Influencer marketing continues to grow in popularity with more brands trusting influencer collaborations to run successful marketing campaigns. And it shows no signs of stopping anytime soon.
As far as the following stats go, the future of influencer marketing sure looks bright:
- 92% of consumers trust recommendations from people they know and 70% trust the experiences of their peers.
- 92% of marketers who used influencer marketing last year, found it effective.
- Influencer-generated content delivers 11X greater ROI than other forms of marketing strategies.
- Last year, nearly one-fourth of marketers spent over USD 25,000 on influencer marketing.
- 39% of marketers plan to further increase their influencer marketing budgets in 2018.
If you haven’t leveraged influencer marketing yet, you definitely should give it a try. And, if you have used it before, now is the time to learn how you can do it better.
Influencer marketing can be tricky and time-consuming if you don’t have the right influencer marketing tools at your disposal. Thankfully, there are several influencer marketing tools that can help you find relevant influencers, form partnerships, and implement successful campaigns.
But before we can get into the list, let’s understand what these tools are:
What Is an Influencer Marketing Platform?
Influencer marketing platforms make it easier for brands and content creators to discover each other. It’s like a matchmaking platform for influencer marketing.
Through these platforms, influencers can get more visibility while brands can search for influencers based on their campaign requirements.
Many influencer marketing platforms have specialized influencer search engines that make the search process easier. They also have databases of pre-vetted influencers who are willing to work with brands.
All influencer profiles may be sorted into different categories, making it easier for brands to find the right influencer. Brands can filter the results based on niche, engagement rates, target audience, location, and other categories.
Some influencer marketing platforms also offer brands other services, including relationship management, third party analytics, content amplification, and so more.
Overall, these platforms can make the whole process of influencer discovery and campaign management much easier.
Now that you know the basics, let’s dive into the details.
Let’s take a look at the best platforms you can leverage for influencer marketing.
Every Marketer Should Use These Influencer Marketing Tools
You can harness the true potential of influencer marketing by using the right tools. However, finding the right ones could be challenging since the market is so full of options.
To help brands and marketers boost the ROI of their influencer marketing campaigns, I have put together this list of reliable and highly effective tools.
Let’s take a look at these seven influencer marketing tools that are perfect for fulfilling a variety of influencer marketing needs.
Fourstarzz Media has an inventory of more than 750,000 influencers. It allows you to filter the influencers based on location, channel, gender, influencer type, and audience type.
Further narrow down your results by comparing influencer profiles by reach and engagement rates. Additionally, you can compare audience demographics, interests, estimated post values, and content types.
Image via Fourstarzz Media
Now here is the kicker:
This leading influencer marketing platform for small and medium-sized businesses offers no limitations. Fourstarzz Media provides unlimited influencer lists, unlimited searches, and unlimited influencer reports. You can also design campaigns and check if an influencer fits your brand style
The platform offers influencer marketing campaigns as a service.
What does this mean?
That they handle everything from ideation to execution. They offer a dedicated campaign manager, handle influencer identification, strategize, and design campaigns. They also contract and brief the influencer, monitor the campaigns, and offer analytics.
Heepsy has an advanced search tool that matches your brand with the best influencer using AI. Search their database of more than 7 million influencers based on filters like location and industry. Further narrow down your results by influencer engagement rates, keywords, languages, and audience demographics.
Image via Heepsy
Heepsy allows you to search for influencers by their handle and access their stats.
The platform offers content analysis and metrics, including follower growth, authenticity, and engagement. You can also access estimated influencer cost and audience metrics to ensure they are a good fit for your brand.
Once chosen, Heepsy organizes your influencers in lists. You can arrange them depending on your campaign goals or download their contacts.
HypeAuditor has an Instagram and YouTube influencers database of more than 10 million creators. Their search filters include location, language, category, age, and gender.
To search based on the target audience, use filters including audience location, age, and gender. You can further refine the search by engagement, audience quality, growth rate, average views, and brands mentioned.
It gets better:
HypeAuditor helps you identify influencers who match your campaign needs. You can also use their brand mentions filter to find those who’ve worked with your competitors or use keywords to find those in a particular niche.
The platform also helps you monitor marketing campaign effectiveness. You get access to campaign performance reports and insights to optimize your campaigns.
Their HypeAuditor Account Tracking offers valuable insights into shifts in audience breakdown. You can also track follower growth, engagement changes, content performance, and more.
Image via HypeAuditor
NinjaOutreach is a powerful, all-in-one influencer marketing tool used widely around the world. It provides instant access to over 25 million bloggers and social media influencers.
How does it work?
It allows you to look for influencers in your niche. Just type in your keywords and find thousands of results. Then filter the results by tags like bloggers, influencers, or companies.
Image via NinjaOutreach
But, here is the kicker:
You can launch automated email outreach campaigns with customized templates. Custom templates ensure that every message you send to your influencers is personalized. Automating follow-ups is also possible.
Automated email outreach features of NinjaOutreach can save you a lot of time. You can utilize this time in building relationships with your influencers and finalizing strategies for your influencer campaigns.
You can manage all your influencer marketing and outreach campaigns with the NinjaOutreach inbuilt CRM. It allows you to organize your leads into lists, categories, and relationship statuses for easy management.
Are you looking for an all-in-one solution to handle your influencer marketing needs?
Upfluence is a great option for you.
This amazing tool does it all – from helping you find and choose relevant influencers to managing your campaigns and monitoring their performance.
Upfluence has a huge database of over 1 million influencers which you can search through. It helps you identify top influencers through search using advanced keyword combinations and filters like geo-location, social networks metrics, and languages.
Image via Upfluence
You’ll get real-time access to stats including their latest posts, engagement rates, and monthly visitors to their blogs and social profiles. Once you find some influencers who fit your needs, you can contact them at scale.
Upfluence provides you complete access to the contact details of every influencer and also helps you manage your campaigns easily.
Rather than contacting each influencer individually, you can add influencers to your lists. Then, launch your influencer outreach campaign by setting up an email template and sending it to the selected influencers.
You can monitor your campaign effectively as Upfluence lets you see who opened the email, who is ready to engage, and much more.
BuzzStream is another great tool that allows you to search for influencers and run effective outreach campaigns.
How does BuzzStream work?
The process starts with research using simple keyword searches that provides you with a list of relevant influencers. You can also filter results to look for influencers based on language, country, and type of content.
The results can then be prioritized based on metrics like overall rating, PageRank, MozRank, Domain Authority, inbound links, or social following.
BuzzStream provides full access to the influencer’s complete online presence including their social profiles and site metrics.
Image via BuzzStream
Want to know the best part?
Well, as one of the best influencer marketing tools, BuzzStream has amazing outreach features. It’s easy to create email templates and send them to your list of selected influencers. The tool helps you set up automated follow-ups as well or you can choose to get follow-up reminders instead.
You can work together with your team through BuzzStream. Enjoy the benefits of a centralized database where you can share notes and collaborate with your team in one place.
This tool helps you analyze your outreach campaigns so that you get to know what works and what doesn’t. Get deep insights into your outreach campaigns as well as team performance.
FameBit focuses on connecting brands with the right YouTube content creators based on their content requirements.
If you want millions of people to remember and trust your brand, you can get it done with the amazing content creators you find here.
The tool brings you closer to writers, producers, and distributors who have large, engaged audiences who trust them.
In fact, 40% of millennials on YouTube feel that their favorite YouTube stars understand them better than their friends.
Image via FameBit
And the best part?
This influencer marketing tool makes it really easy for brands to draft a campaign with content guidelines, the social channels you want to target, and your budget.
Image via FameBit
Content creators across channels (primarily YouTube) get to see your requirements and will respond to you.
This way you get access to proposals from interested influencers. You can choose who you want to work with based on what kind of content they are planning to create.
Once you approve the content, influencers share it with their audiences to drive views, engagement, and sales.
Pitchbox is an outreach and content marketing platform that helps brands, publishers, and marketers to promote their content.
The platform allows you to find influencers in your niche within seconds using multiple prospecting profiles and intuitive keyword search.
It is among the most popular tools that marketers use to get access to the most authoritative influencers along with their website URLs, social media profiles, and more.
You can launch customized outreach campaigns to reach out to the most relevant influencers in your niche.
Pitchbox allows you to customize each outreach email and sends automated follow-ups to those who haven’t responded in a while.
This helps to increase your response rate and makes sure that you never lose track of a prospect.
Image via Pitchbox
Wait, it gets better:
Pitchbox helps you create and optimize a data-driven strategy for your outreach campaigns. With useful insights into every aspect of your outreach process, you can refine your strategies to optimize performance.
The tool provides answers to all questions about what’s working and what isn’t, which areas you can improve further, and so on.
The biggest challenge in influencer marketing is to choose who and how to engage with. 68% of marketers say that they struggle to find influencers who are relevant to their brand and marketing needs.
BuzzSumo is more popular as a content research platform. However, it’s also a great platform to find relevant influencers. It includes a powerful “influencer search” feature that allows you to search for the top influencers in any niche, social media platform, or location.
You can find your influencers in two ways – either through their bios or the content they share.
Image via BuzzSumo
You can also filter your results by the type of influencers you’re looking for, such as bloggers, influencers, companies, journalists, or regular people.
BuzzSumo allows you to review and sort potential influencers by the following parameters:
- Page Authority
- Domain Authority
- Number of Twitter Followers
- Retweet Ratio
- Reply Ratio
- Average Retweets
- Instagram Authority
BuzzSumo helps you discover and analyze influencers by their reach, authority, influence, and engagement.
You also get to see what kind of content these influencers share. This can help you evaluate them better. Such insights make it one of the most useful tools in the influencer space.
If you find an influencer who seems to be a good fit for your campaigns, you can directly add them to your lists.
Like several other influencer marketing tools in this list, GroupHigh has both influencer research and outreach features.
GroupHigh has a huge database of over 15 million active bloggers. You can easily search for the relevant ones by content, reach, social following, location, MozRank, and more filters.
And the best part?
This influencer marketing tool also allows you to review the usual promotional tactics used by different influencers such as giveaways or sponsored posts.
Image via GroupHigh
Along with performing influencer research, you can add your existing influencers to GroupHigh. Doing so will help you manage all your connections from one place.
GroupHigh helps you organize and group your influencers and bloggers for easy management. Once you set up your list of influencers, you can create custom email templates for sending outreach emails to the influencers.
Keep an eye on your outreach campaigns with GroupHigh. Such influencer marketing tools can help you monitor your conversations and step-by-step outreach process with each influencer.
Ready to Boost Your Campaign Performance?
Influencer marketing has become a preferred choice for most marketers and it has immense potential to give you great returns. However, if you’re trying to do everything manually, it can take great time and effort in leveraging the power of influencers.
These influencer marketing tools can save you time and effort in finding relevant influencers and reaching out to them.
The good part is that there are plenty of tools available on the internet for you to choose from, which can make your campaigns way easier, quicker, and successful. However, it can be tricky to find the right one for your brand.
If you are debating between two tools or about any particular tool’s features, let me know in the comments below. I can do another blog post to help you understand the best way to leverage the complete potential of those tools.
Which are your favorite influencer marketing tools and why? I’d love to hear from you in the comments below.