21 Instagram Analytics Tools (FREE & Paid) to Manage Your Account

The Instagram app has emerged as one of the most important social media platforms, with over 1 billion active monthly users.

It is no wonder then that it is not just used for personal purposes, but is increasingly being used by businesses as a marketing platform.

But to be best able to utilize this platform and all it has to offer, you need to understand how you have been doing so far and exactly what you need to improve.

This is where Instagram analytics tools come into the picture. These tools can not only help you track and measure your past performance but can also help shape your future Instagram strategy.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Top 21 Instagram Analytics Tools for Boosting Your Social Media Strategy

We have compiled a list of 21 such tools for you, which can help you ace your Instagram strategy in 2023 and beyond.

Excited to see these tools? Read on and decide for yourself, which of these tools you like best.

1. HashtagsForLikes

This Instagram analytics tool enables you to track and analyze Instagram data for any account. You can get Instagram insights about their most-used hashtags and how their account grew day by day.

These Instagram insights can help you analyze how your competitors grew their followers and which hashtags helped them drive the most engagement. You can use this data to improve your account.

HashtagsForLikes can also help you track and measure the growth and success of your Instagram account. You can use those Instagram insights to grow your following further.

Pricing

Pricing starts at 15 per week. Free version is also available.

2. Combin

Image via Combin

Combin is much more than a simple Instagram analytics tool. In fact, it is a multi-functional tool that can help you grow and manage your account.

It helps you analyze your audience and track your account activity and growth. This provides you with Instagram insights that help you grow your Instagram presence.

Features

• Provides detailed audience analytics
• Tracks and manages up to 15 Instagram accounts
• Gives details on account activity, audience growth, engagement rates, and more

Pros

• You can try it for free
• It is simple to use
• Suitable for anyone with an Instagram account

Cons

• Managing more than 5 accounts costs extra

Price

• Personal – $15 per month
• Business – $30 per month

Pro Tip: Also leverage its Instagram content scheduling and auto-publishing tool.

3. Reportei

Image via Reportei

This instagram analytics tool integrates several digital marketing channels with Instagram reports – quickly and easily. On Instagram, you can generate Instagram Stories, Instagram Ads, plus Instagram Business reports on a single screen.

It is designed to help freelancers, digital marketing agencies, and marketing teams. It also includes a unique Marketing Timeline, a different way to create digital marketing and social media reports.

Features

• Instagram Stories, Instagram Ads, and Instagram Business reports on a single screen.
• Integration between different channels like Facebook, LinkedIn, Google Ads, Mailchimp, YouTube, and more.

Pros

• Create reports in 3 seconds.
• Customizable reports.
• Generate PDF and link reports.

Cons

• Provides reports only. It does not have post scheduling features.

Price

• Basic (up to 5 clients): $29/month
• Intermediate (up to 10 clients): $49/month
• Advanced (up to 20 clients): $89/month
• Custom (more than 20 clients): Starting at $129/month
• Annual plans with discounts

Tool/Platform/Software Level

Beginner, Intermediate, Expert – Anyone can use

Usability

Easy to use, friendly UX

Pro Tip: Use Reportei's Marketing Timeline to create a timeline report. It’s a new way to understand the evolution of a digital marketing project.

4. Share My Insights

Image via Share My Insights

This Instagram analytics tool gives you access to advanced Instagram insights and analytics using the official Instagram API. With these in-depth statistics, you can easily track, analyze, and optimize your Instagram marketing efforts.

Want to collaborate with an influencer?

You can ask them to share a sharemyinsights link to get 30 days of Instagram insights. This can help you see whether or not they have an active and engaged following.

You can also create and share your own Instagram insights link as social media proof. Showcasing how engaged your audience is can help you get better work opportunities.

Pricing

You can use their service for free forever or upgrade for more advanced insights. Their Premium plan starts at $5 per month.

5. Heepsy

Image via Heepsy

Unlike other tools on this list, Heepsy is hyper-specialized and focuses only on influencer analytics for your Instagram account. This instagram analytics tool provides in-depth influencer analytics reports to help you find the best influencers to grow your Instagram account.

Wondering if it is right for you?

If you have an always-on influencer marketing strategy and work with influencers on a regular basis, then this tool is a must-have for you.

However, if you simply want Instagram analytics that you can use to organically grow your account, then you should look at other options.

Features

• Influencer audience analytics
• Authenticity and past collaborations analysis
• Extensive and relevant influencer search
• Influencer cost estimations

Pros

• Can be used all types of businesses
• Customized pricing for enterprises and agencies
• Simple, user-friendly interface
• Provides a free trial plan

Cons

• Provides only influencer analytics, not all types of Instagram analytics

Price

• Starter – $49 per month
• Business – $169 per month
• Gold – $269 per month

Pro Tip: Use this in conjunction with other Instagram analytics and management tools to grow your account and get more conversions from it.

6. Crowdfire

Image via Crowdfire

This is one of the best Instagram analytics tools out there and it provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile. With this free Instagram analytics tool, you can figure out what your followers like and what they don’t.

Pricing

Crowdfire platform is free to use for individual accounts. However, they offer paid plans as well. The Plus pack costs $7.48 per month while the Premium plan costs $37.48 per month. It’s one of the best Instagram analytics tools because its VIP plan also costs only $74.98 monthly.

7. Iconosquare

Image via Iconosquare

This is one of the most effective Instagram analytics tools that not only provides insights into your account but also benchmarks your performance within your industry. The tool has a visual, easy-to-use reporting dashboard where you can see and analyze your Instagram performance metrics. Iconosquare is also one of the best apps to understand your followers.

The tool provides data on a variety of metrics including your content performance and audience engagement metrics. Iconosquare is also one of the top mobile apps for Instagram analytics. You can also use its website to track your performance.

Pricing

Wondering if you can afford this tool? Let’s find out.

Iconosquare offers three packages namely, Pro, Advanced, and Agency. The Pro package starts at $29 per month while the Advanced package starts at $59 per month. The pricing increases based on the number of social media accounts you with to include and the number of team members.

It’s one of the best Instagram analytics tools simply because they’re extremely transparent with the pricing on their website.

8. Instagram Insights

Image via Instagram Insights

What better way to get analytics on Instagram than to use the built-in free Instagram analytics tool? Anyone who has a business profile on Instagram can utilize this instagram analytics tool to get insights into their account’s followers and engagement rates.

It provides you with insights on metrics related to discovery, reach, impressions, website clicks, profile visits, and interactions. The best part about this tool is that it shows you when most of your followers are online.

You can also trust this Instagram analytics tool with the data it provides as it’s directly from the platform itself. You can access them directly from the app.

Pricing

Want to know the best part? Instagram Analytics is one of the best Instagram analytics tools because it’s completely free to use and doesn’t require an additional app.

9. Kicksta

Image via Kicksta

This is essentially an Instagram growth tool that also has a built-in analytics feature. By using this instagram analytics tool you can grow your Instagram reach, get more followers, and build a strong presence on the platform.

What’s more?

You can use its analytics dashboard to track your account’s performance and growth activity. This helps you identify areas for improvement and helps you improve your future performance.

Features

• Simple and visual analytics dashboard
• Auto-engagement feature to engage followers of similar accounts
• Advanced targeting options to find relevant accounts and followers

Pros

• Simple to use
• Saves time and effort using auto-engagement
• Suitable for anyone who wants to grow their Instagram account
• 14-day money-back guarantee

Cons

• Multi-functionality and multiple features increase the price

Price

• Standard – $49 per month
• Premium – $99 per month (after discount)

Pro Tip: Use this tool if you want to delegate the effort of engaging with prospects and winning new followers.

10. Tailwind

Image via Tailwind

Want to track the growth of your Instagram account?

This Instagram analytics tool provides in-depth trends and analytics on each Instagram Story or post. It can help you track your growth over a period of time and measure the ROI of your Instagram content.

The tool also allows you to download performance reports and insights on key performance metrics for your Instagram profile.

Want to know more? You can easily find the best hashtags, schedule your posts, and also find your top performing posts through analytics.

Pricing

Worried about the pricing? Don’t worry! Tailwind is a great Instagram analytics tool and is priced reasonably as well.

The Plus plan costs $9.99 per month and is great for small businesses with less than 25 employees.

However, for larger corporations, it’s fairly expensive and costs $799.99 per month but comes with all its features.

11. Keyhole

Image via Keyhole

Want to optimize your Instagram strategy?

Keyhole is one of the Instagram analytics tools that not only provides you with performance metrics but also helps you optimize your Instagram strategy. It helps you create top-performing posts and also provides insights on when to share them. You can also find out what you were doing right when you were gaining followers.

What’s more?

It's one of the top Instagram analytics tools that allow competitor benchmarking and analytics. Using this website, you can set up a feed and track you and your competitors' Instagram accounts and compare performance.

Pricing

Want to try the tool before buying? This Instagram analytics tool offers a 7-day free trial post which you have to choose one of their 3 plans.

The Professional plan is priced at $179/month while the Corporate plan costs $539 per month. Lastly, its Enterprise plan starts from $999 per month.

12. Pixlee

Image via Pixlee

This is an all-in-one Instagram analytics tool that helps you monitor your account’s performance and find influencers. The tool provides weekly performance reports that can be easily shared with others. It also provides you with insights into what type of content performs well on Instagram and helps you formulate your strategy accordingly.

You can also find what content your followers like the most through this website.

Pricing

You know what? It is completely free!

Pixlee is a great Instagram analytics tool for small businesses which are looking for free Instagram analytics tools for analytics. All Pixlee Instagram analytics features like sharing weekly reports, finding influencers, and upleveling your day-to-day data are available on signing up for free.

13. Quintly

Image via Quintly

This is one of the top Instagram analytics tools that give an in-depth insight into your account’s performance, but don’t analyze industry trends or metrics.

How can you use it?

You can closely monitor your content performance and interactions with followers. It’s one of the best tools because it also provides in-depth performance reports that can be exported and shared.

Pricing

Quintly’s Instagram analytics tool comes with a free trial for all the plans so that you can understand its features first. Their packages start from $300 per month and are customized to your requirements.

14. SocialRank

Image via SocialRank

This is one of the best Instagram analytics tools to understand your current followers and target the right audience. You can also compare your followers with that of competitors and find out the common ones. It also helps track content performance over time and helps you identify which types of content works best.

Additionally, this website helps you narrow down your followers based on several parameters. This helps you understand them better.

Pricing

Want to know the price? Well, you will have to find out. For different pricing options of SocialRank, you need to get in touch with their team.

15. Union Metrics

Image via Union Metrics

Want to know how you can improve your content strategy? With Union Metrics

This Instagram analytics tool provides real-time social media monitoring and analytics to help you formulate your social media strategy. Union Metrics is one of the top social media tools because it also helps you keep track of your content’s performance and gives insights for improving your content strategy.

Moreover, the competitive intelligence feature of Union Metrics helps you track competitor performance and your share-of-voice in the industry. The Union Metrics platform also provides free Instagram analytics tools such as Instagram Account Setup.

Pricing

Want to know what makes this social media tool so great? Union Metrics is one of the top Instagram analytics tools for small businesses due to its reasonably priced plans.

The Social Manager plan of Union Metrics costs $49 per month while their Social Marketer plan is priced at $99 per month. On the other hand, the Marketing Team plan costs $199 per month.

16. Squarelovin

Image via Squarelovin

This instagram analytics tool provides in-depth insights into your Instagram account’s performance on various content performance and engagement metrics. It also helps you optimize your content strategy by telling you when to share images, which hashtags to use, and when you can get the most interaction. All of this can be done directly from their website.

Pricing

Squarelovin is a great platform for those who want a free Instagram analytics tool. All you need to do is create your free Instagram analytics tools account and you’re ready to go.

17. Wolf Global

Image via Wolf Global

Wolf Global not only provides you with data on your Instagram metrics but also helps you understand the industry trends and understand your position in your niche.

The technology behind this Instagram analytics tool is an advanced bot that provides reports on your account’s performance and activities. With Wolf Global, one of the best free Instagram analytics tools, you need to use certain commands to get different types of data points.

Pricing

Want to know what makes this tool even more worth your while?

Wolf Global’s Instagram analytics tool comes absolutely free of charge and that’s why it’s a great platform for small businesses and startups.

18. Minter.io

Image via Minter.io

This tool provides Instagram account, content, and hashtag analytics. It also allows for easy data export to PDF reports and presentations. This Instagram analytics tool also provides insights into your audience and can help you understand your follower personas. You can sign up and connect your account with the website to get started.

Pricing

Want to try it first? Minter.io is a great Instagram analytics tool that offers a free trial as well.

This platform is extremely affordable as well and you can get the Silver package for $9 per account/month. The Gold pack costs $19 per account/month while the Platinum pack costs $39 per account/month.

19. Owlmetrics

Image via Owlmetrics

This tool provides real-time, actionable Instagram analytics for your account. You can track your Instagram traffic, find out what content resonates best with your audience, etc. By using this instagram analytics tool you can also gather insights into your audience profile and understand your target audience.

It’s also possible to know your new followers and the ones who’ve unfollowed you too. All of this can be easily accomplished through their website that offers all the tools you need.

Pricing

Want to try it for free? You can get a free trial of this Instagram analytics tool for 7 days.

After that, you can choose a paid plan to use the platform. Its Starter pack costs $25 per month. The Advanced package costs $50 per month while the Influencer package is priced at $199 per month.

20. Phalanx

Image via Phlanx

Phlanx is a great Instagram analytics tool that can help you measure the engagement rates of influencers on the platform. You can easily figure out if an influencer has real or fake followers by going through their engagement rates.

Additionally, you can find the engagement rate of your account on this tool as well. It’s also possible to compare the engagement rates of multiple accounts to get a better idea of who to choose for your influencer marketing campaigns.

Pricing

Phlanx is a great Instagram analytics tool that helps you find the engagement rates of all Instagram accounts. The Basic account costs $25 per month while the platform’s Premium account is priced at $35 per month. Lastly, the Business plan is priced at $55 per month.

21. Curalate

Image via Curalate

This is another top Instagram analytics tool that you can use to sell your products and services. It helps you leverage user-generated content to sell your products through Instagram. You can find out your best-sellers and list them on Curalate’s website. Here, the users are shown using the products and your customers can select the ones they like and purchase them.

Additionally, the platform gives you detailed analytics such as your ROI. The tool monitors tags, mentions, engagements, and more to find UGC for your brand.

Pricing

You can get a free demo of the tool. For the pricing, you’ll have to contact their sales team.

FAQs

Q1. What are the best free Instagram analytics tools?

A. All of the tools mentioned in this post are good options for Instagram analytics and you can choose any of these for your business. Here’s a list of the top five Instagram analytics tools for your reference:

• HashtagsForLikes
• Combin
• Reportei
• Share My Insights
• Heepsy

The best free Instagram analytics tool is the built-in Analytics from Instagram. Or you can try Pixlee, which is also one of the top free Instagram analytics tools.

Q2. How do I get free Instagram analytics?

A. The first free option that you can try is the built-in analytics tool that comes with Instagram. You will get some basic performance metrics from there that you can use to improve your Instagram strategy.

You can also try Pixlee, which is a free Instagram analytics tool and provides data on all essential performance metrics.

However, if you need more in-depth analytics, you will have to upgrade to one of the paid tools listed above. Most of these tools also provide a free trial option, so you can test it out before buying.

Q3. What is the best app for Instagram analytics?

A. HashtagsForLikes has a simple-to-use Instagram hashtag analytics tool that can give you all the necessary information about your account’s performance. Combin provides a few more add-on features like post planning and scheduling. Heepsy is a premium option that also helps you with influencer marketing.

Basically, all of the tools mentioned in this post are good and which one you choose depends on your requirements.

Q4. How do I get analytics on Instagram?

A. To get analytics for your Instagram account, you first need to switch to a business account. Then, you can go to your account setting and tap on Instagram “Insights” to get free analytics data for your account.

Q5. How do I change my account on Instagram to a business account?

A. Go to your account settings tab and tap on “Settings” and the “Account.” You will see an option at the bottom saying “Switch to Business Account.” Simply choose this option and your account will switch to a business account. Then you will get additional options that you wouldn’t in a personal account.

Q6. Is Pixlee free?

A. Yes, Pixlee is a free tool that you can use to get all essential performance metrics for your Instagram account. You simply need to sign up and start using it, it’s that simple.

Q7. What do Instagram analytics tell you?

A. Instagram analytics can be used to assess your account’s performance. You can also use it to understand which types of content work best for your audience and get the most engagement. Instagram analytics can also provide Instagram insights on which times to post on to get the highest engagement rates.

Q8. Does Instagram analytics show who views your profile?

A. Yes, Instagram analytics tools can track your profile visits. In fact, you can also see profile visits that happened via each post or Story.

Q9. Does Instagram have analytics tools?

A. Yes, Instagram has a built-in analytics tool that you can use to get the basic Instagram insights. It provides you with metrics like profile visits, likes, follows, comments, etc. for each content piece.

Q10. How do Instagram Analytics Tools work?

A. These tools track user activity for your account and content and sort that information in the form of numerous performance metrics. You get a summarized version of all of the data that Instagram analytics tools collect.

Q11. Is there an Instagram analytics tool that can tell which time of the day to post for maximum engagement from a target audience?

A. Yes, many of these Instagram analytics tools provide that information. In fact, you can simply use Instagram Insights to find out when most of your followers are online.

Made Your Decision Yet?

You can use these top Instagram analytics tools to ace your Instagram strategy. These tools provide a multitude of data and Instagram insights that can help you ace your Instagram marketing game.

Do you know any more effective Instagram analytics tools? Let us know in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).