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It’s 2019, and the world has come a long way in terms of technology. Today, AI (artificial intelligence) impacts numerous aspects of life in the form of smart devices, chatbots, and even self-driving cars.
All of these are designed to understand consumer needs and preferences and deliver customized customer experiences.
AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences. More than that, they can help you save both time and money.
What is Artificial Intelligence?
To put it simply, artificial intelligence refers to the intelligence showcased by machines. AI empowers machines to think about, respond to, and perform tasks like humans. It also helps machines learn from experience and adjust to new input.
Artificial intelligence is becoming increasingly popular because:
- It increases precision and accounts for more accuracy and fewer errors, which means greater work efficiency.
- AI analyzes more and deeper data for valuable insights.
- It can add to the capabilities of various devices with its smart, useful algorithms. GPS trackers, voice assistants, and home automation systems are just a few examples.
- AI also adapts to new input through progressive learning algorithms.
With its exceptional ability to analyze data and learn from it, AI is revolutionizing industries. Several industries have a high demand for AI capabilities including medical, banking, and marketing.
Let’s take a closer look at the future of AI digital marketing – the challenges, solutions, benefits, and adoption of artificial intelligence.
How AI is Changing the Face of Digital Marketing
From Google’s RankBrain and Voice Search to personalized Amazon recommendations, AI is changing the face of today’s digital landscape.
With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends. Brands and marketers are leveraging AI digital marketing to save time and resources through automated digital marketing services.
How AI digital marketing can provide give you a competitive edge:
- Helps You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers.
- Improves User Experience: You can use AI data to provide your audience with what they actually need.
- More Effective Marketing: AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.
- Increases Productivity: Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.
- Increases ROI: AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.
Are you still unsure about using AI for digital marketing? Let me tell you that 38% of consumers think that AI will soon improve customer service. And 73% of them are open to businesses that use AI.
How to Implement AI Digital Marketing for Your Business
Using AI digital marketing strategies can transform the way you engage with your audience. It can help you drive relevant traffic, acquire new customers, increase sales, and retain your existing customers.
Here’s how you can use AI technology to process your customers’ needs, wants, and preferences into personalized customer experiences.
Chatbots are the biggest example of the use of AI technology. They act as a virtual assistant for consumers whether you ask Alexa to play your favorite song or Siri to set an alarm.
There are several AI chatbot programs that can help you engage with your customers in a better way. You can add useful chatbots to your websites, emails, apps, and text messages.
You can use chatbot programs to reach out to your customers or respond to their queries. They have the ability to answer the most common questions that your customers might have. And they can engage in human-like conversations that improve customer experience.
For example, coffee giant, Starbucks, is making efficient use of this AI digital marketing strategy to supplement human employees.
When you need your favorite coffee with minimal human interaction, the Starbucks Barista bot for Facebook Messenger has you covered. It orders you coffee, just the way you like it.
The bot even understands complex orders. You can not only order a simple “latte” but also place complex orders with special requests. The bot easily allows you to order coffee like a “double tall mocha nonfat extra hot no whip.”
Personalized Product Recommendations
Many retail and ecommerce brands use AI technology to track their customers’ preferences, habits, and buying behavior. These insights help them make suggestions on products and services that their customers may be interested in.
Knowing your customers’ buying habits can help you craft a more effective marketing strategy. You can promote products that your customers may actually want to purchase.
AI digital marketing and data analysis strategies are far quicker and more accurate than any human capability. It empowers you to personalize the user experience for your audience, engage them, and increase ecommerce sales.
Ecommerce giant, Amazon, uses AI-powered recommendation engines to effectively provide personalized suggestions. These recommendations play a vital role in scaling up sales and contributing to their revenue growth.
Amazon’s recommendation algorithms consider their users’ buying history, items in their cart, items they’ve liked, and what other users bought or viewed.
Enhanced Shopping Experience
AI digital marketing holds the potential to change the way we shop. Many brands are already experimenting with different versions of AI to enhance the shopping experience.
Instead of browsing images of products with augmented reality, people can actually “try” products before you buy them.
Image via Stylus
British multinational clothing retailer, TopShop, has used this technology to create virtual fitting rooms for their store in Moscow.
In this store, customers can check out how a dress looks on them by simply standing in front of a screen and a camera. When they stand in front of the large screen, they can see their own virtual version. AI allows customers to “try” different products without having to step into a fitting room.
While AI digital marketing is already popular in retail, other industries are slowly opening up to the technology.
Swedish furniture giant, IKEA, is taking AI digital marketing one notch higher. They are launching an app based on AR that will enable customers to visuale IKEA products in their own homes.
On the app, customers will be able to input the dimensions of their room. After that, they will see different products based on various designs and life stages.
When a customer selects a product, they will be able to view it as it would appear in their own homes. To make a purchase, a customer can directly order a product from the app. So, with AR, shoppers can shop for home furniture without leaving the comfort of their own home.
To make any marketing campaign successful, the prerequisite is to reach out to the right audience. With AI digital marketing, it becomes easy for businesses to target people.
AI collects user data, analyzes it, and predicts future behavior. With this information, brands can target ads according to the user's preferences.
In addition to this, AI digital marketing opens up opportunities for creating innovative ad campaigns. American shoe manufacturer, Airwalk, used AR and geolocation to promote their limited edition shoes, Airwalk Jim.
Image via Gigaom
For this campaign, they used an AR app to create invisible pop-up stores in New York and Los Angeles. To access these stores, people had to download their app and go to either Venice Beach or Washington Square Park.
At these locations, users could find virtual shoes that were linked via GPS. Those who located these stores were then taken to Airwalk’s e-commerce website.
To complete their purchase, they had to enter a passcode link that was given to them on the site. Such innovation is only possible with AI digital marketing.
AI-Powered Website Builders
AI in digital marketing promises to take all of the labor out of website design. AI-powered website design platform, The Grid, can design a website for you based on user data and how they interact with your content.
With The Grid, the only thing that business owners have to work on is the website content. Everything from colors and content blocks to web pages is taken care of by their AI designer, Molly.
Just like Alexa and Siri, people can talk to Molly to discuss the design of their website. Using The Grid, website owners can expect to finish their website design faster.
Image via Wix
Other AI-powered website design platforms include FireDrop and Wix Artificial Design Intelligence (ADI). FireDrop’s AI designer, Sacha, can help website owners build landing pages. Sacha is programmed to accept your commands to make the design process easier.
With Wix ADI, website designers can look at AI designers without disturbing their current website. It’s meant to give website owners a feel of what AI designers can do.
Wix ADI picks up information about your business from the internet. Based on this, it divides the information into sections and designs pages.
Currently, most of these AI-powered website builders are still in their early years. However, you can expect them to become more sophisticated in the coming years. These website builders are the future of AI digital marketing.
Artificial intelligence is an incredible technology that can work wonders for your brand. Using AI digital marketing strategies will help brands deliver improved customer experience and market your brand more effectively. AI digital marketing can also change the way we build websites and interact with customers
Have you used AI digital marketing strategies before? Please share your experiences in the comments section.