Instagram has emerged as one of the most important social media platforms, with over 1 billion active monthly users.

It is no wonder then that it is not just used for personal purposes, but is increasingly being used by businesses as a marketing platform.

But to be best able to utilize this platform and all it has to offer, you need to understand how you have been doing so far and exactly what you need to improve.


This is where Instagram analytics tools come into the picture. These can not only help you track and measure your past performance but can also help shape your future Instagram strategy.

We have compiled a list of 19 such tools for you, which can help you ace your Instagram strategy in 2019 and beyond.

So, read on, and decide for yourself, which of these tools you like best.

1. Instagram Insights

Instagram Insights Instagram Analytics Tools

What better way to get analytics on Instagram that to use the built-in insights tool? Anyone who has a business profile on Instagram can utilize this Instagram Analytics tool to get insights into their account’s followers and engagement rates. It provides you with insights on metrics related to discovery, reach, impressions, website clicks, profile visits, and interactions.

2. Iconosquare

iconosquare Instagram Analytics Tools

This is one of the most effective Instagram analytics tools that not only provides insights into your account but also benchmarks your performance within your industry. The tool has a visual, easy-to-use reporting dashboard where you can see and analyze your Instagram performance metrics. The tool provides data on a variety of metrics including your content performance and audience engagement metrics.

3. Sprout Social

Sprout Social Instagram Analytics Tools

This is one of the most comprehensive Instagram analytics tools available in the market today. It does not merely provide data on Instagram metrics but provides customized reports like an engagement report, Instagram profiles report, Instagram competitors report, and more. It also performs advanced social listening to identify trending topics and industry trends that can help formulate your strategy.
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4. Socialbakers

Socialbakers Instagram Analytics Tools

This is another popular Instagram analytics tools that you can use to gauge your Instagram content’s performance. This is a free Instagram analytics tool that you can use for both personal and business profiles. Socialbakers has some really amazing Instagram analytics tools like persona mapping, hashtag search, and Instagram quadrant report.

5. Tailwind

Tailwind Instagram Analytics Tools

This Instagram analytics tool provides in-depth trends and analytics on each Instagram Story or post. It can help you track your growth over a period of time and measure ROI of your Instagram content. The tool also provides to download performance reports and insights on key performance metrics for your Instagram profile.

6. Keyhole

Keyhole Instagram Analytics Tools

Keyhole is one of the Instagram analytics tools that not only provides you with performance metrics but also helps you optimize your Instagram strategy. It helps you create top-performing posts and also provides insights on when to share them. It is also one of the Instagram analytics tools that allow competitor benchmarking and analytics. Using this tool, you can set up a feed and track your and competitors’ Instagram accounts and compare performance.

7. Pixlee

Pixlee Instagram Analytics Tools

This is an all-in-one Instagram analytics tool that helps you find top-performing content, monitor your account’s performance, and find influencers. The tool provides weekly performance reports that can be easily shared with others. It also provides you with insights into what type of content performs well on Instagram and helps you formulate your strategy accordingly.

8. Quintly

Quintly Instagram Analytics Tools

This is one of the Instagram analytics tools that give an in-depth insight into your account’s performance, but don’t analyze industry trends or metrics. Using this tool, you can closely monitor your content performance and interactions with followers. It also provides in-depth performance reports that can be exported and shared.

9. SocialRank

SocialRank Instagram Analytics Tools

This is one of the best Instagram analytics tools to understand your current followers and target the right audience. You can also compare your followers with that of competitors and find out the common ones. It also helps track content performance over time and helps you identify which types of content works best.

10. Union Metrics

Union Metrics Instagram Analytics Tools

This tool provides real-time social media monitoring and analytics to help you formulate your social media strategy. It also helps you keep track of your content’s performance and gives insights for improving your content strategy. Moreover, the competitive intelligence feature helps you track competitor performance and your share-of-voice in the industry.

11. squarelovin

squarelovin Instagram Analytics Tools

This tool provides in-depth insights into your Instagram account’s performance on various content performance and engagement metrics. It also helps you optimize your content strategy by telling you when to share images, which hashtags to use, and when you can get the most interaction.
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12. Wolf Global

Wolf Global Instagram Analytics Tools

Wolf Global not only provides you with data on your Instagram metrics, but also helps you understand the industry trends and understand your position in your niche. The technology behind this tool is an advanced bot that provides reports on your account’s performance and activities. With this tool, you need to use certain commands to get different types of data points.

13. Minter.io

Minter.io Instagram Analytics Tools

This tool provides Instagram account, content, and hashtag analytics. It also allows for easy data export to PDF reports and presentations. It also provides insights into your audience and can help you understand your follower personas.

14. Owlmetrics

Owlmetrics Instagram Analytics Tools

This tool provides real-time, actionable Instagram analytics for your account. You can track your Instagram traffic, find out what content resonates best with your audience, etc. You can also gather insights into your audience profile and understand your target audience.

15. Picture.io

Picture.io Instagram Analytics Tools

This tool helps you measure your Instagram’s visual influence. You can find out who your top followers are by likes and comments. It also provides a visual influence score for your Instagram account, which you can compare with competitors’ scores.

16. SmartMetrics

SmartMetrics Instagram Analytics Tools

This is a comprehensive Instagram analytics tool that provides information on your account metrics and hashtag analysis. It also helps you identify, categorize, and understand your followers. Additionally, you can use the competitor analytics feature to compare your Instagram account’s performance with that of your competitors.

17. Visual Marketing Index

Visual Marketing Index Instagram Analytics Tools

This tool takes Instagram analytics to the next level by not just providing tons of data, but analyzing the data and presenting it in an easy-to-understand format. It rates Instagram accounts on various metrics and assigns a VMI score based on that. It also analyzes a brand’s top photos and hashtags.

18. Later

Later Instagram Analytics Tools

Later’s Instagram analytics can help you optimize your content, increase your engagement rates, and drive traffic to your profile. It also has a feature that tells you the best times to post your content on Instagram, based on your past post performances. What’s more? It’s free to use.

19. Crowdfire

Crowdfire Instagram Analytics Tools

This tool provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile.

Conclusion

You can use these top Instagram analytics tools to ace your Instagram strategy. These tools provide a multitude of data and insights that can help you ace your Instagram marketing game.

Do you know any more effective Instagram analytics tools? Let us know in the comments below.
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