17 04, 2014

Google now discounts all reciprocal links

By |2014-4-17|SEO|0 Comments

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to [...]

10 02, 2014

Five Most Essential Online Marketing Services

By |2014-2-10|Blog, SEO, Social Media|0 Comments

With more and more consumers increasing their time spent online, many businesses have shifted much of their advertising and marketing strategies to the Internet to build brand awareness and attract new customers. Since online marketing services can be so encompassing and come in various different forms, it can sometimes be a challenge for business owners to figure out which is the perfect match for their company’s needs. If you are searching for new ways to increase your website’s traffic, read [...]

23 01, 2014

12 SEO Practices Which Can Penalize You

By |2014-1-23|Blog, SEO|2 Comments

Mega-search engine Google is on an uncompromised mission for good SEO practices. It wants to ensure that all users get access to accurate information on the web, unique content and top cream writers. Because of this, the search engine continuously tweaks and improves its algorithms to make the best content on the web get maximum exposure. However, there's a downside to all this; a penalty. That's what Google will impose on your website when you break any of the laws [...]

2 12, 2013

Reputology: HootSuite Now Monitors Online Reviews

By |2013-12-2|Blog, SEO|1 Comment

Cyber Monday has become synonymous with exceptional retail bargains, however, there are essential business apps and software that are a must like Reputology. I have been given early access to a “must have” tool offered by HootSuite that can be a business’s best weapon of defense in today’s marketplace. HootSuite, the popular social media dashboard, offers an app called Reputology that allows you see everything customers are saying about your business in one location. It conveniently shows all the major [...]

3 10, 2013

Black Hat SEO vs. White Hat SEO

By |2013-10-3|Blog, SEO|4 Comments

The Facts: Black Hat SEO vs. White Hat SEO Ever since the late 1990s, SEOs have been grouped into two distinct categories with specific differing content strategy techniques – Black Hat SEO and White Hat SEO. The main difference between the always feuding Black Hat and White Hat SEOs is associated to what techniques that they use for increasing the volume of traffic to their websites by search engine optimization. As its name suggests, Black Hat SEO refers to techniques [...]

29 06, 2013

SEO: How Important is the Number 1 Position?

By |2013-6-29|SEO|1 Comment

A recent study completed by online ad network Chitika reports the top-ranked Google position earns 33 percent of online traffic. The findings also reveal exponentially declining values for the top ten and beyond. These findings aren't shockingly new. Similar analyses have been done with Google's organic search data. What is proven every time is that SEO is critical for the success of marketing your business online. Let us take a further look at the study. For each position your website [...]

27 06, 2013

Online Community: How to Build One for Your Business?

By |2013-6-27|SEO, Social Media|8 Comments

Want to build a better online community? Then you need to focus on building a better company -- from the ground up! There are no easy shortcuts to the process. You can't hire an SEO guru and throw a bunch of content up on your website and expect to grow a genuine following. You can't go online without a solid offline marketing strategy. Let's get back to the basics of building your business and developing the kind of community you [...]

18 02, 2013

Google Author Rank – What is it?

By |2013-2-18|Blog, SEO|1 Comment

There's yet more change afoot in the SEO ranking game.  Google has revealed its plans to include Author Rank as a prominent factor in the way the algorithm calculates page rank.  Before you can get ahead of the game, you've got to understand what Author Rank is and when it might start impacting your business' bottom line. Google Author Rank 101 Let's take a moment to get inside the heads of the good people over at Google. Author Rank actually [...]