14 05, 2020

21 Best Ecommerce Tools You Should Be Using in 2020 (Updated May 2020)

By Shane Barker|05/14/2020|eCommerce|16 Comments

Did you know that ecommerce sales are expected to hit $547 billion in 2019 in the US alone? This makes it a very lucrative method of doing business. However, running an ecommerce business isn’t without challenges. You are put into direct competition with over 2-3 million such businesses. This means that you need to use some of the best ecommerce tools to unleash your maximum potential. Ecommerce tools can help you automate and simplify a wide range of tasks pertaining [...]

11 05, 2020

6 Essential Components of an Effective Ecommerce Website Design (Updated May 2020)

By Shane Barker|05/11/2020|eCommerce|24 Comments

Worldwide ecommerce sales are expected to grow to 4.88 trillion US dollars by 2021. As more consumers prefer purchasing goods online, launching an ecommerce website can help you take your business to the next level. How does that help you? An online store can help you reach more people globally, retain existing customers, and attract new ones. It allows people to check out your products and shop for them from anywhere, anytime. That’s because an ecommerce store is always open. [...]

8 05, 2020

11 Proven Ecommerce Conversion Rate Optimization Hacks for 2020

By Shane Barker|05/08/2020|eCommerce|0 Comments

More conversions translate into greater revenue for your ecommerce business. However, getting more conversions and generating sales is a challenge. According to studies, the average conversion rate of ecommerce websites stands at about 3%. So, what does this mean? This means that most of your audience never reaches the end of the sales funnel and bounces away before they get there. Low conversion rates mean that most of your visitors abandon their shopping carts. WooCommerce vs Shopify: Which is [...]

24 04, 2020

13 of the Best Ways to Optimize an Ecommerce Product Page to Boost Conversions (Updated April 2020)

By Shane Barker|04/24/2020|Conversions, eCommerce|10 Comments

Did you know that US ecommerce sales reached 409 billion dollars in 2017? And they are expected to grow to a whopping amount of 638 billion dollars by 2022? Though the ecommerce industry is seeing rapid growth, many brands struggle to boost their ecommerce conversions. Most of them focus on improving their carts and checkout pages to increase sales. But a majority of customers don’t even reach that point. […]

27 02, 2020

3 of the Best Customer Engagement Tactics to Utilize for Your Ecommerce Business

By Sarah Saker|02/27/2020|eCommerce|0 Comments

When it comes to building strong customer relationships in any business, regardless of the industry, you have to look at things from the viewpoint of the customer. With physical stores, you have the ability to build strong relationships with customers through face-to-face, in-person interactions. But with ecommerce businesses, it’s not as easy as a smile and a, “do you need help with anything today?” It’s always been said that the “customer is king” or that the “customer is always right.” [...]

17 02, 2020

21 Awesome Ecommerce Content Marketing Examples for 2020

By Shane Barker|02/17/2020|Content Marketing, eCommerce|0 Comments

A lot of people think that content marketing is not for ecommerce companies as their primary goal is to simply sell products. And, if that is the goal, why would you bother with the effort to create content to engage your audience, right? Wrong! Content marketing is one of the most versatile marketing techniques and is as useful for ecommerce as it is for any other type of business. Ecommerce content marketing, when done right, can help you achieve numerous [...]

16 01, 2020

11 Ecommerce Marketing Trends You Need to Know in 2020 (Updated January)

By Shane Barker|01/16/2020|eCommerce|5 Comments

The ecommerce industry is rapidly evolving to keep up with the changes in consumer preferences and demands. And with the help of new and advanced technologies, ecommerce retailers have a much easier time adapting to these changes. As long as you know which ecommerce marketing trends to adopt, you have a good chance of fulfilling the changing needs of your customers. There are several ecommerce marketing trends that can help you deliver better experiences and increase sales. WooCommerce vs [...]

15 10, 2019

10 Steps for Creating an Effective Customer Journey Using Marketing Automation

By Luda Greko|10/15/2019|eCommerce|8 Comments

In the digital marketing landscape, creating a converting customer journey can be what separates a business from success and failure. A customer journey is the sum of experiences a potential customer goes through from their first meaningful encounter with your brand to making a purchase or subscribing to your service. Typically, the length of the customer journey depends on the industry and sales cycle. For example, purchasing a dress on an ecommerce website usually has a shorter and simpler customer [...]

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