9 Top Influencer Marketing Platforms for Agencies

Top 9 Influencer Marketing Platforms for Agencies

So, without further ado, let’s start introducing you to some software and tools that can be a great addition to your influencer marketing tech stack.

These nine influencer marketing platforms can make a big difference between a mediocre campaign and a great one, and a bigger difference to your bottom line.

1. MightyScout

MightyScout tops our list, and for more reasons than the cute dog in its logo. This user-friendly  platform offers features designed with agencies in mind.

Let’s start with having one place to manage all of your clients and influencers. Switch between clients with ease – you won’t need to log out and in. Need a custom report for a client? No sweat. Pick and choose your filters and date ranges to create a report in minutes.

Finally, agency clients praise MightyScout’s flexible pricing. No long-term contracts are required and it’s easy to scale up or down when volume spikes or dips.

Other great features that are not agency-specific but still loved by agencies are:

• A lookalike discovery tool speeds up the identification of new influencers. Add a handful of profiles you love, and the tool finds more like them.
• The communication functionality keeps influencers updated throughout the process.
• Streamlined product shipping gets products to influencers when they need them. 

Perhaps the most brag-worthy capability is it allows tracking Stories and content from paid, gifted, seeded, and influencer events. MightyScout captures content that other platforms miss. Impress your clients by capturing it all, even from events that are on the weekends.

Then, get the entire campaign analysis presented in a beautiful report for easy reference.

With a 30-day money-back guarantee and no long-term commitment, there’s no reason to not give it a try!

Key Features

• Influencer discovery “lookalike” tool
• Influencer tracking
• Influencer relationship management
• Influencer analytics
• Influencer reporting

Pros

• One place to manage all clients and influencers
• Strong story-tracking capabilities for paid, seeding, gifting, and influencer events
• No long-term contract required; pay month-to-month
• Intuitive interface that’s easy to learn and use

Cons

• Does not offer automated payments to influencers
• Does not offer whitelisting
• Subscription is a bit pricey

Notable Clients

• SHADOW Agency
• Starbucks Coffee Company
• Turner PR
• Disney

Pricing: Starts at $99/month

2. Julius

Julius is an influencer marketing platform that offers services for both brands and influencers. Because influencers can sign up to be part of their directory, they get matched with even more potential brand partners.

One of Julius’s main features is its influencer discovery. Brands can use the advanced search feature to find influencers across all platforms that perfectly match their target audience to execute the type of campaign.

Key Features

• Influencer discovery
• Influencer workflows
• Influencer reporting

Pros

• Easy to navigate
• Powerful search filters
• Database adds new influencers quickly

Cons

• Influencer profiles are often outdated; database missing influencers
• Only tracks paid collabs
• Requires each client brand to sign a year-long contract

Notable Clients

• NARS Cosmetics
• Giant Spoon
• Ford Models
• UNICEF

Pricing: $25,000 per year as reported by a customer 

3. GRIN

GRIN is a well-known influencer marketing tool that offers a wide range of features to help brands manage every aspect of their campaigns, from influencer discovery to relationship management to paying creators and more.

One of GRIN’s most popular features is its browser extension which provides you with influencer insights as you browse on social media, helping you to find influencers with the best reach and engagement for your campaign.

You can then bring the influencers you’re interested to work with into your GRIN pipeline, connect and collaborate with them, and launch and manage your campaign right inside the tool.

Key Features

• Influencer discovery
• Content management
• Reporting and analytics
• Influencer relationship management
• Creator payments
• Influencer gifting

Pros

• Helps make managing influencers an organized process
• Customer support team is helpful and responsive
• All-in-one dashboard for managing influencer relationships

Cons

• Does not track content
• Can be difficult to learn using the platform
• Users report encountering glitches often

Notable Clients

• Conair
• The Hershey Company
• Kylie Cosmetics
• Chubbies Shorts

Pricing: $1,500 per month reported by customer

4. Upfluence

Upfluence is the next influencer marketing platform on our list. While a great option for many reasons, Upfluence claims to be the first influencer marketing software to incorporate AI into its tool, enabling users to access ChatGPT for influencer workflows and outreach.

AI, or artificial intelligence, is a big conversation right now. When is it ethical to use? Does it pose problems? Can it help make certain processes more efficient? And when it comes to reaching out to influencers — especially at scale — the use of AI can make the process much less cumbersome on your team.

Key Features

• Influencer discovery
• Influencer analysis
• Workflows and outreach with ChatGPT
• Influencer gifting
• Payments
• Campaign analytics

Pros

• Standout influencer management capabilities
• Can easily find and save influencers
• Detailed metrics for each campaign

Cons

• A steep learning curve when getting into the software
• Could use better personalization when communicating with influencers

Notable Clients

• Verizon
• Marriott
• Amazon
• Universal Pictures

Pricing: $995 per month reported by customer

5. CreatorIQ

CreatorIQ is the perfect tool if your team is looking to create influencer campaigns at scale. Enterprise businesses that want to work with a massive number of influencers can benefit from a tool like this — but keep in mind that the cost matches what you get.

This platform’s mission is to help brands put creator-led content and influencer marketing at the core of all of their marketing. Use influencers to increase your brand’s reach, grow customer loyalty, and drive revenue.

Key Features

• Creator discovery
• Creator relationship management
• Creator management
• Campaign activation
• Creator payments and incentivization
• Reporting

Pros

• Seamless campaign flows
• Easily build and scale influencer campaigns
• Robust and user-friendly platform

Cons

• The platform can be glitchy
• Creator search features are lacking

Notable Clients

• Red Bull
• YETI
• H&M
• Sephora

Pricing: $30,000 per year according to a customer

6. Aspire

With Aspire, not only can you search and find influencers to work with, but they can also seek you out. This can make the influencer discovery process even easier, as you’re connected with eager influencers interested in your business and its products or services.

Aspire also offers flexible workflows, enabling your team to set up automation for various processes in your influencer marketing strategy for different clients. This can help streamline your plan and make it even more efficient as you find and connect with like-minded influencers.

Key Features

• Influencer search
• Creator marketplace
• Campaign management
• Influencer relationship management
• Content management
• Sales generation
• Measurement and reporting

Pros

• All the management tools are in one dashboard
• Customizable
• Creates a streamlined approach

Cons

• Interface is less user-friendly than others
• Certain processes are overly complicated

Notable Clients

• M&M’S
• Dyson
• Walmart
• Yankee Candle

Pricing: Request a demo to get pricing information

7. Captiv8

Captiv8 is another enterprise-level tool with a huge suite of tools that can help with your influencer marketing and content creation. Find a plethora of influencers to work with, manage your campaign, and pay them all in one place.

However, you can also use Captiv8 to promote your partnerships even further by using paid media to reach an even wider audience with your influencer campaigns. Captiv8 makes this easy by enabling your team to manage all paid promotions right from your in-app dashboard, rather than in each platform’s ads manager.

Key Features

• Influencer marketing suite
• Creator solutions
• Affiliate marketing solutions

Pros

• Many filters available for finding creators
• Sophisticated reporting
• Helpful customer support team

Cons

• Difficult to use
• Platform feels clunky

Notable Clients

• Walmart
• The Kraft Heinz Company
• X (formerly Twitter)
• Edelman

Pricing: Request a demo to get pricing information.

8. Traackr

Traackr’s USP is that it’s made for data-driven marketers, or teams that make numbers and data the focus of everything they do. Traackr’s software has global influencer data to help teams make the right selection, offers in-depth market benchmarking, and has tools for optimizing campaigns.

On top of that, Traackr has a number of features to manage influencer campaigns just like every other tool on this list. But if you’re big on data and numbers, the way Traackr works just might make it the perfect option for your team.

Key Features

• Influencer discovery
• Influencer analytics
• Campaign optimization
• Relationship management
• Product seeding
• Influencer payments
• Content tracking
• Client approvals on influencer lists and content
• Brand safety checks

Pros

• Customizable dashboards
• Easy to use
• Comprehensive insights

Cons

• Integrations can be complicated to use
• Software is slow

Notable Clients

• Michelin
• L'Oréal
• Coty
• Tatcha

Pricing: Contact Traackr to get pricing information

9. Influencity

Influencity is an influencer marketing platform that values brand and influencer collaboration more than other tools on this list. Its intuitive functionality ensures your team can work seamlessly with influencer and creator partners every step of the way.

You can also access your influencer partnership information, seamlessly communicate with them, send products, manage your campaigns, and measure results — all in one easy-to-use dashboard.

Key Features

• Find influencers
• Analyze influencers
• Influencer database
• Recruit influencers
• Manage campaigns
• Influencer seeding
• Measure results

Pros

• Intuitive and easy to use
• Great customer support
• A lot of filters to whittle down your influencer search

Cons

• Too many steps to register a new influencer
• Contacting influencers is complicated

Notable Clients

• Samsung
• Nota Bene
• Kellogg’s
• Isobar

Pricing: Starts at $168/month

Find the Right Influencer Marketing Platform for Your Needs

Start ramping up your influencer marketing services in an organized fashion with the help of one of these influencer marketing platforms. Test drive different tools, request demos, or keep an eye on the pros and cons we mentioned above. Then start working with influencers to promote your clients’ products or services out there, and grow your agency business.