SEO Archives - Shane Barker

21 07, 2017

9 Things You Need to Know About SEO Right Now [Weekly Roundup]

By Shane Barker|2017-7-21|SEO|0 Comments

You can bet your family jewels that the SEO scene isn’t all sunshine and rainbows. If anything, the landscape has grown to be such a ruthless, cutthroat, and merciless space where a business can easily be overtaken by their competitors in the blink of an eye. That being said, if you want to improve your search ranking, and remain relevant and competitive in your industry, then you need to stay abreast of the current SEO trends and techniques. Well… I [...]

11 07, 2017

7 of the Best Digital Marketing Strategies for Startups

By Lalit Sharma|2017-7-11|Content Marketing, Email Marketing, Influencer Marketing, SEO|0 Comments

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? In today’s [...]

16 02, 2017

Top 16 Most Effective Search Engine Optimization Tips

By Bodie Czeladka|2017-2-16|SEO|0 Comments

SEO is one of the first hurdles to jump in digital marketing. And a little help from the experts - like the search engine optimization tips below - can save you a lot of time on Google’s third page of results. Autocomplete and search predictions, oh how you've spoiled us! Let’s face it - there are very few times in a day when you actually enter the URL of the website you're looking for into your browser. More often than not, you [...]

16 08, 2016

Mastering The Art Of Local SEO To Rank Your Local Business

By Shane Barker|2016-8-16|SEO|10 Comments

If you own a local business or are managing the online marketing for one, you probably already realize that local SEO isn’t a walk in the park. While sharing the same basics, local SEO and non-geo-specific SEO are completely different from each other – the former being much more difficult than the latter. Constant changes and updates in Google algorithms don’t do too much to uncomplicated the task. In fact, even the most seasoned digital marketers may struggle with launching [...]

20 07, 2016

How To Implement Structured Data To Get Rich Snippet

By Shane Barker|2016-7-20|SEO|3 Comments

Structured data is becoming more and more important. There are more than 952,000,000 websites on the Internet. Google is the biggest search engine capturing 75.6% of all U.S. searches. Therefore, finding the right site for your search query can be like finding a needle in a haystack. Although Google serves us pretty well, the hard part is grabbing users' attention. You want your website to look different from competitors so that users click on yours instead. How many clicks you [...]

28 04, 2016

Is Machine Learning the Future of SEO and 6 Ways to Stay Compliant!

By Shane Barker|2016-4-28|SEO|2 Comments

With the face of SEO constantly evolving, machine learning has become a huge concern for Internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine learning works and ways Google may be using it. Google has been dominating the search engine world for decades, but this new concept may spark a complete overhaul to the Google spam-fighting algorithm updates. Internet marketers will have to [...]

21 04, 2016

Did You Know That Your Click Through Rate Could Change According To Your Business?

By Shane Barker|2016-4-21|SEO|0 Comments

It’s a huge challenge to improve your organic ranking and get more traffic from search engines. With the wide variety of listings showing up on Google’s search results page, it’s extremely difficult to determine which ones are more likely to catch the reader’s eye. So you may find yourself asking dozens of questions. Will the first listing get more clicks than the ones at the bottom? What if the user is intending to buy something? What if they’re looking for [...]

2 02, 2016

9 New SEO Predictions For 2016

By Shane Barker|2016-2-2|SEO|4 Comments

The versatile world of search engine optimization is constantly changing. That means Internet marketers need to continually modify their strategies and SEO campaigns according to the latest changes. Arming yourself with knowledge about expected changes that will happen is a great way to stay prepared for whatever comes in 2016. I have worked on finding important fact-based SEO predictions that I strongly believe may come true in 2016. SEO Predictions for 2016: Everyone will go mobile – According to research conducted [...]

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