      • Advisor to Fortune 500 Brands
      Read Shane's bio

    • CEO & Agency Founder

    A man with a beard and mustache, wearing a light-colored coat, sits with his hands clasped under his chin, looking directly at the camera with a neutral expression. The image is black and white.

    Email Copywriting

    From Inbox to Action. Emails That Deliver.

    My email copywriting services are best for businesses that want to connect meaningfully with their audience without sounding generic or getting lost in the inbox. If your current emails aren’t converting, being opened, or driving real engagement, this is built for you.

    Choose this if you want to craft high-performing email sequences, nurture leads, or launch offers with messaging that actually lands. But if your email strategy is already dialed in and you’re ready to scale your entire content system, check out our SEO Growth Accelerator for a more comprehensive approach.

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    Find what you're looking for, fast.

    Email copywriting focuses specifically on short-form, action-oriented messaging designed for inbox delivery, optimized subject lines, and reader engagement.

    Both! We offer one-off broadcast emails, promotional campaigns, and multi-part sequences like onboarding, nurture, and abandoned cart flows.

    We write welcome series, nurture sequences, product launch emails, post-purchase follow-ups, cart abandonment flows, re-engagement campaigns, and more.

    It depends on the goal. Some emails are short and punchy, others are longer-form storytelling pieces. We tailor each based on purpose.

    Open rate, click-through rate, bounce rate, unsubscribe rate, and conversion rate are key metrics we help you monitor.

    Yes. We include personalization tokens (like name, location, or behavior) to make your emails feel more human and relevant.

    Absolutely. Repurposing high-performing content into email format is a smart way to extend its reach and impact.

    While templates can be helpful, they can result in generic emails that convert poorly. Our copy is custom-written for your audience, brand voice, and goal; crafted to perform, not just fill space.

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    How is email copywriting different from regular copywriting?
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    Do you write one-off emails or full sequences?
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    What types of email sequences do you write?
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    How long are the emails you write?
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    What metrics should we track after sending your emails?
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    Do you include personalization in the emails?
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    Can you repurpose our blog or website content into emails?
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    How is your email copywriting different from using a template?

    What Makes Us Different?

    We don’t believe in gatekeeping.

    Good email copy is grounded in psychology, timing, and real customer behavior. We’ll walk you through how we structure sequences, choose the right language, and use every word to move your audience closer to action.

    It’s not just about having something to send. It’s about sending something that matters. When we’re done, you’ll have better emails and a better understanding of how to write them again and again.

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    1.

    Foundation Sprint

    Every deliverable comes with a crystal-clear, replicable framework—no secrets, no hidden steps.

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    2.

    In-House Training

    Your internal team learns, adapts, and takes the reins—gaining real-world skills on the job.

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    3.

    And You're Off!

    With the tools, strategy, and systems in place, you’re free to scale content on your own—and win without us.

    Is Email Copywriting the Right Service for You?

    Sending emails is easy: it’s getting people to open, read, and take action where the real work begins. Our email copywriting services are built for businesses that want messaging that feels personal, performs powerfully, and fits seamlessly into the customer journey.

    Whether you’re nurturing leads, launching products, or reviving inactive subscribers, we craft emails that move people.

    Need broader content support? Take a look at our SEO Growth Accelerator to build the engine behind your email strategy.

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    Email strategy session to align messaging with goals and audience
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    Subject line and preview text optimization to boost open rates
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    High-converting copy for broadcast emails, sequences or drip campaigns
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    Welcome, nurture, promo and re-engagement flows tailored to your funnel
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    CTA development and testing recommendations for stronger click-through rates
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    Email segmentation guidance for personalized messaging at scale
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    Copy written in your brand voice, tone and positioning
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    A/B testing suggestions for subject lines, CTAs and messaging styles

    Our other services

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    Go From Overlooked to Opened

    We help you break through the inbox noise with strategic, on-brand email copy that gets noticed and gets results.

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    Email Strategy & Funnel Mapping

    Before we write a word, we dive into your goals, audience, and customer journey. Whether you need a welcome flow, launch campaign, or re-engagement series, we design messaging to support every step of the funnel.

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    Subject Line & Preview Text Optimization

    Your subject line is your first impression. We write scroll-stopping subject lines and compelling preview text that boost open rates and draw your audience in.

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    Sequenced Flows & Campaigns

    We craft complete sequences from onboarding to win-backs, all designed to guide your audience from awareness to decision. Each email builds naturally on the last, driving long-term engagement and trust.

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    Personalization & Segmentation Strategy

    Generic messaging doesn’t convert. We tailor messaging by segment and add personalization where it matters so your audience feels seen, not sold to.

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    Call-to-Action (CTA) Clarity & Optimization

    Every email needs a next step. We craft compelling, clear CTAs that motivate action and align with your goal, whether it’s reading more, buying now, or booking a call.

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    Copy Testing & Iteration Support

    Not every message will be a hit on the first try. That’s why we provide A/B testing recommendations for subject lines, CTAs, and body copy to help you learn, refine, and scale performance.

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    Email Performance Reporting Guidance

    We help you understand what’s working and what’s not. From open rates and CTR to reply and conversion metrics, we guide you in tracking the right numbers and knowing how to act on them.

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    The man behind the agency

    20 year CEO, author, speaker & marketing expert

    Hi, I’m Shane. If you’re in the online marketing space, chances are you’ve seen my name pop-up on your screen before. Whether it’s an article I’ve written, a talk I’ve given, or heck, you might’ve even met me at a conference.

    I’ve been in this game since my Gen Z audience was crawling around in diapers, and I’ve seen more action than my baby boomer audience did in the ’60s.

    Welcome to casa-de-shane, population: you.

    Learn more about Shane

    We’ve helped over 950 American business owners

    It doesn't matter if you're a start-up or a large enterprise, Shane can transform your business for the better. 

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    “Shane delivered above and beyond! Shane was flawless in his execution, thought of things we never would have, and was always 10 steps ahead.”

    Leah K. Hart

    Assessment Programs Manager
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    “His expertise in social media and digital marketing has proven to be invaluable. His integrity, ethics and tenacity are something to be valued by any company.”

    Blake Menezes

    Marketing Leader
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    “Shane truly understands what it takes to get a company successfully out there and noticed. I would recommend him to any business that wishes to improve their image.”

    Rob Warren

    Information Technology Management
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    “Shane is extremely organized and hardworking. I highly recommend Shane to any organization looking to grow and expand, as well as improve any bottom line.”

    Maria Espino

    Owner of Dirt & Sky Farm
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    “He brings an intense passion to everything he does. You would be hard pressed to find someone who matches his commitment to delivery and innovation.”

    Rachel Gregg

    Content Marketer
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    “Shane is a master of social media and marketing communications. He is one of the brightest and hardest working people that I know.”

    Saphire Gold

    Master Marketing Consultant
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    “Shane is knowledgeable, professional, friendly and interested in his field.  I would recommend Barker to anyone looking for a leader in the field of SEO.”

    Naomi Loretz

    Marketing and PR professional
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    “Shane’s passion for making a difference is obvious. His can-do attitude rubs off on everyone he meets!”

    Janet Osterdock

    President & CEO of ZOOM Media
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    “Shane is one of the few truly great marketers I have had the pleasure of working with thus far in my career. I highly recommend him.”

    Dustin Ryen

    National Award-Winning Marketer
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    “Shane conducts himself with the utmost integrity and professionalism. His knowledge and ability to communicate makes him incredibly effective.”

    Eric Colbert

    Co-Founder of Vouch Vault

    Our Pricing Packages

    • 3-MONTH GROWTH PACKAGE
      Perfect for customers looking for a quick boost in ROI.
      $950
      PER MONTH, FOR 3 MONTHS
      • 1 conversion-driven email sent per week
      • Strategy session to define goals, audience segments & campaign priorities
      • Personalization & segmentation strategy implementations
      • Brand voice integration + tone calibration
      • Performance tracking template + email calendar
      • 1 round of revisions on all deliverables
      Get started
    • 3-MONTH PREMIER PACKAGE
      Ideal for growing brands that need strategic, consistent email output across campaigns.
      $2950
      PER MONTH, FOR 3 MONTHS
      • 5 custom emails scheduled per week
      • In-depth messaging strategy for onboarding, promo, and re-engagement
      • Highly researched unique insights to build your authority and brand
      • Short-term conversions and long-term conversion strategies
      • 2 rounds of copy review per sequence
      • Slack/Email support during the entire project timeline
      Get started
    • 3-MONTH GROWTH PACKAGE
      Perfect for customers looking for a quick boost in ROI.
      $950
      PER MONTH, FOR 3 MONTHS
      • 1 conversion-driven email sent per week
      • Strategy session to define goals, audience segments & campaign priorities
      • Personalization & segmentation strategy implementations
      • Brand voice integration + tone calibration
      • Performance tracking template + email calendar
      • 1 round of revisions on all deliverables
      Get started
    • 3-MONTH PREMIER PACKAGE
      Ideal for growing brands that need strategic, consistent email output across campaigns.
      $2950
      PER MONTH, FOR 3 MONTHS
      • 5 custom emails scheduled per week
      • In-depth messaging strategy for onboarding, promo, and re-engagement
      • Highly researched unique insights to build your authority and brand
      • Short-term conversions and long-term conversion strategies
      • 2 rounds of copy review per sequence
      • Slack/Email support during the entire project timeline
      Get started
    WARNINGClients are accepted on an application basis.
    • Month-by-Month
    • 3 Month Package
    • Startup
      Ideal if you need a handful of high-impact articles each month.
      $1000
      Per month
      • 5 authority-packed articles
      • 800–1,000 words each
      • 2–3 target keywords
      • On-page SEO optimization
      • Internal linking suggestions
      • 1 Featured image
      • 1 Revision round
      Learn more
    • Growth
      For scaling teams who need a robust, ongoing content engine.
      $3000
      Per month
      • 8 authority-packed articles
      • 1,000–1,200 words each
      • 3–4 target keywords
      • Full on-page SEO & meta tags
      • Custom infographics
      • Internal & external linking
      • 1 Featured image
      • 2 Revision rounds
      Learn more
    • Popular
      Premium
      Our top-tier program for enterprises and deep-dive content strategies.
      $5000
      Per month
      • 25 authority-packed articles
      • 1,200–1,500 words each
      • 4-5 target keywords
      • Full on-page SEO & meta tags
      • 4–5 target keywords
      • On-page/technical SEO review
      • Custom branded infographics
      • AI audio transcriptions
      • Full entity map
      • 3 revisions
      Learn More
    • Startup
      Ideal if you need a handful of high-impact articles each month.
      $2700
      One-off
      • Up to 5 articles
      • 800–1,000 words each
      • 2–3 target keywords
      • On-page SEO optimization
      • Internal linking suggestions
      • 1 Featured image
      • 1 Revision round
      Learn more
    • Popular
      Growth
      For scaling teams who need a robust, ongoing content engine.
      $8100
      One-off
      • Up to 8 articles
      • 1,000–1,200 words each
      • 3–4 target keywords
      • Full on-page SEO & meta tags
      • Custom infographics
      • Internal & external linking
      • 1 Featured image
      • 2 Revision rounds
      Learn More
    • Premium
      Our top-tier program for enterprises and deep-dive content strategies.
      $13500
      One-off
      • 25 authority-packed articles
      • 1,200–1,500 words each
      • 4-5 target keywords
      • Full on-page SEO & meta tags
      • 4–5 target keywords
      • On-page/technical SEO review
      • Custom branded infographics
      • AI audio transcriptions
      • Full entity map
      • 3 revisions
      Learn more

    Apply to work with Shane's team.

    Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.