10 04, 2019

How to Secure A Higher Ranking on the First Page of Google

By Shane Barker|2019-4-10|SEO|0 Comments

The first page of Google search results is like the mecca of all website owners and digital marketers. This is natural considering the fact that most internet users don’t tend to go past the Google first page results. In fact, the first search result gets more than 30% of all clicks on desktops. Image via Advanced Web Ranking It is evident that the click-through rate suffers a drastic decline after the top three search results. That is why business owners [...]

4 04, 2019

Is Machine Learning the Future of SEO? (And 6 Ways to Stay Compliant) (Updated April 2019)

By Shane Barker|2019-4-4|SEO|2 Comments

With the face of SEO constantly evolving, machine learning has become a huge concern for internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine learning works and ways Google may be using it. Google has been dominating the search engine world for decades, but this new concept may spark a complete overhaul to Google’s spam-fighting algorithm updates. Internet marketers will have to adapt [...]

3 04, 2019

15 of the Major Benefits of SEO that Every Business Owner Needs to Know

By Shane Barker|2019-4-3|SEO|0 Comments

Everyone who’s familiar with online marketing knows that they should be using search engine optimization. You know that it’s important if your want their business to succeed in the digital space. But why is that? How exactly does SEO help your business? This post will help you understand the major benefits of SEO so that you get an idea of how important it really is for your business. SEO Clickbait – How to Create Titles to Get Unbelievable Results Video [...]

28 03, 2019

52 of the Best SEO Audit Tools to Improve Your Search Rankings (Updated March 2019)

By Shane Barker|2019-3-28|SEO|2 Comments

Fast paced growth in the digital world puts a lot of pressure on business owners and marketers. You need to regularly audit a website for discrepancies and optimize it to improve search rankings. Frequent search algorithm changes and new SEO strategies make search engine optimization a continually moving target. One that can be difficult to hit. Luckily, there are many SEO audit tools that can save you valuable time and money. 30 of the Best Web Analytics Tools to Optimize [...]

25 03, 2019

SEO Clickbait – How to Create Titles to Get Unbelievable Results

By Shane Barker|2019-3-25|SEO|0 Comments

For any blog post, the headline is what catches the attention of the reader first. It works like a hook to pique the audience’s interest. A good headline can get people to read the posts that you write. But what makes a good headline? This question has marketers divided. Some experts believe that you should write headlines that are SEO-friendly. Others say your headlines should be melodramatic to attract readers. It’s a battle between SEO headlines and clickbait titles. [...]

7 03, 2019

How to Create a Scalable Guest Posting Strategy

By Varsha Vishwanathan|2019-3-7|SEO|0 Comments

Guest blogging is a tried and tested method to introduce yourself and your business to an entirely new audience. It can also help you establish yourself as an authoritative expert in your industry and help improve your SEO. As such, guest blogging has been an important part of many successful content marketing strategies. Creating guest posts at scale may seem like a challenging task, but it really isn’t, especially if you have a plan in place. Here are some tips [...]

28 02, 2019

30 of the Best Web Analytics Tools to Optimize Your Results (Updated February 2019)

By Shane Barker|2019-2-28|SEO|0 Comments

At its core, effective brand marketing is all about analytics. Regardless of the strategies and platforms that you choose, it is essential for marketers to discover what works, what doesn’t, and what has a scope of improvement. Using analytics is the best way to learn how to maximize results. Which is why about 52% of companies adopted this strategy by 2017. With your website being the center of all of your marketing efforts, analyzing its overall performance is even more [...]

18 02, 2019

Video SEO – 8 of the Best Ways to Make Sure Your Video Ranks Well

By Shane Barker|2019-2-18|SEO|0 Comments

You’ve got your website SEO strategy right and have managed to get truckloads of visitors. But what about your videos? You've spent a lot of time and effort to create videos which may not be giving you the desired results. This is where video SEO can help. YouTube is the second largest search engine and has over 1.5 billion logged-in users every month. But the impact of video SEO is not restricted to YouTube. Before we get into the specifics, let’s [...]