Thanks to the ever-growing competition in the digital marketing space, you need to remain at the top of your game. SEO is a major contributor to any website’s success and is one factor that cannot be ignored. SEO is very critical for the success of any online business. In fact, about 61% of marketers say that SEO is their primary focus for inbound marketing. You may have built your website well but if the SEO is not up to the [...]
Is the URL structure all that important for SEO? Isn’t it pretty insignificant compared to the actual on-page content and shouldn’t I actually focus on creating good content instead? If that’s what you’re thinking right now, I’ve got news for you. Your URL structure is one of the first things that users get to see and so, it’s a crucial element of your on-page SEO. Getting your URL structure right can certainly give you an edge over your competitors and [...]
Search engine optimization (SEO) is a tactic adopted by digital marketers and is an essential part of any digital marketing strategy. Marketers spend considerable time and effort to improve their website rankings, build backlinks, and get more website traffic using these techniques. The majority of consumers now use mobile devices for online searches, product research, and product discovery. Due to this, a lot of marketers started focusing on mobile-first optimization strategies and redesigned their websites to be mobile friendly. But [...]
We’ve all heard about keywords and their importance in SEO. However, negative keywords are equally important, especially when you’re launching with a PPC campaign. Whenever you’re starting your own Google Ads campaign, you need to target keywords. You select keywords so that you can get more clicks and conversions from your ads. However, one aspect that many businesses fail to consider is negative keywords. Using them allows you to maximize the effectiveness of your campaign. But before we get into [...]
Are you struggling with below-average or average click-through rates? Have you been trying hard to improve your ads so that your average click-through rate gets higher? Don't’ worry! We have got you covered. In this post, I will share some expert tips and tricks that can help you improve your average click-through rate. 30 of the Best Web Analytics Tools to Optimize Your Results Mastering The Art Of Local SEO To Rank Your Local Business Here are some [...]
SEO is important for any business that wants to attract traffic to their website. SEO for nonprofits is especially important because they can’t afford to spend tons of money on paid advertising and traditional marketing. SEO for nonprofits is an easy and effective way to get website traffic, without spending a fortune on paid marketing. Don’t get me wrong! SEO is not easy. It requires a lot of time and effort. But it is comparatively much cheaper than other forms [...]
About 70% of all searches are done using long-tail keywords. This powerful statistic shows how important they are for SEO. It is for this very reason that you must focus on these keywords in your SEO strategy. How Can You Combine CRO and SEO Strategies? Top SEO Challenges for Startups and How to Overcome Them Image via Moz If you don’t use them, you’d be missing out on a lot of organic traffic. With Google’s changing algorithms, you [...]
Do you run a website and often wonder how your site is performing compared to the websites of your competitors? If you answered yes, then you are in the right place. In this weekly roundup, we've curated a list of 21 of the most effective competitor analysis tools that you can use to benchmark your website against your competitors. 8 of the Best PPC Tools to Optimize Keyword, Ad Copy, and Profit Analysis 21 Blogger Outreach Tools to Minimize [...]