Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.
84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads.
However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and campaign optimization. This is when you might need to leverage some effective content marketing platforms.
So which platforms should you use? Let’s take a look at the best content marketing platforms that can help you get the best results.
Content Marketing Platform #1: Prezi
This is cloud-based presentation software. It adds fun and creativity to boring presentation slides. Presenters can easily zoom in and zoom out, pan from left to right, and vice-versa. You can show the slides from different angles, giving your presentation a cinematic feel. It also comes with loads of templates.
Content Marketing Platform #2: StoryChief
StoryChief is a content management tool that helps content teams create, manage, and publish multi-channel content. It can help you integrate content from various platforms and distribute it across multiple channels. You can also create a content calendar and plan your content publishing schedule. It can also track and measure the performance of your content across all channels.
Content Marketing Platform #3: HubSpot
HubSpot is an inbound marketing tool which can help you with sales and CRM (customer relationship management).
It helps marketers create quality content, target customers, and manage their contact lists efficiently. It has a full-funnel marketing system which helps marketers build, administer, and distribute emails with the help of their marketing tools and applications.
Content Marketing Platform #4: GetSocial
This is an all-in-one tool for content distribution and content performance analytics. One key feature of this tool is that it tracks dark social shares of your content, which is a metric that most other tools miss.
It also provides an automated content distribution solution that helps you effectively distribute content on social media. The tool also provides ROI tracking for each piece of content and helps you focus on high-performing content.
Content Marketing Platform #5: Outbrain
It is an easy-to-use content discovery platform which helps in serving right content to the right customer at the right time. They use pointers from analyzing demographic, lookalikes, location, and interest groups. They help publishers in monetizing their content. It brings marketers and publishers on the same platform.
Content Marketing Platform #6: BuzzSumo
BuzzSumo is a content curation tool with strong analytics. It helps content marketers analyze the best performing content in their chosen niche.
With its advanced social search engine, it analyzes the most shared content to help other content creators create winning content. It can also help you identify and connect with key influencers in your niche.
Content Marketing Platform #7: ScribbleLive
ScribbleLive’s data science technology helps users create quality content. It helps businesses manage the entire content life cycle from planning, creating, distributing content to measuring its impact.
It is a SaaS platform which uses big data to help you improve campaign management, in-venue engagement, live events, content syndication, and more.
Content Marketing Platform #8: Hemingway Editor
This is an easy-to-use word processing and proofreading tool. It helps writers and editors construct clear and concise sentences. It helps to remove complex words and phrases. It uses color codes so that users can easily find errors and fix them. It points out inappropriately used adverbs. It also highlights sentences that contain passive voice.
Content Marketing Platform #9: Curata
Curata is content curation software. It helps you discover quality content. And it learns your selections and serves better and more relevant content as time goes by. It can conduct a content audit on demand. It can analyze the impact of your content marketing and sales pipeline. It can even help you to streamline your content production process and build a content supply chain.
Content Marketing Platform #10: SnapApp
SnapApp can help you create interactive content. Its drag-and-drop interface helps users create different kinds of interactive content without using any coding. The platform helps with the production, deployment, management, and performance analysis of your content. You can also perform A/B testing to analyze the impact of different designs.
Content Marketing Platform #11: Portent’s Content Idea Generator
This is a simple tool that can help you generate content ideas. You just need to enter subjects or keywords that you want ideas on and the algorithm provides you different ideas.
Content Marketing Platform #12: Percolate
This is an end to end content marketing platform for enterprises. It offers content management, brand management, and social media management. Its planning and campaign management features effectively coordinate content marketing across all markets, channels, and teams. It also helps with marketing analysis.
Content Marketing Platform #13: Textbroker
This is a platform which delivers high-quality content at competitive prices. It is a leading article and content writing service for blog posts, product descriptions, and technical content. Textbroker can help large and small companies with their content marketing requirements.
Content Marketing Platform #14: Ceros
Ceros is a cloud-based platform which provides end to end solutions for content creators. It has an easy drag-and-drop format that allows you to easily add animations and transform static content into engaging and interactive experiences. The platform supports all kinds of media assets like fonts, video, images, widgets, contact forms, and more.
Content Marketing Platform #15: Kapost
This platform helps you to streamline your content marketing initiatives. It helps marketers deliver the right content to the right person at the right time. Kapost can also help you manage your editorial and content management processes from start to finish. You can organize writers, manage your editorial calendar, promote content, and then measure its impact.
Content Marketing Platform #16: Uberflip
Uberflip is cloud-based content marketing automation software. It brings all of the content you need from around the web to one central hub. It can help you manage and aggregate your blog posts, videos, whitepapers, ebooks, and more very efficiently. Their tools also provide content performance analytics to help you create and publish dynamic content.
Content Marketing Platform #17: ClearVoice
ClearVoice is a content creation and marketing platform. With its powerful project management tools and talented network, it automates your content marketing processes. It integrates editing, collaboration, and approval tools with an established marketplace of freelancers. Internal and external teams can edit cohesively.
Content Marketing Platform #18: Scripted
Scripted provides writing services for generating content to small businesses, startups, enterprises, and more. You can choose from a database of pre-vetted writers. Scripted has a very intuitive interface which makes it very easy for businesses to choose the writer or send writing assignments. It has an analytics dashboard too.
Content Marketing Platform #19: Acrolinx
This AI-powered platform is focused on delivering quality content. The platform uses a unique linguistic analytics engine that reads content and provides guidance. It supports the entire content creation ecosystem right from defining your goals, to guiding writers, and measuring performance.
Content Marketing Platform #20: OneSpot
OneSpot is a content marketing platform which studies the content consumption pattern of the users and delivers specific individualized content experiences across channels. It helps you to analyze your content strategy with data-driven content intelligence. And the platform uses content analytics to help you improve your content marketing strategies.
Content Marketing Platform #21: Zerys
Zerys is a platform that brings writers, marketers, and agencies to the same place. It is powerful content marketing software too. The platform can help you with your content strategy planning, editorial workflow review, editorial calendar planning, and more. It also has built-in SEO.
Content Marketing Platform #22: PathFactory
PathFactory is a powerful content insight and activation platform. It helps you understand how exactly your audience engages with your content. This platform can help you deliver personalized experiences at scale to enhance user engagement, lead generation, and lead nurturing.
Content Marketing Platform #23: Percussion Software
Percussion Software is a very efficient web content management system that can help you create content-rich, mobile-friendly websites. It also allows you to optimize your content for better visibility in search results. You can use this platform to amplify your content creation, publishing, and distribution processes. You can also measure the effectiveness of your content.
Content Marketing Platform 24: Copify UK
This platform provides copy and content writing services. It has a team of approved writers who deliver copy on demand. Marketers provide the brief for writers to work on. They also provide proofreading and formatting services.
Content Marketing Platform #25: Promoboxx
This platform connects national brands and retailers on the same platform. It enables brands to target local ads to the right consumers. Brands can connect with their retailer partners with the help of a dashboard. Brand approved campaigns can be customized for each retailer.
Conclusion
There are many content marketing platforms available that can help you create, publish, and distribute high-quality content and then measure the results. Choose the platform that best suits your content marketing strategy. You can always experiment with different tools and tweak your strategies to get the best results.
If you have used any other content marketing platforms that worked well for you, please tell us about them in the comments section. We would love to hear from you.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
One Comment
Pingbacks Or Trackbacks
[…] the massive audience that makes it an ideal marketing platform. It’s a highly-targeted and visual marketing platform that’s great for building a loyal audience. More than that, the above numbers mean it has one of […]