Do you struggle to understand customer behavior and how it affects your business? Do you want to drive sales growth with real-time insights into customer interactions?

If so, then Gong is the solution for you. Not convinced? Read my full Gong review below.

Gong is a comprehensive revenue intelligence platform that helps capture customer interactions across phone, email, web conferencing, and other channels. It then uncovers what’s said in those conversations to give you insights that help you better understand your customers and unlock more sales opportunities.

Not sure if this platform is worth your money?

In this article, I'll review the Gong software to answer any questions you may have before investing. I'll discuss what Gong is, what it has to offer, and how it can benefit your business.

Let's get started!

What is Gong?

Gong is the leading revenue intelligence platform that helps sales teams unlock their full potential by revealing customer reality.

The Gong Revenue Intelligence Platform™ is unique because it captures and analyzes every customer interaction. With this data, your sales and revenue teams can make decisions based on evidence instead of hunches.

This helps companies like yours improve conversion rates, increase deal sizes, and accelerate employee efficacy.

With Gong’s conversation intelligence, you can figure out what’s going on with your customers and team, and use those insights to adapt, upskill, and hit your targets.

Want to learn more about how Gong works?

Which Platforms Does Gong Work On?

Gong’s reality platform has over 100 integrations, which means that it works well with almost any customer interaction platform. You can integrate and use Gong with your existing business toolkit, ranging from:

  • CRMs like HubSpot and Salesforce
  • Automation and workflow solutions like Zapier
  • Communication platforms like Slack, Microsoft Teams, Outreach, Aircall, etc.
  • Web conferencing tools like Zoom, Google Meet, etc.
  • Customer success platforms like Zendesk
  • And more
Gong's integrations

Gong also offers special customer promotions on selected platforms such as, Cognism, and LeadIQ, so you can save on your subscription.

Gong Review: Discussing Its Pros and Cons

Gong has a lot of features and benefits, but it’s important to consider the pros and cons before investing in any software. So, let's take a look at what Gong has to offer.

Gong’s Pros

  • Easy to use for sales representatives and revenue teams
  • Comprehensive customer insights
  • Helps increase conversion rates
  • Collaboration and notes system
  • Integration with different vendors for audio calls
  • Helps improve your style of interacting with customers by offering tips and advice on engagement, talk ratio, words we used too much, etc.
  • Integrates with your existing business toolkit
  • Special customer promotions on select platforms
  • Reliable customer service, capable of resolving issues quickly

Gong’s Cons

  • Can be expensive for some businesses
  • Can be overwhelming for beginners
  • Some call coaching and analytics capabilities are unavailable in the mobile app

Gong Review: What Are the Key Features of Gong?

Gong is packed with features that make it easier for you to understand customer conversations and use them to your advantage. Let's take a look at some of the key features that make Gong so powerful.

1. Sales Forecasting Software

Gong gives you total visibility and transparency into your entire sales pipeline, so you can forecast with confidence and improve your team’s performance. It captures every buyer interaction and helps you foresee potential problems and opportunities.

Here are a few things that make Gong the best forecasting software:

  • Accurate sales forecasts. Gong's sales forecasting software not only collects data from each point of contact with customers but also analyzes where you stand in relation to the competition.
  • Total visibility into your sales pipeline. You can get information about where each deal in your pipeline stands, including the next steps and decision-maker engagement level.
  • Identify and respond to risks in your deals early. Using powerful AI, Gong lets you identify potential issues, like no one talking about the budget, in your deals earlier and helps you react quickly and prevent them from turning into big problems.
  • Review your sales pipeline at a glance. With Gong, you don't have to be part of every deal. You'll be able to get a bird's eye view of your sales pipeline with deal boards and spot any issues early.
  • A reality-based view, analyzing all your customer interactions across phone, email, instant messages, web conferencing, contracts, and more.
  • Alignment across teams, including your sales, revenue, finance, analytics, and customer success teams.

In all, you can expect to get insights about your market and customers, learn what your top-performing sales representatives are doing right, and discover risks hiding in your sales pipeline.

This will help you optimize sales operations and drive more successful customer conversations. If you’re ready to forecast which opportunities could lead to sales, you should start using Gong today.

You may also want to check out this list of tools for building a profitable sales funnel.

2. Conversation Intelligence Software

Gong's conversation intelligence software takes conversation intelligence to a whole new level. You can use it to gain deep insights into all your customer interactions across various touchpoints and see how they're impacting your sales.

Gong’s conversation intelligence is powered by AI, which analyzes your customer conversations to give you insights into topics like:

  • What are your customers saying?
  • What's resonating with your customers and what's not?
  • What trends are emerging in customer conversations?
  • What strategies are successful in closing deals?
  • What types of objections or questions do your customers ask most often?

For example, you can get recommendations like which words or topics you should cover less or emphasize more.

Gong's data-driven recommendations using conversation intelligence

You’ll also be able to discover the strategies or topics that are helping your top-performing sales representatives drive sales. This can be a good way to train your sales team.

Gong's insights about top-performing sales strategies

With this kind of data, you can optimize your customer conversations, increase customer satisfaction levels, and close more deals.

3. Call Recording Software

Gong's call recording software captures your team's customer calls via the phone and web conferencing so you can use them to replicate successful conversations with future prospects.

With this call recording software, you get:

  • A complete picture of all customer interactions on web conferencing, VOIP system, phone, in-person meetings, email, etc. for easy review later on
  • Easy access to call recordings, transcripts, and notes
  • The ability to review all customer interactions and find improvement opportunities
  • Coaching opportunities in your representatives' calls
  • The ability to identify issues and take corrective action quickly
  • Faster onboarding and training for new representatives using real customer conversations

Gong's integration with Salesforce and other CRM systems further helps you track customer interactions and follow up on leads.

You can easily stay on top of customer conversations, maximize sales potential, and improve the overall customer experience with Gong.

4. Automation

Gong’s automation feature helps you streamline your sales process, so you can focus on the most important tasks. It helps you automate daily tasks like creating customer emails and updating CRM data, and ensures that you never miss a follow up.

With Gong, your sales representatives can get a list of prioritized actions so they can engage buyers at the right times and move deals forward.

Gong's automated alerts

You'll be able to quickly identify deals that need attention and take the necessary action.

Gong’s automation features will help you reduce errors and increase the efficiency of your sales process. You’ll be able to quickly close deals and grow revenue faster.

5. Customer Success Software

Closing more deals faster is not enough. Gong also provides one of the best customer success software solutions. With this customer success software, you can track customer engagement to ensure that your customers are getting the best experience and they are able to hit their objectives.

This will help you:

  • Provide customer value from onboarding.
  • Help customers reach their objectives to increase retention rate.
  • Identify growth and expansion opportunities for your business.
  • Help new hires learn from the best of the best with call libraries.

Also check out the best customer engagement tactics that can help you grow your business.

How Much Does Gong Cost? Pricing and Plans

Gong’s pricing model depends on a few factors specific to your team and the type of licenses you choose for your team. There is also a platform fee that depends on the number of users supported.

To get accurate Gong pricing information, you need to get in touch with their team. You can start by filling out a simple form on their pricing page.

They'll give you customized pricing information for licenses with the features that are most relevant to your team's needs.

The good part is that you get to enjoy their full stack of tech integrations with all of the pricing plans so you can make the most out of your customer conversations. No matter the plan, they also offer reliable support to help you get the most out of their platform.

Gong’s Customer Support

Gong offers 24/7 customer support via email, as well as access to its knowledge base – Gong's Help Center. It has ample resources that can help you get started, understand the different features of the software, and troubleshoot problems.

You can also access guides to using Gong to the best of its potential and tutorial videos to understand how the features work. Plus, you can reach out to their support team if you have any more questions or need help.

According to customer reviews, Gong’s support team is quite reliable and helps solve issues quickly.

Who is Gong For?

With its comprehensive sales forecasting and conversation intelligence software, Gong is the perfect choice for sales, marketing, and customer service teams. The software is suitable for small, medium, and large businesses alike.

It can help teams close more deals, increase customer satisfaction, and optimize their customer conversations for higher success rates. That's why companies like LinkedIn, Shopify, Sprout Social, and Paychex use Gong to power their customer reality.

Business professionalsEntrepreneurs
Startup ownersBusiness owners
C-level executivesMarketing managers
Sales managersCustomer success managers
SaaS companiesTech companies
B2B business professionalsSales representatives
Customer service executivesMarketing teams


1. Does Gong record every call?

Yes, Gong records every call. It captures customer conversations from phone calls, video calls, emails, web conferencing, and more, for easy review later on.

2. What problem does Gong solve?

Gong helps sales, marketing, and customer service teams to optimize their customer conversations and close more deals. It also increases customer satisfaction levels and enables companies to identify issues and take corrective action quickly.

So, no more:

– Holding sales teams back from closing more deals
– Inability to understand customer needs
– Unreliable sales forecasting and missed opportunities
– Unproductive customer conversations
– Poor onboarding and training of new representatives

3. Can you download videos from Gong?

Yes, you can download videos from Gong.

Gong Review: Should You Invest in This Revenue Intelligence Platform?

Gong is a comprehensive sales forecasting and conversation intelligence software that can help teams close more deals, increase customer satisfaction levels, and optimize their customer conversations for higher success rates.

It's suitable for small, medium, and large businesses alike and integrates with a variety of CRM systems and business tools. According to customer reviews, Gong's support team is reliable and helps solve issues quickly.

Using Gong software will help you gain an edge in your industry by getting actionable insights into customer sentiment, market trends, and sales predictions. In other words, Gong is a great choice for teams looking to power their customer conversations and unlock more sales opportunities. It's definitely worth investing in this revenue intelligence platform.

Do you have questions about Gong? Feel free to contact their customer support team for more information.

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