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Is influencer marketing part of your 2020 strategy?
Influencer marketing has become the most preferred tactic for brands to connect with their target audiences.
But with multiple brands targeting the same audience, how can you reach that audience more effectively than others?
It is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results.
Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too.
You can leverage these platforms to find the right influencers for your brand, monitor campaigns, and measure results.
Influencer marketing can’t be fully automated according to 96% of marketers. But leveraging tools can help you execute your influencer campaigns more efficiently.
What Are Some of the Best Influencer Marketing Platforms to Amplify Your Campaigns?
Are you ready to take your influencer marketing strategy to the next level?
If you’re on the lookout to take your influencer marketing strategy to the next level, you should check out these platforms. From discovery to campaign analytics, these platforms will help you with all aspects.
We’ve listed the main features of these platforms so you can compare them and find the best one for you.
Influencer Marketing Platform #1: Upfluence
Upfluence is an AI-powered influencer marketing platform that helps you discover influencers on various platforms. You can look for relevant influencers on Facebook, Instagram, Twitter, YouTube, Pinterest, and blogs.
This platform has an extensive database of influencers from 150 countries. Their influencers are screened for high-quality engagement and reach.
You can filter the results of your influencer searches based on their geolocation, engagement rates, statistics, and other parameters. In addition to this, their software also enables you to send bulk emails, streamline your influencer campaigns, get real-time updates, and measure your ROI.
Influencer Marketing Platform #2: AspireIQ
With AspireIQ, you can identify key influencers, create branded content, manage communities, and track your influencer marketing campaigns.
This platform has a special feature that makes it easy for businesses to identify influencers who are performing well. They also have a recommendation engine that helps you connect with influencers similar to the ones you’ve worked with.
And the best part?
You can automate tedious tasks such as product tracking, content reviews, and payments using AspireIQ.
Their content library helps you manage and store all of your influencer content in one place. You can also take advantage of the automatic categorization and tagging features of the Aspire IQ library.
Influencer Marketing Platform #3: NeoReach
NeoReach emphasizes data-driven influencer discovery. With over 3 million people in their influencer database, they have a minefield of information for brands.
Using this platform, you can look for influencers based on their brand affinities, occupations, favorite topics, social media metrics, locations, and more.
To help you find the perfect influencer for your brand, they also offer AI-powered recommendations based on brand affinity and performance data.
The platform also acts as a communication hub where you can send messages to influencers and build relationships with them.
NeoReach also uses a unique concept to calculate ROI, which is called “Influencer Media Value (IMV).” The formula for it takes into account various metrics that are specific to sponsored posts and influencer campaigns.
Influencer Marketing Platform #4: Fanbytes
Fanbytes is the only influencer marketing platform that focuses mainly on Snapchat, TikTok, and Instagram.
Looking to target millenials?
You can use this platform to find influencers who specialize in engaging millennials through creative advertising. The concept of this platform is to focus on “advertainment,” which means merging advertising with entertainment, to drive emotional engagement.
They offer a patented ad format which brings together influencer-content and full-screen videos. Fanbytes is a perfect platform for brands who want to improve brand awareness and user engagement through influencer campaigns.
Influencer Marketing Platform #5: IZEA
IZEA can help you build, manage, analyze, and amplify influencer marketing campaigns.
You can leverage this platform to find influencers and content creators who fit your target demographics. It allows you to perform keyword searches and then filter results based on advanced demographics and location.
You can manage all of your influencers, creative briefs, requirements, payments, and many other details in one place.
And the best part?
IZEA enables you to measure the performance of influencer-created content across platforms in real time.
Influencer Marketing Platform #6: Fourstarzz Media
Are you a small business owner looking for influencers?
Fourstarzz Media offers an innovative influencer marketing software platform. It is tailored to meet the needs of small and medium-sized companies that can’t afford high monthly fees, but also can’t ignore influencer marketing.
This platform helps you with data-driven influencer discovery, outreach, predictive analysis, and campaign tracking. It also provides recommendations on influencers, channels, and content format, among many, to make it easy for you to get started.
You can search, sort, and compare influencers from a database of over 750K influencer profiles. It also enables you to filter results by follower demographics, location, reach, engagement, estimated prices, and more.
This influencer marketing platform offers an unlimited plan at $59/month (billed monthly). If you choose their annual plan, it will cost you $44.25/month (billed annually).
Tip: Their managed service team is ready to support you with campaign strategy, contract templates, and necessary guidance, which is needed beyond the tool.
Influencer Marketing Platform #7: Traackr
Traackr is an all-in-one solution that can help you with influencer discovery, management, and analytics. You can use it to scale your influencer marketing campaigns with powerful analytics, valuable data-driven insights, consistent monitoring.
Prioritize influencers based on audience insights. Track conversations and validate real influence to see if an influencer is actually a good fit for your brand.
With Traackr, you can the most out of your influencer marketing campaign. You can select influencers based on their performance. In addition to this, you can also check audience insights and measure your campaign results.
Influencer Marketing Platform #8: TapInfluence
TapInfluence helps you find the right influencers who also want to work for your brand. You will get a 360-degree view of the influencer including insights about them, their audience, and the real-time cost per engagement (CPE).
With TapInfluence, it is easy to build and execute influencer campaigns of any size or complexity. It helps you with communication, campaign briefing, content creation, review, and promotion processes.
Are you wondering how much you should pay influencers?
One of the main questions that brands have is how much they should pay influencers. TapInfluence is designed to help you find the right answer. Using this tool, you can find industry benchmarks.
For your campaign, you can also measure and analyze your views, reach, conversions, ROI, and media reach.
Influencer Marketing Platform #9: Ambassador
Ambassador is one of the world’s best all-in-one referral software platforms. It helps you identify the affiliates, influencers, employees, and other advocates you want to partner with.
You can easily enroll them to run targeted and personalized influencer marketing campaigns.
And the best part?
You can manage all of your influencers in one place and monitor their performance in real time.
You can also use this platform to analyze which influencer is getting you the most revenue, leads, and customers. You can also run cohort analysis and then optimize your campaign in real-time.
This tool also allows you to make payments using a method of your choice. You can structure your payments based on sales, influencer type, and other factors.
Influencer Marketing Platform #10: Onalytica
Onalytica helps brands and influencers connect to create great content. You can discover relevant influencers for your brand from their global database of over 700K influencers.
This platform enables you to connect, interact, and develop relationships with influencers you who seem to be a good fit for your business. You can also measure the impact of your campaigns and compare it to how your competitors are performing.
Influencer Marketing Platform #11: MARKERLY
MARKERLY is an end-to-end influencer marketing solution that helps you connect with real people to deliver authentic brand affiliations. You can leverage this platform to identify and partner with influencers whose lives are most relevant to your brand and values.
For influencer marketing, this platform gives you two options:
For influencer marketing, they have two different options. One allows you to create your own marketing network and you get access to influencer CRM tools.
The other one is for those marketers who are looking for someone to manage their campaigns for them. With the latter, you can focus on other, more important aspects of your business.
Streamline workflow including contract management, content creation, tracking, optimization, and measuring results. See how the branded influencer content is performing across the leading social media platforms
Influencer Marketing Platform #12: Tidal Labs
Tidal Labs helps you build, manage, and scale your influencer programs by automating your influencer workflow.
Discover and recruit the perfect influencer for your brand through their AI-powered influencer discovery feature. You can filter results based on their performance and audience insights.
Run streamlined campaigns using automation. Tidal Labs enables you to gather information, distribute products, and release payments in less time. You can also review, edit, rate, and amplify your influencer content.
It also enables you to build strong influencer relationships through unlimited custom communication templates.
Influencer Marketing Platform #13: TrendKite
TrendKite helps you identify the right influencers for your brand from a database of over 825 million influencer profiles. You can segment influencers based on bio keywords, location, reach, resonance, audience demographics, and more.
They have 15 such configurable filters that can help you find the perfect influencer for your campaign.
They offer comprehensive analysis to help you keep track of your influencer’s audience. You can check who they have influence over and also identify the key followers of each one.
You can easily reach out to relevant influencers using customizable messaging. TrendKite enables you to measure and optimize the impact of your campaigns to maximize brand exposure and user engagement.
Influencer Marketing Platform #14: Grapevine
Grapevine helps you connect with top content creators on social media to help boost your marketing initiatives. You can easily build, measure, and scale your influencer programs to reach and engage your target audience.
Search for influencers from their network of human-vetted creators on YouTube, Instagram, and Facebook. You can search for keywords specific to your campaign to discover the most suitable influencers.
Discuss campaign details, make direct offers, negotiate fees, and securely manage payments to move your campaigns forward.
For on-going campaigns, you can track engagement, click-throughs, and views from YouTube. Similarly, for Instagram, you can check your comments and likes.
Influencer Marketing Platform #15: Captiv8
Captiv8 helps you connect with influencers and content creators who can promote your brand, products, or services.
They believe that marketers need to go beyond vanity metrics to find the right influencers for their brands. That’s why they identify the brand lift as well as ad recall to find relevant influencers.
This campaign management tool also allows you to streamline your communication process including negotiations, influencer approvals, and contracts.
You can review, edit, and approve influencer content from a single dashboard and even post on behalf of the creator. Captiv8 helps you track real metrics such as EMV, sentiment analysis, and deep engagement data to measure campaign ROI.
Influencer Marketing Platform #16: Fohr
Fohr uses technology to make influencer marketing simpler for you. You can search for influencers in any specific niche, number of followers, location, and more. Fohr provides you with powerful filters to find exactly who you want to work with.
Need help managing your influencer campaigns?
It’s easy with Fohr. You can create campaign briefs, send offers, get comprehensive reports, and more. Their reporting tools provide in-depth insights into follower health and content performance.
Their Smart Groups features makes it easy to store an influencer database. You don’t have to rely on Excel spreadsheets to keep track of each influencer’s follower count or engagement data.
It allows you to seamlessly export influencer information along with all of their data into a CSV or PDF file.
Influencer Marketing Platform #17: Open Influence
Open Influence is easy-to-use influencer discovery and analytics software. It can help you build an effective influencer community in minutes. You can find relevant influencers from a large database, compare them, and choose the ones who best suit your brand and campaign goals.
This tool uses AI to analyze each piece of content an influencer creates. You can see how different aspects of an influencer-created post drive performance.
Influencer Marketing Platform #18: Buzzoole
Buzzoole is an end-to-end platform that can help you simplify all of your influencer marketing processes. This tool helps you analyze and understand the true influencer of a content creator.
You can choose the influencers you want to work with, approve content, manage payments, and optimize your campaign budget.
Buzzoole also provides you with real-time measurement and in-depth post-campaign reporting.
Influencer Marketing Platform #19: TRIBE
TRIBE helps connect brands with micro-influencers to create world-class content at scale. It is highly cost-effective since you only pay for the posts you love.
You can get influencers to create content about your product or brand. Once you approve the content you love, they’d post it to their social feed.
You can also ask them for the right to repurpose their content and use it on your own advertising channels.
Influencer Marketing Platform #20: The Shelf
The Shelf helps yoTheShelfu plan and execute data-driven influencer marketing campaigns that are highly targeted, effective, and measurable.
Find the right influencers to work with from a database of 157K+ lifestyle influencers. Filter searches by location, number of followers, average likes, comments, gender, and more.
The Shelf provides you with all the information you need to analyze whether or not an influencer is a good fit for your brand. This includes relevant post samples and traffic, content, and audience analysis.
Influencer Marketing Platform #21: Popular Pays
Popular Pays enables you to collaborate with expert content creators so that you can meet your growing content needs.
You can find influencers of every size, from celebrities to micro-influencers. Review their profile and ratings, see which social networks they are most influential on, and the style of content they create.
Choose the right voice to tell your brand’s story and get them onboard to create custom content.
Influencer Marketing Platform #22: Influencity
Influencity can help you create, manage, launch, and measure your influencer campaigns. It enables you to find the most relevant influencers, analyze their audience, and measure real-time campaign results.
Influencer Marketing Platform #23: Scrunch
Scrunch helps you find relevant influencers from a database of over 20 million influencers. You can discover and partner with the right influencers for your brand to reach your target audience.
Not sure what influences your audience’s buying decisions?
Scrunch helps you understand what influences the buying decisions of your audience through in-depth analysis of audience demographics and interests. Leverage real-time reporting to understand which content performed well and who your most engaged audiences were.
Influencer Marketing Platform #24: TAKUMI
TAKUMI helps you efficiently scale your Instagram influencer campaigns without compromising on quality. Find highly-vetted influencers who have engaged followings and who create high-quality content.
Manage everything from finding influencer to influencer payments and post-campaign analysis in one place.
Influencer Marketing Platform #25: Klear
Klear’s industry-leading technology gives brands the competitive edge they need to run winning influencer campaigns. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns.
Klear’s influencer search engine is one of the largest influencer databases on the market. With sophisticated filters, users can perform segmented searches by hashtag, niche topic, follower count, audience demographics, and more.
With a fully integrated CRM, influencer communication portal, and campaign measurement tool, brands rely on Klear to optimize campaign performance and scale their strategies.
Influencer Marketing Platform #26: Publicfast
Publicfast helps connect brands with influencers on Facebook, Twitter, Instagram, and YouTube. You can plan and create your campaign, give a brief, and define goals.
Then choose the influencers you want to work with and get them on board to create engaging content about your products. You can then track posts and check how each post performs.
Want to know the best part?
You only pay for the results based on content reach and engagement.
Influencer Marketing Platform #27: Reachbird.io
Reachbird.io is an intelligent AI-powered plaReachbirdiotform. It makes it easier for you to strategize, execute, and measure your campaigns. You can identify the right influencers to work with, manage your campaigns, and build and nurture your relationships.
Influencer Marketing Platform #28: Buzzweb
Buzzweb is one of the best platforms to evaluate the authenticity of Instagram influencers. You can check Instagram accounts for their audience demographics, real engagement rate, and the authenticity of their posts.
And the best feature?
You can use this tool to spot fake followers.
Influencer Marketing Platform #29: FameBit
FameBit is a platform that helps brands find, connect, and collaborate with influential content creators on YouTube. You can connect with influencers who are excellent storytellers. They can help you tell your brand and product stories in a way no one else can.
You can launch a campaign for free and receive proposals from influencers who are interested in working with you. FameBit allows you to review proposals and analyze the influencer’s profile and audience demographics.
Influencer Marketing Platform #30: Peg
Peg is one of the best influencer marketing software platforms for performance-driven brands. You can search for ultra-niche influencers on YouTube and Instagram across every category. Filter results by audience demographics, brand affinity, and engagement rates.
Peg can also help you track campaign metrics to measure ROI.
Influencer Marketing Platform #31: Juulr
Juulr is an all-in-one influencer marketing solution. It can help you find influencers, manage campaigns, and optimize campaign results.
This platform helps you launch more efficient campaigns. And reduce costs through smart analysis and recommendations.
Ready to Get Started?
In today’s competitive space, brands and marketers often struggle to efficiently engage their audiences. While influencers can be a great asset, collaborating with them comes with its own set of challenges.
The list of influencer marketing platforms we’ve shared above can help make things easier for you. You can leverage these platforms to connect better with your audience and get them to trust your brand.
Would you recommend that marketers use any platform other than the ones listed above? Please feel free to mention your favorites in the comments below.