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The online advertising space is witnessing some major shifts in its orientation and direction. Traditional online marketing methods don’t deliver the expected results. A new breed of influencers, however, shows big promise. All of a sudden, brands are shifting their gears and trying to incorporate influencer marketing into their strategies.
Out of 86% of marketers who used influencer marketing strategies, 93% were very satisfied with their efforts and the results they obtained. Influencer marketing works and works very well provided you use the right tools and strategies to find and collaborate with influencers. We did some research to come up with a comprehensive list of 21 influencer outreach tools to help the brands with their influencer marketing efforts.
Let’s take a closer look at each of them.
This is an impressive industry tool which helps you grow your business with the help of Instagram and Facebook. It provides you with a lot of information and insights with the help of analytics. Iconosquare helps you monitor and improve performance on key social metrics. Conversations can be managed effectively on social media too. Unfortunately, they have stopped providing their outreach services from April 11th, 2018.
Klout rates everyone on social media on the basis of the influence they have. It determines influence on the basis of the person’s footprint on social media and the kind of content they share. It enables you to search for influencers on the basis of topics. Doing so can help you find the ones who can help you market your brand.
The BuzzSumo platform quickly helps you identify what content is working in a specific industry and helps you identify the influencers in that industry as well. It brings influencer identification and content sharing analytics together in one dashboard. You can identify influencers who may be able to amplify your content and brand messaging efforts.
This is one suit with influencer discovery and management capabilities and a central database. It uses analytics to scale the impact of influencer relationships, track ROI, track competition, and gain insights that can help you grow. It claims to have the largest influencer discovery engine.
BuzzStream helps you reach influencers and manage relationships from one centralized database. It helps you research influencers automatically with all relevant details like contact information, social profiles and other site metrics. It can keep track of all conversations and provides you insights for outreach programs.
Tapinfluence makes influencer marketing easy. It helps you discover the right influencers by providing you a 360 degrees perspective on each influencer. It also helps you work with influencers. You can measure the right KPIs to track your investments and your efforts. It has specialized content distribution tools.
This is a PR software for enterprises which can help you discover influencers. With Prezly, you can create press releases in a jiffy, create online newsrooms, send and track stories and news releases, and it helps you manage PR contacts. Data can be imported from Excel sheets and PR tools.
Klear provides social monitoring, influencer marketing, and competitive research tools. You get social media analytics, and influencer marketing tools along with deeper social listening capabilities when you opt for it. You can identify, manage, monitor, and analyze influencers with ease.
#9: Ninja Outreach
An influencer outreach tool, Ninja Outreach generates leads for marketers, bloggers, and entrepreneurs, as well as small and big enterprises. This tool automates your outreach. It helps you find top influencers, top Instagram and Twitter influencers. You can manage thousands of influencer contacts from one simple interface.
This is an end-to-end influencer marketing solution which connects influencers to brands. It analyzes the content of the influencers and matches them with the personality of the brands to find a perfect brand fit. It provides tools to grow your audience too.
Pitchbox automates prospecting and influencer outreach processes. It is also a content marketing platform which helps brands, publishers, and agencies market their content to right audiences. With its intuitive keyword search and integrations with top SEO providers, you can find the most authoritative publishers in your niche in no time.
This is a real-time social analytic platform. It boasts the world’s largest influencer marketplace. Their in-depth influencer marketing platform has profile and demographic information of over 10 million influencers across different social channels. Its search engine superimposes analytical intelligence on the ecosystem of influencers to deliver insights.
#13: Trend Spottr
True to its name, Trend Spottr spots emerging trends, viral content, and key influencers on a topic in real-time. It also helps with content marketing, influencer targeting, market research, crisis management, and more. You can create alerts for your brand, your industry, your competitors, and more and be informed in real-time when mentioned anywhere on the web.
This is a Chrome extension which gathers information on a person or a set of persons on LinkedIn with incredible speed. It helps you network efficiently. It leverages social media networks to scout personal and professional relationships. The extension can also help you get access to the relationships across the platforms.
Grin makes influencer marketing really simple. It is subscription based software that helps you run influencer marketing campaigns in the best way possible. It helps with searching for influencers, vetting and analyzing them, and collaborating with them. Grin is the complete package with impressive tools to measure KPIs and ROIs and more.
Revfluence is an efficient influencer marketing platform that helps you scale up your influencer marketing efforts easily. It can run highly customized influencer campaigns. High performing influencers are identified and the relationships with these influencers can be nurtured with the help of different tools that are available.
Upfluence helps you manage influencer marketing campaigns well. It is all-in-one cloud hosted influencer search and content management solution. Upfluence Search helps you find top influencers with its search engine. Upfluence Manager helps with managing the campaigns and Upfluence Analytics helps you measure and track your efforts.
Outreachr optimizes sales workflows. It is a cloud based sales and outreach automated tool. With the help of Outreachr, sales teams can efficiently monitor and manage their prospects. Users can customize their outreaching efforts. They can find and share content with key influencers.
#19: Outreach Plus
This is a powerful email outreach software. With the help of Outreach Plus you can build successful outreach campaigns, monitor the results, and tweak the strategy. Highly personalized emails can be created with the help of their personalization engine. Smart user automation platform detects user behaviour like email opened, links clicked etc. All responses can be managed from a single inbox.
#20: Deep Social
This influencer ranking and analytics platform provides in depth data on the influencers and their audience on Instagram. The Deep Social team creates a time series forecasting model that forecasts audience behavior insights three months in advance (with due error margin). It respects the privacy of Instagrammers.
Kred enables you to increase your online influence. It helps you engage with other influencers. With Kred, you can stay on the top of most influential and trending content. You can strengthen your personal brand by creating an influencer profile. Chat with other influencers exclusively. You can give extra credits to your favorite influencers.
Over to You
With so many influencer outreach tools available in the digital space, you can pick and choose the one that suits your purposes the best. Do a little research, test the tools, and work with the features that help you reach your influencer marketing goals.
If you have been working with any influencer outreach tool that you’ve found to be useful, let us know in the comments.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.