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Instagram app has emerged as one of the most important social media platforms, with over 1 billion active monthly users.

It is no wonder then that it is not just used for personal purposes, but is increasingly being used by businesses as a marketing platform.

But to be best able to utilize this platform and all it has to offer, you need to understand how you have been doing so far and exactly what you need to improve.

This is where Instagram analytics tools come into the picture. These tools can not only help you track and measure your past performance but can also help shape your future Instagram strategy.

Top Instagram Analytics Tools That Can Help You Ace Your Marketing Strategy

We have compiled a list of 19 such tools for you, which can help you ace your Instagram strategy in 2020 and beyond.

So, read on, and decide for yourself, which of these tools you like best.

Instagram Analytics Tool #1: Crowdfire

crowdfireapp Instagram Analytics Tool1

This is one of the best tools out there and it provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile. Through this method, you can figure out what your followers like and what they don’t.


Crowdfire platform is free to use for individual accounts. However, they offer paid plans as well. The Plus pack costs $7.48 per month while the Premium plan costs $37.48 per month. It’s one of the best Instagram analytics tools because its VIP plan also costs only $74.98 monthly.

Instagram Analytics Tool #2: Instagram Insights

Instagram Insights Instagram Analytics Tools

What better way to get analytics on Instagram that to use the built-in insights tool? Anyone who has a business profile on Instagram can utilize this Instagram Analytics tool to get insights into their account’s followers and engagement rates.

It provides you with insights on metrics related to discovery, reach, impressions, website clicks, profile visits, and interactions. The best part about this tool is that it shows you when most of your followers are online.

You can also trust this Instagram analytics tool with the data it provides as it’s directly from the platform itself. You can access them directly from the app.


Instagram Analytics is one of the best Instagram analytics tools because it’s completely free to use and doesn’t require an additional app.

Instagram Analytics Tool #3: Iconosquare

iconosquare Instagram Analytics Tool1

This is one of the most effective Instagram analytics tools that not only provides insights into your account but also benchmarks your performance within your industry. The tool has a visual, easy-to-use reporting dashboard where you can see and analyze your Instagram performance metrics. Iconosquare is also one of the best apps to understand your followers.

The tool provides data on a variety of metrics including your content performance and audience engagement metrics. Iconosquare is also one of the top mobile apps for Instagram analytics. You can also use its website to track your performance.


Iconosquare offers three packages namely, Pro, Advanced, and Agency. The Pro package starts at $29 per month while the Advanced package starts at $59 per month. The pricing increases based on the number of social media accounts you with to include and the number of team members.

It’s one of the best Instagram analytics tools simply because they’re extremely transparent with the pricing on their website.

Instagram Analytics Tool #4: Share My Insights

Share My Insights Instagram Analytics Tool

Share My Insights gives you access to advanced Instagram insights and analytics using the official Instagram API. With these in-depth statistics, you can easily track, analyze, and optimize your Instagram marketing efforts.

If you want to collaborate with an influencer, you can ask them to share a sharemyinsights link to get 30 days of insights. This can help you see whether or not they have an active and engaged following.

You can also create and share your own Instagram insights link as a social proof. Showcasing how engaged your audience is can help you get better work opportunities.


You can use their service for free forever or upgrade for more advanced insights. Their Premium plan starts at $5 per month.

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Instagram Analytics Tool #5: Curalate

Curalate Instagram Analytics Tool

This is another top Instagram analytics tool that you can use to sell your products and services. It helps you leverage user-generated content to sell your products through Instagram. You can find out your best-sellers and list them on Curalate’s website. Here, the users are shown using the products and your customers can select the ones they like and purchase them.

Additionally, the platform gives you detailed analytics such as your ROI. The tool monitors tags, mentions, engagements, and more to find UGC for your brand.


You can get a free demo of the tool. For the pricing, you’ll have to contact their sales team.

Instagram Analytics Tool #6: Tailwind

tailwindapp Instagram Analytics Tool1

This Instagram analytics tool provides in-depth trends and analytics on each Instagram Story or post. It can help you track your growth over a period of time and measure the ROI of your Instagram content. The tool also provides to download performance reports and insights on key performance metrics for your Instagram profile.

You can easily find the best hashtags, schedule your posts, and also find your top performing posts through analytics.


Tailwind is a great Instagram analytics tool and is priced reasonably as well. The Plus plan costs $9.99 per month and is great for small businesses with less than 25 employees.

However, for larger corporations, it’s fairly expensive and costs $799.99 per month but comes with all its features.

Instagram Analytics Tool #7: Keyhole

keyhole Instagram Analytics Tool1

Keyhole is one of the Instagram analytics tools that not only provides you with performance metrics but also helps you optimize your Instagram strategy. It helps you create top-performing posts and also provides insights on when to share them. You can also find out what you were doing right when you were gaining followers.

It is also one of the top Instagram analytics tools that allow competitor benchmarking and analytics. Using this website, you can set up a feed and track you and your competitors’ Instagram accounts and compare performance.


This Instagram analytics tool offers a 7-day free trial post which you have to choose one of their 3 plans. The Professional plan is priced at $179/month while the Corporate plan costs $539 per month. Lastly, its Enterprise plan starts from $999 per month.

Instagram Analytics Tool #8: Pixlee

Pixlee Instagram Analytics Tools

This is an all-in-one Instagram analytics tool that helps you monitor your account’s performance and find influencers. The tool provides weekly performance reports that can be easily shared with others. It also provides you with insights into what type of content performs well on Instagram and helps you formulate your strategy accordingly.

You can also find what content your followers like the most through this website.


Pixlee is a great Instagram analytics tool for small businesses which are looking for a free tool for analytics. All its features like sharing weekly reports, finding influencers, and upleveling your day-to-day data are available on signing up for free.

Instagram Analytics Tool #9: Quintly

Quintly Instagram Analytics Tools

This is one of the top Instagram analytics tools that give an in-depth insight into your account’s performance, but don’t analyze industry trends or metrics. Using this website, you can closely monitor your content performance and interactions with followers. It’s one of the best tools because it also provides in-depth performance reports that can be exported and shared.


Quintly’s Instagram analytics tool comes with a free trial for all the plans so that you can understand its features first. Their packages start from $300 per month and are customized to your requirements.

Instagram Analytics Tool #10: SocialRank

SocialRank Instagram Analytics Tools

This is one of the best Instagram analytics tools to understand your current followers and target the right audience. You can also compare your followers with that of competitors and find out the common ones. It also helps track content performance over time and helps you identify which types of content works best.

Additionally, this website helps you narrow down your followers based on several parameters. This helps you understand them better.


For different pricing options of SocialRank, you need to get in touch with their team.

Instagram Analytics Tool #11: Union Metrics

Union Metrics Instagram Analytics Tools

This tool provides real-time social media monitoring and analytics to help you formulate your social media strategy. It’s one of the top tools because it also helps you keep track of your content’s performance and gives insights for improving your content strategy. Moreover, the competitive intelligence feature helps you track competitor performance and your share-of-voice in the industry. The platform also provides free tools such as Instagram Account Setup.


Union Metrics is one of the top Instagram analytics tools for small businesses due to its reasonably priced plans.

Their Social Manager plan costs $49 per month while their Social Marketer plan is priced at $99 per month. On the other hand, the Marketing Team plan costs $199 per month.

Instagram Analytics Tool #12: Squarelovin

squarelovin Instagram Analytics Tools

This tool provides in-depth insights into your Instagram account’s performance on various content performance and engagement metrics. It also helps you optimize your content strategy by telling you when to share images, which hashtags to use, and when you can get the most interaction. All of this can be done directly from their website.


Squarelovin is a great platform for those who want a free Instagram analytics tool. All you need to do is create your free account and you’re ready to go.
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Instagram Analytics Tool #13: Wolf Global

Wolf Global Instagram Analytics Tools

Wolf Global not only provides you with data on your Instagram metrics, but also helps you understand the industry trends and understand your position in your niche. The technology behind this tool is an advanced bot that provides reports on your account’s performance and activities. With this tool, you need to use certain commands to get different types of data points.


Wolf Global’s Instagram analytics tool comes absolutely free of charge and that’s why it’s a great platform for small businesses and startups.

Instagram Analytics Tool #14: Instagram Analytics Tools

This tool provides Instagram account, content, and hashtag analytics. It also allows for easy data export to PDF reports and presentations. It also provides insights into your audience and can help you understand your follower personas. You can sign up and connect your Instagram account with the website to get started.

Pricing is a great Instagram analytics tool that offers a free trial as well. This platform is extremely affordable as well and you can get the Silver package for $9 per account/month. The Gold pack costs $19 per account/month while the Platinum pack costs $39 per account/month.

Instagram Analytics Tool #15: Owlmetrics

Owlmetrics Instagram Analytics Tools

This tool provides real-time, actionable Instagram analytics for your account. You can track your Instagram traffic, find out what content resonates best with your audience, etc. You can also gather insights into your audience profile and understand your target audience.

It’s also possible to know your new followers and the ones who’ve unfollowed you too. All of this can be easily accomplished through their website that offers all the tools you need.


You can get a free trial of this Instagram analytics tool for 7 days. After that, you can choose a paid plan to use the platform. Its Starter pack costs $25 per month. The Advanced package costs $50 per month while the Influencer package is priced at $199 per month.

Instagram Analytics Tool #16: Instagram Analytics Tools

This tool helps you measure your Instagram’s visual influence. You can find out who your top followers are by likes and comments. It also provides a visual influence score for your Instagram account, which you can compare with competitors’ scores. All you need to do is connect your account to the website, it’s that simple.

Pricing is free to use and that makes it one of the best Instagram analytics tools for small businesses.

Instagram Analytics Tool #17: SmartMetrics

SmartMetrics Instagram Analytics Tools

This is a comprehensive Instagram analytics tool that provides information on your account metrics and hashtag analysis. It also helps you identify, categorize, and understand your followers. Additionally, you can use the competitor analytics feature to compare your Instagram account’s performance with that of your competitors.


SmartMetrics is a relatively affordable Instagram analytics tool and their paid plans start from $9 per month for 3 profiles. For 7 profiles, you have to pay $19 per month to use the platform. The rate for 15 profiles is $39 per month.

Instagram Analytics Tool #18: Visual Marketing Index

Visual Marketing Index Instagram Analytics Tools

This tool takes Instagram analytics to the next level by not just providing tons of data, but analyzing the data and presenting it in an easy-to-understand format. It rates Instagram accounts on various metrics and assigns a VMI score based on that. It also analyzes a brand’s top photos and hashtags and this is why it’s one of the top tools out there. You can easily get the report from the website by connecting your Instagram account too.


Visual Marketing Index is a free to use platform and helps you understand your presence on Instagram through its score with ease.

Instagram Analytics Tool #19: Phlanx

Phlanx Instagram Analytics Tool

Phlanx is a great Instagram analytics tool that can help you measure the engagement rates of influencers on the platform. You can easily figure out if an influencer has real or fake followers by going through their engagement rates.

Additionally, you can find the engagement rate of your Instagram account on this tool as well. It’s also possible to compare the engagement rates of multiple accounts to get a better idea of who to choose for your influencer marketing campaigns.


Phlanx is a great Instagram analytics tool that helps you find the engagement rates of all Instagram accounts. The Basic account costs $25 per month while the platform’s Premium account is priced at $35 per month. Lastly, the Business account is priced at $55 per month.


You can use these top Instagram analytics tools to ace your Instagram strategy. These tools provide a multitude of data and insights that can help you ace your Instagram marketing game.

Do you know any more effective Instagram analytics tools? Let us know in the comments below.

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