If you want to boost your rankings in the search engine results pages (SERPs), you need to work on your website’s SEO. For this, it’s essential to keep track of your rankings, research keywords, find new backlinks, and more.

To achieve this, you need powerful tools, and two of the most prominent ones in the market are SEMrush and Ahrefs.

But which one is the right fit for you?

Let’s find out.

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Summary Box: SEMrush vs Ahrefs


SEMrushAhrefs
SEMrush logoAhrefs logo
SEMrush is an all-in-one SEO tool that lets you do a range of tasks from finding new link building opportunities to tracking your keywords.

It even lets you spy on your competitors so that you can figure out how to outrank them.

Ahrefs is one of the best SEO tools that can help you audit your website, find keywords, backlinks, and more.

Just like SEMrush, you can spy on your competitors in Ahrefs as well.

SEMrush

  • SEMrush logo
  • SEMrush is an all-in-one SEO tool that lets you do a range of tasks from finding new link building opportunities to tracking your keywords.It even lets you spy on your competitors so that you can figure out how to outrank them.

Ahrefs

  • Ahrefs logo
  • Ahrefs is one of the best SEO tools that can help you audit your website, find keywords, backlinks, and more.Just like SEMrush, you can spy on your competitors in Ahrefs as well.


Product Ratings:
SEMrush vs Ahrefs (Out of 5-stars)


SEMrushAhrefs
Value For Money:
Support:
Effectiveness:
User-Friendly:
Price:

SEMrush

  • Value For Money:
  • Support:
  • Effectiveness:
  • User-Friendly:
  • Price:

Ahrefs

  • Value For Money:
  • Support:
  • Effectiveness:
  • User-Friendly:
  • Price:


Pros & Cons : SEMrush


ProsCons
Numerous features Learning curve
Freemium version available Quite technical
Helps with on-page, off-page, and technical SEO Time-consuming
Traffic analytics
Free trial available
Solid customer support

Try SEMrush for 14-days Now!

Pros

  • Numerous features
  • Freemium version available
  • Helps with on-page, off-page, and technical SEO
  • Traffic analytics
  • Free trial available
  • Solid customer support

Cons

  • Learning curve
  • Quite technical
  • Time-consuming

Try SEMrush for 14-days Now!


Pros & Cons : Ahrefs


ProsCons
Lots of SEO features No free plan
Internal link reports Quite technical
On-page, off-page, and technical SEO audits Slightly expensive
Competitor spying
Great customer support
Powerful site explorer

Start Your 7-day Trial Now.

Pros

  • Lots of SEO features
  • Internal link reports
  • On-page, off-page, and technical SEO audits
  • Competitor spying
  • Great customer support
  • Powerful site explorer

Cons

  • No free plan
  • Quite technical
  • Slightly expensive

Start Your 7-day Trial Now.


Pricing Details: SEMrush vs Ahrefs


SEMrush

Freemium accountFree
Pro$99.95/month
Guru$199.95/month
Business$399.95/month

Ahrefs

Lite$99/month
Standard$179/month
Advanced$399/month
Agency$999/month

SEMrush

  • Freemium account: Free
  • Pro: $99.95/month
  • Guru: $199.95/month
  • Business: $399.95/month

Ahrefs

  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month

 
Verdict: SEMrush is relatively more affordable than Ahrefs. However, both are packed with a bunch of features.


Who Should Use Them?


SEMrushAhrefs
Small-Sized Businesses Small-Sized Businesses
Medium-Sized Businesses Medium-Sized Businesses
Enterprises Enterprises
Bloggers Bloggers
Startups Startups
Webmasters Webmasters
Agencies Agencies

Finteza

  • Small-Sized Businesses
  • Medium-Sized Businesses
  • Enterprises
  • Bloggers
  • Startups
  • Webmasters
  • Agencies

Google Analytics

  • Small-Sized Businesses
  • Medium-Sized Businesses
  • Enterprises
  • Bloggers
  • Startups
  • Webmasters
  • Agencies


Why Should You Use Them?


SEMrushAhrefs
Easy rank tracking Keyword research for multiple engines
Quicker link building Detailed click data with search volume
Powerful keyword research tool Can track backlink profile
Technical SEO audits Find content gaps
Possible to spy on competitors Spy on and compare rankings with competitors
Can find keyword gaps Monitor outbound links
Detailed traffic analytics In-depth site audit tool
Backlink audits Monitor competitor content strategy
Helps with on-page SEO
In-depth organic research
Backlink builder
Get 14-day Free Trial Now!
Try Ahrefs for 7-days Now.

SEMrush

  • Easy rank tracking
  • Quicker link building
  • Powerful keyword research tool
  • Technical SEO audits
  • Possible to spy on competitors
  • Can find keyword gaps
  • Detailed traffic analytics
  • Backlink audits
  • Helps with on-page SEO
  • In-depth organic research
  • Backlink builder

Get 14-day Free Trial Now!

Ahrefs

  • Keyword research for multiple engines
  • Detailed click data with search volume
  • Can track backlink profile
  • Find content gaps
  • Spy on and compare rankings with competitors
  • Monitor outbound links
  • In-depth site audit tool
  • Monitor competitor content strategy

Try Ahrefs for 7-days Now.


Features Comparison: SEMrush vs Ahrefs


SEMrushAhrefs
Keyword Overview
Keyword ResearchKeyword Search
Keyword Sorting and Comparison
Keyword Lists
Website Analytics and Audit
On-Page and Technical SEOCompetitor Benchmarking
SEO Content Template
Backlink Analytics
Link Building
Off-Page SEOBacklinks Audit
Bulk Analysis
Rank Tracking
Keyword Research
Competitor Research
AdvertisingKeyword Grouping and Management
Ad Builder
Content Ideas and Topic Research
Content Audit and Analytics
Content MarketingMarket Research and Trends Analysis
Content Optimization
Writing Assistant
Social Media Content Optimization
Social media marketingSocial Media Management
Performance Analysis and Benchmarking
Free Trial
Payment and plansMoney-back Guarantee
Customized Plan
Free access available. Paid plans start at $99.95 /month.
Free access not available. Paid plans start at $99 /month.

 
Verdict: Both the tools offer numerous features but SEMrush has an edge over Ahrefs.


Key Comparison: SEMrush vs Ahrefs


ComparisonSEMrushAhrefs
Free VersionYesNo
Free Trial7-day (14-day with my link)No
Credit CardYesYes
Money-back GuaranteeYesNo
Return/Refund PolicyRefund allowedNo Refund allowed
Coupon CodeYesYes (Festive offers)
24/7 SupportNo (10AM – 6PM EDT Mon-Fri)No (24/5 support)
Buy SEMrush Now!
Buy Ahrefs Now!

SEMrush

  • Free Version: Yes
  • Free Trial: 7-day (14-day with my link)
  • Credit Card: Yes
  • Money-back Guarantee: Yes
  • Return/Refund Policy: Refund allowed
  • Coupon Code: Yes
  • 24/7 Support: No (10AM – 6PM EDT Mon-Fri)

Buy SEMrush Now!

Ahrefs

  • Free Version: No
  • Free Trial: No
  • Credit Card: Yes
  • Money-back Guarantee: No
  • Return/Refund Policy: No refund allowed
  • Coupon Code: Yes (Festive offers)
  • 24/7 Support: No (24/5 support)

Buy Ahrefs Now!

 
Verdict: SEMrush is a better option when it comes to refunds and discounts. However, Ahrefs offers quick support.