Are you looking to improve your website's search engine optimization (SEO)? If so, then you’ll want to check out the 20 best SEO Chrome extensions in 2023.

In this listicle, I’ll review some of the top SEO extensions for Chrome based on my personal testing, including their key features and pricing. Whether you're a beginner or a seasoned pro, there's an extension on this list that can help you improve your SEO efforts and get your website ranking higher in search results. So, let's get started!

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

What is an SEO Extension?

An SEO (Search Engine Optimization) extension is software that helps improve the visibility and rankings of a website in the search engine results pages (SERPs). 

These tools help you improve your rankings by offering certain features related to SEO strategies, including keyword research, traffic analytics, content optimization, site auditing, and link analysis.

These extensions are offered as browser extensions; depending on which browser and search engine you use, the availability of a certain tool might differ.

Why Do You Need Chrome Extensions for SEO?

There are several reasons why some might need an SEO extension for Chrome:

  • They improve website visibility and rankings. SEO extensions are created to help brands and website owners optimize their websites and the content on the website to rank higher on search engine result pages. Being higher on the results page will help you drive more traffic. In fact, 75% of users never go past the first search results page, and over 25% of users click on the top search result.
  • Track traffic data and search rankings: A feature you will find on some SEO extensions is traffic and search ranking analysis. These tools track and show what your website’s traffic looks like over a set period of time. This offers you insights into how well your site is performing, and whether you need to make adjustments to get more traffic. 
  • Identify and fix technical issues: To fix technical issues, you’ll need to do a site audit. Some SEO tools offer this feature, which will crawl a site, looking for issues that might be affecting your SEO. Issues such as broken links, slow loading times, and poor content can all lead to poor rankings.
  • Streamline the optimization process: Staring at a plethora of tools, menus, and dashboards can become a headache. Over the years, SEO tools have started merging certain aspects of SEO, whether it be on-page, off-page, and/or technical, to help users need fewer tools, and waste less time figuring out why they’re not ranking well. SEO extensions help streamline the process by offering swift answers and solutions to issues your site might be facing.

Overall, SEO extensions can be useful tools for anyone looking to improve their website's visibility and rankings in search results and drive more organic traffic to their site.

How To Choose the Best SEO Extension for Chrome

There are thousands of SEO extensions available on Chrome, all of which can help you improve your site’s optimization. That can make it difficult to choose the extension that’s right for you. 

When searching for an SEO extension, here are some important things to remember:

  • Features: When deciding which SEO extension is best for you, decide what purpose it needs to fulfill. This will help you narrow down your list of potential tools. When it comes to SEO, there are tools that offer analytics, keyword suggestions, content creation, link building, etc.
  • Ease of use: Not everyone is an SEO expert, which is why it’s important to choose an SEO tool that fits your current level of knowledge. Sure, you can learn to use a tool, but some tools that offer analytics might be of no use to you, in which case, you would be paying for features you won’t use. 
  • Accuracy: SEO tools need to be accurate, otherwise the information won’t be of much use. To find out how accurate a tool is, it’s best to read reviews online and use reputable brands and tools.
  • Integration: If you’re already using other tools like Google Analytics, or an SEO platform like Semrush, you might want the browser extension to be able to work with those tools. 
  • Pricing: If you don’t have a large budget, or only need tools for smaller, SEO-related tasks, there are great free options available. If you’re looking for a more in-depth SEO tool, it’s important to factor in features and pricing. Also, remember that free tools tend to have limited functionality.

If you’re not sure which tool to choose, you can also subscribe for a free trial, or simply download a few and try them all out. This is by far the best way to know which tool is the right fit for you.

The List of the 20 Best SEO Extensions for Chrome

Now that we have a handle on what an SEO extension for Chrome is, and why we need them, let’s take a look at the 20 top SEO extensions for Chrome based on my personal testing.

1. Tag Assistant

Google’s Tag Assistant is a must-have Chrome extension for SEO. Tags are little snippets of code that you add to a page to help track analytics like click rates and time spent on the page.

These tags are extremely important for tracking software like Google Analytics.

Tag Assistant crawls pages, checking if all the tags are correctly added to the page and working.

Tag Assistant Toolbar

Since it’s a Chrome extension, it's easy to find and use in your browser. You can leave it on permanently. With each site you load, it’ll do a quick scan and show you how many tags and issues it found.

Key Features

  • Color-coded errors to help you visually see which issues are the most important.
  • Session recorder lets you record a whole session, from your landing page to the checkout, and will flag all issues found in that session together.
  • Built-in GA-debug tool.

Pricing

Tag Assistant is completely free to use

2. Wappalyzer

If you’ve ever been curious about the tools a website uses, the Wappalyzer is just for you.

This SEO Chrome extension is designed to scan and show which different tools are being used by the website. It not only acts as a CMS detector but will also show all other tools and plugins running.

Wappalyzer Toolbar

Tools, apart from CRM, that it’s able to detect are:

  • Language programs
  • Analytics tools 
  • Marketing tools 
  • Payment processors

Key Features

  • CMS and framework detector.
  • Detects over a thousand different tools and platforms used on a website.

Pricing

Wappalyzer is a free-to-use Chrome extension.

3: GrowthBar

GrowthBar is a Chrome extension that helps writers create SEO-friendly content for blog posts.

GrowthBar is able to quickly, with a click of a button, create outlines with word counts for blog posts, find keywords, suggest pictures, and even offer internal link suggestions.

Growthbar Toolbar
Image via GrowthBar

GrowthBar has a Teams function so that content teams can easily collaborate on projects.

What sets GrowthBar apart from other AI writing tools is that it’s even able to check other websites’ domain authority, keywords, and backlinks. This information is a key part of creating content that outranks your competitors.

Key Features

  • Get keyword suggestions with relevant information like volume and keyword difficulty.
  • See any site’s domain authority and total organic traffic right on the SERPs.
  • Access to information about your backlinks as well as offers interlinking suggestions.
  • Find the word count of any page.
  • Find backlinks, keywords, and Google Ads information about any competitor’s website.

Pricing

  • Starter Plan: $29/month
  • Pro Plan: $79/month
  • Agency Plan: $129/month

4. Surfer SEO

Surfer SEO is another SEO content creator, similar to GrowthBar. As a Chrome extension, it’s quite reliable.

Surfer SEO helps you create SEO-optimized content from the initial planning phase, all the way to helping you write content in real time.

Surfer SEO Keywords search
Image via Surfer SEO

Surfer offers up a lot of important information like optimal word count, headings to use, and images. It can also write paragraphs to fill out content. It also has a keyword finder, that offers keywords related to a topic, their search volume, and difficulty.

Surfer SEO important terms to use
Image via Surfer SEO

Surfer can even help you write better FAQ sections, offering you questions that are commonly asked about the keyword you're using.

Surfer SEO is relatively quick when loading suggestions, creating article outlines, and offering general SEO writing guides in real-time. When I tested Surfer, I found it to be a better option than GrowthBar.

Key Features

  • Offers optimal keyword count for articles.
  • Find relevant keywords and offers analytics regarding keywords.
  • Helps outline and create content that is optimized for search engines.
  • Offers optimized alternative titles, headings, and subheadings for your content.
  • Can write paragraphs underneath each heading.

Pricing

  • Basic Plan: $49/month
  • Pro Plan: $99/month
  • Business Plan: $199/month
  • Enterprise Plan: Custom pricing

5. Keywords Everywhere

Before creating any content, or doing an SEO audit, you’ll need to have a list of keywords related to your niche.

Keywords Everywhere is an SEO browser extension that helps you find the best keywords possible for any topic or niche.

Keywords Everywhere ToolBar
Image via Google Chrome

It allows you to see cost-per-click data as well as Google keyword search volume for multiple sites. 

It’s able to do a competitor gap analysis, to help you target keywords your competitors aren’t ranking well in, as well as help you analyze web pages to find keywords those pages are using.

Key Features

  • Quickly analyze page content.
  • Offers keywords and information like keyword difficulty and search volume.
  • Competitor gap analysis tool to find keywords you can outperform your competitors in.
  • Find top-ranking pages related to keywords.

Pricing

There is no monthly cost associated with Keywords Everywhere. Instead, queries and searches each cost a certain number of credits, which can be purchased on their website. Here’s how much credits cost:

  • 100,000 credits/$10
  • 500,000 credits/$50
  • 1,000,000 credits/$100

One keyword equals one credit.

6. MozBar

This all-in-one SEO toolbar is for those who like to conduct research on the go. While you are viewing a web page or results page, MozBar provides you with a host of instant SEO metrics.

Mozbar example on Google Search
Image via Google Chrome

It’s able to provide you with a quick glance at a website’s page and domain authority. From there, you can dig deeper with link analysis.

Mozbar Domain Overview

You’ll get a quick overview that shows the authority scores again, as well as linking domains and inbound links. It will also show the number of ranking keywords.

If you scroll down, you’ll find the top followed links to the site, top anchor texts, as well as a graph showing the authority score of sites that are linking back to the current site.

Mozbar Followed sites overview

Key Features

  • Assess the domain authority and Page Authority of any site and page.
  • Assess link metrics for various pages in SERPs.
  • Filter searches by country, search engine, etc.
  • Highlight keywords on web pages.
  • Export analytics to a CSV file.

Pricing

Mozbar is free to download, but it has limitations. If you want all the features, you’ll need to get a Mozbar Pro subscription, which costs $179 a month.

7. SEOquake

SEOquake is a Chrome extension that combines a plethora of SEO tools.
It’s able to audit your website, create keyword density reports, and offer social metrics.

SEOquake Keyword Density Overview

Once you download this SEO Chrome extension, you’ll see an additional toolbar in your browser window. It displays core metrics that you can customize according to your usage.

SEOquake toolbar
Image via SEOQuake

Clicking on the bar will take you to different tools and analytics that you might use. Here’s an example of a page SEO audit.

SEOquake SEO Audit overview

It’s excellent for users who are doing competitor analysis. Its overview bar that displays on the top or bottom of a page will offer you a quick idea of how well the page ranks, and whether there are any crucial errors on the page.

From there, you’ll be able to conduct more in-depth research finding keywords, backlinks, internal links, social statistics, and an option to export analytics to CSV.

Key Features

  • All important statistics are displayed at the top of the page. 
  • In-depth SERP analysis with the option to export the results in CSV format.
  • Find and estimate keyword difficulty. 
  • Run complete SEO audits of webpages.
  • Find social statistics by linking your Facebook.
  • Get a full report for internal/external links. 
  • Compare URLs/domains.

Pricing

SEOquake is 100% free to use.

8. Linkclump

Linkclump is a fairly simple Chrome extension that allows you to select multiple links all at once. You can then open all the links in your current browser, create new tabs for each, bookmark them, or copy the links.

You might be wondering how this would be used for SEO, and the answer is simple. It’s a great tool to quickly gain access to multiple relevant websites.

Its copy tool is especially useful if you are doing competitor research. Instead of having to copy each link individually, you can enter a keyword, and find and copy all relevant links for your collection.

Linkclump settings

You can assign a key to start the selection, filter links, delay the opening of tabs, block repeat links, as well as what Linkclump should do with the links.

Key Features

  • Easily gather a bunch of links on a page.
  • Open, copy, or bookmark a select group of links.
  • Filter selected links by keywords. 

Pricing

Linkclump is available for free.

9. Check My Links

Check My Links is an excellent browser toolbar that quickly scans a webpage’s internal and outbound links.

It’s important that all links on your website are working, since linking to dead URLs can alter your rankings. Check My Links is super easy to use. With the click of a button, it will quickly crawl the whole page and highlight links with a color coded scheme.

Green links are working, yellow links are warning, and red links are invalid.

Key Features

  • Get a quick, color-coded overview of all the links on a crawled page.
  • Quickly copy all invalid links on a page with a single button.
  • Collect a log of invalid links for later examination.

Pricing

Check My Links is completely free to use.

10. SEO & Website Analysis by Woorank

This SEO Chrome extension by Woorank is one of the best browser extensions due to its versatility, and the fact that it’s free!

It provides an overview of the most important ranking factors any website should be aware of.

With the click of a button, you’ll get off-page, on-page, and technical SEO analytics, mobile optimization, and traffic statistics for the last year.

Apart from these excellent SEO features, you can also check which tools are currently running on the website, which is great if you want to know what your competitors are using.

Woorank Toolbar example

There’s also a complete breakdown of the current webpage, showing you the headings, meta description, and Google preview.

Woorank toolbar example 2

Key Features

  • Complete SEO audit including on-page, off-page, and technical SEO.
  • Checks mobile optimization.
  • Checks and reports technologies used on the website.
  • Simple interface, easy to use.
  • Integrates with Google Analytics for more in-depth analysis.

Pricing

SEO & Website Analysis by Woorise is completely free.

11. Redirect Path

A 404 error, especially on a page that’s still getting traffic, is a nightmare to deal with. This is especially true if there are a few of them on your website.

Users might just ditch your site completely if such an error pops up. In this case, a redirect is needed.

With Redirect Path, you’ll get a quick overview of whatever site you are on, flagging any error codes it might have. This helps you to quickly identify the issues and tend to them.

As well as flagging redirects and errors, Redirect Path also displays other HTTP Headers (such as server types and caching headers) and the server IP Address.

Key Features

  • Find 404, 301, 302, and 500 HTTP codes, as well as any redirects that may have occurred on a web page.
  • It’s also able to get the IP address, as well as the HTTP Headers.

Pricing

Redirect Path is completely free to use.

12. Scraper

Scraper is a data mining SEO extension that collects and presents data from a site into a spreadsheet.

It’s best used for users familiar with XPath. It’s a great tool to recreate sites using scraped data.

Key Features

  • Quickly scrape and export data from a webpage.

Pricing

Free to use.

13. Page Load Time

Page loading time is an important ranking factor. It’s also crucial for user experience. A study by Unbounce showed that almost 70% of users online factor page loading time as a reason why they’d prefer one website over another.

To measure if your site’s page loading speed is up to the challenge, you’ll need a tool like Page Load Time.

It’s a fairly simple SEO Toolbar that loads by itself once you load a page. On the top right, you’ll get the loading time immediately, and if you click on the extension, you’ll get additional in-depth data.

Key Features

  • Find the load speed of a page with a click of a button.
  • It also shows if there were any redirects.

Pricing

It’s completely free to use.

14. META SEO inspector

The META SEO inspector reveals metadata for web pages that is not otherwise visible when you’re browsing. Through metadata, you can find out interesting page properties.

However, it’s mainly aimed at web developers who don’t want to flout Webmasters’ Google Guidelines. Using this SEO extension, they can verify their site’s HTML.

When the metadata isn’t within a certain range, an alert is sent. So, if the description is too long or short, the extension will display a warning message.

Key Features

  • Find the metadata of any page you're on with a single click.
  • Find errors easily.
  • Study your competitor's data.
  • Print or export reports.

Pricing

Free to use.

15. NoFollow

If you care about your site’s performance in the search rankings, you should pay attention to no-follow links. They are hyperlinks that carry the rel=“nofollow” tag.

No-Follow links are links that tell web crawlers not to crawl them, which means they aren’t indexed at all. This is to prevent these links from affecting your search engine ranking.

In some cases, you might want to change no-follow links into do-follow links, in which case using a tool like NoFollow makes finding them quick and easy.

Within the settings menu, you can easily choose which links should be displayed on screen. Links are then shown with different styled borders.

NoFollow Settings example

Key Features

  • Easily crawl a page and identify no-follow links.
  • Filter which type of links should be displayed, including do_-follow links, and no-follow image links.

Pricing

NoFollow is 100% free to use.

16. Majestic Backlink Analyzer

Doing competitor research includes assessing their backlinks. Backlinks are an important part of your off-page SEO strategy, which is where tools like Majestic Backlink Analyzer come in handy.

The free version is straightforward. Once you’ve installed it, launch any site, click on the Toolbar icon, and you’ll get an overview of the backlinks on the page.

The free version only offers a summary of backlinks on the page. This includes the number of backlinks, number of domains, backlink history chart, and citation flow graph.

For a more in-depth analysis of backlinks, you’ll need to subscribe to their SEO service. Included in the paid version are the top 10 strongest backlinks, anchor text details, as well as a list of the backlinks found on the site. 

Key Features

  • Topical trust flow chart, to gauge how well the backlinks are related to the subject of the current page.
  • Number of backlinks, as well as how many URLs, their subdomains, and domains at root level.
  • Paid users also get a list of the backlink URLs and anchor text details.

Pricing

The basic Chrome SEO extension is free, but for the extra features, as well as their whole SEO platform prices are:

  • Light Plan: $49.99/month
  • Pro Plan: $99.99/month
  • API Plan: $399.99/month

17. SERP Trends

Search page rankings are constantly changing as search engine algorithms get updated quite often. Keeping track of your website’s search rankings is important, since better ranking usually results in higher organic traffic. SERP Trends does just that.

SERP Trends Google Search Example

It shows how many positions a specific website has lost or gained each day. When you check Google, Yahoo, or Bing, the extension notes what the rankings are. When you check the next day, it compares the ranking to the previous day’s ranks.

SERP trends ranking
Image via Google Chrome

For the extension to work correctly and show ranking changes, you’ll need to use it for more than a day. After the first day of installation, you’ll see position changes if there are any.

Key Features

  • Shows search page rankings.
  • Offers daily updates of SERPs.
  • Dropdown parameters to customize SERP data.

Pricing

Free to use.

18. Similarweb

Similarweb is an SEO extension that allows you to view traffic and other key metrics of a site.

The Similarweb toolbar shows important metrics like engagement rates, a site’s traffic ranking, keyword rankings, and where your traffic is coming from.

The interface loads quickly, is easy to understand, and shows graphs and a geographical map of all your traffic.

The free version that comes with the browser extension also allows you to go a bit more in-depth. Clicking on “More Insights” will take you to their platform.

Similarweb dashboard example

The free version only allows you to view statistics of the previous month. These include website ranking in a country or worldwide, traffic and engagement statistics for the last month, age distribution of traffic, top audience interests, as well as your site’s top marketing channels.

Key Features

  • Website Rank with demographic filtering.
  • Analytics and graphs of the site’s audience, their interests, and age groups.
  • An in-depth view of tools used on a website.
  • Competitor websites and their monthly organic traffic.

Pricing

The Chrome extension and everything mentioned above is completely free. For a more in-depth SEO platform, Similarweb does offer paid options.

  • Small business plan: $167/month
  • Larger businesses: If you’re looking for a larger plan, Similarweb offers their services at a custom rate, which you can find by scheduling a call with a sales representative.

19. Hunter

Building an email list might not sound like it benefits your SEO, but prospecting leads and directing traffic to your site through emails will lead to more traffic, which will benefit your SEO.

Hunter is an excellent email-grabbing tool. Simply do a Google search, click on the icon, and all emails related to the search results will be captured and displayed.

There are some other excellent tools, like the bulk email collection tool. To use it, you simply enter a list of domains, or import domains through a CSV, set your parameters, and watch the magic happen.

Hunter Bulk Email example

Key Features

  • Collect emails from a Google search in one click.
  • Gather emails in bulk from a list of domains.
  • Find emails using contact or company names.

Pricing

The first 25 email searches are free. After that, you’ll need to subscribe to one of their subscription plans.

  • Starter Plan: $49/month
  • Growth Plan: $99/month
  • Pro Plan: $199/month
  • Business Plan: $399/month

20. Mangools

Mangools is the last SEO extension on the list, but don’t let that stop you from trying this excellent Chrome extension.

It’s a complete all-in-one SEO analyzing tool. It offers you key insights about a page’s SEO, such as its domain authority, citation flow, keywords used, backlinks on the page, on-page SEO, as well as rank tracking.

Mangools is an excellent tool to use since it boasts plenty of features in one tool. This means, if you’re looking for a single tool to use for most of your basic SEO-related affairs, Mangools is a top contender.

Key Features

  • Collect emails from a Google search in one click.
  • Gather emails in bulk from a list of domains.
  • Find emails using contact or company names.

Pricing

The first 25 email searches are free. After that, you’ll need to subscribe to one of their subscription plans.

  • Starter Plan: $49/month
  • Growth Plan: $99/month
  • Pro Plan: $199/month
  • Business Plan: $399/month

Comparison of the Best SEO Toolbar for Chrome

Now that I’ve gone over all the details of each tool, let us compare the top SEO Chrome extensions.

ToolPriceKey Features
Tag AssistantFree to use.– Color-coded errors 
– Session recorder
– Built-in GA-debug tool
WapalyzerFree to use.– CMS and framework detector
– Detects over a thousand different tools
GrowthBarStarts at $29/month– Get keyword suggestions
– See any site’s domain authority
– Find backlink info
– Find the word count of any page
Surfer SEOHas a limited free toolbar. 
Paid plans start at $49/month
– Offers relevant keywords
– Helps outline and create content
– Offer optimized alternative titles
– AI writing
Keywords EverywhereCredit-based plan:
100,000 credits/$10
500,000 credits/$50
1000,000 credits/$100

One credit equals one keyword.
– Quickly analyze page content
– Offers keywords
– Competitor gap analysis tool
– Find top-ranking pages related to keywords
MozBarFree to use with paid options.– Assess domain authority
– Assess link metrics
– Filter searches
– Highlight keywords on web pages
– Export analytics to CSV.
SEOquakeFree to use.– In-depth SERP analysis.
– Find and estimate keyword difficulty 
– Run SEO audits.
– Find social statistics.
– Get a full report for internal/external links
LinkclumpFree to use.– Gather multiple links on a page
– Open, copy or bookmark a select group of links
Check My LinksFree to use.– Color-coded link assessment
– Copy links with one button
– Collect a log of invalid links
SEO & Website Analysis by WooriseFree to use.– Complete SEO audit
– Checks mobile optimization.List of tools used on site
– Integrates with Google Analytics

There you have it. Remember, when selecting which tools you need, to first set a budget aside for SEO. Factor in what issues you have that need to be addressed urgently, then work from there.

Get the Best SEO Plugins for Chrome

The SEO Chrome extensions mentioned above can simplify a lot of more complicated SEO tasks for you. If you aren’t already leveraging these powerful extensions, it’s time to install them now.

You won’t only be avoiding future headaches, but also save time and money. 

Did I miss any of the best SEO Chrome extensions? Let me know in the comments section below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

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