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Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.
However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and campaign optimization. This is when you might need to leverage some effective content marketing platforms.
So which platforms should you use? Let’s take a look at the best content marketing platforms that can help you get the best results.
The Best Content Marketing Software For Your Business
Content Marketing Platform #1: Social Animal
Social Animal helps you discover the top-performing content for any topic or keyword. You can also use it to analyze how your content performs once published. This is to ensure that you invest time in producing content that drives the maximum results.
Their influencer search algorithm allows you to identify relevant influencers who can amplify your content’s reach.
Not just this, you can also use it to keep an eye on your competitors’ content marketing activities. Identify their top-performing content pieces and get notified every time they receive a worthy mention.
And the best part is that you can register for a free 14-day trial. No credit card required.
Content Marketing Platform #2: HubSpot
HubSpot is an inbound marketing tool which can help you with sales and CRM ( customer relationship management) .
It helps marketers create quality content, target customers, and manage their contact lists efficiently. It has a full-funnel marketing system which helps marketers build, administer, and distribute emails with the help of their marketing tools and applications.
Content Marketing Platform #3: StoryChief
StoryChief is one of the best content management tools out there and it helps content teams create, manage, and publish multi-channel content. It can help you integrate content from various platforms and distribute it across multiple channels.
You can also create a content calendar and plan your content publishing schedule. It can also track and measure the performance of your content across all channels.
Content Marketing Platform #4: GetSocial
This is one of the best tools for content distribution and content performance analytics. One key feature of this tool is that it tracks dark social shares of your content, which is a metric that most other tools miss.
It also provides an automated content distribution solution that helps you effectively distribute content on social media. The tool also provides ROI tracking for each piece of content and helps you focus on high-performing content. This is one tool that can help you optimize your entire content marketing strategy.
Content Marketing Platform #5: Outbrain
It is one of the best content discovery software services, which helps in serving the right content to the right customer at the right time. They use pointers from analyzing demographic, lookalikes, location, and interest groups. They help publishers in monetizing their content. It brings marketers and publishers on the same platform.
Content Marketing Platform #6: BuzzSumo
BuzzSumo is a top content curation tool with strong analytics. It helps content marketers analyze the best performing content in their chosen niche.
With its advanced social search engine, it analyzes the most shared content to help other content creators create winning content. It can also help you identify and connect with top influencers in your niche. This is a tool that must be in your content marketing strategy.
Content Marketing Platform #7: ScribbleLive
ScribbleLive’s data science technology helps users create quality content. It helps businesses manage the entire content life cycle from planning, creating, distributing content to measuring its impact. This makes it one of the best tools for optimizing your content marketing strategy.
It is a SaaS platform that uses big data to help you improve campaign management, in-venue engagement, live events, content syndication, and more.
Content Marketing Platform #8: Hemingway Editor
This is one of the best word processing and proofreading tools. It helps writers and editors construct clear and concise sentences. It helps to remove complex words and phrases.
It uses color codes so that users can easily find errors and fix them. It points out inappropriately used adverbs. It also highlights sentences that contain passive voice. This makes it one of the best tools for your social media posts too.
Content Marketing Platform #9: Curata
Curata is a content curation software service. It helps you discover top content. And it learns your selections and serves better and more relevant content as time goes by. It can conduct a content audit on demand.
It can analyze the impact of your content marketing and sales pipeline. It can even help you to streamline your content production process and build a content supply chain. You can use it to enhance your content marketing strategy too.
Content Marketing Platform #10: SnapApp
SnapApp is one of the best content marketing platforms for businesses. It can help you create interactive content. Its drag-and-drop interface helps users create different kinds of interactive content without using any coding.
The software service helps with the production, deployment, management, and performance analysis of your content. You can also perform A/B testing to analyze the impact of different designs.
Content Marketing Platform #11: Portent’s Content Idea Generator
This is a simple tool that can help you generate content ideas. You just need to enter subjects or keywords that you want ideas on and the algorithm provides you different ideas.
Content Marketing Platform #12: Percolate
This is one of the top content marketing software services for enterprises. It offers content management, brand management, and social media management.
Its planning and campaign management features effectively coordinate content marketing across all markets, channels, and teams. It also helps with marketing analysis. This tool can help you improve your content marketing strategy too.
Content Marketing Platform #13: Textbroker
This is a software service that delivers top content at affordable rates in comparison to others in the market.
It is one of the best article and content writing services for blog posts, product descriptions, and technical content. Textbroker can help large and small companies with their content marketing requirements.
Content Marketing Platform #14: Ceros
Ceros is a cloud-based platform that provides end to end solutions for content creators. It has an easy drag-and-drop format that allows you to easily add animations and transform static content into engaging and interactive experiences.
The platform supports all kinds of media assets like fonts, video, images, widgets, contact forms, and more. The best part about this platform is that it can help you optimize your content marketing strategy through its various tools.
Content Marketing Platform #15: Kapost
This software service helps you to streamline your content marketing strategy. It helps marketers deliver the right content to the right person at the right time.
Kapost can also help you manage your editorial and content management processes from start to finish. You can organize writers, manage your editorial calendar, promote content, and then measure its impact.
Content Marketing Platform #16: Uberflip
It can help you manage and aggregate your blog posts, videos, whitepapers, ebooks, and more very efficiently. Their tools also provide content performance analytics to help you create and publish dynamic content.
Content Marketing Platform #17: ClearVoice
ClearVoice is a content creation and marketing software service. With its powerful project management tools and talented network, it automates your content marketing processes.
It integrates editing, collaboration, and approval tools with an established marketplace of freelancers. Internal and external teams can edit cohesively.
Content Marketing Platform #18: Scripted
Scripted provides writing services for generating content to small businesses, startups, enterprises, and more. You can choose from a database of pre-vetted writers.
Scripted has a very intuitive interface which makes it very easy for businesses to choose the writer or send writing assignments. It has an analytics dashboard too. The best part about this platform is that the rates are cheaper than others in the market.
Content Marketing Platform #19: Acrolinx
This AI-powered platform is focused on delivering quality content. The platform uses a unique linguistic analytics engine that reads content and provides guidance.
It supports the entire content creation ecosystem right from defining your goals, to guiding writers, and measuring performance. Through it, you can improve your content marketing strategy too.
Content Marketing Platform #20: OneSpot
OneSpot is a content marketing platform that studies the content consumption pattern of the users and delivers specific individualized content experiences across channels.
It helps you to analyze your content strategy with data-driven content intelligence. And the platform uses content analytics to help you improve your content marketing strategies.
Content Marketing Platform #21: Zerys
Zerys is a platform that brings writers, marketers, and agencies to the same place. It is a powerful content marketing software service too.
The platform can help you with your content strategy planning, editorial workflow review, editorial calendar planning, and more. It also has built-in SEO.
Content Marketing Platform #22: PathFactory
PathFactory is a top content insight and activation platform. It helps you understand how exactly your audience engages with your content. This platform can help you deliver personalized experiences at scale to enhance user engagement, lead generation, and lead nurturing.
Content Marketing Platform #23: Percussion Software
Percussion Software is a top web content management system that can help you create content-rich, mobile-friendly websites. It also allows you to optimize your content for better visibility in search results.
You can use this platform to amplify your content marketing strategy. You can also measure the effectiveness of your content.
Content Marketing Platform 24: Copify Us
This software service provides copy and content writing services. It has a team of approved writers who deliver top-quality copy on demand. Marketers provide a brief for writers to work on. They also provide proofreading and formatting services.
Content Marketing Platform #25: Promoboxx
This platform connects top national brands and retailers on the same platform. It enables brands to target local ads to the right consumers.
Brands can connect with their retailer partners with the help of a dashboard. Brand approved campaigns can be customized for each retailer.
Content Marketing Platform #26: CoSchedule
CoSchedule is a family of Agile Marketing tools that can help you consolidate marketing project management, content marketing, editorial planning and publishing, and social media management, under one roof.
It helps you eliminate unnecessary single-function tools and integrates with your team’s software. With CoSchedule, you will finally have a single place for all marketing activities.
Content Marketing Platform #27: Rebrandly
Rebrandly URL Shortener is a marketing tool that can be used to shorten, brand and track every link that you create and share online — turning any link into a promotion for your brand.
The tool is very beneficial for content marketers as it provides detailed analytics that enable you to see the type of content your audience prefer, on any channel.
Bonus Tool: Prezi
This is a cloud-based presentation software service. It adds fun and creativity to boring presentation slides. Presenters can easily zoom in and zoom out, pan from left to right, and vice-versa.
You can show the slides from different angles, giving your presentation a cinematic feel. It also comes with loads of templates.
There are many content marketing platforms available that can help you create, publish, and distribute high-quality content and then measure the results. Choose the platform that best suits your content marketing strategy. You can always experiment with different tools and tweak your strategies to get the best results.
If you have used any other content marketing platforms that worked well for you, please tell us about them in the comments section. We would love to hear from you.