Fast paced growth in the digital world puts a lot of pressure on business owners and marketers. You need to regularly audit a website for discrepancies and optimize it to improve search rankings.
Frequent search algorithm changes and new SEO strategies make search engine optimization a continually moving target. One that can be difficult to hit. Luckily, there are many SEO audit tools that can save you valuable time and money.
Let’s take a look at the best SEO audit tools that can make your life easier.
SEO Audit Tool#1. Ahrefs
When it comes to growing your web traffic and analyzing your competition, Ahrefs is the best tools on our list. It can help you with competitive analysis, keyword search, backlink research, and more.
The keyword research tool provides keyword density scores and other advanced metrics to help you target the right keywords.
This tool also provides a rank tracking option that helps you track your rank on your target keywords. You can get weekly or monthly ranking reports as per your requirements.
Price: Basic plan starts at $82 per month ($990 per year)
Free trial option is available for 7 days.
SEO Audit Tool #2. SEO Analyzer
This free tool provides you an analysis of your website’s traffic and other SEO metrics. All you need to do is enter your URL and this tool will provide you a detailed SEO report for your website.
SEO Audit Tool #3. Bing Webmaster Tools
This is the best SEO tool for Bing. It has an assortment of reporting and diagnostic tools to drive traffic to your site. The detailed audit reports from Bing Webmaster Tools will help you to optimize your site for Bing.
SEO Audit Tool #4. BuiltWith
If you have an ecommerce business, BuiltWith is the best tool to keep a tab on your competitors. It provides lists of information on ecommerce sites around the world their tech spends. And it has a tool that allows you to generate a list of sites for a particular keyword.
Price: Basic plan starts at $295 per month ($2,950 per year)
SEO Audit Tool #5. Check My Links
This Google Chrome extension is a handy tool to check for broken links. Check My Links quickly crawls through your website and tells you which links are working and which are broken. Then you can immediately take action and make your pages SEO friendly.
SEO Audit Tool #6. ContentLook
ContentLook has an SEO tool for websites that run on WordPress. The tool gives various tips to resolves issues on the site. It provides weekly SEO audit reports. It also provides yo audit scores for your content strategy and other valuable insights.
Price: Basic plan starts at $29.9 per month
SEO Audit Tool #7. Dareboost
This is a tool for checking the speed of your website. It helps you optimize pages and boost the speed of your site. Dareboost constantly monitors your site for performance and provides numerous optimization tips. It also provides your website’s rankings and compares them with those of your competitors.
Price: Basic plan starts at $22 per month
SEO Audit Tool #8. DeepCrawl
DeepCrawl offers services to help you audit your site or recover from a penalization. It also helps you understand your site architecture and helps you launch an international site.
Price: Starter plan starts at $89 per month ($979 per year)
Free trial available
SEO Audit Tool #9. Found
This free tool is effective to solve common SEO issues. Found helps audit the site and identify problems related to metadata, content, link building, canonicalization, and more.
SEO Audit Tool #10. Google Analytics
Google Analytics is by far the best free tool for SEO. It provides insights into your page views, demographics of your website visitors, and much more.
The graphical representation of data helps you organize your site to improve SEO. Google Analytics provides a wide number of SEO metrics that can help you optimize your website and content. This is a must-have tool for any SEO expert.
SEO Audit Tool #11. Google Lighthouse
Lighthouse was developed by Google as an open source tool for web page optimization. This automated SEO tool provides performance audit reports and tips to fix issues.
It is an effective tool to improve the quality of your web pages. And the best part is that it is a free tool.
SEO Audit Tool #12. Google PageSpeed Insights
This is another one of Google’s web tools developed for faster performance of web pages on various devices. It is one of the best tools to test page load speeds of your webpages.
It categorizes page load speeds as fast, slow, and average. The tool gives you suggestions by analyzing the content of each page. This is also a free tool that you can use by simply copy-pasting the URL of the web page that you want to test.
SEO Audit Tool #13. Google Search Console
With its array of functionalities, Google Search Console is the best tool for small businesses. It enables you to check the pattern of clicks on your site.
And it allows you to check whether the content on your site is Google-friendly or not. It also sends you alerts when you need to solve errors on your site.
The search analytics feature provides valuable information and metrics on your site’s performance. And, it also provides suggestions to improve your content to help you rank well in organic search results.
And the best part is, that it is absolutely free to use.
SEO Audit Tool #14. Google Structured Data Testing Tool
This tool helps you to test your structured markup and optimize it accordingly. Correct structured data can improve Google’s ability to fetch your page quickly. With this tool, you can generate the markup code and validate it on your page.
This is another free tool that you can use to optimize your structured data and help search engines understand your page better.
SEO Audit Tool #15. GTmetrix
GTmetrix is another tool available for measuring page load speed. It analyzes the loading performances from different devices and from different regions. And, it also gives you recommendations on how to optimize your page load speed.
Price: Basic plan is free, pro plans start at $14.95 per month.
SEO Audit Tool #16. Kerboo
Kerboo is a tool that you can use for improving your backlinks. It gives scores and ratings to your links and provides actionable suggestions through its link audits. It helps you identify risks and create a disavow file.
Price: Starter plan for a small agency starts at $249 per month.
SEO Audit Tool #17. Keylogs
Keylogs is a versatile tool which enables you to analyze Google’s Search Console data. Through the analysis, you can get great insights to optimize your site and increase rankings and that’s why this tool also considered as one of the best SEO tools.
Price: There is a basic free plan for one user. Paid plans start at $19 per month for monthly billing and $15 per month for annual billing.
SEO Audit Tool #18. Lipperhey
Lipperhey is one of the best SEO tools available for free. It office a complete SEO optimization package for free. Some of the SEO services it provides are analytics, keyword suggestions, and a backlink checker.
It helps you analyze your website on SEO, technical, and popularity aspects. And it also provides suggestions on how to improve these for better conversions.
SEO Audit Tool #19. Majestic
Being the largest link index database in the world, Majestic is the best tool for an index search. It is a marketing search engine. The tool enables you to search URLs, find potential clients, check backlinks, audit services, and much more.
Price: The Lite plan starts at $49 per month
SEO Audit Tool #20. Google Mobile-Friendly Test
In this era of mobile internet, making your pages mobile-friendly is absolutely necessary. Google’s Mobile-Friendly Test tool comes in handy for SEO specialists who want to check whether their website is mobile-friendly or not.
This is also a free tool that anyone can use.
SEO Audit Tool #21. Moz
Moz is a leading SEO tool that is preferred by many SEO specialists. With its numerous service offerings, all of the needs of an SEO specialist are fulfilled. The Moz Local tool helps you manage your local business listings to optimize them to rank well in local search results.
MozPro has a link analysis feature and also provides live metrics about your web pages’ performance. It also has a keyword explorer tool that helps you find and target the best keywords for your website.
Price: Available on request.
Free trial is available for 30 days.
SEO Audit Tool #22. MySiteAuditor
The MySiteAuditor can be embedded into your site. You can check your SEO score, get your site audited, and more in real time.
SEO Audit Tool #23. Netpeak Spider
Netspeak Spider is one of the best SEO tools in the market. Their pro version will audit your entire website and check for all SEO issues. It checks for broken links, duplicity in content, and allows you to set your own crawling rules.
Price: Paid plans start at $14 per month for monthly billing and $9 per month for annual billing.
SEO Audit Tool #24. Nibbler
Just type in your URL into Nibbler and get a report about your site. Nibbler also provides a sales tool called Silktide Prospect for digital marketing service providers.
Price: The basic version is available for free. The price for the pro version is available on request.
SEO Audit Tool #25. OnCrawl
OnCrawl offers a variety of SEO auditing services and helps with daily monitoring. It has its own site crawler that analyzes your website like search engine crawlers. It also analyzes the influence of each ranking factor on your search rankings.
Price: The basic plan starts at $39 per month without the log analyzer and $149 per month with the log analysis feature.
SEO Audit Tool #26. Barracuda Digital’s Panguin Tool
The Panguin Tool offered by Barracuda is a free tool. It helps you audit whether or not your site is impacted by Google’s algorithm updates. And it suggests changes if impacted by the updates. This is a useful tool that helps you avoid Google penalties.
SEO Audit Tool #27. Pingdom DNS Check
Having a properly set domain name is of vital importance for a site. Pingdom Tools provides a tool called DNS Check to help you check whether your domain name is set up properly. The tool conducts various tests and determines which DNS server is used for the domain.
Price: Paid plans start at $14.95 per month for monthly billing and $11.95 per month for annual billing.
A free trial is also available.
SEO Audit Tool #28. Raventools
Raventools is a useful set of tools that provide automated audit reports. It specializes in providing audit reports on Google AdWords, Bing ads, and Facebook ads. It creates white-label reports using this data.
Price: Paid plans start at $49 per month for monthly billing and $39 per month for annual billing.
A free trial is also available.
SEO Audit Tool #29. Remove’em
Bad links on your site can get you penalized. Remove’em is an effective tool for removing bad links that could damage your site. This tool helps you monitor backlinks, take control of them, and reclaim lost ground to Penguin penalties.
Price: Subscription for one website costs $99 per month.
SEO Audit Tool #30. ReportGarden
ReportGarden is specifically for SEO specialist agencies that want to monitor multiple clients’ websites. It provides a thorough analysis of web pages.
Price: The basic plan costs $299 per month when billed monthly ($2,990 per year).
SEO Audit Tool #31. Ryte
Ryte provides a plethora of tools for website monitoring. It has a useful tool called Content Success for managing content.
Price: Paid plans start at $119.9 per month for monthly billing and $107.91 per month for annual billing.
SEO Audit Tool #32. Screaming Frog
One of the best feature-rich SEO tools is Screaming Frog. It can crawl websites like a search engine crawler and provides valuable insights.
Price: The basic plan is available for free. Paid plan costs $149 per year.
SEO Audit Tool #33. SE Ranking
Imagine your key SEO reports being lost to a virus attack or hardware malfunction. It would cost you time and money. SE Ranking can help you avoid that hassle and unnecessary expense by providing cloud-based SEO audit reporting.
Price: The basic plan costs $7 per month when billed annually.
SEO Audit Tool #34. SEMrush
Competition in the online world is cut throat. Knowing your competitors’ moves will be an advantage. This is where SEMrush helps you. By enabling you to know what keywords your competitors are using, this tool gives you a competitive advantage.
Price: Plans start at $99.95 per month for monthly billing and $83.28 per month for annual billing.
SEO Audit Tool #35. SEO Workers
SEO Workers help you look into the issues of HTML markup codes. It also provides other common SEO analysis services. This tool is free for use by anyone.
SEO Audit Tool #36. SEO SiteCheckup
This tool provides comprehensive solutions for your SEO problems. Real-time reports, instant analyzing of issues, white-label reports, and more are all available in SEO SiteCheckup‘s toolbox.
Price: The basic plan costs $24.95 per month.
SEO Audit Tool #37. SEOptimer
SEOptimer is a useful tool available at an affordable price. This tool is available in various international languages too. SEOptimer also provides a number of free tools to improve your SEO.
Price: The basic plan called DIY SEO costs $19 per month.
A free trial is also available.
SEO Audit Tool #38. Serpstat
Serpstat is a tool for search specialists. It has rich features that help SEO specialists, digital marketers, and agencies. It provides services like comprehensive keyword research, content ideation services, ad monitoring, and more.
Price: The basic plan costs $19 per month.
A free trial is also available.
SEO Audit Tool #39. Site Analyzer
Site Analyzer provides an easy to access SEO toolkit. It enables you to compare your site with your rivals’. The suite of tools offered by Site Analyzer makes are really useful and one of the best in the market.
Price: The basic plan costs $29 per month ($348 per year).
SEO Audit Tool #40. Sitebulb
The Sitebulb tool is a crawler that provides context-specific tips for SEO problems in real-time. Its highly visualized audit reports make it easy to understand the various data points.
Price: Plans start at $35 per month for monthly billing and $378 per year for annual billing.
SEO Audit Tool #41. SpyFu
SpyFu is the best tool to learn about your competitors. By using SpyFu, you can learn what profitable keywords your competitors are using. SpyFu also provides a monthly domain overview of your rivals.
Price: Plans start at $39 per month for monthly billing and $33 per month for annual billing.
SEO Audit Tool #42. SpySerp
This tool gives you the most accurate ranking date. SpySerp also has a bunch of tools to manage your SEO requirements.
Price: The basic plan is free. For paid plans, you can customize your plan as per your budget.
SEO Audit Tool #43. Squirrly
The Squirrly tool increases the performance of your site and generates traffic. It provides weekly site performance reports. It helps you audit blogs, traffic, SEO, backlinks, social media, and domain authority.
Price: The basic plan is available for free. Paid plans start at $29.99 per month.
SEO Audit Tool #44. The HOTH
The HOTH provides SEO auditing and gives a score to your site. This web-based free SEO analyzer is a great tool for small sites. This is a free tool.
SEO Audit Tool #45. UpCity
UpCity provides you with deeply analyzed SEO report cards. You can check your own SEO performance and also compare it with the performance of your competitors.
This tool is free to use, all you need to do is fill in your details and get your SEO report.
SEO Audit Tool #46. Varvy
This SEO tool measures how your web pages follow Google guidelines. Varvy checks for accessibility, page speed, security, and more in its audits. It also gives you insights into various other SEO requirements for your site.
This is a free tool.
SEO Audit Tool #47. WebCEO
WebCEO is the best tool for technical audits of sites. It provides an SEO road map for your site. Also, you can opt for automated checks of your site.
Price: Plans start at $39 per month for monthly billing and $29 per month for annual billing.
SEO Audit Tool #48. WebPageTest
This is a simple free tool for your site. WebPageTest can be used to run on-site optimization checks. It can do speed checks from multiple locations.
SEO Audit Tool #49. Website Grader
The Website Grader online SEO tool analyzes your site on several metrics. It checks your site for mobile readiness, SEO friendliness, and security. And it gives you timely reports so that you can make the necessary changes.
SEO Audit Tool #50. WooRank
WooRank is one more example of an SEO audit service provider. It gives in-depth reviews, competitive analysis, marketing checklists, and more.
Price: The basic plan costs $59.99 per month.
A free trial is available.
SEO Audit Tool #51. Wpromote
The Wpromote audit tool brings you the benefit of fast analysis and reports in great detail. It helps you understand what ranking factors contribute most to your organic search rankings to help you formulate your SEO strategy.
This is a free tool.
SEO Audit Tool #52. Zadro Web
This auditor tool looks into many technical aspects of your site. Zadro Web looks for sitemaps, robot texts, and boosts your on-site SEO.
These are some of the best SEO audit tools available. This list is quite comprehensive and can help you find a tool for all of your SEO needs.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.