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LEARNContent Marketing
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McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
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LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert
  • Shane Barker

    • Shane Barker

      • 15+ Years in Digital Marketing
      • Featured Contributor on Forbes & Entrepreneur
      • Keynote Speaker at SXSW, Inbound
      • Advisor to Fortune 500 Brands
      Read Shane's bio

    • CEO & Agency Founder

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  • Shane Barker

    • Shane Barker

      • 15+ Years in Digital Marketing
      • Featured Contributor on Forbes & Entrepreneur
      • Keynote Speaker at SXSW, Inbound
      • Advisor to Fortune 500 Brands
      Read Shane's bio

    • CEO & Agency Founder

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    SEO Growth Accelerator

    Our flagship service to drive traffic and fuel authority.

    The SEO Growth Accelerator is best for brands that need to bring their content strategy, structure, and on-site optimization up to speed. If your content isn’t ranking, converting, or supporting your growth as it should, this is the service for you. Choose this if you’re looking to optimize your site from the inside out to refine your content, improve user experience, and ensure every page is set up to perform.

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    Find what you're looking for, fast.

    Depending on your plan, we handle everything from custom keyword strategy and SEO content to infographics, AI voiceovers, and full on-page optimization. Each deliverable is built to rank and drive growth.

    The Growth Package includes 15 high-quality articles per month, while the Premier Package delivers 40. Both are tailored to your niche and designed to rank.

    Our content isn’t just well-written, it’s highly researched, targeted, and aligned with a long-term keyword strategy. We also create custom infographics and brand visuals to support each piece.

    Yes. Every article, visual, and asset goes through a round of review where your feedback is incorporated before publishing.

    We provide a monthly content tracker and SEO report outlining keyword performance, rankings, traffic improvements, and content output metrics.

    No. We offer growth in three-month cycles, but you’re not locked in. You’ll walk away with every asset, SOP, and framework needed to continue without us if you choose.

    We’ll audit what you have and either build on it or pivot to fill gaps. This service is fully customizable and scalable to your brand’s existing content maturity.

    Absolutely. We build out a custom SOP and collaborate with your internal team to ensure everything aligns with your goals and publishing schedule.

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    What’s included in the SEO Growth Accelerator service?
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    How many articles are delivered each month?
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    What makes your content different?
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    Do I get to review the content before it goes live?
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    How do you measure results?
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    Is this a long-term contract?
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    What if I already have some content or a strategy in place?
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    Can this integrate with our in-house team or content calendar?

    What Makes Us Different?

    We don’t believe in gatekeeping.

    We don’t just boost your traffic, we show you exactly how it’s done. Throughout the project, we walk you through every decision, explain every placement, and give you the frameworks to continue the work yourself.

    By the time we wrap up, your team won’t just have results, but they’ll have the skills and knowledge to keep going. No long-term contracts, no gatekeeping, just sustainable growth you can own.

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    1.

    Foundation Sprint

    Every deliverable comes with a crystal-clear, replicable framework—no secrets, no hidden steps.

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    2.

    In-House Training

    Your internal team learns, adapts, and takes the reins—gaining real-world skills on the job.

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    3.

    And You're Off!

    With the tools, strategy, and systems in place, you’re free to scale content on your own—and win without us.

    Is The SEO Growth Accelerator The Right Service For You?

    The SEO Growth Accelerator is our most popular content and SEO service. It’s built for brands that are serious about scaling their organic presence, dominating search results, and turning traffic into revenue.

    Whether you want to overhaul outdated pages, launch a brand new strategy, or want to squeeze more ROI out of SEO efforts, this package gives you what you need to win. If your content isn’t ranking, converting, or pulling its weight, this is the end-to-end solution that fixes that, ASAP.

    Already investing in backlinks or PR? This ties it all together. Need to boost your sales outside of SEO, check out our email copywriting services.

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    Keyword strategy & page-by-page mapping
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    SEO-optimized titles, headers, and meta descriptions
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    Internal linking that improves crawlability and UX
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    Page speed and mobile performance enhancements
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    Structured data (schema) implementation for rich results
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    Monthly SEO reports to track improvements and wins

    Our other services

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    Lay the Groundwork for Higher Rankings

    Effective SEO doesn’t start off-site: it starts on your site. We’ll make sure every page works smarter for your brand.

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    SEO-Friendly Content Optimization

    From headlines and body copy to calls-to-action, we optimize your existing content without sacrificing tone or readability.

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    Meta Titles & Descriptions

    We craft compelling meta titles and descriptions that follow best practices and boost click-through rates from search engine results pages.

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    Internal Linking Structure

    A strong internal linking strategy helps users discover more of your content and makes it easier for search engines to crawl and index your site effectively.

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    Image SEO & Optimization

    Fast-loading, well-optimized visuals enhance user experience and accessibility. Each image is reviewed for compression, alt-text accuracy, and proper SEO naming conventions.

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    Content Structuring & Readability Enhancements

    We format and structure your content for maximum clarity, scannability, and SEO impact, making sure it looks just as good to users as it does to search engines.

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    Schema Markup Implementation

    Structured data is added to highlight important page elements in search (like FAQs or reviews), increasing your chances of appearing in rich results.

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    Page Speed Optimization

    Load time is a ranking factor and also a conversion killer if ignored. We fine-tune scripts, images, and layout elements to meet Core Web Vitals benchmarks.

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    The man behind the agency

    20 year CEO, author, speaker & marketing expert

    Hi, I’m Shane. If you’re in the online marketing space, chances are you’ve seen my name pop-up on your screen before. Whether it’s an article I’ve written, a talk I’ve given, or heck, you might’ve even met me at a conference.

    I’ve been in this game since my Gen Z audience was crawling around in diapers, and I’ve seen more action than my baby boomer audience did in the ’60s.

    Welcome to casa-de-shane, population: you.

    Learn more about Shane

    We’ve helped over 950 American business owners

    It doesn't matter if you're a start-up or a large enterprise, Shane can transform your business for the better. 

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    “Shane delivered above and beyond! Shane was flawless in his execution, thought of things we never would have, and was always 10 steps ahead.”

    Leah K. Hart

    Assessment Programs Manager
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    “His expertise in social media and digital marketing has proven to be invaluable. His integrity, ethics and tenacity are something to be valued by any company.”

    Blake Menezes

    Marketing Leader
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    “Shane truly understands what it takes to get a company successfully out there and noticed. I would recommend him to any business that wishes to improve their image.”

    Rob Warren

    Information Technology Management
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    “Shane is extremely organized and hardworking. I highly recommend Shane to any organization looking to grow and expand, as well as improve any bottom line.”

    Maria Espino

    Owner of Dirt & Sky Farm
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    “He brings an intense passion to everything he does. You would be hard pressed to find someone who matches his commitment to delivery and innovation.”

    Rachel Gregg

    Content Marketer
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    “Shane is a master of social media and marketing communications. He is one of the brightest and hardest working people that I know.”

    Saphire Gold

    Master Marketing Consultant
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    “Shane is knowledgeable, professional, friendly and interested in his field.  I would recommend Barker to anyone looking for a leader in the field of SEO.”

    Naomi Loretz

    Marketing and PR professional
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    “Shane’s passion for making a difference is obvious. His can-do attitude rubs off on everyone he meets!”

    Janet Osterdock

    President & CEO of ZOOM Media
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    “Shane is one of the few truly great marketers I have had the pleasure of working with thus far in my career. I highly recommend him.”

    Dustin Ryen

    National Award-Winning Marketer
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    “Shane conducts himself with the utmost integrity and professionalism. His knowledge and ability to communicate makes him incredibly effective.”

    Eric Colbert

    Co-Founder of Vouch Vault

    Our Pricing Packages

    • 3-MONTH GROWTH PACKAGE
      For scaling teams that want to level up their entire content structure.
      $3850
      PER MONTH, FOR 3 MONTHS
      • Tailor-made keyword strategy planning out 6 months' worth of content
      • 15 high quality articles posted per month
      • Highly-researched, highly-targeted content
      • Custom-designed featured image & branded infographics
      • Complete SEO optimization according our unique framework
      • Custom SOP created and given to you upon completion of project
      • Custom content tracker built for ongoing tracking and analysis
      Get started
    • 3-MONTH PREMIER PACKAGE
      Our premium plan for brands who are ready to dominate the search results.
      $5950
      PER MONTH, FOR 3 MONTHS
      • Tailor-made keyword strategy planning out 12 months' worth of content
      • 40 high quality articles posted per month
      • Deeply researched and insight-driven content
      • Custom designed infographics & AI audio voiceovers
      • Complete SEO optimization according our unique framework
      • Custom SOP created and given to you upon completion of project
      • Custom content tracker built for ongoing tracking and analysis
      Get started
    • 3-MONTH GROWTH PACKAGE
      For scaling teams that want to level up their entire content structure.
      $3850
      PER MONTH, FOR 3 MONTHS
      • Tailor-made keyword strategy planning out 6 months' worth of content
      • 15 high quality articles posted per month
      • Highly-researched, highly-targeted content
      • Custom-designed featured image & branded infographics
      • Complete SEO optimization according our unique framework
      • Custom SOP created and given to you upon completion of project
      • Custom content tracker built for ongoing tracking and analysis
      Get started
    • 3-MONTH PREMIER PACKAGE
      Our premium plan for brands who are ready to dominate the search results.
      $5950
      PER MONTH, FOR 3 MONTHS
      • Tailor-made keyword strategy planning out 12 months' worth of content
      • 40 high quality articles posted per month
      • Deeply researched and insight-driven content
      • Custom designed infographics & AI audio voiceovers
      • Complete SEO optimization according our unique framework
      • Custom SOP created and given to you upon completion of project
      • Custom content tracker built for ongoing tracking and analysis
      Get started
    WARNINGClients are accepted on an application basis.
    • Month-by-Month
    • 3 Month Package
    • Startup
      Ideal if you need a handful of high-impact articles each month.
      $1000
      Per month
      • 5 authority-packed articles
      • 800–1,000 words each
      • 2–3 target keywords
      • On-page SEO optimization
      • Internal linking suggestions
      • 1 Featured image
      • 1 Revision round
      Learn more
    • Growth
      For scaling teams who need a robust, ongoing content engine.
      $3000
      Per month
      • 8 authority-packed articles
      • 1,000–1,200 words each
      • 3–4 target keywords
      • Full on-page SEO & meta tags
      • Custom infographics
      • Internal & external linking
      • 1 Featured image
      • 2 Revision rounds
      Learn more
    • Popular
      Premium
      Our top-tier program for enterprises and deep-dive content strategies.
      $5000
      Per month
      • 25 authority-packed articles
      • 1,200–1,500 words each
      • 4-5 target keywords
      • Full on-page SEO & meta tags
      • 4–5 target keywords
      • On-page/technical SEO review
      • Custom branded infographics
      • AI audio transcriptions
      • Full entity map
      • 3 revisions
      Learn More
    • Startup
      Ideal if you need a handful of high-impact articles each month.
      $2700
      One-off
      • Up to 5 articles
      • 800–1,000 words each
      • 2–3 target keywords
      • On-page SEO optimization
      • Internal linking suggestions
      • 1 Featured image
      • 1 Revision round
      Learn more
    • Popular
      Growth
      For scaling teams who need a robust, ongoing content engine.
      $8100
      One-off
      • Up to 8 articles
      • 1,000–1,200 words each
      • 3–4 target keywords
      • Full on-page SEO & meta tags
      • Custom infographics
      • Internal & external linking
      • 1 Featured image
      • 2 Revision rounds
      Learn More
    • Premium
      Our top-tier program for enterprises and deep-dive content strategies.
      $13500
      One-off
      • 25 authority-packed articles
      • 1,200–1,500 words each
      • 4-5 target keywords
      • Full on-page SEO & meta tags
      • 4–5 target keywords
      • On-page/technical SEO review
      • Custom branded infographics
      • AI audio transcriptions
      • Full entity map
      • 3 revisions
      Learn more

    Apply to work with Shane's team.

    Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.