• The State of Referral Marketing in 2017
20 04, 2017

The State of Referral Marketing in 2017 [Infographic]

By ||2017-4-19|Digital Marketing|0 Comments

Referral marketing is one of the most cost-effective ways to acquire new customers for your business. According to research by Influitive, of companies with a referral program in place: 69% said they have experienced faster time to close 59% reported higher lifetime value 71% have seen higher conversion rates Even more compelling, over 14% of customers who visit a referral page will take action. This is huge for business, especially when you consider 90% of consumers report word-of-mouth recommendations are the [...]

  • How to Improve Your Conversions with User Behavior Analytics
18 04, 2017

How to Improve Your Conversions with User Behavior Analytics

By ||2017-4-18|Conversions|0 Comments

Like every other business, you want to improve your conversions. But the problem is you’re not sure how to get started, or where to start. This is only natural because there are so many elements that come into play in conversion optimization. Most importantly, you need to understand your customers, and how they behave. This understanding can help you adjust your conversion rate optimization efforts. In this post, you’ll learn all about user behavior analytics, and how you can use them [...]

  • boost conversions cro shane barker
11 04, 2017

3 Essentials of CRO and How to Optimize Them to Boost Conversions

By ||2017-4-11|Conversions|0 Comments

You’ve been mulling over it for months. And you’ve finally made a decision. You’re going to put in a more organized effort with conversion rate optimization to improve your conversion rate and your overall performance. The only problem is, you’re not sure how to get started. There are so many elements and channels that need optimizing, so the whole process can seem overwhelming. To help you get started with an organized CRO effort, here are the three essentials you should focus on [...]

  • How to Leverage Segmentation in Marketing to Boost Conversions
4 04, 2017

How to Leverage Segmentation in Marketing to Boost Conversions

By ||2017-4-10|Conversions|0 Comments

Your target customers are different individuals with different needs and preferences. So when it comes to marketing to them, there’s no one-size-fits-all solution that’s going to work. Sure, you may get some positive results from bundling all of your target customers together into one group. But those results are nothing compared to the conversions you can get through market segmentation. In this post, you’re going to learn more about market segmentation, and how you can use it to boost conversions. Why [...]

  • 9 of the Best Ways to Increase Engagement on Social Media
28 03, 2017

9 of the Best Ways to Increase Engagement on Social Media

By ||2017-4-10|Social Media|1 Comment

If you’re on social media, one of your biggest goals is to engage your audience. While social media provides an affordable platform to promote your business, you can’t drive conversions without engagement. And if you feel like your audience isn’t engaged enough, it’s probably time to review your social media engagement strategy. Here are nine of the best ways to increase social media engagement across various platforms: #1: Use Wit and Humor People use social media to be entertained; not to be sold to. [...]

  • 10 Resources That Will Make You Better at Influencer Marketing
21 03, 2017

10 Resources That Will Make You Better at Influencer Marketing

By ||2017-4-10|Influencer Marketing|0 Comments

You’re just getting started with influencer marketing, and you have a lot to learn. Or maybe you’re already familiar with it, but you still want to improve your tactics. While influencer marketing may be complicated, you don’t necessarily have to take a class to get better at it. You just need to find and use the right resources to guide you through the various aspects of an influencer marketing campaign. In this post, I’ve compiled 10 of the best resources to help you [...]

  • How to Run an A/B Test to Improve Your CRO
14 03, 2017

How to Run an A/B Test to Improve Your CRO

By ||2017-4-11|Conversions|1 Comment

Want to increase conversions, but not sure where to begin? What if there’s something about your website, landing pages, or marketing emails that’s negatively affecting your conversion rate? Before you can improve your CRO (conversion rate optimization), you first need to figure out what's wrong. And A/B testing can help. A/B testing involves comparing the performance of two different versions of something, (like a web page, email, or ad), to find out which one performs better. It can be an effective method for determining [...]

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