Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.
Did you know that 84% of people expect brands to provide content that entertains and adds value to their lives? And, 70% of them prefer to learn about products through content, not ads.
However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and the optimization of marketing campaigns. This is when you might need to leverage some effective content marketing platforms.
So which platforms should you use? Let's take a look at the top content marketing tools that can help you get the best results.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Which is the Best Content Marketing Platform For Your Business in 2022?
Ready to find out which content marketing software solutions are the best? Read on to find 25 of the most popular ones in the industry today.
1. Semrush
SEMrush is one of the finest marketing platforms out there. Using it, you can discover new content ideas and can also find out the search volumes for the keyword.
Once you've selected a topic, you can create a marketing plan and collaborate with your team. You can check the progress of your content in real-time as well.
What's more?
You can write the content with the help of the SEO Writing Assistant that helps you figure out how well optimized the content is.
The tool also lets you track mentions, measure results, and helps you analyze and improve your content.
2. Brafton
The Brafton Platform is the only content marketing platform made by content marketers, for content marketers. It’s every feature your team needs to save time and maximize content marketing performance.
During my testing, I found that Brafton supports the most complex of workflows, simplifies campaign planning and execution, houses all of my collateral in one place and makes communication easy across teams.
Some of The Brafton Platform features that make all of this possible:
- A content calendar that automatically responds to changes in production workflows.
- A content library that makes it easy to filter and find any asset your company creates.
- In-platform collaborative workspace for teams working in real-time, from anywhere.
It doesn’t just stop at content creation; Brafton also brings in resource tracking and performance analytics, allowing marketers to understand exactly how their content programs are progressing.
The Brafton Platform is for the modern marketer who wants to create the assets their team needs, while also staying organized and informed every step of the way.
3. HubSpot
HubSpot is an inbound marketing tool as well as a content platform that can help you with sales and CRM (customer relationship management).
It helps marketers create quality content, target customers, and manage their contact lists efficiently. It has a full-funnel marketing system that helps marketers build, administer, and distribute emails with the help of their marketing tools and applications.
4. StoryChief
StoryChief is one of the best content marketing tools out there and it helps content teams create, manage, and publish multi-channel content. It can help you integrate content from various platforms and distribute it across multiple channels.
You can also create a content calendar and plan your content publishing schedule. It can also track and measure the performance of your content across all channels.
5. GetSocial
This is one of the best tools for content distribution and content performance analytics. One key feature of this platform is that it tracks dark social media shares of your content, which is a metric that most other tools miss.
It also provides an automated content distribution solution that helps you effectively distribute content on social media. The tool also provides ROI tracking for each piece of content and helps you focus on high-performing content. This is one tool that can help you optimize your entire content strategy.
6. Outbrain
It is one of the best content discovery and content marketing tools, which helps in serving the right content to the right customer at the right time. They use pointers from analyzing demographic, lookalikes, location, and interest groups. They help publishers in monetizing their content. It brings marketers and publishers to the same platform.
7. ScribbleLive
ScribbleLive's data science technology helps users create quality content. It helps businesses manage the entire content life cycle from planning, creating, distributing content to measuring its impact. This makes it one of the best content marketing tools for optimizing your content strategy.
It is a SaaS platform that uses big data to help you improve campaign management, in-venue engagement, live events, content syndication, and more.
8. Hemingway Editor
This is one of the best word processing and proofreading tools. It is the best content platform that helps writers and editors construct clear and concise sentences. It helps to remove complex words and phrases.
It uses color codes so that users can easily find errors and fix them. It points out inappropriately used adverbs. It also highlights sentences that contain passive voice. This makes it one of the best tools for your social media posts too.
9. Prezi
This is a cloud-based presentation software service. It adds fun and creativity to boring presentation slides. Presenters can easily zoom in and zoom out, pan from left to right, and vice-versa. (This makes it one of the top content marketing tools out there.)
You can show the slides from different angles, giving your presentation a cinematic feel. It also comes with loads of templates.
10. Curata
Curata is a content curation software service. It helps you discover top content. And it learns your selections and serves better and more relevant content as time goes by. This content tool can conduct a content audit on demand.
It can analyze the impact of your content and sales pipeline. It can even help you to streamline your content production process and build a content supply chain. You can use it to enhance your content strategy too.
11. SnapApp
SnapApp is one of the most popular content platforms for businesses. It can help you create interactive content. Its drag-and-drop interface helps users create different kinds of interactive content without using any coding.
The software service helps with the production, deployment, management, and performance analysis of your content. You can also perform A / B testing to analyze the impact of different designs.
12. Portent's Content Idea Generator
This is a simple tool that can help you generate content ideas. You just need to enter subjects or keywords that you want ideas on and the algorithm provides you different ideas.
Liked the options provided so far? Excited to check out more? Read on to find out.
13. Percolate
This is one of the top marketing platforms for enterprises. It offers content management, brand management, and social media management.
Its planning and campaign management features effectively coordinate content across all markets, channels, and teams. It also helps with marketing analysis. This tool can help you improve your content strategy too.
14. Textbroker
This is a platform that delivers top content management at affordable rates in comparison to others in the market.
It is one of the best article and content writing services for blog posts, product descriptions, and technical content. Textbroker can help large and small companies with their content requirements.
15. Zeros
Ceros is a cloud-based platform that provides end to end solutions for content creators. It has an easy drag-and-drop format that allows you to easily add animations and transform static content into engaging and interactive experiences.
The platform supports all kinds of media assets like fonts, video, images, widgets, contact forms, and more. The best part about this platform is that it can help you optimize your content management strategy through its various tools.
16. Kapost
This content marketing tool helps you to streamline your content strategy. It helps marketers deliver the right content to the right person at the right time.
Kapost can also help you manage your editorial and content management processes from start to finish. You can organize writers, manage your editorial calendar, promote content, and then measure its impact.
17. Uberflip
Uberflip is cloud-based content marketing automation software service. This marketing platform brings all of the content you need from around the web to one central hub.
It can help you manage and aggregate your blog posts, videos, whitepapers, ebooks, and more very efficiently. Their tools also provide content performance analytics to help you create and publish dynamic content.
18. ClearVoice
This platform content creation and marketing software. With its powerful project management tools and talented network, it automates your content processes.
It integrates editing, collaboration, and approval tools with an established marketplace of freelancers. Internal and external teams can edit cohesively.
19. Scripted
Scripted provides writing services for generating content for small businesses, startups, enterprises, and more. Using this content management tool, you can choose from a database of pre-vetted writers.
Scripted has a very intuitive interface which makes it very easy for businesses to choose the writer or send writing assignments. It has an analytics dashboard too. The best part about this platform is that the rates are cheaper than others in the market.
20. Acrolinx
This AI-powered platform is focused on delivering quality content. The platform uses a unique linguistic analytics engine that reads content and provides guidance.
It supports the entire content creation ecosystem right from defining your goals, to guiding writers, and measuring performance. Through it, you can improve your content management strategy too.
21. OneSpot
OneSpot is a content marketing tool that studies the content consumption pattern of the users and delivers specific individualized content experiences across channels.
It helps you to analyze your content strategy with data-driven content intelligence. And the platform uses content analytics to help you improve your content strategies.
22. Zerys
This platform brings writers, marketers, and agencies to the same place. It is a powerful content marketing software service too.
The platform can help you with your content strategy planning, editorial workflow review, editorial calendar planning, and more. It also has built-in SEO.
23. PathFactory
PathFactory is a top content insight and activation platform. It helps you understand how exactly your audience engages with your content. This platform can help you deliver personalized experiences at scale to enhance user engagement, lead generation, and lead nurturing.
24. Percussion Software
Percussion Software is a top web platform that can help you create content-rich, mobile-friendly websites. It also allows you to optimize your content for better visibility in search results.
You can use this platform to amplify your content marketing strategy. You can also measure the effectiveness of your content.
25. Copify Us
This software service provides copy and content writing services. It is one of the most popular content platforms which has a team of approved writers who deliver top-quality copy on demand. Marketers provide a brief for writers to work on. They also provide proofreading and formatting services.
26. Promoboxx
This platform connects top national brands and retailers on the same platform. It is one of the best content marketing platforms that enables brands to target local ads to the right consumers.
Brands can connect with their retailer partners with the help of a dashboard. Brand approved marketing campaigns can be customized for each retailer.
27. CoSchedule
This content marketing tool is a family of Agile Marketing tools that can help you consolidate marketing project management, content marketing, editorial planning and publishing, and social media management, under one roof.
Still not convinced? Let's look at some more features that will help you make the final decision.
It helps you eliminate unnecessary single-function tools and integrates with your team's software. With CoSchedule, you will finally have a single place for all marketing activities.
28. BuzzSumo
BuzzSumo is a top marketing platform with strong analytics. It helps content marketers analyze the best performing content in their chosen niche.
You know what makes it one of the most popular tools on this list? Read on to find out.
With its advanced social media search engine, it analyzes the most shared content on social media to help other content creators create winning content. It can also help you identify and connect with top social media influencers in your niche. This is a tool that must be in your content marketing strategy.
Bonus Tool: Rebrandly
Rebrandly URL Shortener is an amazing tool that can be used to shorten, brand and track every link that you create and share online – turning any link into a promotion for your brand.
The tool is very beneficial for content marketers as it provides detailed analytics that enable you to see the type of content your audience prefer, on any channel.
FAQ
Q1. What are the best content marketing platforms?
A. The best platforms for content marketing are:
– SEMrush
– HubSpot
– StoryChief
– GetSocial
– Outbrain
– ScribbleLive
– Hemingway Editor
– Prezi
– Curata
Q2. What are content marketing platforms?
A. They handle all aspects of content marketing, including strategy formulation, content production, distribution, tracking, and optimization of marketing campaigns.
Q3. What are content marketing tools?
A. Content marketing tools offer assistance with content creation, optimization, distribution, publishing, and measurement. Their purpose is to help marketers derive the desired results from their content.
Q4. What are the best ways to do content marketing?
A. A few effective content marketing strategies include:
– Personalize your content
– Research your competitors’ strategies
– Create catchy headlines
– Include visual elements
– Harness the power of influencers
– Leverage local SEO
Q5. How much does content marketing software cost?
A. The price range of content marketing software is broad. Prices start from as low as $10 per month (for StoryChief) to $199.95 per month (for SEMrush). While vetting software, focus on your marketing budget and goals.
Q6. What are the free content marketing tools?
A. Some of the free (or almost free) content marketing tools are:
– Prezi
– BuzzSumo
– HubSpot
Q7. What is a content marketing strategy?
A. A content marketing strategy is an approach to create and distribute relevant and valuable content with the aim of attracting, engaging, and ultimately converting audiences.
Q8. Why is content marketing important?
A. The major benefits of effective content marketing are:
– Improves audience retention
– Drives traffic to your website
– Establishes consumer trust
– Generate quality leads
– Boosts conversions
– Supports your SEO efforts
– Builds your industry authority
Which is the Best Content Marketing Platform?
There are many content marketing platforms available that can help you create, publish, and distribute high-quality content and then measure the results. Choose the platform that best suits your content marketing strategy. You can always experiment with different tools and tweak your strategies to get the best results.
Have you used any other platforms that worked well for you? Please tell us about them in the comments section. We would love to hear from you.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Thank you for the article, you are an inspiration.
That’s so nice of you to say. Thank you.
Really informative.
Thank you! I’m glad you liked my post on content marketing platforms.
Thanks to you for providing such a piece of great information with us. Good Job!
Hi Mark, thank you so much! Here’s another post of mine about Important Stages in the Content Marketing Process, I think you will enjoy reading. Let me know what you think!