27 06, 2019

Reach vs Impressions: Which One is More Important & Why?

By |06/27/2019|Digital Marketing|0 Comments

Are you trying to increase your visibility and influence on social media? You’re sure to have come across these two metrics on your analytics dashboard: reach and impressions. They are both critical for the success of your overall social media strategy. But at times, you may need to give preference to one over the other. Given that they are closely linked, it can be difficult to make a choice. While they are often grouped together, both of these metrics have [...]

20 06, 2019

How to Optimize for Google RankBrain: Find Out How Vulnerable Your Rankings Are (Updated June 2019)

By |06/20/2019|Digital Marketing, SEO|0 Comments

On October 26, 2015, Google made a very interesting announcement that took the SEO world by storm. They let people in on a big secret - that they’re using Artificial Intelligence to enhance their search results. What amazed (even alarmed) everyone, even more, was that Google declared RankBrain as one of three most important ranking factors. Now you must be wondering, what are the other two? In March 2016, a Search Quality Senior Strategist at Google confirmed that the other [...]

12 06, 2019

5 Tactics to Improve Your Customer Service and Boost Sales

By |06/12/2019|Digital Marketing|3 Comments

Do your customers leave after purchasing your products just once? It’s every business owner’s nightmare. It’s a clear indicator that you may need to improve your customer service. 80% of respondents said they stopped going back to a company after they had a poor customer experience. Your customers can easily switch to another brand if they are not satisfied with your customer service. We live in a world that is fiercely competitive. If you want to have skin in the [...]

8 06, 2019

21 of the Most Trusted Web Hosting Companies You Need to Know

By |06/08/2019|Digital Marketing|0 Comments

Finding a suitable web hosting company for your business can be a time-consuming task. It’s an important investment because it can make or break your online reputation. Web hosting is what makes your website visible to others on the internet. A good web hosting company will provide you with a fast page loading speed, uptime, and smooth navigation. On the other hand, if you choose the wrong web hosting company, your website’s performance could suffer. This, in turn, can lead [...]

30 05, 2019

The Future of AI in Digital Marketing (Updated May 2019)

By |05/30/2019|Digital Marketing|1 Comment

It’s 2019, and the world has come a long way in terms of technology. Today, AI (artificial intelligence) impacts numerous aspects of life in the form of smart devices, chatbots, and even self-driving cars. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences. AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI [...]

3 05, 2019

9 of the Best Podcast Analytics Tools to Measure Success

By |05/03/2019|Digital Marketing|0 Comments

Are you struggling to measure the effectiveness of your podcasts? The right podcast analytics tools can help you track and improve your performance. But, why podcasting? In 2019, about 90 million Americans above the age of 12 listen to podcasts every month. We have about 14 million more weekly podcast listeners in the U.S. today than in 2018. Podcast listeners are loyal, with 80% of them listening to all or most of each podcast episode and an average of seven [...]

23 04, 2019

6 of the Biggest Marketing Automation Trends You Need to Know Right Now

By |04/23/2019|Digital Marketing|0 Comments

Rapid advancement in technology is constantly shaping the marketing landscape. Today, marketers have access to various tools that help them improve their strategies and earn more profit. They are able to target the right people at the right times through the right channels. From sending welcome emails to new subscribers to interacting with website visitors using chatbots - automation has invaded every facet of marketing. Therefore, it is crucial for marketers to stay abreast with the recent marketing automation trends. [...]

18 04, 2019

Is Referral Spam Killing Your Google Analytics Data?

By |04/18/2019|Digital Marketing|6 Comments

Referral traffic can be very valuable. It can drive highly-targeted visitors to your website, making it easier for you to convert them and generate revenue. It can act as a steady source of organic traffic outside of search results hits and can also help to improve your search engine rankings. But obtaining referral traffic is not easy, especially if you are a newbie and/or you lack authority. And all of your referral traffic might not be legit. Sometimes, a lot [...]

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