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13 12, 2019

17 Essential B2B Marketing Tools to Help You Run Successful Campaigns (Updated December 2019)

By |12/13/2019|Digital Marketing|0 Comments

Did you know that 98% of B2B marketers agree that marketing automation plays a critical role in making your business successful? The right B2B marketing tools and platforms can help you run your campaigns more efficiently. Not just that, These tools can also provide useful insights about your target audience, your customers, and the market to help make your campaigns more effective. B2B marketing tools are essentially platforms that can help with different forms of marketing online. 10 Examples [...]

13 12, 2019

11 of the Best New Year Marketing Ideas to Jump-Start Your 2020 (Updated December 2019)

By |12/13/2019|Digital Marketing|0 Comments

As 2019 draws to a close, we’ll soon be approaching a new year. While it may mark the end of the holiday season, it’s not the end of your marketing campaign. What better way to close out the year than with a festive promotion that will boost your sales? 31 Free Google Tools for Marketers and Developers 9 Christmas Marketing Campaigns That Can Double Your Sales Consumers will already be in the holiday shopping spirit and a good [...]

9 12, 2019

Multicultural Marketing: Why Has it Become so Important?

By |12/09/2019|Digital Marketing|0 Comments

A consumer's background influences how they consume content, products, and services. Thus, marketers must consider their traditions, languages, customs, beliefs, and experiences when crafting messages. Multicultural marketing focuses on understanding these influences. It uses them to help you improve your communications with your target audiences. Changes to the cultural landscape in the U.S. and abroad make it imperative for businesses to adopt it. For instance, Hispanics in the U.S. are set to reach the 111 million mark by 2060, according [...]

9 12, 2019

17 of the Best Document Management Software Solutions for 2020

By |12/09/2019|Digital Marketing|0 Comments

On average, companies incur $20 labor costs for filing documents and waste 50% of their time looking for documents. Are you also managing your paper and digital files manually? Then, don’t be alarmed if we tell you that you will either lose 7.5% or misfile 3% of your documents. You can avoid all the above issues by using an efficient document management software (DMS) solution. It automates the entire lifecycle of your documents and makes it easier to find them [...]

3 12, 2019

The 2020 Guide to Omnichannel Marketing: Everything You Need to Know to Get it Right

By |12/03/2019|Digital Marketing|0 Comments

Chances are that you have experienced omnichannel marketing on various occasions. This is when every channel you interact with during your buyer’s journey flawlessly connects with all other channels. Let’s think of a scenario many of us have experienced in the past, that does not reflect an omnichannel marketing strategy. You are browsing online, trying to find a product. Eventually, you find a page that appears to have it for sale. You click on the page and it looks like [...]

29 11, 2019

14 of the Best API Management Tools You Should Try in 2020

By |11/29/2019|Digital Marketing|0 Comments

Application Programming Interfaces (APIs) power most applications used today. This is because they enable developers to include core features of complex websites in the applications. Also, they allow those features to be integrated and used in different ways. It is essential for businesses because it is through an API that they are able to get different programs to communicate with each other. Since APIs are growing in popularity, it becomes extremely difficult and complex to manage them. This is where [...]

27 11, 2019

16 of the Best Landing Page Builders for 2020

By |11/27/2019|Digital Marketing|0 Comments

A landing page is a freestanding web page that is designed for a specific marketing campaign. It is where potential clients land when they click on a banner, social media ad, or a display ad. The reason we create landing pages is to test our various calls-to-action (CTAs) and see which ones drive maximum conversions. You can also test which messaging, pricing, colors, and images get the best responses from your audience. Imagine you are about to release a new [...]

26 11, 2019

How to Avoid Bad VPN Services to Protect Your Privacy

By |11/26/2019|Digital Marketing|0 Comments

The term VPN is often used today when referring to all of the different ways you can protect your privacy while surfing the internet. There are an increasing number of VPN providers available to you. This leads to many of us asking, how much protection does a VPN really provide? Ted’s Lab took a stab at answering that question for us. The good news is that since most of us are not the subject of federal investigations, a VPN provides [...]

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