Every website in cyberspace is trying to achieve something. It could be sales, lead generation, followers, subscriptions, or anything else. All the efforts made in creating the website, designing it, and writing good content leads to this ultimate goal. Then, what impedes on a website’s ability to get its desired results? Usually, it’s a problem with keeping visitors glued long enough to take action. In this article, we’ll see how multivariate testing can be helpful in driving conversions. Human beings [...]
A majority of online businesses strive to increase search traffic to their websites to boost their brands’ growth. However, the truth is that unique visitors will not help your business become more profitable. Engaged visitors will. If you want to grow your revenue and make more profit, you need to ensure that you reduce your bounce rate. Optimizing your website to reduce bounce rate is one of the most effective ways to increase your conversion rate. A reduced bounce rate [...]
So you have your online store up and running already, with various bells and whistles in place. In all probability, it is pulling good traffic that is converting into some sales too. Great! But, have you ever tried to step back and check the conversion rate of your website? Or tried to analyze how you can get more conversions. If you’ve done this, you already know. If you haven’t, you might be in for a surprise, or shock, even. While [...]
Your target customers are different individuals with different needs and preferences. So when it comes to marketing to them, there’s no one-size-fits-all solution that’s going to work. Sure, you may get some positive results from bundling all of your target customers together into one group. But those results are nothing compared to the conversions you can get through market segmentation. 4 Key Components of Sales Funnels That You Need to Remember 61 Effective CRO Tips to Increase the Conversion Rate [...]
Did you know that global ecommerce sales are set to reach $2,774 trillion by 2018? However, most ecommerce businesses are still plagued with low mobile conversion rates. As of Q1, 2017, global conversion rates for desktops hovered at 3.63%, and that of smartphones was lower, at 1.25%. This raises the question, “Why are desktop conversion rates far better than mobile conversion rates?” Here are some reasons why: Desktop users enjoy faster page loading speeds. Desktop users find it easier to [...]
Did you know that US ecommerce sales reached 409 billion dollars in 2017? And they are expected to grow to a whopping amount of 638 billion dollars by 2022? Though the ecommerce industry is seeing rapid growth, many brands struggle to boost their ecommerce conversions. Most of them focus on improving their carts and checkout pages to increase sales. But a majority of customers don’t even reach that point. […]
It’s no secret that quality leads are hard to find. At best, lead generation is a time-consuming process. If you want to improve your lead generation process, you can use effective lead generation software. Normally, you’d sweat over getting visitors to your website and then collecting their information. But good software for lead generation can streamline the whole process for you. It can take a lot of burden off your sales and marketing teams. Before we compare the features of [...]
Are you getting a lot of traffic on your website but not enough conversions? Are people leaving your website without taking any action? Well, if you answered yes, the problem could be with your calls-to-action (CTAs), or the lack thereof. Yes, you heard it right. A lack of enough or effective calls-to-action could be the main reason why your site is facing low conversion rates. CTAs are what prompt a user to take a desired action when they navigate through [...]
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Discover Tools, Tips and Examples with proven strategies to successfully launch your product. I used these practices to launch my clients products which boosted the average revenue by 350%.
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