Is influencer marketing part of your 2020 strategy?

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences.

But with multiple brands targeting the same audience, how can you reach that audience more effectively than others?

It is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results.

Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too.

You can leverage these platforms to find the right influencers for your brand, monitor campaigns, and measure results.

Influencer marketing can’t be fully automated according to 96% of marketers. But leveraging tools can help you execute your influencer campaigns more efficiently.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Table of Contents

What is an Influencer Marketing Platform?

When you’re doing influencer marketing, it helps to have a software solution that can help you execute and manage your campaigns better. These solutions are influencer marketing platforms. They can help you with a wide range of activities from influencer discovery to tracking the progress of your campaigns.

But why should you use influencer marketing platforms?

Let’s take a look at their benefits.

Benefits of Using an Influencer Marketing Platform

The biggest benefit of using influencer marketing platforms is that they can help you save time by minimizing your effort. You don’t need to spend hours on social media scouting for influencers. Instead, the platforms will provide a list of influencers and also present their statistics to you.

What’s more?

Many of these platforms can help you set up and manage your campaigns with ease. You can also use them to track the progress of your campaigns and optimize them accordingly. Many platforms also give you the ability to generate detailed reports about the campaigns.

What Should You Look for in an Influencer Marketing Platform?

One of the biggest challenges that brands face is that of finding reliable influencers. Hence, you should look for an influencer marketing platform that can help you accomplish that.

You should ensure that your platform can help you find genuine influencers with ease. The platform should also help you find influencers who can help you reach your target audience. If it doesn’t help you accomplish this, it may not be useful to use it.

What’s more?

You should look into the other features that the platform offers. Does the platform help with native advertising campaigns? Can it help you track the campaign results? Does it help you manage the influencer’s content?

If the influencer marketing platform is able to accomplish all this, it might be a good option for your brand.

Now that you know what to look for in an influencer marketing platform, let’s take a look at some of the best influencer marketing platforms out there.

How to be Influencer

What Are Some of the Best Influencer Marketing Platforms to Amplify Your Campaigns?

Are you ready to take your influencer marketing strategy to the next level?

If you’re on the lookout to take your influencer marketing strategy to the next level, you should check out these platforms. From discovery to campaign analytics, these platforms will help you with all aspects.

We’ve listed the main features of these platforms so you can compare them and find the best one for you.

Influencer Marketing Platform #1: Fourstarzz Media

Are you an SMB looking for good influencers to work with?

Fourstarzz Media is tailored to meet the needs of small and medium-sized companies that can’t afford high monthly fees, but also can’t ignore influencer marketing.

It offers an innovative influencer marketing suite, that enables users to manage their entire influencer marketing campaigns in one place. This includes influencer discovery, influencer outreach & management, and performance measurement.

Meant For:

SMBs, startups, solopreneurs, small businesses, small agencies

Key Features:

  • Advanced influencer discovery tool including hashtag search, audience demographics, and location searches
  • Database of over 750k pre-vetted micro- and nano-influencers
  • Step-by-step influencer relationship management tool, including an in-app messenger
  • Post-campaign reporting and analytics dashboard

Pros:

  • Affordable pricing, 30-day subscription plan
  • Unlimited access to influencer profiles, in-depth audience demographic reports, price estimates, etc.
  • Functionality to invite own influencers
  • Multiple user accounts
  • Great resources like guides, contract and outreach templates, etc.
  • Instant access, no need to call a sales team

Cons:

  • No free trial

Pricing:

Flat fees of $59/month.

Fourstarzz-Media-Influencer-Marketing-PlatformImage via Fourstarzz Media

Influencer Marketing Platform #2: The Room

The Room is an influencer marketing platform that helps influencers, charities, and brands form and nurture relationships that are mutually beneficial.

Think of it as a contra economy where brands can trade campaigns, products, and even experiences for genuine advocacy.

Similarly, it enables people of influence to approach the brands and campaigns they are truly interested in.

Meant for:

Enterprises, agencies, charities, and startups

Key Features:

  • Get access to pre-vetted influencer profiles
  • In-platform messaging
  • In-depth post-campaign reports

Pros:

  • No money is exchanged between brands and talent
  • Reduced workload
  • User-friendly interface
  • Influencers bid on brand opportunities

Cons:

  • No free trial offered

Pricing:

Free demo available. Get in touch with The Room’s team for pricing details.

The Room
Image via Theroom.io

Pro Tip: Highlight how influencers can benefit by partnering with you while creating an opportunity on their platform.

Influencer Marketing Platform #3: Tribe Dynamics

Tribe Dynamics is one of the best influencer marketing platforms that provides brands the insights and intelligence they need to run strategic, scalable influencer marketing programs. Using it, you can not only find influencers but can manage large-scale campaigns as well.

Meant For: 

Medium and large businesses

Key Features: 

  • Track, organize, and analyze influencer content across all social channels.
  • Segment your influencer community and find relevant influencers to work with.
  • Track and evaluate influencer relationships using advanced engagement metrics.
  • Benchmark brand performance against competitors, the industry, and across markets.
  • Track, measure, and compare campaigns.
  • Analytical performance and industry trend reporting to inform strategy.

Pros:

  • Saves time by automatically capturing and tracking influencer content.
  • Provides accessible community analytics and earned media data via a single, easy-to-use dashboard.
  • Translates tactical efforts into a variety of performance metrics that are easy to showcase internally.
  • Client feedback is integrated into software updates and features.
  • Highly knowledgeable dedicated client partners.
  • User-friendly and versatile campaign tracking.

Cons:

  • Not optimized for owned media or UGC management.
  • Doesn’t offer in-app contract negotiation tools.
  • Doesn’t manage influencer outreach.

Tool/Platform/Software Level:

Beginner/ Intermediate/ Expert

Usability:

Easy-to-use

Case Study:

In 2018, Benefit launched the #BenefitClubPink hashtag and managed the influencer campaign using Tribe Dynamics. This led to $36.5 million in earned media value (EMV) and they were able to add new micro-influencers to their program while retaining the current ones as well.

Pricing: 

  • Micro package $1,500/month
  • Established package $2,750/month
  • Powerhouse package $4,000/month

Tribe Dynamics also offers a free 45-day trial. Start using the platform now.

Tribe Dynamics 1

Pro Tip: To improve your strategy, add competitors to Tribe Dynamics. You can then figure out their strategies and accordingly modify yours.

Influencer Marketing Platform #4: Heepsy

Are you looking for ways to find real influencers?

Heepsy enables you to access a database of over 11 million influencers.

The platform provides advanced reports to analyze the audience demographics and authenticity of each influencer. You can also check out their previous brand collaborations and get access to cost estimations.

Is this platform just for finding influencers?

Not really.

You can also use it to create influencer lists, export data, and interact with the influencers you find suitable.

Heepsy offers a free version for you to try their features. You can then upgrade to a paid plan. If you want more information, you can also request a demo.

Heepsy
Image via Heepsy

Pro Tip: Use the advanced filters to find influencers using hashtags and usernames.

Influencer Marketing Platform #5: Traackr

Traackr is an all-in-one solution that can help you with influencer discovery, management, and analytics. You can use it to scale your influencer marketing campaigns with powerful analytics, valuable data-driven insights, consistent monitoring.

Meant For:

Large brands, agencies

Key Features:

  • Prioritize influencers based on audience insights.
  • Track conversations and validate real influence to see if an influencer is actually a good fit for your brand
  • You can check audience insights and measure your campaign results

Pros:

  • Robust influencer search function
  • User-friendly platform

Cons:

  • May require some technical skills for advanced functionality

Pricing:

Free demo available. Contact their team for pricing details.

Traackr-Influencer-Marketing-Platforms
Image via Traackr

Pro Tip: Assess the influencers through the brand safety tool to avoid fraudulent influencers.

Influencer Marketing Platform #6: TapInfluence

TapInfluence helps you find the right influencers who also want to work for your brand. You will get a 360-degree view of the influencer including insights about them, their audience, and the real-time cost per engagement (CPE).

Meant For:

Large businesses, enterprises

Key Features:

  • Helps you with communication, campaign briefing, content creation, review, and promotion processes
  • Using this tool, you can find industry benchmarks
  • Can identify influencers through keyword searches
  • Provides detailed analytics for your campaign

Pros:

  • Has automation tools
  • A wide range of features for all-round managing of the campaign

Cons:

  • Lot of features means it takes time to learn the tool

Pricing:

Contact them for pricing details.

TapInfluence-Influencer-Marketing-Platforms
Image via TapInfluence

Pro Tip: Use the visual search to look through visual content created by the influencers.

Influencer Marketing Platform #7: Ambassador

Ambassador is one of the finest referral software platforms in the world. It helps you identify the affiliates, influencers, and employees you want to collaborate with.

Meant For:

Startups, SMBs, large businesses

Key Features:

  • Easily enroll influencers to run targeted and personalized campaigns
  • Manage all your influencers from the dashboard and keep track of their performance in real-time
  • Figure out which influencer is getting you the best results
  • Run cohort analysis and optimize your campaign in real-time
  • Make payments using numerous methods.

Pros:

  • Omnichannel capabilities
  • Dedicated support and onboarding

Cons:

  • Takes time to set up due to the complexity of the platform

Pricing:

Free demo available. Get in touch with them for pricing information.

Ambassador Influencer Marketing PlatformsImage via Ambassador

Pro Tip: Use referral marketing to leverage the influence of your employees and existing customers.

Influencer Marketing Platform #8: Onalytica

Onalytica helps brands and influencers connect to create great content. You can discover relevant influencers for your brand from their global database of over 700K influencers.

Meant For:

Medium and large businesses

Key Features:

  • Discover the right influencers from over 700K influencers
  • Detailed insights into your influencer community
  • Manage relationships with influencers
  • Measure the campaign’s impacts through detailed analytics

Pros:

  • Detailed insights into existing and potential influencers
  • Daily email alerts
  • Maps of stakeholders

Cons:

  • Starting price may be steep for some organizations

Pricing:

Free demo available. For pricing details, get in touch with Onalytica.

Onalytica-Influencer-Marketing-Platforms
Image via Onalytica

Pro Tip: Check out influencer’s network maps to figure out their influence.

Influencer Marketing Platform #9: MARKERLY

MARKERLY is an end-to-end influencer marketing solution that helps you connect with real people to deliver authentic brand affiliations. You can leverage this platform to identify and partner with influencers whose lives are most relevant to your brand and values.

Meant For:

Large businesses

Key Features:

  • Allows you to create your own marketing network and you get access to influencer CRM tools
  • Full-service campaign management is available too
  • Streamline workflow including contract management, content creation, tracking, optimization, and measuring results. See how the branded influencer content is performing across the leading social media platforms

Pros:

  • Easy to use the platform
  • Influencer CRM tools make it easy to manage relationships with influencers

Cons:

  • Can take some time getting accustomed to the platform

Pricing:

Free demo available. For pricing details, get in touch with their team.

MARKERLY-Influencer-Marketing-Platforms
Image via MARKERLY 

Pro Tip: If you have other important activities to take care of, opt for their full-service influencer marketing campaigns.

Influencer Marketing Platform #10: Tidal Labs

Tidal Labs helps you build, manage, and scale your influencer programs by automating your influencer workflow.

Meant For:

Large businesses, enterprises

Key Features:

  • Discover and recruit the perfect influencers for your brand through their AI-powered influencer discovery feature
  • Filter results based on their performance and audience insights
  • Run streamlined campaigns using automation
  • Review, edit, rate, and amplify your influencer content with ease
  • Build strong influencer relationships through unlimited custom communication templates

Pros:

  • Robust software solution for finding and reaching out to influencers
  • Easy to run streamlined campaigns

Cons:

  • Fairly heavy on the pocket

Pricing:

Starter: $750/month

Advanced: $2000/month

Enterprise: $4000/month

Tidal-Labs-Influencer-Marketing-Platforms
Image via Tidal Labs

Pro Tip: Use the tool to remain in GDPR, tax, and other legal compliances.

Influencer Marketing Platform #11: Carro

Carro is a Shopify influencer marketing platform that shows you all of the influencers, journalists, and media that are already your email subscribers, customers, and followers.

What’s more?

Carro also makes it easy for you to partner with your influential fans and customers. Staying true to its mission, Carro helps you run transparent influencer marketing campaigns.

They’ve also launched their Brand Partnerships, so now you can collaborate with influencers and other brands too.

Meant for:

Shopify stores, ecommerce stores, marketing agencies, and influencers

Key Features: 

  • Influencer Discovery among followers, customers, and subscribers
  • Quick invites for influencer collaborations
  • Influencers can pitch collaboration ideas through product requests
  • Automatic order placing for product gifting on approving a product request
  • Track brand mentions

Pros

  • Free influencer discovery tools
  • Find influencers who are familiar with your brand
  • Seamless product gifting that integrates directly with your Shopify store
  • Easy setup process

Cons

  • Carro only reveals influencers who have a connection to your brand. This means that new brands won’t have a lot of influencers listed on their dashboard.

Pricing 

  • Free! It’s free to get started with Carro.

Carro
Image via Carro

Pro Tip: The best influencer campaigns know their target audience and plan their approach.

Influencer Marketing Platform #12: Cision

Cision is one of the most comprehensive influencer marketing platforms out there. It can help you reach out to over 1.4 million influencers from around the world.

Meant For:

Large businesses, enterprises

Key Features:

  • Reach over 1.4 billion social influencers and journalists
  • In-depth pitching ideas and biographical information to help you send pitches
  • Shows you the niche, demographics, and reach of influencers on Twitter
  • Recent posts by journalists

Pros:

  • Vast database of influencers
  • Covers journalists as well

Cons:

  • Free version not available

Pricing:

Free demo available. For pricing information, get in touch with their team.

TrendKite Influencer Marketing PlatformsImage via Cision

Pro Tip: Do try the HARO option to make your brand popular among influencers.

Influencer Marketing Platform #13: Grapevine

Grapevine helps you connect with top content creators on social media to help boost your marketing initiatives. You can easily build, measure, and scale your influencer programs to reach and engage your target audience.

Meant For:

Medium and large businesses

Key Features:

  • Search for influencers from their network of human-vetted creators on YouTube, Instagram, and Facebook
  • You can search for keywords specific to your campaign to discover the most suitable influencers
  • Discuss campaign details, make direct offers, negotiate fees, and securely manage payments to move your campaigns forward
  • For ongoing campaigns, you can track engagement, click-throughs, and views from YouTube. Similarly, for Instagram, you can check your comments and likes

Pros:

  • Can directly talk to influencers
  • Can let Grapevine handle everything for you too

Cons:

  • Influencers with less than 2K subscribers on YouTube aren’t allowed on the platform. You might find it difficult to get nano-influencers from YouTube.

Pricing:

Platform Access: $199/month

Fully Managed: Recommended Budget of $30,000/quarter

Grapevine-Influencer-Marketing-Platforms
Image via Grapevine

Pro Tip: Once you partner with the influencers, you can pay them directly through the platform.

Influencer Marketing Platform #14: Captiv8

Captiv8 helps you connect with influencers and content creators who can promote your brand, products, or services.

Meant For:

SMBs, large businesses

Key Features:

  • End-to-end solution for influencer marketing
  • Detailed analytics of the influencer’s profile
  • Finds the post half-life for influencers too
  • Helps you track real metrics such as EMV, sentiment analysis, and deep engagement data to measure campaign ROI

Pros: 

  • Lots of helpful data to help you make decisions
  • Can handle all aspects of the campaign from the platform

Cons:

  • Free version not available.

Pricing:

Free demo available.

For pricing, get in touch with their team.

Captiv8 Influencer Marketing Platforms
Image via Captiv8

Pro Tip: Use their post half-life checker to figure out how long the influencer’s post might continue to influence people.

Influencer Marketing Platform #15: Fohr

Fohr uses technology to make influencer marketing simpler for you. You can search for influencers in any specific niche, by number of followers, location, and more. Fohr provides you with powerful filters to find exactly who you want to work with.

Meant For:

SMBs, large businesses

Key Features:

  • Can create campaign briefs, send offers, get comprehensive reports, and more
  • In-depth insights into follower health and content performance.
  • Their Smart Groups feature makes it easy to store an influencer database

Pros:

  • Can easily export influencer information
  • Loads of influencers to choose from (over 100K)

Cons:

  • Free plan not available.

Pricing:

7-day free trial available.

For pricing, reach out to their team.

Fohr Influencer Marketing Platforms
Image via Fohr

Pro Tip: Use their lists to find out which influencers are attending events so that you can reach out to them.

Influencer Marketing Platform #16: Open Influence

Open Influence is easy-to-use influencer discovery and analytics software. It can help you build an effective influencer community in minutes. You can find relevant influencers from a large database, compare them, and choose the ones who best suit your brand and campaign goals.

Meant For:

SMBs, large businesses

Key Features:

  • AI-powered content analysis
  • Managed influencer marketing campaigns
  • Ability to track campaign progress through detailed analytics

Pros:

  • Ease of use
  • Possible to get a bird’s eye view of everything

Cons:

  • Can take some time to get accustomed to all features

Pricing:

For pricing information, you can contact their team.

Open Influence Influencer Marketing PlatformsImage via Open Influence

Pro Tip: Use the campaign report to figure out how well your campaign has performed.

Influencer Marketing Platform #17: Buzzoole

Buzzoole is an end-to-end platform that can help you simplify all of your influencer marketing processes. This tool helps you analyze and understand the true influencer of a content creator.

influencer marketing ebook

Meant For:

Startups, SMBs

Key Features:

  • You can choose the influencers you want to work with, approve content, manage payments, and optimize your campaign budget
  • Buzzoole also provides you with real-time measurement and in-depth post-campaign reporting
  • You can also opt for their full-service campaign management

Pros:

  • Extremely easy to use
  • Can manage everything from a single dashboard

Cons:

  • Can sometimes be challenging to find genuine influencers

Pricing:

Free version isn’t available. Get in touch with the company for pricing details.

Buzzoole-Influencer-Marketing-Platforms
Image via Buzzoole

Pro Tip: Create a free account to get a feel of the platform before proceeding to create campaigns.

Influencer Marketing Platform #18: TRIBE

TRIBE helps connect brands with micro-influencers to create world-class content at scale. It is highly cost-effective since you only pay for the posts you love.

Meant For:

Solopreneurs, SMBs, Large businesses, enterprises, agencies

Key Features:

  • Can search for your target influencers from over 71K influencers
  • Able to partner with influencers for content or influencer campaigns
  • Ability to gift products to influencers

Pros:

  • Easy to identify influencers
  • Pay as you go system

Cons:

  • Can’t take communication outside TRIBE

Pricing:

Self-Serve: Free ($299 activation fee per campaign)

Semi-Pro: $3,999/year (Free activation)

Pro: $4,999/year (Free activation)

TRIBE Influencer Marketing Platforms
Image via TRIBE

Pro Tip: You can license the content created by the influencers after the influencer marketing campaign as well to extend its reach.

Influencer Marketing Platform #19: The Shelf

The Shelf helps you plan and execute data-driven influencer marketing campaigns that are highly targeted, effective, and measurable.

Meant For:

SMBs and large businesses

Key Features:

  • Find the right influencers to work with from a database of 157K+ lifestyle influencers
  • Filter searches by location, number of followers, average likes, comments, gender, and more
  • The Shelf provides you with all the information you need to analyze whether or not an influencer is a good fit for your brand

Pros:

  • Easy to discover influencers and launch campaigns
  • Possible to give the entire campaign control to The Shelf

Cons:

  • Free version not available

Pricing:

Free demo available. For more details on the pricing, get in touch with them.

The-Shelf-Influencer-Marketing-Platforms
Image via The Shelf

Pro Tip: For affiliate campaigns, use their tracking codes feature to send out tracking codes automatically.

Influencer Marketing Platform #20: Popular Pays

Popular Pays enables you to collaborate with expert content creators so that you can meet your growing content needs.

Meant For:

SMBs, large businesses

Key Features:

  • You can find influencers of every size, from celebrities to micro-influencers from their pool of over 60K influencers
  • Review their profiles and ratings, see which social networks they are most influential on, and the style of content they create
  • Ability to collaborate 1:1 with your influencers through the platform
  • Can track major metrics to determine your ROI

Pros:

  • Solid client service team
  • Intuitive dashboard

Cons:

  • The platform doesn’t allow file exchange for downloading the deliverables

Pricing:

They have three plans: Lite, Suite, and Single Buy

For pricing information, you can contact them.

Popular Pays Influencer Marketing PlatformsImage via Popular Pays

Pro Tip: Create a list of your favorite influencers with labels to make it easy to partner with them in the future without having to look for them again.

Influencer Marketing Platform #21: Influencity

Influencity can help you create, manage, launch, and measure your influencer campaigns. It enables you to find the most relevant influencers, analyze their audience, and measure real-time campaign results.

Meant For:

SMBs, large businesses, enterprises

Key Features:

  • Search from over 55 million influencers
  • Get detailed analytics into an influencer’s profile
  • Manage influencer relationships from the platform
  • Campaign ROI forecasting

Pros:

  • Massive database of influencers
  • Easy to manage things from a single dashboard

Cons:

  • Free plan not available

Pricing:

7-day free trial available.

They offer four paid plans:

Basic, Professional, Business, and Enterprise.

For their pricing information, you need to contact their team.

Influencity-Influencer-Marketing-Platforms
Image via Influencity

Pro Tip: Use forecasting to figure out what you need to change in your strategy to improve your ROI.

Influencer Marketing Platform #22: Scrunch

Scrunch helps you find relevant influencers from a database of over 20 million influencers. You can discover and partner with the right influencers for your brand to reach your target audience.

Meant For:

SMBs, agencies

Key Features:

  • Choose influencers and bloggers from over 20 million profiles
  • See over 10 billion posts created by influencers

Pros:

  • Loads of influencers and bloggers to choose from
  • Easy to find all the information about the influencers

Cons:

  • Doesn’t have influencers from other social platforms

Pricing:

Starter: Free

Basic: $199/month

Power: $299/month

Scrunch Influencer Marketing Platforms
Image via Scrunch

Pro Tip: Use the starter account to determine if you want to go ahead and upgrade your account.

Influencer Marketing Platform #23: TAKUMI

TAKUMI helps you efficiently scale your Instagram influencer campaigns without compromising on quality. Find highly-vetted influencers who have engaged followings and who create high-quality content.

Meant For: 

Large businesses, enterprises

Key Features:

  • You can find vetted influencers using the platform
  • Community managers check the content quality
  • They can do all the analysis for you pre, post, and during the campaigns

Pros:

  • Genuine influencers who have been verified by Takumi
  • Ability to delegate the work to their team

Cons:

  • Don’t have mega influencers with over 700K followers

Pricing:

For pricing related information, get in touch with their team.

TAKUMI Influencer Marketing Platforms
Image via TAKUMI

Pro Tip: Use the platform in conjunction with their services to make the most out of Takumi.

Influencer Marketing Platform #24: Klear

Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns.

Meant For:

Startups, global brands, and agencies

Key Features:

  • One of the most sophisticated influencer search engines with multiple filters to find the right influencer
  • Filters include hashtags, niche topic, follower count, audience demographics, and more
  • Powerful tools to help you analyze your influencers
  • Fully integrated CRM, influencer communication portal, and campaign measurement tool

Pros:

  • End-to-end campaign management
  • Easy to filter out influencers and maintain relationships with them

Cons:

  • Tool doesn’t pull historical data sometimes when the export feature is used

Pricing:

Free demo available.

For pricing details, you need to contact Klear’s team.

Klear Influencer Marketing PlatformImage via Klear

Pro Tip: You can look at your campaign’s results and figure out which influencers are driving your growth. These are the ones you need to keep close.

Influencer Marketing Platform #25: Publicfast

Publicfast helps connect brands with influencers on Facebook, Twitter, Instagram, and YouTube. You can plan and create your campaign, give a brief, and define goals.

Meant For:

Startups, SMBs, large businesses, enterprises

Key Features:

  • Access to over 20 million influencers across multiple platforms
  • Get detailed metrics like CPC, CPM, number of impressions, etc.
  • Approve influencer content and pay
  • Detailed analytics into the campaigns

Pros:

  • Free version available
  • End-to-end campaign management possible

Cons:

  • Can take some time to learn the platform when you’re using it for the first time

Pricing:

Starter: Free

Discover: $42/month

Publicfast Influencer Marketing PlatformsImage via Publicfast

Pro Tip: Go through the influencer’s analytics to find fake accounts.

Influencer Marketing Platform #26: Reachbird.io

Reachbird.io is an intelligent AI-powered plaReachbirdiotform. It makes it easier for you to strategize, execute, and measure your campaigns. You can identify the right influencers to work with, manage your campaigns, and build and nurture your relationships.

Meant For:

Medium and large businesses

Key Features:

  • Helps you identify relevant influencers from their list of registered influencers
  • Chat and negotiation interface for communicating with influencers
  • Can launch the campaign from the platform
  • Detailed analytics of the campaign in real-time
  • Approval process to ensure adherence to regulatory standards

Pros:

  • Easy to use and works perfectly on mobile devices
  • Step-by-step tutorials to help you get started

Cons:

  • Visualization of the results can be improved

Pricing:

Free demo available.

For details about pricing, get in touch with the team.

Reachbird.io Influencer Marketing PlatformsImage via Reachbird.io

Pro Tip: Automate your influencer payouts to speed up your campaign execution.

Influencer Marketing Platform #27: ZINE

ZINE provides you all the tools necessary to launch your influencer marketing campaign. This platform provides end to end influencer marketing campaign management.

Meant For:

SMBs, large businesses, agencies, enterprises

Key Features:

  • Can find relevant influencers from a database of 200K influencers
  • Detailed audience demographic data and automatic payments
  • Negotiation and content approval
  • Detailed insights into the campaign

Pros:

  • Easy to find influencers
  • Automated payments can speed up the process

Cons:

  • Option to bring own influencers onboard isn’t available

Pricing:

Free demo available.

For pricing related queries, you can reach out to their team.

ZINE-Influencer-Marketing-Platform
Image via ZINE

Pro Tip: Leverage live campaign reporting to optimize your campaign and get the most out of it.

Influencer Marketing Platform #28: FameBit

FameBit is a platform that helps brands find, connect, and collaborate with influential content creators on YouTube. You can connect with influencers who are excellent storytellers. They can help you tell your brand and product stories in a way no one else can.

Meant For:

Startups, SMBs, large businesses, enterprises

Key Features:

  • Can discover YouTube influencers from the marketplaces
  • You can receive proposals from influencers who might be interested in working for your campaigns
  • FameBit allows you to review proposals and analyze the influencer’s profile and audience demographics

Pros:

  • Free to register
  • Influencers can find you with ease

Cons:

  • Limited to YouTube influencers

Pricing:

Free signup.

10% service fee only when your content is approved.

FameBit-Influencer-Marketing-Platforms
Image via FameBit

Pro Tip: Try to be as descriptive as possible when launching the campaign so that those influencers who’re keen to work with you apply for it.

Influencer Marketing Platform #29: Peg

Peg is one of the best influencer marketing software platforms for performance-driven brands. You can search for ultra-niche influencers on YouTube and Instagram across every category. Filter results by audience demographics, brand affinity, and engagement rates.

Meant For:

SMBs, large businesses, enterprises, agencies

Key Features:

  • Can find ultra-niche influencers through the platform
  • Detailed analytics to measure the bottom of the funnel metrics
  • Retargeting on Facebook, Google Ads, and more
  • Brand safety checker, brand mentions, data exporting, and more

Pros:

  • Plethora of tools to handle your influencer marketing campaigns
  • Smooth UI

Cons:

  • Free version not available

Pricing:

Free demo available.

For tool pricing, get in touch with their team.

Peg Influencer Marketing Platforms
Image via Peg

Pro Tip: Use retargeting on Facebook and Google to expand the reach of your campaigns.

How to be Influencer

Influencer Marketing Platform #30: Juulr

Juulr is an all-in-one influencer marketing solution. It can help you find influencers, manage campaigns, and optimize campaign results.

Meant For:

SMBs, large businesses, enterprises, agencies

Key Features:

  • Influencer and blogger finding tools
  • Can manage campaigns
  • Detailed insights into your campaign

Pros:

  • No fees for registering
  • 24×7 online support

Cons:

  • Can take time getting accustomed to the platform as it offers loads of features

Pricing:

Free to use. You only pay the influencers for their content.

Juulr Influencer Marketing Platforms
Image via Juulr

Pro Tip: Use the real-time chat option provided by Juulr to connect with your influencers.

Influencer Marketing Platform #31: Mavrck

Mavrck is a powerful influencer marketing platform that helps you discover influencers on various platforms. Using it, you can manage your entire influencer marketing campaign.

Meant For:

Beginner and experienced marketers.

Key Features:

  • Database of influencers from around the world
  • 20+ criteria to filter influencers, including audience demographics, fraud risk, and more
  • Ability to co-create content with influencers
  • Automated workflow

Pros:

  • Powerful search filters
  • Can manage influencers easily through automated workflows
  • Easy incentive management

Cons:

  • Loads of features mean there’s a slight learning curve

Pricing:

Free demo available. For pricing information, get in touch with their team.

Mavrck-Influencer-Marketing-Platform
Image via Mavrck

Pro Tip: You can incentivize your influencers from within the platform itself. This can make it easier to partner with them.

Bonus Tool #1: MuseFind

With MuseFind, you can identify key influencers, contact them, get featured in their content, and grow your brand.

Meant For:

Small businesses and marketers

Key Features:

  • Over 23K influencers from over eight niches
  • Verified influencers
  • Message templates to contact influencers

Pros:

  • Easy to find and filter influencers
  • Convenient way to communicate with influencers

Cons:

  • Doesn’t have influencers from more niches

Pricing:

All-in-One Plan: $50/month

MuseFind-Influencer-Marketing-Platform
Image via MuseFind

Pro Tip: Personalize the message templates further to create an impact on the influencer.

Bonus Tool #2: Sideqik

Sideqik is an integrated influencer marketing platform that helps you not only discover influencers but also enables you to manage the entire campaign.

Meant For:

Startups, small businesses, large businesses

Key Features:

  • 16 million influencers from 10 social platforms
  • Ability to communicate with influencers from the platform
  • Easy tracking of the campaign’s results
  • Integrations with Google Analytics, Facebook Remarketing, and more

Pros:

  • Massive database of influencers
  • Can find influencers for all major platforms
  • Easy to manage the entire campaign

Cons:

  • Has a small learning curve due to many features

Pricing:

Free live demo available. For pricing information, get in touch with them.

Sideqik-Influencer-Marketing-Platform
Image via Sideqik 

Pro Tip: Integrate it with Facebook for remarketing and growing the effectiveness of your campaign.

Bonus Tool #3: IZEA

IZEA can help you build, manage, analyze, and amplify influencer marketing campaigns.

Meant For:

Small and large businesses

Key Features:

  • Find influencers and content creators who fit your target demographics
  • Filter influencers through advanced demographics and location.
  • Manage all of your influencers, creative briefs, requirements, payments, and many other details in one place
  • Measure performance of influencer-created content across platforms in real-time

Pros:

  • Detailed analytics
  • Managed influencer campaigns available

Cons:

  • Needs more influencers

Pricing:

IZEAx Discover: $149/month

IZEAx Unity Suite: Get in touch with them

IZEA-Influencer-Marketing-Platform
Image via IZEA

Pro Tip: If you want IZEA to manage your campaigns, you can opt for their services as well.

FAQs

Q1. What are influencer marketing platforms?

A. Influencer marketing platforms are those software solutions that you can leverage to plan and run your influencer campaigns effectively. They can help you with a range of things right from finding the right influencers to tracking your influencer marketing campaigns.

Q2. What are the top influencer marketing platforms?

A. Some of the top influencer marketing platforms are:

  • Fourstarzz Media
  • The Room
  • Tribe Dynamics
  • Heepsy
  • Traackr
  • TapInfluence
  • Ambassador
  • Onalytica
  • MARKERLY
  • Tidal Labs
  • Cision

Q3. What is Instagram influencer marketing?

A. Instagram influencer marketing deals with leveraging the power of influencers on Instagram. It’s similar to influencer marketing but it only involves working with Instagram influencers.

Instagram influencer marketing is very popular because Instagram is the go-to platform for a majority of influencer campaigns.

Q4. What are the different marketing platforms? 

A. There are numerous types of marketing platforms out there. Each can help you with the overall growth of your brand online. Influencer marketing platforms, specifically, are a type of marketing platform that helps you build and execute stellar influencer marketing campaigns.

Q5. Which social media platform is best for marketing?

A. There answer to this question is that it depends on your audience and campaign goals. Some social platforms like Instagram can be great when it comes to selling B2C products. On the other hand, if you have a B2B business, LinkedIn may be the best platform for you as you’ll likely find the right target audience there.

Q6. Which platforms do influencers use?

A. Influencers use a variety of influencer marketing platforms to get discovered by brands and to track their progress too. They also use social media scheduling platforms to regularly publish their content on social media. Among social media platforms, Instagram is the most popular platform for influencer marketing.

Q7. How much do influencers get paid to post?

A. Most influencers get paid anywhere between $200 to $10,000 per post, based on the size of their following, engagement rate, and more. Typically, micro-influencers with less than 100,000 followers charge about $200 per post. On the other hand, influencers with over a million followers charge up to $10,000 (or more) per post.

Q8. How to build an influencer marketing platform?

A. Here’s how you can build an influencer marketing platform in 5 simple steps:

  • Plan the platform features.
  • Develop the platform and select the target social networks.
  • Start accepting influencer applications.
  • Grow your influencer database.
  • Collect valuable data on engagement, audience, etc.
  • Promote it to get brands on board.

Ready to Get Started?

In today’s competitive space, brands and marketers often struggle to efficiently engage their audiences. While influencers can be a great asset, collaborating with them comes with its own set of challenges.

The list of influencer marketing platforms we’ve shared above can help make things easier for you. You can leverage these platforms to connect better with your audience and get them to trust your brand.

Would you recommend that marketers use any platform other than the ones listed above? Please feel free to mention your favorites in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).