Semrush alternatives have a tough act to follow. Semrush has unbeatable features that entrepreneurs and marketers love. Their analytics reports, backlink audit reports, and keyword research toolkit are legendary.

What’s more?

This tool offers a plethora of solutions for businesses of all scales and sizes. However, these beneficial features come at a high price.

The heavy price tag of Semrush is an impediment to freelancers and startups who are just looking for a keyword research platform or for an affordable all-in-one marketing solution.

That’s one of the reasons why Semrush alternatives are gaining popularity in the market. While not exactly free, most of the Semrush alternatives are priced competitively.

To help you pick the best Semrush alternatives that fulfill your requirements and fit your budget, we’ve reviewed 11 of the best SEO tools. You can compare their features and prices side by side and select the best fit for you.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

What Are the Top 11 Semrush Alternatives: Free and Paid?

If you go around scouting for Semrush alternatives, you’ll be boggled by the options available out there.

It is easy to be swayed by software solutions that boast advanced, albeit gimmicky, features.

Some of these SEO tools offer money-back guarantees while others offer month-long free trial periods.

Which is best?

It’s enough to drive you insane.

To make your life easy, we’ve identified and reviewed 11 of the best Semrush alternatives. Check them out.

1. Advanced Web Ranking

AWR or Advanced Web Ranking rules the roost among Semrush alternatives. This device-agnostic tool offers remarkable features at a pocket-friendly price. You can use AWR seamlessly on any device, browser, or operating system.

Top Features

  • The platform furnishes white-label reports on-demand, or on a daily or weekly basis.
  • You can get up-to-date ranking reports covering all SERP features and for all search engines.
  • Localization enables drilling down on location-specific data.
  • The platform builds custom SEO reports atop templates.
  • Their Developer API allows you to integrate your SERP stats into in-house tools.


AWR offers four packages, STARTER, PRO, AGENCY, and ENTERPRISE, which are priced at $44 to $449 per month, (if paid upfront for a year).

Advanced Web Ranking Semrush alternative
Image Via Advanced Web Ranking

2. Searchmetrics

Searchmetrics is an all-in-one tool that includes keyword analysis, SEM & PPC, site audit, backlink audit, and SEO. They also offer market insights and cloud integration. How does it compare to Semrush? With such a broad range of capabilities, this Semrush alternative is a must-have for all smart marketers.

Top Features

  • Their Global SEO feature provides you with historical search data covering five years, 130 domains, and 30 countries.
  • Their Local SEO feature lets you monitor SEO trends across 14 countries.
  • You can harness the power of backlink analysis to optimize your off-page performance.
  • Their deep website evaluation reports help you uncover the flaws in your website architecture. Their Visibility Guard feature protects your high-converting pages 24×7 from loss of traffic.
  • They give you undiluted comparisons of PPC and organic activities and intelligent suggestions to optimize both.


You can request a quote or demo from their website.

Searchmetrics Semrush alternativeImage Via Searchmetrics

3. Serpstat

The next Semrush alternative is Serpstat, a growth hacking tool for content marketers and entrepreneurs. Their suite of services includes position tracking, site audit, competitor keyword research, and backlink analysis.

Top Features

  • Their keyword search feature identifies top-performing keywords for your pages and ads.
  • They analyze keyword trends, give keyword variations, search suggestions, and international SEO data at no additional cost.
  • Their SERP analytics pinpoints your domain visibility, relative positioning, and best-performing pages and content.
  • Their competitor analysis feature identifies your AdWords competitors, their budgets, and targeted keywords.
  • Their content marketing suite bundles content creation suggestions and related keywords databases.


This software solution is available in four pricing plans, Lite, Standard, Advanced, and Enterprise, ranging from $69 to $499 monthly. You can also get access to their free tool which includes advanced features such as competitor analysis.

Serpstat SEMrush alternative
Image Via Serpstat

4. Google Keyword Planner

The first free Semrush alternative on our list is Google Keyword Planner. This simple-to-use free tool is a part and parcel of your Google Ads account.

How's it stack up vs Semrush? Although cost-effective, the tool is not as robust as Semrush. Their curated metrics offer vague ranges rather than precise values, so they might be baffling for your SEO team.

website traffic ebook

Top Features

  • This tool helps you find keywords by domain, products, or services. They suggest SEO campaign ideas pivoting around keywords.
  • You can access historical data such as average monthly searches and competitor analysis for keywords.
  • This tool provides forecasts about a keyword’s performance which is calculated on the basis of predicted clicks and probable conversions.
  • You get advanced sorting features such as clicks, average CPC, CTR, and impressions to filter your search results.


Available to use for free.

Google Keyword Planner Semrush Alternative
Image Via Google Keyword Planner

5. Monitor Backlinks

Monitor Backlinks is a formidable competitor for Semrush, owing to its robust backlink audit and SEO analytics features. Their super-friendly dashboard and intuitive interface give users a panoramic view of all of the data they are seeking. So vs Semrush, it is one of the top Semrush alternatives out there.

Top Features

  • You can get backlink audit reports with details such as Top-Level Domain (TLD) Distribution, Top Anchor Text, Followed vs. No Followed, and Top Linked Pages.
  • They track keyword details for location, traffic volume, CPC numbers, and competition scores. You can tag keywords for better management.
  • They monitor backlinks 24×7 by investigating reports from third-party sources like Moz and Majestic.
  • They let you create a disavow list for negative backlinks that can defame your websites.


Their lowest-priced plan is the Start plan which costs $25 per month. At this price, you can monitor one domain, two competitors, 2,500 links, and 50 keywords.

Monitor Backlinks Semrush alternative
Image Via Monitor Backlinks 

6. KWFinder

If you’re concerned about keyword research and analysis, then this Semrush alternative may be your ideal tool. The platform has a set of SEO tools dedicated to the task of finding keywords with low difficulty scores and high search volumes.

Top Features

  • This keyword research tool allows you to search keywords by domain and location.
  • The platform curates hidden and niche-specific long-tail keywords within three minutes.
  • The keyword research tool can even identify the keywords that your competitors are targeting using their domain/URL.
  • You can get SERP reports for more than 50K locations.
  • Using a single request, you can import reports of hundreds of keywords.


Their Mangools Basic plan costs just $29.90 monthly and allows 100 keyword searches in a day.

For a higher number of keyword searches, you can buy their Mangools Premium plan (for 500 searches) for $39.90 per month or their Mangools Agency plan (for 1200 searches) for $79.90 per month.

KWFinder Semrush alternative
Image Via KWFinder

7. Ahrefs

Ahrefs is a leading Semrush alternative, owing to its deep data analytics and frequent updates. Apart from impressive features, Ahrefs boasts of an expert SEO community on Facebook and beneficial marketing tutorials. This is important to consider when it comes to Ahrefs vs Semrush.

Top Features

  • Organic search reports give granular information about your competitors’ traffic, keywords, and backlinks, covering 150+ countries and 150 million keywords.
  • Their Content Gap feature highlights the keywords for which your competitors outrank you.
  • Their keyword research tool, “Explorer” houses a database of 3 billion keywords with their search volumes, traffic, and CPC numbers.
  • They have a mammoth index of live backlinks, attained from 54 billion web pages crawled every 15 minutes.


You can buy their most popular Standard plan for $179 per month which lets you manage up to 10 projects. With a yearly subscription, you get the first two months free.

Ahrefs Semrush alternative
Image Via Ahrefs

8. Raven Tools

Raven Tools is a full-featured Semrush alternative that bundles up seven SEO and reporting tools in one platform.

What about Raven Tools vs Semrush? Raven Tools offers pocket-friendly solutions for in-house marketing teams, freelancing professionals, SMBs, and large enterprises. Their SEO Dictionary and Help Center are handy resources for beginners.

Top Features

  • You can pull up branded reports from 30+ data modules and add your notes and observations.
  • Their website audit feature identifies discrepancies in your site structure and HTML code. They tag issues based on their criticality and generate a site health score.
  • Raven’s Link Manager uncovers toxic backlinks and competitor links. They partner with Majestic to reveal up to 50,000 backlinks for any given URL.
  • Their Rank Tracker feature delivers daily, weekly, and monthly rank reports for all top search engines including Bing, Google, Yahoo, Baidu, and Yandex.


Their most popular pricing plan is the Grow plan which is priced at $139 per month. This package allows eight users, 80 domains, and 20,000 position checks.

Raven Tools Semrush alternative
Image Via Raven Tools

9. Moz

Moz has earned a place among Semrush alternatives for its comprehensive Keyword Explorer feature. You can leverage Moz’s capabilities to lift up your web content and outperform your competitors.

Top Features

  • Their keyword research tool, “Explorer” compiles keyword lists, sorted by difficulty score and search volume. They let you categorize and prioritize key phrases according to your SEO strategy.
  • They help you measure the SEO impact of your keywords by tracking their SERP performance.
  • The premium MozBar included in all Moz Pro packages plugs live page metrics into your Chrome and Firefox browsers.
  • Their site audit feature uncovers broken links, absent title tags, and poor architecture issues in websites.
  • You can build an impressive link profile by using Moz’s link research service. They help you build quality backlinks and remove spammy ones.


Moz Pro subscriptions cost between $79 and $479 per month when paid yearly. With every plan, you get access to the MozBar, 1-on-1 walkthroughs, 24×7 online support, and a Q&A forum made up of Moz associates and SEO gurus.

Moz Semrush alternative
Image Via Moz 

10. SEO PowerSuite

The next Semrush alternative, SEO PowerSuite, combines compelling features, customer support, search engine compatibility, and white-label reports. Their free tool version offers unlimited site crawls and keyword searches which is important to consider when comparing SEO PowerSuite vs Semrush.

Top Features

  • You get 19 different keyword suggestion tools that outline traffic and bounce rate of every keyword on your radar.
  • They weigh backlinks for 50+ factors to create profound reports and give intelligent link building recommendations.
  • A site audit reveals dead links and missing HTML snippets. You also get optimization suggestions to improve page indexing and ranking.
  • Their competitive analysis feature helps you crack your competitors’ backlinks, keywords, and content strategy.


Apart from the free plan, you can get access to the SEO PowerSuite Professional plan for $299 or the SEO PowerSuite Enterprise plan for $699.

SEO PowerSuite Semrush alternative
Image Via SEO PowerSuite

11. cognitiveSEO

The last Semrush alternative in our lineup is cognitiveSEO. How's it compare vs Semrush? This power-packed platform has all of the regular SEO tools plus add-on features such as Google penalty prevention recommendations and social visibility tracker.

Top Features

  • Their rigorous site analysis feature digs into duplicate content, indexing flaws, missing meta titles, and poor navigation.
  • Their backlink research feature generates fresh data on authority websites and performs a link audit of your web pages.
  • Their Link Navigator feature compiles spammy links for you to review and disavow so that you can avoid flagging by search engines.
  • Their Google Penguin Penalty Recovery tool highlights the key issues in your website and links that can result in penalties. You can set up alerts for low-quality links pointing to your profile.


After a free 7-day trial, you can opt for their Starter plan that costs $129.99/month or their Business plan (custom pricing available on request). With all packages, you get free onboarding and 24-hour online support.

cognitiveSEO Semrush alternative
Image Via cognitiveSEO


Q1. What are some good alternatives to Semrush?

A. Some of the best Semrush alternatives are:

  • Advanced Web Ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlinks
  • KWFinder
  • Ahrefs
  • Raven Tools

Q2. How much does Semrush cost and does it have any free plans?

A. Semrush doesn’t offer free plans. It is available in three paid plans – Pro ($99.95 monthly), Guru ($161.72 monthly), and Business ($374.95 monthly). These prices are applicable with yearly billing.

Q3. What are some free alternatives to Semrush?

A. One of the best free Semrush alternatives is Google Keyword Planner. Using the tool, you can find keywords by-products, domain, or services. You can also use the tool for ideation for your SEO campaigns. You can even access historical data such as average monthly searches and conduct competitor analyses. Plus, the tool forecasts keyword performance on the basis of predicted clicks.

Q4. Which is better – Ahrefs or Semrush?

A. Ahrefs and Semrush are head-to-head when it comes to deep data analytics. One area where Ahrefs outperforms Semrush is in the price department. At $179 yearly, Ahrefs’ yearly subscription is more affordable than Semrush. Moreover, they provide two months of free usage with each yearly subscription. Ahrefs also scores over Semrush owing to its frequent product updates.

Q5. Which tool is used for keyword research?

A. Keyword research tools like Semrush and Ahrefs are used to find and compare keywords. They can also be used to access historical data about old keywords, such as average monthly searches. These tools are great for competitor analysis and keyword comparison as well.

Q6. How do you use Semrush effectively?

A. Semrush offers 40+ SEO tools and reports to design and optimize PPC, SEO, and SEM campaigns. Semrush offers an instant keyword overview to help you objectively compare the competition and difficulty level of multiple keywords. It can segment and organize keywords according to domain and location. Plus, it can forecast traffic that a keyword is expected to drive by using its historical data such as average monthly searches.

Q7. Which is the best tool to do an SEO audit of your website?

A. Semrush is a robust tool for SEO audits. Their Keyword Gap widget can spot keyword opportunities on your pages. It can compare your keyword profile to that of your competitors and suggest improvements. Moreover, the widget can identify your top 5 weakest and strongest keywords – data that can be used to formulate an effective SEO strategy for your brand.

Q8. How do I find Semrush competitors?

A. Instead of conducting a Google search for Semrush alternatives, you can use this curated list of keyword research tools:

  • Advanced Web Ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlinks
  • KWFinder
  • Ahrefs
  • Raven Tools

Q9. Which is easier to use – Semrush or Moz?

A. Both Semrush and Moz are user-friendly keyword research tools, with comprehensive learning resources to help new users. If keyword research and classification are your main objectives, Moz outperforms Semrush by a wide margin.

Their keyword research tool, “Explorer” helps you compile keyword lists, sorted by search volume and difficulty score. After your keyword research, you can prioritize keywords according to your content strategy. Compared to Semrush, Moz’s user interface is more intuitive and uncluttered, which may be beneficial for SEO beginners.

Q10. Which SEO tool is best for finding backlinks to websites?

A. When it comes to SEO tools, Ahrefs is one of the most popular backlink checkers out there. According to their website, they have the second-most powerful web crawler after Google. Ahrefs’ crawler checks nearly 6 billion pages daily, which means this SEO tool boasts an exhaustive backlink database.

Clearly a powerful SEO tool, Ahrefs can track the growth and decline of your backlink profile and analyze the profiles of prospective target sites. Plus, this SEO tool offers backlink anchor text analysis to help you spot erroneous anchor texts and monitor your competitors’ backlink texts.

That’s a Wrap

SEO, website, and link audits can be game-changers for your business.


They help you uncover why your pages rank low or don’t command authority in the industry.

Then what?

By ironing out the kinks, you can rank better and get more visibility. This can have a positive impact on your site traffic and conversion rates.

The Semrush alternatives and SEO tools mentioned in this listicle can help you meet your SEO targets. Their modest prices and commendable features make these tools a great bargain.

Over to you…

You should shortlist a few tools and register for their free trials. After the trials, you can invest in the SEO tools that best match your expectations and SEO strategy.

Do you know of any other SEO tools that could be a good addition to this post? Please share them with us in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).