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LEARNContent Marketing
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McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
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LEARNEmail Marketing
A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.

I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert
  • Shane Barker

    • Shane Barker

      • 15+ Years in Digital Marketing
      • Featured Contributor on Forbes & Entrepreneur
      • Keynote Speaker at SXSW, Inbound
      • Advisor to Fortune 500 Brands
      Read Shane's bio

    • CEO & Agency Founder

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  • Shane Barker

    • Shane Barker

      • 15+ Years in Digital Marketing
      • Featured Contributor on Forbes & Entrepreneur
      • Keynote Speaker at SXSW, Inbound
      • Advisor to Fortune 500 Brands
      Read Shane's bio

    • CEO & Agency Founder

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    Thought Leadership

    Authority-driven content that gets attention, deepens trust, and makes selling feel natural.

    If you want to lead industry conversations and grow your brand’s reach in a natural, organic way, this service is for you. This content is built to boost your authority and get your voice in front of the right people, whether that’s on LinkedIn, Twitter, your blog, your email list, or wherever your audience hangs out. It’s all about helping you show up as a trusted expert, spark real engagement, and build a following that actually cares what you have to say.

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    Find what you're looking for, fast.

    Yes, all content is ghostwritten and designed to be published under your name or your executive’s name. The goal is to reflect your voice, perspective, and expertise seamlessly.

    Each article is backed by extensive research, including industry data, real-world examples, and competitor analysis. We dive deep to ensure the content is insightful, credible, and aligned with your audience.

    Absolutely. If you have stories, case studies, or opinions you’d like to share, we’ll integrate them into the content to make it more authentic and uniquely yours.

    We can do both. If you have specific topics in mind, we’re happy to run with them. Otherwise, we’ll develop a list of strategic, high-impact ideas based on your goals, audience, and brand positioning.

    No. Our goal is sustainable growth, not client captivity. We design engagements to deliver impact quickly and give you the option to take our systems in‑house whenever you’re ready.

    Success is measured through a mix of engagement, visibility, and business impact, such as increased reach on platforms, or positive feedback from your audience. If you’re using analytics, we can align our efforts with your KPIs.

    We start with a deep-dive discovery call to understand your target personas, brand voice, and objectives. Then we craft each piece with the tone, depth, and structure that speaks directly to the needs and expectations of your core audience.

    All content is written by experienced professionals who specialize in thought leadership, B2B strategy, and long-form storytelling. Every piece is reviewed to ensure it meets a high editorial standard and aligns with your voice.

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    Will the content be published under my name?
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    How much research goes into each article?
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    Can you include my personal experiences or insights?
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    Do you come up with content ideas, or can I provide them?
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    Will I be locked into a long-term retainer?
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    How do you measure content success?
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    How do you tailor content to my specific audience?
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    Who writes the content?

    What Makes Us Different?

    We don’t believe in gatekeeping.

    Every piece of content we create comes with a clear, repeatable structure your team can learn from. So whether you’re working with us for the long haul or just need a jumpstart, you’ll walk away with content you can build on.

    Our mission is simple: empower you to scale your content confidently, independently, and on your own terms. Because the real win for us? It’s when you no longer need us to keep winning.

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    1.

    Foundation Sprint

    Every deliverable comes with a crystal-clear, replicable framework—no secrets, no hidden steps.

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    2.

    In-House Training

    Your internal team learns, adapts, and takes the reins—gaining real-world skills on the job.

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    3.

    And You're Off!

    With the tools, strategy, and systems in place, you’re free to scale content on your own—and win without us.

    Is our Thought Leadership service right for you?

    This service is perfect if you want to lead meaningful industry conversations, build trust with your audience, and position your brand as an authority in your space. It’s ideal for founders, executives, or subject-matter experts looking to grow their influence through deeply researched, insight-rich content.

    Whether you’re sharing ideas on LinkedIn, publishing long-form articles on your blog, or building a presence across platforms, this service helps you create thoughtful, strategic content that resonates and converts.

    If you’re after a full-scale SEO content strategy or need help managing high-volume publishing, our SEO Growth Accelerator service may be a better fit.

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    Expertly researched long-form content tailored to your voice and audience
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    Custom-designed infographics to make things understandable and shareable
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    100% ghostwritten under your byline or executive voice
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    A personalized style guide to ensure consistent messaging
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    Built to grow reach on LinkedIn, Twitter, blogs, and newsletters
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    Revisions included to get everything just right
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    100% original content. fact-checked, plagiarism-checked, and guaranteed

    Our other services

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    A smiling man with a beard, wearing a buttoned white shirt and a dark blazer, holds an open book with architectural images.
    A bearded man in a suit jacket and white shirt smiles and points toward the camera with one hand, while his other hand rests in his pocket. The photo is in black and white.A man with a trimmed beard and short hair, wearing a beige coat, sits at a table with his hands clasped, looking directly at the camera against a dark background.

    The man behind the agency

    20 year CEO, author, speaker & marketing expert

    Hi, I’m Shane. If you’re in the online marketing space, chances are you’ve seen my name pop-up on your screen before. Whether it’s an article I’ve written, a talk I’ve given, or heck, you might’ve even met me at a conference.

    I’ve been in this game since my Gen Z audience was crawling around in diapers, and I’ve seen more action than my baby boomer audience did in the ’60s.

    Welcome to casa-de-shane, population: you.

    Learn more about Shane

    We’ve helped over 950 American business owners

    It doesn't matter if you're a start-up or a large enterprise, Shane can transform your business for the better. 

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    “Shane delivered above and beyond! Shane was flawless in his execution, thought of things we never would have, and was always 10 steps ahead.”

    Leah K. Hart

    Assessment Programs Manager
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    “His expertise in social media and digital marketing has proven to be invaluable. His integrity, ethics and tenacity are something to be valued by any company.”

    Blake Menezes

    Marketing Leader
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    “Shane truly understands what it takes to get a company successfully out there and noticed. I would recommend him to any business that wishes to improve their image.”

    Rob Warren

    Information Technology Management
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    “Shane is extremely organized and hardworking. I highly recommend Shane to any organization looking to grow and expand, as well as improve any bottom line.”

    Maria Espino

    Owner of Dirt & Sky Farm
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    “He brings an intense passion to everything he does. You would be hard pressed to find someone who matches his commitment to delivery and innovation.”

    Rachel Gregg

    Content Marketer
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    “Shane is a master of social media and marketing communications. He is one of the brightest and hardest working people that I know.”

    Saphire Gold

    Master Marketing Consultant
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    “Shane is knowledgeable, professional, friendly and interested in his field.  I would recommend Barker to anyone looking for a leader in the field of SEO.”

    Naomi Loretz

    Marketing and PR professional
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    “Shane’s passion for making a difference is obvious. His can-do attitude rubs off on everyone he meets!”

    Janet Osterdock

    President & CEO of ZOOM Media
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    “Shane is one of the few truly great marketers I have had the pleasure of working with thus far in my career. I highly recommend him.”

    Dustin Ryen

    National Award-Winning Marketer
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    “Shane conducts himself with the utmost integrity and professionalism. His knowledge and ability to communicate makes him incredibly effective.”

    Eric Colbert

    Co-Founder of Vouch Vault

    Our Pricing Packages

    • 3-MONTH GROWTH PACKAGE
      A taste-tester for brands that only want to focus on one platform
      $2450
      PER MONTH, FOR 3 MONTHS
      • 3 thought leadership posts delivered per week
      • 1 platform (LinkedIn, Twitter, or Email)
      • Fully optimized for your chosen platform
      • Custom high-quality infographics that convey your message
      • Strategy session to define goals, audience segments & campaign priorities
      • Custom thought leadership playbook to guide your team
      • Mid-campaign pivots based on engagement insights and performance trends
      Get started
    • 3-MONTH AUTHORITY PACKAGE
      For brands who want to win on every platform
      $5950
      PER MONTH, FOR 3 MONTHS
      • 5 thought leadership posts delivered per week
      • 3 platforms (LinkedIn, Twitter, and Email)
      • Content tailored and optimized for each platform’s audience
      • Custom high-quality infographics designed for multi-channel sharing
      • Comprehensive strategy session covering voice, audience, and messaging tiers
      • Branded thought leadership playbook + replicable SOPs for your team
      • Ongoing performance reviews with mid-campaign shifts to amplify what works
      • One-on-one recorded interview with Shane himself for extra authority boost
      Get started
    • 3-MONTH GROWTH PACKAGE
      A taste-tester for brands that only want to focus on one platform
      $2450
      PER MONTH, FOR 3 MONTHS
      • 3 thought leadership posts delivered per week
      • 1 platform (LinkedIn, Twitter, or Email)
      • Fully optimized for your chosen platform
      • Custom high-quality infographics that convey your message
      • Strategy session to define goals, audience segments & campaign priorities
      • Custom thought leadership playbook to guide your team
      • Mid-campaign pivots based on engagement insights and performance trends
      Get started
    • 3-MONTH AUTHORITY PACKAGE
      For brands who want to win on every platform
      $5950
      PER MONTH, FOR 3 MONTHS
      • 5 thought leadership posts delivered per week
      • 3 platforms (LinkedIn, Twitter, and Email)
      • Content tailored and optimized for each platform’s audience
      • Custom high-quality infographics designed for multi-channel sharing
      • Comprehensive strategy session covering voice, audience, and messaging tiers
      • Branded thought leadership playbook + replicable SOPs for your team
      • Ongoing performance reviews with mid-campaign shifts to amplify what works
      • One-on-one recorded interview with Shane himself for extra authority boost
      Get started
    WARNINGClients are accepted on an application basis.
    • Month-by-Month
    • 3 Month Package
    • Startup
      Ideal if you need a handful of high-impact articles each month.
      $1000
      Per month
      • 5 authority-packed articles
      • 800–1,000 words each
      • 2–3 target keywords
      • On-page SEO optimization
      • Internal linking suggestions
      • 1 Featured image
      • 1 Revision round
      Learn more
    • Growth
      For scaling teams who need a robust, ongoing content engine.
      $3000
      Per month
      • 8 authority-packed articles
      • 1,000–1,200 words each
      • 3–4 target keywords
      • Full on-page SEO & meta tags
      • Custom infographics
      • Internal & external linking
      • 1 Featured image
      • 2 Revision rounds
      Learn more
    • Popular
      Premium
      Our top-tier program for enterprises and deep-dive content strategies.
      $5000
      Per month
      • 25 authority-packed articles
      • 1,200–1,500 words each
      • 4-5 target keywords
      • Full on-page SEO & meta tags
      • 4–5 target keywords
      • On-page/technical SEO review
      • Custom branded infographics
      • AI audio transcriptions
      • Full entity map
      • 3 revisions
      Learn More
    • Startup
      Ideal if you need a handful of high-impact articles each month.
      $2700
      One-off
      • Up to 5 articles
      • 800–1,000 words each
      • 2–3 target keywords
      • On-page SEO optimization
      • Internal linking suggestions
      • 1 Featured image
      • 1 Revision round
      Learn more
    • Popular
      Growth
      For scaling teams who need a robust, ongoing content engine.
      $8100
      One-off
      • Up to 8 articles
      • 1,000–1,200 words each
      • 3–4 target keywords
      • Full on-page SEO & meta tags
      • Custom infographics
      • Internal & external linking
      • 1 Featured image
      • 2 Revision rounds
      Learn More
    • Premium
      Our top-tier program for enterprises and deep-dive content strategies.
      $13500
      One-off
      • 25 authority-packed articles
      • 1,200–1,500 words each
      • 4-5 target keywords
      • Full on-page SEO & meta tags
      • 4–5 target keywords
      • On-page/technical SEO review
      • Custom branded infographics
      • AI audio transcriptions
      • Full entity map
      • 3 revisions
      Learn more

    Apply to work with Shane's team.

    Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.