Fast-paced growth in the digital world puts a lot of pressure on business owners and marketers. You need to regularly audit a website for discrepancies and optimize it to improve search rankings.
Frequent search algorithm changes and new SEO strategies make search engine optimization a continually moving target. One that can be difficult to hit. Luckily, there are many technical SEO audit tools that can save you valuable time and money.
What Is an SEO Audit?
An SEO audit examines various factors that could affect your website’s ability to rank on the SERPs. It can give you insights into your site traffic, page loading speed, and the effectiveness of your web page design.
Doing an SEO audit can help you fix and optimize your website for higher rankings in search results. Through SEO audits, you can identify technical SEO issues, on-page and off-page SEO issues, structural issues, user experience issues, and content gaps.
How Do I Conduct An SEO Audit?
An SEO audit can help you see the big picture of your SEO efforts. Through an SEO audit, you can identify issues that affect your site, goals, and revenue.
So, how can you conduct an audit?
You can conduct an SEO audit manually or hire an expert to check the areas of your site that need improvement. To get a detailed analysis for your website, it is advisable to use SEO audit tools.
For your SEO audit, the first step is to check whether Google has penalized your website. You can use the Google Console to check for penalties or see if a recent Google update has affected your rankings.
Penalties affect your rankings and if you find one, you should check the date of the penalty, and then look for reasons as to why it may have happened.
Follow this with an audit of your technical SEO, on-page SEO, off-page SEO, and competitor and keyword research.
What Does A Technical SEO Audit Involve?
Technical SEO involves all the technical aspects of your site like site speed, URLs, site maps, and more.
I recommend using tools like Traffic Travis to uncover technical mistakes in your site structure and core semantics that could adversely affect your search rankings and site traffic.
For an effective technical SEO audit, here are some of the things that you can should take care of:
- Make sure your robots.txt files and meta tags are added properly. Mistakes in robots.txt can cause serious indexing issues.
- Register your website on Bing webmaster tools and Google search console. Google console will provide information like the number of pages on your website, keywords you rank for, and more.
- Have one preferred domain to avoid duplicate content issues. Create a perfect URL that is unique. If you also have other versions, make sure only the chosen version is browsable.
- Activate your XML sitemap and ensure that it’s working perfectly. Users should be able to easily navigate from one page to another on your website.
- Enable structured data for your homepage, articles, products, and XML sitemap. Doing this ensures that Google can understand the context and meaning of the content on your site. Structured data also helps Google enhance its presentation of search results.
- Set up a canonical URL to ensure Google identifies important pages on your site. It’s also a great way to find duplicate content issues.
- Be prepared to handle HTTP 404 Errors. Optimize your 404 error pages for a smooth user experience.
- Make sure your site is mobile-friendly.
Tools like SEMrush perform end-to-end SEO auditing of your sites. You can do on- and off-page audits, domain tracking, competitor research, keyword profiling, and organic traffic analysis.
What Does An On-Page SEO Audit Involve?
An on-page SEO audit mainly involves the content on your site. It will include:
- Optimize your titles and meta descriptions
- Format your text properly (Use H1, H2 tags correctly)
- Check your content for uniqueness, correct grammar and proper formatting
- Update dated content regularly and merge similar content.
- Link related pages
- Check your images for accurate descriptions and ALT text. Compress large files to avoid pages that take too long to load.
- Identify broken links
What Does An Off-Page SEO Audit Involve?
An off-page SEO audit mostly involves checking techniques you use to promote your website online or for link building.
It will involve checking:
- Whether you have any toxic links
- If you are using relevant anchor text
- If unique and trusted domains link to your content
- The number of links pointing to your internal and home page
It’s also a good idea to check if you have a presence on social media platforms that your audience is active on.
For backlink analysis, I recommend using Link Research Tools. Their Link Monitoring module has a robust Link Check Tool (LCT). It checks for broken and dead backlinks in your web pages and guest posts. It also alerts you when a link status changes.
Why Is an SEO Audit Important?
The SEO industry keeps changing, and there is always something new happening. What worked 5-months ago may not work today.
For instance, keyword authority for your domain keeps changing with time and location. An audit helps you identify the best-ranking keywords for you to target.
An audit gives even better results if you use the right tools. I especially like SEO PowerSuite which comes with a dedicated Rank Tracker that lets you track unlimited keywords and optimize your content for them.
Google also keeps updating its algorithm every year. In such a dynamic landscape, you need to stay updated about the latest trends. What’s more, you regularly add and remove content from your site.
How can you know if you’re going in the right direction?
By performing an audit, you can figure out what’s working for you. It can also help you identify areas that need improvement.
An SEO audit can ensure that Google is not penalizing you for issues that could ruin your ranking. It also offers you comprehensive feedback on best practices in running your website.
Want to conduct an SEO audit for your site?
Let’s check out the best SEO audit tools.
Which are the Top SEO Audit Tools You Should Start Using Now?
Ready to find out the best SEO audit tools in the market?
Let’s take a look at the top technical SEO audit tools that can make your life easier.
Competition in the online world is cut throat. Knowing your top competitors’ moves will be an advantage. This is where SEMrush helps you. By enabling you to know what keywords your top competitors are using, this tool gives you a competitive advantage.
Price: Plans start at $99.95 per month for monthly billing and $83.28 per month for annual billing.
Serpstat is a tool for search specialists. It has rich features that help SEO specialists, digital marketers, and agencies. It provides services like comprehensive keyword research, content ideation services, ad monitoring, and more.
Price: The basic plan costs $19 per month.
Want to try it before buying? A free trial is also available.
3. SE Ranking
Imagine your key SEO reports being lost to a virus attack or hardware malfunction. It would cost you time and money. SE Ranking can help you avoid that hassle and unnecessary expense by providing cloud-based SEO audit reporting.
Price: The basic plan costs $7 per month when billed annually.
When it comes to growing your web traffic and analyzing your competition, Ahrefs is the best tool on our list. It can help you with competitive analysis, keyword search, backlink research, and more.
The online keyword research tool provides keyword density scores and other advanced metrics to help you target the right keywords.
This online tool also provides a rank tracking option that helps you track your rank on your target keywords. You can get weekly or monthly ranking reports as per your requirements.
Price: Basic plan starts at $82 per month ($990 per year)
Free trial option is available for 7 days.
This is the best SEO tool for Bing. It has an assortment of reporting and diagnostic tools to drive traffic to your site. The detailed technical SEO audit reports from Bing Webmaster Tools will help you to optimize your site for Bing.
If you have an ecommerce business, BuiltWith is the best online tool to keep a tab on your top competitors.
It provides lists of information on ecommerce sites around the world their tech spends. And it has a tool that allows you to generate a list of top sites for a particular keyword.
Price: Basic plan starts at $295 per month ($2,950 per year)
This Google Chrome extension is a handy online tool to check for broken links. Check My Links quickly crawls through your website and tells you which links are working and which are broken. Then you can immediately take action and make your pages SEO friendly.
ContentLook has an SEO tool for websites that run on WordPress. This online tool gives various tips to resolves issues on the site. It provides weekly technical SEO audit reports. It also provides you with audit scores for your content strategy and other valuable insights.
Price: Basic plan starts at $29.9 per month
This is an online tool for checking the speed of your website. It helps you optimize pages and boost the speed of your site.
Dareboost constantly monitors your site for performance and provides top optimization tips. It also provides your website’s rankings and compares them with those of your top competitors.
Price: Basic plan starts at $22 per month
Linkody is one of the most versatile backlink checker tools that allows you to track your link building campaigns. It provides an automated process for monitoring, finding, and reporting backlinks.
Furthermore, you can see standard rank metrics that will allow you to fully analyze the quality of your backlinks. By using this tool, you will always be in charge of your link profile.
Price: A free 30-day trial is available. After that, their membership plans start from as low as $14.90/month.
DeepCrawl offers services to help you audit your site or recover from a penalization. It also helps you understand your site architecture and helps you launch an international site.
Price: Starter plan starts at $89 per month ($979 per year)
Want to try it before you buy it? Avail their free trial option.
This free online tool is effective to solve technical SEO issues. Found helps audit the site and identify problems related to metadata, content, link building, canonicalization, and more.
Image via Found
13. Google Analytics
Google Analytics is by far the top free online tool for SEO. It provides insights into your page views, demographics of your website visitors, and much more.
The graphical representation of data helps you organize your site to improve SEO. Google Analytics provides a wide number of SEO metrics that can help you optimize your website and content. This is a top-notch online tool for any SEO expert.
Lighthouse was developed by Google as an open source tool for web page optimization. This automated technical SEO tool provides performance audit reports and top tips to fix issues.
It is an effective online tool to improve the quality of your web pages. You know the best part? It is an absolutely free tool.
This is another one of Google’s online tools developed for faster performance of web pages on various devices. It is one of the top tools to test page load speeds of your webpages.
It categorizes page load speeds as fast, slow, and average. The tool gives you suggestions by analyzing the content of each page. This is also a free tool that you can use by simply copy-pasting the URL of the web page that you want to test.
With its array of functionalities, The Google Search Console is the best online tool for small businesses. It enables you to check the pattern of clicks on your site.
And it allows you to check whether the content on your site is Google-friendly or not. It also sends you alerts when you need to solve errors on your site.
The search analytics feature provides valuable information and metrics on your site’s performance. And, it also provides suggestions to improve your content to help you rank well in organic search results.
And the best part is, that it is absolutely free to use.
Image via Google Search Console
This technical SEO tool helps you to test your structured markup and optimize it accordingly. Correct structured data can improve Google’s ability to fetch your page quickly.
What’s more, you ask? With this online tool, you can generate the markup code and validate it on your page.
This is another free tool that you can use to optimize your structured data and help search engines understand your page better.
GTmetrix is another technical SEO tool available for measuring page load speed. It analyzes the loading performances from different devices and from different regions. And, it also gives you top recommendations on how to optimize your page load speed.
Price: Basic plan is free, pro plans start at $14.95 per month.
Kerboo is an online tool that you can use to improve your backlinks. It gives scores and ratings to your links and provides top actionable suggestions through its link audits. It helps you identify risks and create a disavow file.
Price: Starter plan for a small agency starts at $249 per month.
Keylogs is a versatile online tool which enables you to analyze Google’s Search Console data. Through the analysis, you can get great insights to optimize your site and increase rankings and that’s why this tool also considered as one of the top SEO tools.
Price: There is a basic free plan for one user. Paid plans start at $19 per month for monthly billing and $15 per month for annual billing.
Lipperhey is one of the top SEO tools available for free. It office a complete SEO optimization package for free. Some of the technical SEO services it provides are analytics, keyword suggestions, and a backlink checker.
Still not sure? Let’s see some of its other features.
It helps you analyze your website on SEO, technical, and popularity aspects. And it also provides suggestions on how to improve these for better conversions.
Being the largest link index database in the world, Majestic is the best tool online for an index search. It is a marketing search engine. The tool enables you to search URLs, find potential clients, check backlinks, audit services, and much more.
Price: The Lite plan starts at $49 per month
In this era of mobile internet, making your pages mobile-friendly is absolutely necessary. Google’s Mobile-Friendly Test tool comes in handy for SEO specialists who want to check whether their website is mobile-friendly or not.
This is also a free online tool that anyone can use.
Moz is a leading SEO tool that is preferred by many SEO specialists. With its numerous service offerings, all of the needs of an SEO specialist are fulfilled. The Moz Local tool helps you manage your local business listings to optimize them to rank well in local search results.
MozPro has a link analysis feature and also provides live metrics about your web pages’ performance. It also has a keyword explorer tool that helps you find and target the best keywords for your website.
Price: Available on request.
Free trial is available for 30 days.
The MySiteAuditor can be embedded into your site. You can check your SEO score, get your site audited, and more in real time.
26. Netpeak Spider
Netspeak Spider is one of the top SEO tools in the market. Their pro version will audit your entire website and check for all SEO issues. It checks for broken links, duplicity in content, and allows you to set your own crawling rules.
Price: Paid plans start at $14 per month for monthly billing and $9 per month for annual billing.
Just type in your URL into Nibbler and get a report about your site. Nibbler also provides a sales tool called Silktide Prospect for digital marketing service providers.
Price: The basic version is available for free. The price for the pro version is available on request.
OnCrawl offers a variety of SEO auditing services and helps with daily monitoring. It has its own site crawler that analyzes your website like search engine crawlers. It also analyzes the influence of each ranking factor on your search rankings.
Price: The basic plan starts at $39 per month without the log analyzer and $149 per month with the log analysis feature.
Happy with the list of tools provided so far? Ready to see more?
Read on then.
The Panguin Tool offered by Barracuda is a free tool. It helps you audit whether or not your site is impacted by Google’s algorithm updates. And it suggests changes if impacted by the updates. This is a useful tool that helps you avoid Google penalties.
Having a properly set domain name is of vital importance for a site. Pingdom Tools provides a tool called DNS Check to help you check whether your domain name is set up properly. The tool conducts various tests and determines which DNS server is used for the domain.
Price: Paid plans start at $14.95 per month for monthly billing and $11.95 per month for annual billing.
Want to try it first? A free trial is also available.
Raventools is a useful set of tools that provide automated technical SEO audit reports. It specializes in providing technical SEO audit reports on Google AdWords, Bing ads, and Facebook ads. It creates white-label reports using this data.
Price: Paid plans start at $49 per month for monthly billing and $39 per month for annual billing.
A free trial is also available.
Bad links on your site can get you penalized. Remove’em is an effective tool for removing bad links that could damage your site. This tool helps you monitor backlinks, take control of them, and reclaim lost ground to Penguin penalties.
Price: Subscription for one website costs $99 per month.
ReportGarden is specifically for SEO specialist agencies that want to monitor multiple clients’ websites. It provides a thorough analysis of web pages.
Price: The basic plan costs $299 per month when billed monthly ($2,990 per year).
Ryte provides a plethora of tools for website monitoring. It has a useful tool called Content Success for managing content.
Price: Paid plans start at $119.9 per month for monthly billing and $107.91 per month for annual billing.
35. Screaming Frog
One of the best feature-rich SEO tools is Screaming Frog. It can crawl websites like a search engine crawler and provides valuable insights.
Price: The basic plan is available for free. Paid plan costs $149 per year.
36. SEO Analyzer
This free online tool provides you with an analysis of your website’s traffic and other SEO metrics. All you need to do is enter your URL and this tool will provide you a detailed SEO report for your website.
37. SEO Workers
SEO Workers help you look into the issues of HTML markup codes. It also provides other common SEO analysis services. This tool is free for use by anyone.
38. SEO SiteCheckup
This tool provides comprehensive solutions for your SEO problems. Real-time reports, instant analyzing of issues, white-label reports, and more are all available in SEO SiteCheckup‘s toolbox.
Price: The basic plan costs $24.95 per month.
SEOptimer is a useful tool available at an affordable price. This tool is available in various international languages too. SEOptimer also provides a number of free tools to improve your SEO.
Price: The basic plan called DIY SEO costs $19 per month.
A free trial is also available.
40. Site Analyzer
Site Analyzer provides an easy to access SEO toolkit. It enables you to compare your site with your rivals’. The suite of tools offered by Site Analyzer makes are really useful and one of the best in the market.
Price: The basic plan costs $29 per month ($348 per year).
The Sitebulb tool is a crawler that provides context-specific tips for SEO problems in real-time. Its highly visualized technical SEO audit reports make it easy to understand the various data points.
Price: Plans start at $35 per month for monthly billing and $378 per year for annual billing.
Did you know that SpyFu is the best tool to learn about your top competitors? By using SpyFu, you can learn what profitable keywords your top competitors are using. SpyFu also provides a monthly domain overview of your rivals.
Price: Plans start at $39 per month for monthly billing and $33 per month for annual billing.
This tool gives you the most accurate ranking date. SpySerp also has a bunch of tools to manage your technical SEO requirements.
Price: The basic plan is free. For paid plans, you can customize your plan as per your budget.
The Squirrly tool increases the performance of your site and generates traffic. It provides weekly site performance reports. It helps you audit blogs, traffic, SEO, backlinks, social media, and domain authority.
Price: The basic plan is available for free. Paid plans start at $29.99 per month.
45. The HOTH
The HOTH provides SEO auditing and gives a score to your site. This web-based free SEO analyzer is a great tool for small sites. This is a free tool.
UpCity provides you with deeply analyzed SEO report cards. You can check your own SEO performance and also compare it with the performance of your top competitors.
Want to know the best part? This tool is free to use, all you need to do is fill in your details and get your SEO report.
This SEO tool measures how your web pages follow Google guidelines. Varvy checks for accessibility, page speed, security, and more in its audits. It also gives you insights into various other SEO requirements for your site.
This is a free tool.
WebCEO is the best tool for technical audits of sites. It provides an SEO road map for your site. Also, you can opt for automated checks of your site.
Price: Plans start at $39 per month for monthly billing and $29 per month for annual billing.
This is a simple free tool for your site. WebPageTest can be used to run on-site optimization checks. It can do speed checks from multiple locations.
50. Website Grader
The Website Grader online SEO tool analyzes your site on several metrics. It checks your site for mobile readiness, SEO friendliness, and security. And it gives you timely technical SEO audit reports so that you can make the necessary changes.
WooRank is one more example of an SEO audit service provider. It gives in-depth reviews, competitive analysis, marketing checklists, and more.
Price: The basic plan costs $59.99 per month.
Want to try it first? A free trial is available.
The Wpromote audit tool brings you the benefit of fast analysis and technical reports in great detail. It helps you understand what ranking factors contribute most to your organic search rankings to help you formulate your SEO strategy.
This is a free tool.
Bonus Tool: Zadro Web
This auditor tool looks into many technical aspects of your site. Zadro Web looks for sitemaps, robot texts, and boosts your on-site SEO.
What Tools Are You Using for Your Website Audits in 2020?
These are some of the best technical SEO audit tools available. This list is quite comprehensive and can help you find a tool for all of your SEO needs.
Did you pick your favorite yet? If not, go through the list again and take your pick.
Do you know of any other technical SEO audit tools that you think should be added to this list? Please share them in the comments section below.