But there are more tools as well. So, stick around and discover how each rank-tracker tool on this list can make a big difference in growing your business.

Let’s dive in!

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Best Rank Tracking Tools: What is Rank Tracking?

By leveraging the best rank tracking tools, you can track your URL's position and optimize your SEO strategy for maximum impact.

Rank tracking involves monitoring a URL's position and performance in search engine results for specific keywords.

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What is Rank Tracking Software?

Rank tracking software is a program designed to help SEO specialists track a website’s search engine rankings.

The software tracks the rankings of web pages over a long period of time. These tools help you visualize data in a graph, making it easier to analyze trends and optimize your website better for SEO.

Rank tracking software is a tool that can find where a URL ranks on a search engine and how its SERP positions change over time. You can quickly respond to position drops by optimizing your content, making SEO easier.

Why Should You Use a SERP Keyword Tracking Tool?

Firstly, search engine results pages, or SERPs, not only include organic results but also include pay-per-click ads.

Because of this, SERP keyword tracking tools provide real-time updates, a more accurate analysis, and key metrics.

SERP Keyword tracking tools can:

  • Provide real-time SERP position updates of your and your competitor's URLs.
  • Identify long-tail keywords most relevant to your niche or brand to enrich your content.
  • Analyze competitor websites, how well their pages rank, and what keywords they are targeting.
  • See where your traffic, as well as your competitor’s traffic, is coming from.

How to Choose the Top Rank Tracking Tools

When testing these tools and deciding how to find and rank the best, I considered a multitude of factors. You should consider these factors too, when choosing a rank-tracking tool for your business.

  • Price. First things first, is your budget. It’s best to choose a rank tracking tool that has all the features you need. Getting a cheaper one, at the expense of losing important features is not worth it, and will only result in you needing to get a different tool in the future.
  • Cloud-based software: It enables you to get real-time results when checking the SERP rankings of your web pages.
  • Scalability: The software you pick should be able to meet your scaling business needs. Since most of these are SaaS tools, they offer packages that fit businesses of all sizes.
  • Keyword filtering: The rank tracker tool should allow you to filter results using location and date. You should be able to see pages that ranked higher or lower at a set date.
  • Keyword limit: Not all keyword tracking tools will be able to track the same number of keywords. Most will have a monthly limit, depending on the package you’ve chosen. It’s important to factor this in.

    If you’re only tracking a few keywords for a specific niche, you should choose a smaller plan.

List of 16 Best Rank Tracking Software for 2024

Here is a list of the best rank trackers that you must use to track the rankings of your web pages in the SERPs:

1. SE Ranking

SE Ranking’s Keyword Rank Tracker provides you with extensive data on your and your competitors’ keyword positions in the SERPs.

This data is not limited to Google. You can get insights about where your pages rank on other major search engines too. These include Bing, Yahoo, and YouTube.

You can track your SERP rankings for all keywords and compare data for two different dates. The report also highlights any SERP features you’re ranking for on a specific keyword query.

se ranking rank tracker

You can view this data not just for your website but also for that of your competitors.

SE Ranking’s Rank Tracker gives you a quick overview of the keywords you’re ranking for. It lets you see the number of keywords for which you’re ranked in the top positions.

se ranking overview of your keyword ranking positions

You also get an overview of your search visibility and organic traffic.

It’s easy to spot ranking positions differences by date and location.

se ranking rank tracker by date and location

Key Features

  • Monitor daily keyword rankings and position changes.
  • Get suggestions for on-page and content fixes for improving rankings.
  • Spot top-performing URLs and keywords.
  • Identify ranking drops and prevent major traffic loss.
  • Monitor keyword rankings of your top 20 competitors.
  • Sync your GSC and GA data for performance tracking.
  • Identify pages fighting for the same keyword and prevent cannabalization.
  • Group and tag keywords for easy ranking analysis.
  • Create unlimited client projects with its Pro or Business plan. It’s suitable for agencies.
  • Create easy reports for your clients.

Pricing

  • Essential plan: $55/month
  • Pro plan: $109/month
  • Business plan: $239/month

2. Semrush

Semrush is one of the best tools for rank tracking, and it offers a lot more than just rank tracking. The Position Tracking Tool from Semrush can help you track your position for any keyword.

What’s more?

You can find your local competitors and group your keywords with tags through it.

Using its data, you can also target different devices. All you need to do is enter your domain and target keywords.

 rank tracking tool semrush analytics screen
Image via Semrush

Key Features

  • Position Tracking
  • Site Audit
  • SEO Content Template
  • Organic Traffic Insights
  • Keyword Magic Tool
  • On-Page SEO Checker

Pricing

  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month

For more information, check out my full review of Semrush.

3. Serpple

Serpple is a powerful keyword rank tracker tool that helps you with daily rank tracking, SEO audits, and competitor analysis. You can use it to track your rankings on Google and get custom SEO advice for improvement.

serpple keyword rank tracking

Get an overview of your top-ranking keywords and monitor improved and declined SERP positions on a day-to-day basis.

This rank tracker also guides you on how to improve your Google SERP rankings with actionable tips.

You can also use Serrple to identify high-impact keywords that can help you drive more traffic and leads to your business. More than a keyword tracking tool, it’s a goldmine of potential traffic generation and conversion opportunities.

serpple - identify high-impact keywords that can drive traffic and sales

You can use it to spy on your competitors’ targeted keywords and ranking positions.

Key Features

  • Rank tracking keywords management – Get keyword list and grid views, add custom columns, and even add notes for your reference
  • Project overview – Track details like your top-ranking keywords every day, search volume rise, your competitors’ SERP positions, and improved or declined rankings
  • Powerful reporting – Scheduled reports, live reports, email notifications, and rating changes alerts
  • Neck-to-neck competitor comparison
  • Content audit and improvement suggestions
  • Backlink monitoring

Pricing

  • Side Hustler plan: $19/month
  • Entrepreneur plan: $29/month
  • Agency plan: $99/month
  • A 14-day free trial with all plans

4. Serpstat

Serpstat is another excellent rank-tracking tool. With it, you’ll be treated to the biggest database of keywords with the option to analyze key metrics such as your competitors’ keywords and website rankings.

Serpstat is also able to search for trending keywords with a list of the most searched keywords in specific regions.

It also packs content analysis tools, which are able to help with title generation, FAQ generation, and plagiarism checking.

 rank tracking tool serpstat overview
Image via Serpstat

Key Features

  • Keyword Research
  • Market Intelligence
  • Backlink Analysis
  • Advertising Analysis
  • Keyword Rank Tracking
  • Competitive Analysis
  • Site Audit
  • Batch Analysis of Keywords and Domains

Pricing

  • Light: $55/month
  • Standard: $119/month
  • Advanced: $239/month
  • Enterprise: $399/month

5. Sitechecker

With Sitechecker, you’ll be getting the whole package and more.

This comprehensive rank tracking tool has all the bells and whistles. Track your website, as well as competitors positions on search engine rankings, and even mobile SERPs.

You’ll also always be up-to-date with weekly ranking emails, showing which pages rose, and which went down.

Trying to find a specific page or keyword’s performance? Then Sitechecker’s ability to filter keywords by multiple conditions should work wonders for you.

 rank tracking tool sitechecker summary screen
Image via Sitechecker

Key Features

  • Site audit
  • Site monitoring
  • Rank Tracking
  • Backlink Tracking
  • SEO Chrome Extension
  • White Label SEO Reports

Pricing

  • Basic: $55/month
  • Startup: $119/month
  • Growing: $239/month

6. Wincher Rank Tracker

Wincher Rank Tracker is a budget-friendly and user-friendly keyword ranking tool that comes with a bunch of cool features.

What's really special about it is how it keeps things simple and offers valuable reports you can easily understand. Plus, its flexible pricing is a standout feature.

You won't have to spend extra money on features you don't need.

With this tool, you get to pick how many domains and keywords you want to keep an eye on. It's about being efficient with your resources.

You can team up with your colleagues and even track up to 10 competitors for each domain, and it doesn't cost a thing. It's all about making things smooth and productive for your SEO projects.

 rank tracking tool wincher ranking screen
Image via Wincher Rank Tracker

Key Features

  • Get daily ranking updates.
  • Track your competitors’ rankings and SERP position changes.
  • Automate email reports for ranking position change alerts.
  • Create automated reports.
  • Add an unlimited number of users to your team.
  • Find keywords that would help make a difference to your search visibility.
  • Conduct local keyword rank tracking.
  • Enjoy smooth integration with Google Search Console (GSC) and the Yoast SEO plugin.
  • Get white-label reports – a great feature for agencies.

Pricing

  • Starter plan: $39/month
  • Business plan: $74/month
  • Enterprise plan: $289/month

For more info about Wincher Rank Tracker, check out my full review.

7. LinkAssistant

If you need a rank tracker with limitless potential, LinkAssistant is right for you. Using the 23 tools in this suite, you can track unlimited keywords for different domains and locations. You can monitor the SERP rankings of your pages and of your competitors.

linkassistant anchor settings page
Image via LinkAssistant

What’s more?

You can also do advanced monitoring of keyword positions across 400+ search engines, and draw daily/weekly reports about the insights.

seo powersuite dashboard
Image via LinkAssistant

Key Features

  • Works in over 500 search engines
  • Keyword suggestions
  • Detects sites that already link to you
  • Harvests URLs from a specific webpage
  • Searches sites linked to competitors

Pricing

  • Free
  • Professional: $299/year
  • Enterprise: $499/year

8. AffiloTools

Want a rigorous SEO health checkup for your website?

This robust rank tracking tool detects technical gaps in your on-page and off-page SEO that may be impacting your ranking. It analyzes your backlinks and keeps a tab on your Adwords competitors.

affilotools rank results page
Image via Affilorama

The best part?

You also get a link finder that identifies authoritative websites and domains that you should target for boosting your backlink profile.

link finder page of affilo tools
Image via Affilorama

Key Features

  • Keyword recommendations
  • SEO health check
  • Top sites for keywords
  • Backlink to site tool
  • Keyword finder

Pricing

  • AffiloTools is free, with certain features locked behind a paywall starting at $17/month

9. Ahrefs

Ahrefs provides a great suite of tools for improving your website’s SEO. It also has one of the best tools for rank tracking that allows you to monitor your rankings over time.

What’s it got?

You can compare your performance with that of your competitors and get scheduled reports directly in your inbox. It’s also possible to track both desktop and mobile rankings using it.

ahrefs keyword ranking results page
Image via Ahrefs

Key Features

  • Unlimited domain tracking
  • Real-time ranking notification
  • Competitor rank analysis
  • Location-independent SERPs
  • Excellent visual graphs of SEO performance

Pricing

  • Starter: $9/month
  • Pro: $28/month
  • Agency: $54/month

10. Moz Pro’s Rank Checker

Moz Pro’s Rank Checker is a great tool if you want to keep an eye on how well your web pages are doing on search engines like Google, Yahoo!, and Bing.

Here's what it does:

It looks at your website's rankings and saves that information. Later, you can easily compare your rankings and see how they change over time. You can also pick specific data and track it for a while to see if your efforts are helping your rankings go up.

What's even cooler is that you can use this tool to check how your website is doing both in your local area and worldwide.

And here's the best part – you can even spy on your competitors' rankings. It's a pretty handy tool!

rankings results page of moz pro
Image via Moz

Key Features

  • SEO Auditing & Monitoring
  • SEO Alerting
  • SEO Content & Rankings
  • Link Building
  • Keyword Research
  • SEO Reporting

Pricing

  • Standard: $99/month
  • Medium: $179/month
  • Large: $299/month
  • Premium: $599/month

11. Pro Rank Tracker

Pro Rank Tracker is one of the finest tools for rank tracking for those who prefer smooth tracking of keywords in the SERPs.

You can get the complete picture of your rankings in the SERPs from all popular search engines and websites across both desktops and mobiles.

What’s more, you ask?

In addition, the tool offers a variety of analytics tools to help you improve your SEO too.

dashboard view of pro rank tracker
Image via Pro Rank Tracker

Key Features

  • Search engine support
  • Rankings discovery
  • Full SERPs
  • Reports
  • Site audit

Pricing

  • Free
  • Starter: Starts from $13.50/month
  • Pro: Starts from $89/month
  • Agency: Starts from $180/month

12. Rank Tracker by AuthorityLabs

Rank Tracker by AuthorityLabs is a super easy tool for tracking how well your website shows up on search engines.

You just need to type in your main keyword, your website's name, choose the search engine (like Google), your location, and even the kind of device you want to check.

authority labs rank results and statistics
Image via Authority Labs

So, what's the deal?

This tool will find where your website ranks among the top results. If you want to see how it's doing in your city, you can add your city's name too.

Here's the best part:

You'll get results for mobile devices, and it tells you how your rankings change every day. It's like having a personal website ranking detective!

url ranking comparisons page
Image via Authority Labs

Key Features

  • Competitive analysis,
  • Global and local tracking,
  • White-label keyword solutions
  • Mobile-rankings tracking
  • Customizable reporting tools

Pricing

  • Plus: $49/month
  • Pro: $99/month
  • Pro Plus: $225/month
  • Enterprise: $450/month

13. Rank Ranger

Rank Ranger’s Rank Tracker tool helps you monitor your rankings in more than 500 search engines around the world. You can also discover your local rankings, mobile rankings, and get access to daily ranking reports too.

rankranger campaign results filter options
Image via RankRanger

What else?

It’s one of the best tools for rank tracking because it also provides extra insights like SERP snapshots and a Featured Snippets discovery tool.

in-depth analysis page
Image via RankRanger

Key Features

  • Do complete rank tracking
  • Competitor analysis
  • Mobile and local SEO
  • Social media analytics
  • White label reports

Pricing

  • Light: $79/month
  • Standard: $149/month
  • Pro: Contact their sales team for a custom quote
  • Premium: Contact their sales team for a custom quote

14. Google Rank Checker Tool

The HOTH offers a free Google Rank Checker Tool taht helps you find your top ranking keywords by just entering your domain name.

google rank checker tool by the hoth

It gives you a list of your top traffic-driving keywords along with their search volume and traffic percentage.

google rank checker tool (check your seo rankings)

Key Features

  • Discover top-ranking keywords for any domain.
  • Identify their search volume and traffic share of all keywords.
  • This free tool is powered by Semrush, which ensures data accuracy.
  • Easy to use

Pricing

  • Free to use

15. RankTrackr

Be it local tracking, search volume, or generating client reports, Rank Tracker does it all for you. You can look for keyword rankings in all the major search engines, including image carousels, maps, and more.

ranktrackr analytics page
Image via RankTrackr

What’s more?

It also sends you scheduled reports so that you can check your rankings whenever you want.

ranktrackr page rankings page
Image via RankTrackr

Key Features

  • Unlimited domains
  • Scheduled reporting
  • Real-time notification
  • Competitor analysis
  • Location-independent results

Pricing

  • Pricing starts at $32 for 250 keywords a month.

16. Zutrix

Zutrix is one of the finest tools for rank tracking that offers a complete set of features to take care of all your requirements.

zutrix dashboard example
Image via Zutrix

Unlike other tools, Zutrix provides a simple solution that can help you track your keyword rankings accurately using its AI-powered engine.

Zutrix also has a real-time notification feature that allows you to track the changes in your rankings instantly through Telegram, Slack, and email.

competitors results page
Image via Zutrix

Key Features:

  • Unlimited domains
  • Scheduled reporting
  • Real-time notification
  • Competitor analysis
  • Location-independent results

Pricing

  • Starter: $9/month
  • Pro: $28/month
  • Agency: $54/month

Pro Tip: When you’ve optimized your posts, you can leverage the real-time notifications to see their impact on the rankings. Read my full review of Zutrix for more insights.

A Comparison of the Top 10 Rank Tracking Tools

Here’s a quick comparison of the best rank tracking tools, as well as their support.

NamePricingKeyword TrackingReal-Time ReportingSupport
SE RankingStarts from $55/monthYesYesExcellent
SemrushStarts from $129.95 a monthYesYesExcellent
SerppleStarts from $19/monthYes
SerpstatStarts from $55 a monthYesYesGreat
SitecheckerStarts from $55 a monthYesYesGreat
Wincher Rank TrackerStarts from $39/monthYesYesExcellent
LinkAssistantStarts from $299 a monthYesYesGood
AffiloToolsStarts from $17 a monthYesYesAverage
AhrefsStarts from $9 a monthYesYesAverage
Moz Pro’s Rank CheckerStarts from $99 a monthYesYesGreat

FAQs

How to track local keyword ranking?

A. You have three options:
The first one involves manually checking keywords by searching for terms using the incognito window and scrolling until you find your site. However, this can prove challenging considering you most probably target more than one keyword.
 
The second option is to use Google Search Console. Although it's free, it requires a bit of heavy lifting when tracking keywords.
 
The third and recommended option is to use a paid tool like Semrush, Wincher.com, or Serpstat to track local keyword search engine rankings.

Can I build custom SEO ranking reports?

A. Yes, you can, and here's how:

– Leverage paid ranking tools to get in-depth reports. Do not use only Google Search Console.
– Understand the goals and objectives you consider relevant for SEO ROI.
– Include each keyword's search intent.
– Prioritize high-value keywords and group them in similar categories, such as branded ones, location keywords, product keywords, etc.
– Include local keyword data.
– Highlight keywords ranking in SERP features, including maps, featured snippets, etc.
– Give context to each change in ranking, e.g., due to the algorithm, a new competitor, a competitor who changed their SEO strategy, etc.
– Include the CPC and search volume for each keyword.
– Share the click-through rate for each keyword.
– Include competitor benchmark reports.
– Create visual and easy-to-understand representations of your data.

Is your rank tracker free?

A. The following are rank tracking tools you can use for free:
 
– Traffic Travis
– The HOTH
– SEO SERP Workbench
– Google Search Console
– Rank Tracker by Link-Assistant.Com

What is the best way to rank high in Google search results?

A. Using these tactics can help you rank higher in Google search results:
 
– Publish quality content.
– Focus on search intent.
– Improve site structure.
– Build your backlink profile.
– Include LSI keywords.
– Closely track your technical SEO.
– Optimize on-page SEO.
– Leverage insights from rank tracking reports.

How can I check keyword rankings?

A. It's nearly impossible to check keyword search engine rankings manually. However, you can leverage rank tracking tools like Semrush, Serpstat, or Link-Assistant.Com, to make the process easier.

Is Rank Tracker safe?

A. Yes, rank tracking tools are safe.
 
Rank trackers operate autonomously, meaning they are outside your site hence no direct connection to your site.
 
Alternatively, some of the rank tracking tools give you options to prevent search engines from temporarily blocking your IP when you send numerous queries. They offer search safety options that minimize your risk or prevent the use of your IP address.

Which is the best free SEO tool?

A. Some of the best free SEO tools include:
 
– Google Search Console
– Keyword Surfer
– CanIRank
– Marketing Miner

Choosing the Best Rank Tracking Tools: Your Path to SEO Success

Now's the time to use these rank-tracking tools to improve how your website does in search results.

By keeping an eye on your keywords regularly, you can make smart changes to your SEO, get more people to visit your site, and really increase your sales.

These tools are super important for standing out online – they're like your secret weapon. Give them a try, start with the ones we recommend, and see how your website climbs up!

Got any ideas for other rank-tracking tools to add to our list? Let us know in the comments below.

6 Comments

  1. WOW just what I was searching for.

    1. Shane Barker says:

      My pleasure. Glad to help!

    1. Shane Barker says:

      Thank you so much.

    1. Shane Barker says:

      Hi David, thank you! 🙂

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