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Instagram app has emerged as one of the most important social media platforms, with over 1 billion active monthly users.

It is no wonder then that it is not just used for personal purposes, but is increasingly being used by businesses as a marketing platform.

But to be best able to utilize this platform and all it has to offer, you need to understand how you have been doing so far and exactly what you need to improve.

This is where Instagram analytics tools come into the picture. These tools can not only help you track and measure your past performance but can also help shape your future Instagram strategy.

Top Instagram Analytics Tools That Can Help You Ace Your Marketing Strategy

We have compiled a list of 19 such tools for you, which can help you ace your Instagram strategy in 2019 and beyond.

So, read on, and decide for yourself, which of these tools you like best.

1. Crowdfire

Crowdfire Instagram Analytics Tools

This is one of the best tools out there and it provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile. Through this method, you can figure out what your followers like and what they don’t.

Pricing

Crowdfire platform is free to use for individual accounts. However, they offer paid plans as well. The Plus pack costs $7.48 per month while the Premium plan costs $37.48 per month. It’s one of the best Instagram analytics tools because its VIP plan also costs only $74.98 monthly.

2. Instagram Insights

Instagram Insights Instagram Analytics Tools

What better way to get analytics on Instagram that to use the built-in insights tool? Anyone who has a business profile on Instagram can utilize this Instagram Analytics tool to get insights into their account’s followers and engagement rates.

It provides you with insights on metrics related to discovery, reach, impressions, website clicks, profile visits, and interactions. The best part about this tool is that it shows you when most of your followers are online.

You can also trust this Instagram analytics tool with the data it provides as it’s directly from the platform itself. You can access them directly from the app.

Pricing

Instagram Analytics is one of the best Instagram analytics tools because it’s completely free to use and doesn’t require an additional app.

3. Iconosquare

iconosquare Instagram Analytics Tools

This is one of the most effective Instagram analytics tools that not only provides insights into your account but also benchmarks your performance within your industry. The tool has a visual, easy-to-use reporting dashboard where you can see and analyze your Instagram performance metrics. Iconosquare is also one of the best apps to understand your followers.

The tool provides data on a variety of metrics including your content performance and audience engagement metrics. Iconosquare is also one of the top mobile apps for Instagram analytics. You can also use its website to track your performance.

Pricing

Iconosquare offers three packages namely, Pro, Advanced, and Agency. The Pro package starts at $29 per month while the Advanced package starts at $59 per month. The pricing increases based on the number of social media accounts you with to include and the number of team members.

It’s one of the best Instagram analytics tools simply because they’re extremely transparent with the pricing on their website.

4. Sprout Social

Sprout Social Instagram Analytics Tools

This is one of the top Instagram analytics tools available in the market today. It does not merely provide data on Instagram metrics but provides customized reports like an engagement report, Instagram profiles report, Instagram competitors report, and more.

It also performs advanced social listening to identify trending topics and industry trends that can help formulate your strategy. Sprout Social also offers an app to manage it all from your phone. The best part about this website is that it gives you in-depth insight into your followers too.

Pricing

Sprout Social is one of the top Instagram analytics tools and provides a free 30-day trial as well.

The platform offers three main packages namely Standard, Professional, and Advanced. The Standard pack costs $99 per user per month. The Professional one is priced at $149 per user/month. Lastly, the Advanced pack costs $249 per user/month.
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5. Socialbakers

Socialbakers Instagram Analytics Tools

This is another top Instagram analytics tool that you can use to gauge your Instagram content’s performance. This is a free Instagram analytics tool that you can use for both personal and business profiles. Socialbakers has some really amazing Instagram analytics tools like persona mapping, hashtag search, and Instagram quadrant report.

You can also analyze the performance of your competitors and schedule your content through it. It also helps you figure out your target audience and brings your content feed together in the Content Hub. It’s analytics features allow you to understand your ROI as well.

The website also makes it easy to login just by connecting your Instagram account. You can also find out which influencers your followers are most likely to prefer as well.

Pricing

Socialbakers is one of the best Instagram analytics tools simply because of its wide range of features available for an affordable rate. For 10 social media accounts, it costs $200 per month while for 20 accounts, it’s priced at $400 per month.

6. Tailwind

Tailwind Instagram Analytics Tools

This Instagram analytics tool provides in-depth trends and analytics on each Instagram Story or post. It can help you track your growth over a period of time and measure the ROI of your Instagram content. The tool also provides to download performance reports and insights on key performance metrics for your Instagram profile.

You can easily find the best hashtags, schedule your posts, and also find your top performing posts through analytics.

Pricing

Tailwind is a great Instagram analytics tool and is priced reasonably as well. The Plus plan costs $9.99 per month and is great for small businesses with less than 25 employees.

However, for larger corporations, it’s fairly expensive and costs $799.99 per month but comes with all its features.

7. Keyhole

Keyhole Instagram Analytics Tools

Keyhole is one of the Instagram analytics tools that not only provides you with performance metrics but also helps you optimize your Instagram strategy. It helps you create top-performing posts and also provides insights on when to share them. You can also find out what you were doing right when you were gaining followers.

It is also one of the top Instagram analytics tools that allow competitor benchmarking and analytics. Using this website, you can set up a feed and track you and your competitors’ Instagram accounts and compare performance.

Pricing

This Instagram analytics tool offers a 7-day free trial post which you have to choose one of their 3 plans. The Professional plan is priced at $179/month while the Corporate plan costs $539 per month. Lastly, its Enterprise plan starts from $999 per month.

8. Pixlee

Pixlee Instagram Analytics Tools

This is an all-in-one Instagram analytics tool that helps you monitor your account’s performance and find influencers. The tool provides weekly performance reports that can be easily shared with others. It also provides you with insights into what type of content performs well on Instagram and helps you formulate your strategy accordingly.

You can also find what content your followers like the most through this website.

Pricing

Pixlee is a great Instagram analytics tool for small businesses which are looking for a free tool for analytics. All its features like sharing weekly reports, finding influencers, and upleveling your day-to-day data are available on signing up for free.

9. Quintly

Quintly Instagram Analytics Tools

This is one of the top Instagram analytics tools that give an in-depth insight into your account’s performance, but don’t analyze industry trends or metrics. Using this website, you can closely monitor your content performance and interactions with followers. It’s one of the best tools because it also provides in-depth performance reports that can be exported and shared.

Pricing

Quintly’s Instagram analytics tool comes with a free trial for all the plans so that you can understand its features first. Their packages start from $300 per month and are customized to your requirements.

10. SocialRank

SocialRank Instagram Analytics Tools

This is one of the best Instagram analytics tools to understand your current followers and target the right audience. You can also compare your followers with that of competitors and find out the common ones. It also helps track content performance over time and helps you identify which types of content works best.

Additionally, this website helps you narrow down your followers based on several parameters. This helps you understand them better.

Pricing

For different pricing options of SocialRank, you need to get in touch with their team.

11. Union Metrics

Union Metrics Instagram Analytics Tools

This tool provides real-time social media monitoring and analytics to help you formulate your social media strategy. It’s one of the top tools because it also helps you keep track of your content’s performance and gives insights for improving your content strategy. Moreover, the competitive intelligence feature helps you track competitor performance and your share-of-voice in the industry. The platform also provides free tools such as Instagram Account Setup.

Pricing

Union Metrics is one of the top Instagram analytics tools for small businesses due to its reasonably priced plans.

Their Social Manager plan costs $49 per month while their Social Marketer plan is priced at $99 per month. On the other hand, the Marketing Team plan costs $199 per month.

12. Squarelovin

squarelovin Instagram Analytics Tools

This tool provides in-depth insights into your Instagram account’s performance on various content performance and engagement metrics. It also helps you optimize your content strategy by telling you when to share images, which hashtags to use, and when you can get the most interaction. All of this can be done directly from their website.

Pricing

Squarelovin is a great platform for those who want a free Instagram analytics tool. All you need to do is create your free account and you’re ready to go.
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13. Wolf Global

Wolf Global Instagram Analytics Tools

Wolf Global not only provides you with data on your Instagram metrics, but also helps you understand the industry trends and understand your position in your niche. The technology behind this tool is an advanced bot that provides reports on your account’s performance and activities. With this tool, you need to use certain commands to get different types of data points.

Pricing

Wolf Global’s Instagram analytics tool comes absolutely free of charge and that’s why it’s a great platform for small businesses and startups.

14. Minter.io

Minter.io Instagram Analytics Tools

This tool provides Instagram account, content, and hashtag analytics. It also allows for easy data export to PDF reports and presentations. It also provides insights into your audience and can help you understand your follower personas. You can sign up and connect your Instagram account with the website to get started.

Pricing

Minter.io is a great Instagram analytics tool that offers a free trial as well. This platform is extremely affordable as well and you can get the Silver package for $9 per account/month. The Gold pack costs $19 per account/month while the Platinum pack costs $39 per account/month.

15. Owlmetrics

Owlmetrics Instagram Analytics Tools

This tool provides real-time, actionable Instagram analytics for your account. You can track your Instagram traffic, find out what content resonates best with your audience, etc. You can also gather insights into your audience profile and understand your target audience.

It’s also possible to know your new followers and the ones who’ve unfollowed you too. All of this can be easily accomplished through their website that offers all the tools you need.

Pricing

You can get a free trial of this Instagram analytics tool for 7 days. After that, you can choose a paid plan to use the platform. Its Starter pack costs $25 per month. The Advanced package costs $50 per month while the Influencer package is priced at $199 per month.

16. Picture.io

Picture.io Instagram Analytics Tools

This tool helps you measure your Instagram’s visual influence. You can find out who your top followers are by likes and comments. It also provides a visual influence score for your Instagram account, which you can compare with competitors’ scores. All you need to do is connect your account to the website, it’s that simple.

Pricing

Picture.io is free to use and that makes it one of the best Instagram analytics tools for small businesses.

17. SmartMetrics

SmartMetrics Instagram Analytics Tools

This is a comprehensive Instagram analytics tool that provides information on your account metrics and hashtag analysis. It also helps you identify, categorize, and understand your followers. Additionally, you can use the competitor analytics feature to compare your Instagram account’s performance with that of your competitors.

Pricing

SmartMetrics is a relatively affordable Instagram analytics tool and their paid plans start from $9 per month for 3 profiles. For 7 profiles, you have to pay $19 per month to use the platform. The rate for 15 profiles is $39 per month.

18. Visual Marketing Index

Visual Marketing Index Instagram Analytics Tools

This tool takes Instagram analytics to the next level by not just providing tons of data, but analyzing the data and presenting it in an easy-to-understand format. It rates Instagram accounts on various metrics and assigns a VMI score based on that. It also analyzes a brand’s top photos and hashtags and this is why it’s one of the top tools out there. You can easily get the report from the website by connecting your Instagram account too.

Pricing

Visual Marketing Index is a free to use platform and helps you understand your presence on Instagram through its score with ease.

19. Later

Later Instagram Analytics Tools

Later’s Instagram analytics can help you optimize your content, increase your engagement rates, and drive traffic to your profile. It also has a feature that tells you the best times to post your content on Instagram, based on your past post performances. This can help you understand when most of your followers are active too. Later is also one of the top Instagram analytics tools that have an app as well. You could also choose to use its website for the same.

Pricing

Later is a great Instagram analytics tool that helps you schedule posts as well. For an individual account, it’s free forever.

The Plus account costs $9 per month while the platform’s Premium account is priced at $19 per month. Additionally, the Starter account costs $29 per month while the Brand account is priced at $49 per month.

Conclusion

You can use these top Instagram analytics tools to ace your Instagram strategy. These tools provide a multitude of data and insights that can help you ace your Instagram marketing game.

Do you know any more effective Instagram analytics tools? Let us know in the comments below.

Influencer Marketing Consultant