Latest Episode
The Anatomy of an Impactful Content Marketing Funnel with Contently’s Marketing Head, Joe Lazauskas
Behind-the-Scene Experiences by Our Guests
Ahava Leibtag
President – Aha Media Group
“Wow. That was completely Kray. And totally fun. Thanks so much!”
Andy Crestodina
– Orbit Media
“You’ve got a great style. I’m glad to have had the chance to get to know you better!
We should look for more ways to collaborate, Shane!”
Gini Dietrich
– Spin Sucks
“Oh my gosh! You are a freaking riot. So much Fun!”
About Marketing Madness Podcast
Shane Barker’s Marketing Madness Podcast aims to make digital marketing accessible and easy for everyone. We must warn you, this podcast isn’t all about marketing. Every single episode comes with a twist of “madness” and endless fun! So, prepare yourself to let loose, enjoy, and learn from the crazy stuff here!
Browse Other Podcast Episodes
The Anatomy of an Impactful Content Marketing Funnel with Contently’s Marketing Head, Joe Lazauskas
Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel. To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.”
Content Marketing Execution Made Easy with Katie Lance
In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast. Listen as Katie shares her knowledge of content marketing and real estate. Get to know the story of her life and learn about the various challenges that you can face while rolling out your content marketing strategy. You can listen to the podcast here
Visual Content Strategy: An Interview with Buffer’s VP of Marketing, Kevan Lee
Join Shane Barker and Kevan Lee as they discuss the various aspects of a visual content strategy. Learn how visual content catches our attention and how you can use it to market your brand. Visual content is an integral part of any content marketing strategy and is critical for its success. Find out about the advantages of visual content and learn how to create a visual content strategy here:
How to Create a Winning Video Content Marketing Strategy: An Interview with Lisa Buyer
Lisa Buyer and Shane Barker discuss the epic rise of video content in the marketing landscape. In this episode, they touch upon the kinds of videos that are trending and which brands are crushing their video marketing strategies. She also reveals her favorite video content marketing tools and how they can make the process of content creation easier. On the personal front, Lisa looks back at her early years and reminisces about how she handled a tough boss once. From how she got her first paying job to the inception of the Buyer Group, she discusses it all in this episode.
Content Marketing Best Practices with Arnie Kuenn
Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traffic. In this episode, Arnie gives us details about his family background, his career progression, and his passion for yachts. If he had to max out a credit card, Arnie reveals that he would love to buy yachts and accessories for it.
Personal Branding & Content Creation – A Discussion with Cynthia Johnson
Cynthia Johnson and Shane Barker discuss why personal branding is important and how you can work towards building a positive brand image. Cynthia also talks about the essential elements to creating great content and how to build your audience on social media. Personal branding is no longer limited to celebrities. With social media, our lives have become more public. Based on your online image, people make assumptions about who you are.
Content Amplification – An Exclusive Conversation with Chad Pollitt
Join me as I discuss content amplification and the future of content marketing with Chad Pollitt. Get an insider’s view of the digital marketing industry and learn about some cool innovations in the industry. Content amplification is necessary for achieving your business goals. Simply creating quality content isn’t enough anymore. You need to put efforts into distributing and promoting it too. Be it through earned, owned, or paid media, content amplification is a must.
B2B Content Marketing- A Special Session with Jon Wuebben
Learn how content marketing drives growth for businesses around the world. Join Shane Barker and Jon Wuebben as they discuss the advantages of B2B content marketing and how it is changing the digital space. Building a B2B content marketing strategy requires some foresight and dedication. The chances of the success of your content marketing strategy increase if you have a strategy in place.
Why Content is Still King – Podcast Interview with Deirdre Breakenridge
Deirdre Breakenridge and Shane Barker discuss the importance of content marketing and why content is still king. Discover the reasons behind its significance and learn how to use it to improve your marketing. Content marketing is still one of the most important modes of marketing. Everything on the internet revolves around it. Be it text, images, infographics, or videos, all forms of content are still consumed regularly by people. Learn how content can help you grow your brand with tips from Deirdre Breakenridge.
How Content and PR Can Work Together with Amy Higgins
Amy Higgins and Shane Barker discuss how the fields of content marketing and PR are beginning to blend together. Discover how brands are using an integrated approach towards PR and content marketing to get the best results. In this episode, Amy Higgins tells us why you shouldn’t think of content marketing and PR as two mutually exclusive strategies. She even gives us a word of advice on how we can combine these strategies to get the maximum results.
How to Create a Winning Twitter Content Strategy With Cathy McPhillips
In this podcast episode, Cathy McPhilips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She shares how a benevolent couple, who didn’t know her personally, paid for her college education.
The Relevance of SEO in an Effective Content Marketing Plan In discussion with Aaron Agius
Listen as Shane Barker and Aaron Agius discuss the best methods of using content marketing and SEO to market your brand. Get the latest actionable insights about how the two can be used together to boost your brand’s visibility. SEO and content marketing both support each other and you can use them together to market your brand. You need to do content marketing efficiently to boost your SEO. At the same time, to make the most out of your content marketing, you need to get your SEO right.
The Best of Content Marketing – A Special Session with Jeff Bullas
Jeff Bullas and Shane Barker analyze how the world of content marketing has changed over the years. Learn about the factors that make a content marketing strategy successful. In this episode, Jeff shares his insights on social media trends, influencer marketing, and other trends that are dominating the marketing landscape. Content marketing requires that you keep up with the latest trends and adapt your strategy constantly. Take notes as Jeff Bullas gives you pointers to create your own successful content marketing strategy.
Unveiling the Ultimate Content Marketing Plan- Interview with Julia McCoy
Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content marketing plan can take a lot of planning and strategizing beforehand. You need to decide on your goals, the type of content you’ll create, and you need to come up with an editorial plan.
Discussing it all about Social Media & Content Marketing- Interview with Alan See
Alan See and Shane Barker discuss what it takes to build a massive audience on social media. In this podcast, they also discuss content marketing, automation, consulting businesses, and more. Social media marketing and content marketing are both critical for growing your brand’s online presence. It is crucial to align social media and content marketing strategies to achieve growth quickly and efficiently.
The Best of Content Marketing with Proven Examples – Podcast Interview with Andrea Fryrear
Join Shane Barker and Andrea Fryrear as they discuss everything there is to know about agile marketing. Learn how you can optimize your marketing efforts to get the best results. Every form of marketing takes some sort of planning before rolling out your campaigns. You can get inspiration from some of the most popular campaigns by other brands to understand how you need to market your brand.
Content Marketing Tools and Content Repurposing – Podcast Interview with Brittany Berger
Brittany Berger and Shane Barker discuss designing and executing content marketing strategies for startups and small businesses. Brittany walks you through her journey of becoming an entrepreneur. She teaches us, from her experiences, why repurposing content is the way to go. Repurposing content can not only help you market your brand but also allows you to utilize your content to the fullest. While some of your audience members may interact with one type of content, others may prefer another form. Repurposing your content in different formats can help you reach a wider audience.
Content Marketing Strategy Essentials – Podcast Interview with Ahava Leibtag
Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. A content marketing strategy is critical to the success of your content marketing campaigns. Without solid planning, it can be difficult to come up with high-quality content and distribute it effectively to grow your brand’s reach, leads, or revenue.
How to Launch a Successful Content Marketing Campaign – Interview with Andy Crestodina
Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand. Launching a successful content marketing campaign takes a lot of planning. You need to know your target audience, experiment with different content formats, and more.
About Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
