Are you looking for influencer marketing examples?

Since the increase in use of ad blocking, you’ve probably heard of brands using word-of-mouth advertising with the help of influencers and social media platforms.

Perhaps you have even seen examples of such tactics. While some brands are getting lucrative returns on their investments, some have missed the mark on influencer marketing.

If you’re looking for the best ways to work with influencers for your online marketing and media campaign, you better learn from the best.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Read on to check out the best influencer marketing campaigns.

Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns.

#1: Daniel Wellington

When discussing successful examples of influencer marketing seamlessly integrated with an online marketing strategy, the list would be incomplete without Daniel Wellington.

The Swedish watchmaker has been able to leverage their brand effectively with the help of influencers in different niches, mainly lifestyle and fashion. The brand didn’t make use of traditional advertising but solely focused on word-of-mouth advertising through influencers as part of their online marketing tactics.

By 2015, the brand managed to earn a revenue of $220 million, which is an impressive amount considering it was just a $15,000 startup. They successfully launched a social media campaign with the help of top Instagrammers, who promoted the brand through eye-catching images and branded hashtags.

They also encouraged followers to post their own images using the branded hashtag. Through this social media campaign, the #danielwellington hashtag has generated more than 900,000 posts on Instagram.

The brand harnessed the influence of top Instagram accounts from around the world in order to raise awareness about their watches and boost conversions. Here’s an example of a sponsored post from @meiinpsn, who has more than 59,000 followers on their Instagram account. This post alone received a little over 8,000 likes.

instagram - influencer marketing examplesImage via Instagram

Other influencers like fashion entrepreneur @sarahlolathings also posted sponsored images for the watch as part of their online marketing efforts. Her post even featured a unique discount code for the watches, encouraging people to buy the product and giving them a reason to take action now.

instagram - influencer marketing examplesImage via Instagram

The Daniel Wellington online marketing tactic makes use of influencers who would have an influence on the brand’s target audience. The best part about their campaign is that they employ plenty of influencers so as to ensure maximum reach.

Most of the influencers are related to the fashion and lifestyle industry, exposing the brand to an audience that will actually be interested in the watches. In addition to this, they encouraged action by providing the audience with a code for a discount that will give them a reason to buy a watch as well.

Pro Tip: You can also repurpose influencer-generated content and post it on your official Instagram account. Doing this can save you from the hassles of creating new content every day.

And the best part?

There are platforms such as Combin that can help you plan and schedule your Instagram Stories and posts. This platform also allows you to attract new audience groups and manage them.

The sponsored content he created was received with positivity and high engagement by the subscribers boosting’s influencer marketing strategy. Some even went ahead to applaud how the advertising was seamlessly integrated with entertainment. The YouTube channel is known for creating fun and engaging content and manages to execute the same quality of content for sponsored videos as well.


With more than 14 million subscribers, Benny and Rafi Fine of Fine Brothers Entertainment made for the perfect influencers for’s influencer marketing plan. The YouTubers continued with their usual “React” videos and provided viewers with a link to, encouraging them to support their channel. Some of the sponsored videos like “Celebrities React to Viral Videos” received more than 25 million views.

celebrities reactions influencers - influencer marketing examplesImage via YouTube

What can you learn from this campaign?

This campaign with influencers shows how seamlessly integrating entertainment with advertisement can garner customer engagement and loyalty.

Partnering with influencers who have significant followers/subscribers enables you to increase your brand visibility as well. Take a cue from the sponsored videos created by Jacksfilms to ensure that the content your influencers create is in tune with your brand, product, or service.

#2: Loot Crate

Loot Crate is one of the most popular examples of gaming lifestyle influencer marketing well-known for celebrating the gaming community. Their monthly subscription boxes usually contain unique collectibles and gear related to gaming, TV shows, and comic books. The brand has a loyal following in the geek and gaming community and greatly benefits from word-of-mouth advertising. In 2014, they decided to start working with influencers to leverage their marketing efforts and invited influencers through their Twitter account to join their influencer network.

loot crate - influencer marketing examplesImage via Twitter

They started working with some of the most popular YouTubers such as PewDiePie, who has more than 47 million subscribers. For their social media campaign, they sponsored some of the YouTuber’s videos, one of which received more than 9 million views. PewDiePie also promoted a code for a discount of 10% off a Loot Crate subscription.

youtube influencer strategy - influencer marketing examplesImage via YouTube

Jack Douglass of Jacksfilms created an entertaining sponsored video for Loot Crate with another of his YIAY videos called “The Worst Ice Breakers.” He had invited viewers the previous day to share their thoughts on the worst ice breakers. Towards the end of the video, he showed viewers his new Marvel-themed ice-maker, which he received from Loot Crate, perfectly in-tune with the theme of the video. He then went on to showcase other items he received in his Loot Crate for the month.
loot crate - influencer marketing examplesImage via YouTube

The best takeaway from the Loot Crate campaign is how the brand worked with influencers in the relevant niche. In their influencer marketing plan, they decided to work mainly with popular influencers in the gaming and comedy niche. This fits nicely with the laidback and fun culture the brand is trying to promote. Additionally, the brand’s target audience is comprised of the type of people who would view content created by these YouTubers.

#3: Audible

Audible is an Amazon company with more than 180,000 audiobooks for users to listen to, one of the mo. The brand decided to take its word-of-mouth advertising and social marketing campaign to the next level by partnering with top YouTubers to promote their services. The primary objective of this campaign was to drive conversions in the form of sign-ups. They also wanted to increase brand awareness and drive engagement for their monthly membership service.

Since they wanted to target a wide variety of audiences in different demographics, they chose to work with influencers in different niches including gaming, entertainment, style and how-to, film and animation, and more. Through this influencer marketing effort, Audible reached out to a collective audience base of more than 132 million and has garnered around 83 million views to date.

YouTuber Grace Helbig has more than 3 million subscribers and was a part of Audible’s influencer marketing campaign. She created a sponsored video and towards the end, provided viewers with a link to download their first audiobook for free.

audible social media - influencer marketing examplesImage via YouTube

For Audible, Jack Douglass of Jacksfilms did another excellent job in integrating sponsored posts into his regular content. He regularly creates a series called JackAsk, where he answers different questions fans ask him. One of his JackAsk videos featured a fan asking him if it was “that time of the month again” and Jack answered with a hilarious acronym of Audible. As part of the influencer marketing effort, he also provided viewers with a link to download an audiobook for free.

youtube - influencer marketing examplesImage via YouTube

This creative combination of regular content with sponsorship and advertisement entertains viewers. Since the recommendation comes from someone they trust and look up to, they’re going to feel compelled to try it out. As a part of its marketing plan, Audible even provides these influencers with a unique link that they can share with their viewers who wish to download their first audiobook for free. This further encourages action instead of simply sticking to product recommendations.

#4: Leesa

Leesa is a luxury mattress manufacturer that exclusively sells through their online store, one of the great examples of influencer marketing. Since there’s no showroom for customers to try out the mattress, there is a bit of challenge convincing people to buy from them. Although they provide a 100-nights risk-free offer for customers to keep the mattress, they still have to build enough trust to actually get people to order. So they decided to try out word-of-mouth advertising with the help of influencers.

For this influencer marketing campaign, the brand wanted to work with key bloggers who specialize in DIY, style spaces, and interior design. Instead of simply focusing on the influencer’s following, they wanted to go for those who have a high engagement rate because their goal was to boost conversions. These influencers would then provide unbiased reviews of Leesa mattresses to boost the brand’s media marketing efforts.

Blogs like Sleepopolis, which are in the relevant niche posted reviews of the mattresses complete with a video and a discount coupon. This particular review gave readers a thorough insight into Leesa mattresses right from the construction and cover to the firmness and comfort. It also provided readers with useful information such as pricing info, guarantee and trial period, and shipping details.

sleepopolis blogging - influencer marketing examplesImage via Sleepopolis

Other mattress review blogs like Mattress Clarity also gave an unbiased review of Leesa mattresses. The blog post gave readers a reason why they’ll love the mattresses and also gave them some reasons why they might not. The post was complete with a short summary of the review in the form of a 5-scale rating so readers could easily skim through the content if they were in a hurry.

social media - influencer marketing examples

Through this influencer marketing campaign and word-of-mouth advertising, Leesa has been able to generate more than 100,000 clicks to their website to date. They even managed to make more than 400 mattress sales as a result of the campaign.

The main takeaway of the Leesa campaign is that they decided to work with high-engagement influencers as their primary goal was to establish enough trust in potential buyers. With the help of influencers, the brand took their word-of-mouth advertising to the next level. Since the reviews were unbiased and were done by trusted sources in the respective niche, the brand managed to generate the kind of click-through and conversions that they were unable to do before.

#5: is an online learning resource through which users can develop their skills in a variety of subjects – from audio and music to design and photography. In addition to this, users can get useful tutorials on marketing, project management, technology, and more. was acquired by LinkedIn in April 2015 for $1.5 billion.

To avoid being adversely affected by ad blockers, they decided to use word-of-mouth advertising by marketing through popular YouTube channels. Through the sponsored outreach, they managed to reach a collective subscriber audience of more than 46 million, strongly boosting their marketing efforts.

They paid for content on popular YouTube Channels like The Fine Brothers, Rooster Teeth, Jacksfilms, and more. Jack Douglass of Jacksfilms constantly created sponsored videos as part of’s media campaign. The best part about this YouTube channel is that he took the time to fit the sponsored content into his regular content. Every weekday, he creates videos for his #YIAY (Yesterday I Asked You…) series and the sponsored videos for fit perfectly into this.

He challenged viewers to learn a new skill through and then share their creations with him. He then created a video in which he featured some of the best submissions. Many of the videos received more than a million views as the YouTube channel has more than 2 million subscribers.

lynda com that nailed - influencer marketing examplesImage via YouTube

#6: Adidas

Already a well-known brand that is one of the best examples of influencer marketing, Adidas wanted to get ahead of their competitors and decided to launch an influencer marketing campaign on Instagram. The campaign focused on youth and was initiated to boost engagement and encourage the production of user-generated content. This marketing strategy helped the sports brand increase their sales by 24.2% between January 2015 and January 2016. During the same period, their top competitor, Nike experienced a 9.1% drop in sales.

The sports brand worked with Selena Gomez to kick start its #MyNeoShoot contest on Instagram. In addition to this top celebrity, they also generated social buzz with the help of top influencers on Instagram to further leverage their social marketing strategy. The brand encouraged fans to share their own content using the hashtag #MyNeoShoot and they could win a chance to one of the six models for the campaign.

addidas - influencer marketing examplesImage via Instagram

As a result of this influencer marketing campaign, Adidas received around 12,000 entries for the contest and the hashtag received more than 71,000 mentions. Their Instagram page even managed to grow their following with 41,000 new followers. Instagram influencer Iga Wysocka was part of the influencer network that helped raise awareness for Adidas Neo.

addidas - influencer marketing examplesImage via Instagram

The key take-away from the Adidas campaign is how the brand got fans involved and engaged with them to promote their new line through a contest. Influencers helped promote the campaign and top celebrities like Selena Gomez helped kick start the contest. This helped raise both awareness about the brand and contest and also generated plenty of engagement from the audience. Combining contests and influencers for your social media campaign can be an excellent way to garner customer loyalty, raise brand awareness, and improve engagement rate.

#7: Zara

Clothing retailer Zara became one of the most successful examples of influencer marketing in retail netting $2.3 billion in annual profits in 2015 according to a Fortune report. This is partly because of the brand’s decision to leverage its social media campaign with the help of influencers. They decided to work with top Instagram accounts well-known for being fashion-focused.

Zara wanted to highlight their latest products by showcasing them in a way that would appeal to their target audience. Their Instagram posts usually resemble photos from the pages of a fashion catalog, which people can look to for ideas and tips on what’s trending in the fashion industry.

By collaborating with influencers, they were able to give the impression that their products were more accessible than high-fashion clothing. A notable part of their nfluencer marketing campaign was the #iamdenim campaign, a collaborative design project in which the brand worked with “real people” to produce clothing for “real people.” Their video content showcasing influencer Teesh Rosa managed to get more than 355,000 views.

zara - influencer marketing examplesImage via Instagram

One of the most notable features of the Zara influencer marketing campaign was their ability to hand over the creative control of the brand to fashionable influencers. The brand joined hands with influencers whom people look to for fashion advice, leveraging the brand’s reputation as a fashion-forward clothing company. The content involved in this campaign is subtle and not over-the-top yet it’s still valuable and useful for people who are interested in it.

#8: MVMT Watches

Another one of the best influencer marketing examples of how influencers have been integrated into a social media campaign can be seen in the MVMT Watches’ #jointhemvmt campaign.

A competitor of Daniel Wellington (mentioned earlier), this watch brand also decided to showcase their watches and raise awareness about their brand with the help of social media influencers. From top influencers to micro-influencers, MVMT Watches teamed up with some of the most notable Instagram accounts in the fashion and lifestyle industries.

Through this campaign, the brand said that 60% of their website traffic comes from mobile. Luxury lifestyle account @inspirations_luxury is among the influencers they’ve partnered with. The account posted a beautifully-captured image of one of the watches in a suitable setting. The #jointhemvmt hashtag was used in the caption but in addition to that, they also provided followers with a unique discount code for them to make a purchase.

instagram - influencer marketing examplesImage via Instagram

The brand also worked with other influencers like Doctor Lacroix, who has more than 39,000 followers on their Instagram account.

Like the previous post, this Instagrammer also posted an image of himself wearing one of the watches from MVMT using the tag #jointhemvmt. In addition to that, he also provided followers with a unique code for a discount and encouraged them to make a purchase. The addition of this discount further leverages the brand’s social media marketing campaign.

instagram - influencer marketing examplesImage via Instagram

Like the Daniel Wellington campaign, the campaign from MVMT Watches is fueled by the unique discount codes provided by different influencers. Instead of sticking to mainstream celebrities, the brand worked with influencers in different niches having a significant following.

Having these influencers promote the brand helped in raising brand awareness while engaging the audience. The discount codes leverage the social media marketing campaign by giving people a reason to buy the watches.

#9: Blue Apron

Blue Apron is a meal delivery service that delivers pre-portioned ingredients for customers to cook. They have been working with influencers for a few years to promote their service. Influencers such as food bloggers and social media influencers create content to raise awareness about Blue Apron and build brand trust.

In 2015, they partnered with popular bloggers like Naomi of Love Taza and Anne of Fannetastic Food. Each of these bloggers wrote a blog post explaining how Blue Apron works, and what they love about it. The Love Taza blog post talked about their experience using the service and some of the features like the recycling program.

taza - influencer marketing examplesImage via Love Taza 

The Fannetastic Food blog post listed some of the biggest reasons why they liked the Blue Apron service. The post talked about the recycling program as well, which had been recently introduced at the time. And both bloggers promoted a link in which their first 100 readers could get two free meals from Blue Apron.

meals - influencer marketing examplesImage via Love Taza 

Their influencer marketing campaigns continued in 2016. During this time, they partnered with influential food blogs like Brownie Bites and Dude Foods. In 2017, they took their influencer content marketing to a whole new level by leveraging influencer podcasts. They’re now sponsoring influential podcast channels like Gimlet Media and The No Sleep Podcast.

The biggest lesson from the Blue Apron brand campaign is that influencer marketing shouldn’t be a one-time thing. And you shouldn’t just stick to one type of campaign throughout the years.

Brand adapted their campaign by focusing on podcasts over blog posts in 2017. Similarly, you can switch up how you execute your influencer marketing campaigns and see which works best for you.

#10: Motorola

Motorola wanted to define themselves as game-changers in the smartphone industry with the launch of their Moto Mods and Moto Z family. They realized that social media influencers had extensive reach and credibility as well as a unique voice. So they decided to launch an influencer marketing campaign on YouTube to tell a story around their new products.

They carefully selected 13 influencers to work with, each of whom had to create one post announcing their partnership and a couple of other social media posts. In addition to this, they had to create one “hero” YouTube video to showcase a unique Moto Mods use case. The goal was to create authentic and engaging content in the influencer’s own voice.

A YouTube channel like Meredith Foster, who has 4.8 million subscribers, created engaging videos with intriguing stories that highlight the Moto Mods in one way or another. Meredith Foster’s video is about a haunted high school and she uses the Moto Mods to look for ghosts in the building. It has received almost 500,000 views till date.

youtube - influencer marketing examplesImage via YouTube

The videos created by the influencers have received a total of 11.6 million views. And their combined influence has resulted in 38.1 million social media impressions. The influencer content also drove 122,000 total clicks to the official Moto Mods website.

There are several takeaways from the influencer marketing campaign executed by Motorola. First of all, they gave creative freedom to their influencers, who then used their unique voice to create engaging content. And the use of YouTube videos to tell an intriguing story based around the products is also worthy of notice.

#11: American Express

American Express has been setting themselves apart with their advertising campaigns for years. In fact, they invest so much in advertising that AdAge listed them as one of the world’s largest advertisers. And with influencer marketing as well, American Express is naturally in the forefront. Their #AmexAmbassadors campaign designed to promote the Amex Platinum cards is especially notable among their influencer marketing campaigns.

Brand felt that influencers could effectively promote the premium rewards available with their Platinum cards. Cardholders can get luxurious travel upgrades, exclusive event access, and other premium rewards. The brand felt that the luxurious lifestyles of influencers are perfect to emulate the card’s features.

So they worked with a wide variety of influencers on Instagram, ranging from top celebrities like Shaquille O’Neal to niche micro-influencers. They invited influencers to exclusive parties and trips and created unique experiences for them. The influencers then documented all of these experiences on Instagram.

Some of the influencers they worked with included Julia Hengel of Gal Meets Glam. She has more than a million followers on her Instagram account. And one of her recent Instagram posts for American Express has received close to 30,000 likes.

julliahengel - influencer marketing examplesImage via Instagram

What’s noteworthy about the American Express #AmexAmbassadors campaign is that you don’t necessarily have to sell a physical product to use influencer marketing.

You can effectively use the channel to promote experiences and raise awareness about your service. Just make sure to create unique experiences for the influencer so they can share their genuine opinions with their followers.

#12: Almond Breeze

Korean-based company needed to promote their new line of almond milk known as Almond Breeze. They needed to showcase all the ways in which their product can be used in cooking. So they worked with several food and cooking influencers who created unique recipes out of Almond Breeze. Their campaign resulted in more than 1,300 blog posts and 20,000+ Facebook fans for the brand.

One of the influencers they worked with was Jeanine Donofrio, who runs the blog Love and Lemons. She used Almond Breeze to create a unique almond-ginger dressing for noodle bowls. The blog post has generated plenty of engagement with hundreds of comments.

bowls - influencer marketing examplesImage via Love and Lemons

The influencer also promoted the recipe through her Instagram account, where she has more than 200,000 followers. She posted a vibrant photo of the dish she created and invited followers to check out the full blog post. The post has received 2616 likes till date and several positive comments.

loveandlemons - influencer marketing examplesImage via Instagram

Like some of the previous campaigns, the brand campaign also succeeded in providing influencers with creative freedom. They give full control of content creation to the influencers with only the basic guideline that they should use the product to create an original/unique recipe. This ensures that the influencer maintains their authentic voice and provides valuable content to their followers.

#13: Target

Even Target has hopped on the influencer marketing bandwagon. They have executed several campaigns such as body positivity campaign to promote their 2017 swimwear line and the Persil at Target campaign. But one of their most notable campaigns has to be the campaign promoting the exclusive Victoria Beckham Target line.

The retailer worked with 10 influencers ranging from models and fashion influencers to mommy bloggers and executed a campaign in the weeks before the launch. Each of these influencers had to post 1-4 photos on Instagram showcasing some pieces from the Victoria Beckham Target line using the hashtag #VBxTarget.

The influencers also create a post to announce the launch on the launch date. They also encouraged their followers to check out the collection in their  online store by clicking on the link in their bio. One of the influencers they worked with was mommy blogger Laura Izumikawa, who has more than 570,000 Instagram followers.

lauraiz - influencer marketing examplesImage via Instagram

The influencer-created content for this campaign resulted in a total of 547,000 likes and 4000 comments. Overall, the campaign generated plenty of engagement with an engagement rate of 6%. And the Victoria Beckham Target line saw many of the items selling out within just a few hours of the launch.

The Target brand campaign teaches us that influencers can effectively help you promote any brands product launch. With the help of influencers, you can raise significant awareness about the product among a wide variety of audiences. And you can generate engagement and build hype for the launch, which is crucial for the success of a product launch.

#14: BECCA Cosmetics

You can work with influencers to promote products that you’ve already developed. But why not get influencers involved in developing something entirely new? This is exactly what BECCA Cosmetics did when they partnered up with Chrissy Teigen to create a new highlighter palette.

The model posted a video on Instagram announcing their partnership and gave a sneak peek of what they’re doing. She also talked about how she has been a fan of the brand’s highlighters. This video has generated close to 5 million views.

chrissyteigen - influencer marketing examplesImage via Instagram

She also updated her fans about the launch of the palette and encouraged them to check out the brand’s official website for more details. This post has received more than 140,000 likes and several comments.

chrissyteigen - influencer marketing examplesImage via Instagram

There are a few lessons we can learn from the BECCA Cosmetics campaign. First of all, they chose to work with an influencer to create a new line of products. This not only entices the influencer’s fans to become customers but also enhances the relationship between the brand and the influencer. The influencer may feel more compelled to promote the brand since she was part of the product creation.

And another takeaway is their choice of influencer. Even though they only worked with one influencer, their campaign has generated plenty of social media engagements. This is because Chrissy Teigen’s audience comprises of people who would be interested in cosmetics. Plus, she has a massive 12.9 million Instagram followers.

So BECCA Cosmetics did the right thing in working with an influencer who is not only relevant but has massive reach. The takeaway here is that you don’t always have to work with a group of influencers as long as you choose one who fits your campaign goals.

#15: Wolf Gourmet

Wolf Gourmet is a range of countertop and kitchen appliances, one of the best examples of influencer marketing. They successfully worked with a food influencer to engage a relevant audience. Their influencer of choice was Natasha of Natasha’s Kitchen blog. Together, they worked to promote a giveaway campaign that will engage Wolf’s target market audience. The prize was a Wolf blender, which is a bit towards the expensive side.

Natasha created a blog post in which she presents the value of a blender by showcasing all the dishes you can prepare using it. Since the product is a bit pricey, she took the focus away from the price but instead highlights all the ways in which people can benefit from it. In other words, she presents the Wolf Gourmet blender as an investment product.

blender - influencer marketing examplesImage via Wolf Gourmet

In addition to showing the recipes, Natasha also listed down some of the reasons why she loves the Wolf Gourmet blender. She talks about how the blender is much quieter than the one she’s currently using. She also talks about other features like larger capacity and effectiveness.

Towards the end, she shared the news of the giveaway with her readers and invited them to enter to win. She also posted an appealing picture of the product that they could win. The contest saw more than 14,000 entries, which suggests that the influencer’s blog post generated plenty of engagement.

wolf - influencer marketing examplesImage via Wolf Gourmet

Giveaways are an excellent way to engage an audience. And doing it through influencers can yield even more desirable results for top brands. At the same time, that’s not the only takeaway from the Wolf Gourmet campaign.

Their choice of influencer is also an excellent point to take note of. They only worked with one influencer for this campaign but the influencer is relevant to their target audience. What’s even better is the quality of content. From the explanation above, you can understand that the influencer is capable of presenting the true value of the product in a way that would resonate with her audience.

So during your search for influencers, you should carefully analyze their content and see how they have presented other brands' products in the past. Try to look for an influencer who is a high-quality content creator that showcases the value of your product without being overly promotional.


Q1. What are the best examples of influencer marketing?

A. The best examples of influencer marketing include:

  • Loot Crate
  • Audible
  • Leesa
  • Daniel Wellington
  • MVMT Watches
  • Blue Apron
  • Motorola

Q2. What are some examples of influencers?

A. The top social media influencers are:

  • Justin Bieber
  • Taylor Swift
  • Cristiano Ronaldo
  • Selena Gomez
  • Katy Perry
  • Kim Kardashian
  • PewDiePie
  • Beyonce

Q3. What companies use influencer marketing?

A. Companies from most domains leverage influencer marketing. To name a few, Daniel Wellington, Old Navy, and Ipsy have made it big on Instagram using influencer marketing. Apart from them, there are many automotive, wellness, apparel, and health supplement brands that have nailed influencer marketing.

Q4. What are some of the earliest examples of influencer marketing?

A. Celebrity endorsements were the earliest form of influencer marketing. Josiah Wedgewood was perhaps the first brand to use celebrities to endorse their products. Among contemporary the top brands, Coca-Cola is one of the earliest adopters of influencer marketing.

Q5. What are the best examples of influencer marketing?

A. The best examples of influencer marketing include:

  • Loot Crate
  • Audible
  • Leesa
  • Daniel Wellington
  • MVMT Watches
  • Blue Apron
  • Motorola

Q6. What are some examples of brands that have successfully used influencer marketing to reach business goals?

A. Some of the most successful examples of influencer marketing are:

  • Nike used influencer marketing to launch their new Air Vapormax line.
  • Youfoodz leveraged influencers on Instagram to introduce their winter menu.
  • Subaru’s “Meet an Owner” campaign helped improve buyer sentiment and sales by 10%.

Q7. Is TV advertisement an example of influencer marketing?

A. Influencer marketing is being leveraged on a variety of media channels, including TV. Earlier influencers were mainly restricted to social media platforms. But, with their superb results, brands are replacing professional models in advertisements with influencers. Influencers lend a raw, authentic feel to TV ads, which helps brands reach discerning consumers more efficiently.

Are You Ready to Launch Your Influencer Marketing Campaign?

Now you’ve seen some excellent influencer marketing tactics of brands that successfully combined word-of-mouth advertising into their social media marketing strategy and leveraged that with the help of influencers. These examples can help you brainstorm some ideas that you can implement into your own social marketing efforts for a successful influencer marketing strategy. Some of these examples show you how working with the right influencers in your niche can help you reach the right target audience. They also show you that leveraging the right influencers could be an excellent way to garner loyalty and win the trust of your target market.

Through some of these brands, you have learned what kind of social media marketing campaign you can implement when you’re working with influencers.

Additionally, you understand some of the tactics that can further encourage engagement and conversions such as contests and codes for discounts. In order to seamlessly integrate influencers into your social media marketing strategy, make sure the content is valuable and entertaining.

It’s important that your brand message is clearly communicated by the influencer without straying too far from the regular content they generally produce.

Know any more influencer marketing examples where brands nailed their influencer marketing strategy? Got any questions about implementing influencers into your marketing strategy? If so we should chat as I work with brands and influencers.

Don’t forget to share your thoughts and leave your comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).


  1. I had some confusion regarding the success rate after the implementation of influencer marketing for my business but got it cleared by now. Thanks for sharing.

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