23 08, 2019

How to Choose the Best Website Builder That Is Feature Rich in 2019

By |08/23/2019|Digital Marketing|0 Comments

To make your presence felt online, it's crucial to have a website that can attract visitors and capture their attention. It should load quickly on a variety of devices as well and should be responsive to the screen sizes too. However, getting a custom website designed can be quite taxing on your pockets. Which is why the best website builders come in very handy. By using website builders, you can easily create your own website from scratch without much effort. [...]

22 08, 2019

Understanding Mobile-First Indexing – How Is It Helpful? (Updated August 2019)

By |08/22/2019|Digital Marketing|0 Comments

As of January 2018, the worldwide mobile population stands at 3.7 billion users. In fact, 49.7% of the total web page views last year came from mobile devices. This marks a clear shift in consumer behavior as more people visit business-related sites on their mobile devices. As a business, it makes mobile optimization a priority for you if you’re serious about being a top-ranked result for user search queries. This is because Google prioritizes mobile-friendly websites in the SERPs in their [...]

19 08, 2019

Deep Learning Chatbot: Everything You Need to Know

By |08/19/2019|Digital Marketing|0 Comments

When you’re creating a chatbot, your goal should be to make one that it requires minimal or no human interference. This can be achieved by two methods. With the first method, the customer service team receives suggestions from AI to improve customer service methods. The second method involves a deep learning chatbot, which handles all of the conversations itself and removes the need for a customer service team. Such is the power of chatbots that the number of chatbots on [...]

16 08, 2019

17 of the Best BI Tools That Will Give Your Business a Big Edge in 2019

By |08/16/2019|Digital Marketing|0 Comments

Want to make smart, informed business decisions? To do so, you can use Business Intelligence (BI) tools. The best BI tools can help you understand what’s trending and help you derive insights from the data you have collected. They can compress big data and present it in a way that can help you strategize and make decisions. Many startups and small businesses think that BI tools are meant only for big players. But that’s a misconception. They come in all [...]

15 08, 2019

How Thought Leadership Marketing Could Help You Market Your Brand (Updated August 2019)

By |08/15/2019|Digital Marketing|0 Comments

Thought leadership marketing has emerged as one of the most powerful ways for brands to establish their authority and grow. Many marketers use this strategy to boost brand awareness and increase their market share. But what exactly is thought leadership marketing? A thought leader is someone who commands authority in a particular field owing to their knowledge and expertise. The Future of AI in Digital Marketing 13 of the Best Digital Marketing Cheat Sheets to Help You Run a [...]

14 08, 2019

What is Website Personalization & Why Do You Need It? (Updated August 2019)

By |08/14/2019|Digital Marketing|0 Comments

In today’s consumer-driven market, a one-size-fits-all marketing strategy rarely works. Consumers are flooded with a number of options for every basic need. Which means that connecting with your target audience can become extremely challenging. An effective way of grabbing their attention is to customize your marketing efforts. Your website is one of the most powerful marketing tools your brand has. It is not just a channel to showcase important information about your products or services. It can help you build [...]

9 08, 2019

Top Challenges and Benefits of AI Chatbots (Infographic)

By |08/09/2019|Digital Marketing|0 Comments

Did you know that 69% of the consumers prefer to communicate with chatbots for effective, and quick interaction with brands? This indicates how popular chatbots, and their popularity will continue to increase. The reason behind this is the tremendous growth and development of machine learning. AI chatbots are responsible for significant structural changes in many organizations. It’s enabling businesses to provide excellent customer services without increasing the number of employees. There are some amazing benefits of using AI chatbots in [...]

2 08, 2019

21 of the Most Popular Live Chat Software Solutions You Can Use

By |08/02/2019|Digital Marketing|0 Comments

Did you know that 49% of businesses who used live chat software saw an increase in their conversion rates within two years of implementation? Furthermore, 30% of businesses who used it for less than a year claim to have seen a 5-10% increase in revenue due to their live chat software. These statistics highlight the growing importance of live chat for businesses. It helps customers get immediate responses to their queries. And, business owners can integrate their CRM databases with [...]

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