The way brands market their products and services has evolved over the years. Today, brands use online marketing, popularly referred to as digital marketing.
Digital marketing involves the use of various tools to foster business-to-business (B2B) transactions and also business-to-customer (B2C) transactions. Each of these tools is effective for specific types of campaigns.
They can help you streamline your marketing campaigns and track, monitor, and measure performance. You can use them to promote your brand, products, and services to various targeted audience groups.
However, without technical expertise and a well-planned strategy, no tool will be able to help you achieve your desired results. On this resource page, I’ve put together a list of useful tools that have helped me optimize my marketing campaigns for better results. These tools offer what I call simplified technical expertise.