The Best Instagram Analytics Tools for Brands & Creators

Track and analyze the key metrics that matter and boost your Instagram engagement and account growth with these IG analytics platforms.

Instagram Insights


Instagram Insights is Instagram’s built-in analytics tool that provides insights about your audience's demographics and behaviors. It helps you analyze your content performance and identify the most engaging posts and Stories.

Influencer Analytics by Semrush


Semrush’s Influencer Analytics app helps you find the right influencer for your brand based on your niche-specific keywords and audience insights of the influencer’s account. It also lets you track your competitors’ campaign budgets and results.



Tailwind offers hashtag suggestions that users will likely use to find your content. It helps you grow your content’s reach and engagement with easy, color-coded hashtag options for every Instagram post.

Sprout Social


Sprout Social helps you manage and optimize multiple Instagram accounts from one dashboard. It enables you to analyze data at both post and profile levels, which helps optimize your Instagram account growth strategy.

Explore other tools for tracking Instagram analytics.