The Pros and Cons of Influencer Marketing: An Honest Look

Written by Shane Barker

More and more brands are choosing to incorporate influencers into their marketing strategy. In fact, 71% of marketers feel that influencer marketing is more effective at driving quality traffic and leads.

Pros of Influencer Marketing


It Helps You Reach a Relevant Audience

It Helps You Build Trust and Credibility


It is Comparatively Less Expensive

It Broadens Your Brand’s Reach



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