eCommerce Archives - Shane Barker

8 09, 2017

7 Things You Need to Know About Ecommerce Marketing Right Now [Weekly Roundup]

By Shane Barker|2017-9-8|eCommerce|0 Comments

According to BigCommerce, “96% of Americans have made an online purchase in their life, 80% in the past month alone.” Friends, if there’s one thing that we can all learn from the data above, it's how huge the potential is of growing an ecommerce business. There are just no two ways about it. People find it easy to buy through the internet. When paying online, the process has become super simple. And the consumers have bazillions of options to choose [...]

29 08, 2017

5 Ecommerce Marketing Trends You Need to Know Right Now

By Shane Barker|2017-8-29|eCommerce|2 Comments

The ecommerce industry is rapidly evolving to keep up with the changes in consumer preferences and demands. And with the help of new and advanced technologies, ecommerce retailers have a much easier time adapting to these changes. As long as you know what changes to adopt, you have a good chance of fulfilling the changing needs of your customers. There are several ecommerce marketing trends that can help you deliver better experiences and increase sales. In this post, we’re going [...]

11 08, 2017

10 Things You Need to Know About PPC Right Now [Weekly Roundup]

By Shane Barker|2017-8-11|eCommerce|2 Comments

Sure. Running PPC campaigns can be your golden ticket towards taking your business to the next level. However, the flip side of the coin is also true (sadly). If you aren’t running your PPC campaigns the right way, they can easily suck your marketing budget dry without you getting much out of your PPC marketing endeavors. Well… I’m here to make sure that you don’t end up experiencing the latter. That is why I am going to share with you [...]

25 07, 2017

4 Reasons for Cart Abandonment (And How to Prevent Them to Boost Conversions)

By Shane Barker|2017-7-25|Conversions, eCommerce|0 Comments

You’ve been struggling to drive conversions, and have decided to analyze user behavior to understand the problem. To your surprise, you find that people are interested in your products. They even go so far as to add items to their shopping carts. The only problem is, they don’t complete their purchases. But why do customers abandon online shopping carts? And how can you prevent cart abandonment on your website? First of all, don’t panic, because you’re not alone. In fact, [...]

6 06, 2017

How to Optimize Your Product Pages to Increase Sales

By Shane Barker|2017-6-6|Conversions, eCommerce|1 Comment

Your ecommerce website is making enough sales to run smoothly. But you’re not making enough profit to fuel your growth. What if you could increase sales and drive your ecommerce growth? The solution lies in optimizing your product pages. No matter how well you market your store, or how much traffic you get, you may not experience any improvement if you still have poorly-designed product pages. You’ll obviously need to make some improvements to your product pages. And that’s where it [...]

30 05, 2017

How to Use Social Media to Improve Ecommerce Conversions

By Shane Barker|2017-5-30|Conversions, eCommerce, Social Media|1 Comment

With more than 2 billion users worldwide, social media has become one of the leading channels for marketing your brand. And naturally, you want to use it to expand your reach and improve ecommerce conversions. But marketing on social media isn’t as simple as just posting photos of your products. You need to carefully implement proven tactics that will ensure better conversions. And that’s exactly where this post is going to help you. You’ll discover some of the best ways to [...]

16 05, 2017

6 of the Best Email Marketing Tools for Ecommerce Businesses

By Shane Barker|2017-5-16|eCommerce, Email Marketing|0 Comments

Can you remember a time before email marketing? Businesses have been using email to acquire new customers, nurture leads, promote new products, and drive conversions for decades. And email continues to be one of the most effective marketing channels, especially when you use the best email marketing tools. Campaign Monitor found that marketers can make $44 for every dollar they spend in email marketing. It’s important to remember that you may not always enjoy the same level of effectiveness for your own campaign. [...]

9 05, 2017

3 Of the Most Kickass Ways to Improve Ecommerce Conversions on Mobile

By Shane Barker|2017-5-9|Conversions, eCommerce|0 Comments

Your ecommerce business is booming. You’re driving a lot of traffic and a significant percentage of that traffic is converting. There’s only one problem – you’re not driving enough conversions through mobile. And as a retailer that wants to reach the top, this is a big issue for you. You want to make some changes so you can improve ecommerce conversions on mobile. And this post is going to help you with that. Why You Need to Improve Ecommerce Conversions on Mobile Before [...]

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