It’s no secret that quality leads are hard to find. At best, lead generation is a time-consuming process. If you want to improve your lead generation process, you can use effective lead generation software.
Normally, you’d sweat over getting visitors to your website and then collecting their information. Wouldn’t you?
However, a good software for lead generation can streamline the whole process for you. It can take a lot of burden off your sales and marketing teams.
Before we compare the features of different software, let’s first look at what all it can do.
What Can Lead Generation Software Do?
Lead generation software can automate the process of generating and collecting leads. Now, you can generate leads through various mediums.
Email, social media, landing pages — these are some of the ways you can collect leads online. For each of these channels, you can pick different strategies for lead generation.
Want something that is a bit more comprehensive?
Then you want something that is a bit more comprehensive, you can opt for an all-in-one software solution for lead generation. They’re great for entrepreneurs and marketers who want to focus on other aspects of growing a business.
With effective lead generation software, you can find quality leads and get more conversions. This, in turn, results in a bigger customer base and an increase in sales.
Which are the Best Lead Generation Software Solutions?
If you are new to the world of lead generation software, you may be overwhelmed by the variety of platforms available. How do you know which one will be best for your business?
To make things easy for you, I’ve curated a list of the most effective software solutions to get quality leads. I’ve listed the most important features of each so you can make an informed decision.
Ready to see our curation of tools? Read on.
LeadFuze’s co-founder, Justin McGill, wanted to automate the process of lead generation for his business. That’s where the idea for LeadFuze came from. This lead generation software can help automate your sales prospecting process.
Their basic Solo plan is targeted towards those who are more focused on marketing and account-based sales. If you’re responsible for managing lead generation for a business, their Team plan may be better for you. It allows you to sync your data with their CRM, so it’s easier to work in teams.
Price: Plans start at $97/month for 250 leads and go up to $1247/month for 10,000 leads. Want to try it first? You can sign up to get the first 25 leads for free.
Image via LeadFuze
Leadpages is one of the finest lead generation software solutions. It can help you build high-converting landing pages. It comes with built-in payments, pop-up boxes, mobile-friendly website templates that you can put to use right away.
Additionally, it has an integrated Facebook Ad Builder that can help you create ads with ease. This way, you can drive traffic to your landing page and generate leads quickly.
Price: Their basic plan starts at $25/month.
Image via Leadpages
HubSpot is one of the best marketing automation and lead generation software solutions. Using it, you can create lead generation forms, landing pages, and run email campaigns.
Want to try it before buying? Their basic plan is free and enables you to collect lead information and take care of your sales process.
Advanced features in the paid plans include list segmentation, email marketing, A/B testing, video hosting and management, website traffic analytics, and more.
Price: The paid plans start from $35 and can go upto $2,240 per month. The prices can vary based on the add-ons that you choose as well.
Image via HubSpot
This is probably the most popular lead generation software on this list.
Want to know their secret?
Read on to find out.
Using Salesforce, you can track relevant information about your leads. You can find out where they came from and check relevant insights. Due to its whole range of services, it’s one of the best CRMs out there.
In addition to this, you can also write emails and send them using this platform. They offer more than 10 different services for small businesses and entrepreneurs. This lead generation software has everything that you need to convert leads faster and sell more.
Price: Plans begin at $25.
Image via Salesforce
Marketo is Adobe’s marketing channel which aims to help businesses find new customers and maintain long-term relationships with them. Through outbound and inbound marketing, this lead generation software can help you improve the quality of leads that you generate.
Their lead management bundles come in four packages: Basic, Pro, Elite, and Enterprise. The Basic package includes features like a customer engagement engine, lead nurturing and scoring, segmenting, email, landing pages, forms, and more.
Price: Marketo can be expensive for small businesses and its prices start from $895 per month and go all the way up to $3,175/month.
Image via Marketo
With Copper, you can see all of your lead interactions in a single place. This lead generation software allows you to capture leads through your website, marketing campaigns, or email conversations. If you already have all of the ground work done, you can directly import a list too.
Once you have all of the details entered, this tool will track down the contact’s details, rep activity, email history, and more for you. You can even access this data from their lead generation app.
You can further nurture your leads through email campaigns. To target a specific set of individuals, you can build custom lists. The best part about this platform is that they have premade templates that you can use to reach out to a hundred leads at once.
Price: Copper is a relatively affordable tool and its price starts at $19/month. Their most expensive package only costs $119/month. You can also try the platform for free for a period of 14 days.
Image via Copper
Episerver promises to make the whole customer journey smoother — from the point of first contact to customer service. This lead generation software can create the best landing pages for you. Not just that, they’ll optimize your landing pages for you so that you can attract long-tail search traffic.
You can also create lead generation campaigns with various landing pages. The drag-and-drop feature is especially helpful to get tasks done quickly.
Another benefit of using Episerver is that it allows you to add an element of personalization. You can tailor your content based on your audience’s interests, demographics, and preferences.
Price: Episerver offers customized pricing for each organization based on its requirements.
Image via Episerver
Are you more of a visual learner? AutoPilot might be the best lead generation software for you. It places a special emphasis on visual marketing. Their visual canvas makes it easy to toggle between forms, emails, Facebook ads, landing pages, and more.
Using Autopilot, you can integrate your lead generation campaign with API or Zapier. In addition to this, they also have native integrations for Pipedrive and Salesforce.
With their tool, you can segment your customers based on their behavior and interests so that you can personalize your messages.
Price: The price of AutoPilot starts from $49 per month and goes all the way up to $249/month. However, if you want more than 10,000 contacts, you can get a customized quote from them. They also offer a 30-day free trial.
Image via AutoPilot
Salesfusion was designed with sales teams in mind. This platform comes with a workflow builder that is very easy-to-use. This lead generation software allows you to customize everything according to your needs and lay out a detailed follow-up process.
Through their funnel attribution analytics, you can find out how a given visitor found your website. Furthermore, you can see what they have done since they discovered your site.
Using their reporting features and dashboards, you can also find out what works. Based on the findings from real data, you can change your lead generation strategy. Don’t you just want it?
Price: The price for Salesfusion starts at $1000/month for 10,000 contacts. For 100,000 contacts, the cost is $2,350/month. You can also get a free demo of the tool.
Image via Salesfusion
Callbox is lead generation software that understands that different industries have different sales strategies. So, they provide you with a list of target companies from different industries including manufacturing, retail, healthcare, and more.
They also promise to connect you to decision makers and influencers to improve your reach.
Callbox believes in a multi-channel approach. So, their platform aims to find lead prospects through email, website, social media, voice calls, SMS, and chat.
Price: You can get in touch with the company for pricing information.
Image via Callbox
This lead generation software combines landing pages, lead forms, visitor identification, and live chat into one system. Jumplead uses marketing automation to capture leads, create reports on them, and to target marketing responses.
The best part about Jumplead is that it analyzes site visitors in real time. So, even if they haven’t converted yet, you can find out the organisation that they belong to. You can find businesses that are interested in your work.
The point? Through this, you can figure out how to add a personal touch to your lead generation strategy.
Price: Their plans start from $49/month and go all the way up to $824/month. You can also get a 14-day free trial to get a hands-on experience of the platform.
Image via Jumplead
ConvertFlow is specifically designed to help you attract more leads through websites. This lead generation software focuses on increasing lead generation through progressive forms and targeted call-to-action buttons.
Some of the other top features of this tool include click-to overlays, testimonial retargeting, webinar registrations, progressive filling, and more.
Price: For up to 500 leads, the tool is free to use. The paid versions are priced between $39/month and $300+/month. You can also get a 14-day free trial of the paid versions.
Image via ConvertFlow
This B2B lead generation software is convenient if you want to create a list of targeted prospects. It allows you to find leads through social media, online directories, as well as professional networking sites.
Through eGrabber, you can also append email addresses that are verified and affiliated with businesses and find out the associated phone numbers. You can export all of it to your CRM in just a few clicks.
Price: The tool costs $3,495 per year for 35,000 leads. For 70,000 leads, the tool costs $5,495 per year. You can get a one week free trial of the tool as well.
Image via eGrabber
14. Spectrum Inc.
Spectrum Inc. promises to make marketing and sales simpler for your business. It’s one of the best lead generation software that integrates all of your offline and online marketing tools into an ecosystem that’s built to drive sales. This tool comes with features for tracking leads via phone calls, TV ads, events, and live chat.
Spectrum Inc. also has various features for customer relationship management. They provide industry-specific CRM in which you can segment your contacts and view your lead source. You can also add notes to a contact to remember specific details.
Price: For a small market, the tool costs $1,995/month. For large markets, the tool is priced at $2,995/month.
Image via Spectrum Inc.
Leadberry is a top lead generation software that is powered by Google Analytics. It is web based and aims to help website owners convert site visitors into leads. It analyses your website traffic data and filters out all the data that isn’t of any use for you.
In addition to this, Leadberry gathers social data, contacts, and business details for your prospective leads. They also have a direct LinkedIn integration, so you can check out your leads’ professional profile as well.
Price: The plans of Leadberry start at $24/month and go all the way up to $299/month. You can also opt for its 14-day free trial that includes all of its features.
Image via Leadberry
Webfitters gives information to your sales teams about how a prospective buyer perceives your site. Each visitor is assigned a “lead quality score” by their app. Based on this lead generation software, your team can ascertain the likelihood of conversion for each visitor.
Factors like location, demographics, income, number of site visits, and others are taken into account to assign the score.
How does that help?
Once you make a connection, you can send automated emails through this platform. It also allows you to store customer records and to engage visitors with live chat.
Price: You can get in touch with the company for the pricing.
Image via Webfitters
With ScopeLeads, you can find top leads and follow-up with them through personalized, effective emails. This lead generation software runs website audits to analyze your website’s effectiveness. Based on the findings, you can craft personalized emails or prepare a batch of cold emails.
You can also automate your sales prospecting with their auto-run features. It allows you to export your data and track your progress on your dashboard.
Price: The plans start at $67/month.
Image via ScopeLeads
LeadMine’s website claims that 1000 companies worldwide trust their lead generation software. Furthermore, they promise to help you find your target customers and their email addresses with 95% accuracy.
After you look up highly targeted leads, you can store their contact information in your prospect list. Once it is ready, you can easily transport the files into a CSV file and send them emails. It also allows you to check the deliverability of your emails. This makes it one of the top lead generation tools available.
Price: It’s got a free plan for up to 10 credits per month. The paid plans start at $29/month.
Image via LeadMine
Using this lead generation software you can send automated messages whenever you receive a friend request on LinkedIn. It can also help you find new leads, sort them out, and build your network.
Linkelead’s best feature allows you to highlight the most promising email addresses. You can group them all together and create a separate mailing list to increase your chances of getting a conversion.
Price: The packages start at $49/month and $199/year. Want to try it before you buy it? You can get a 7-day free trial too.
Image via Linkelead
This lead generation software makes it easy for you to find top leads for your sales team. They have various tools for lead search, domain search, email verification, social URL search, and more.
It can also help you connect with decision makers in your industry. You can find targeted prospects in any geography and vertical.
Price: For up to 50 monthly credits, the tool is free. Paid plans start at $49/month.
Image via FindThatLead
UpLead has a database that contains more than 46 million contacts in 200+ countries. Using their lead generation software service, you can get access to targeted contacts and companies. You can get information like location, job title, industry, and other details for your prospective leads.
UpLead also allows you to create rich profiles of your leads based on the information you gather. To ensure that you get quality leads, you can also verify email addresses in real-time.
Price: The paid plans start at $79/month. You can get a free trial with 5 credits to test the product.
Image via UpLead
Frequently Asked Questions
Q1. What is a lead generation software solution?
A. Lead generation software is a platform that helps you automate the process of generating and collecting leads from specific channels. You can use it to streamline your lead generation process via different mediums such as email, social media, and landing pages.
Q2. What is the best lead generation software solution in the market?
A. The best lead generation software solutions in the market include:
In this post, I’ve mentioned these and some other effective lead generation software solutions.
Q3. How effective is lead generation software?
A. The top lead generation software solutions are able to effectively generate more leads and help convert them into high-paying customers. That’s why many brands and marketers are investing in top lead generation platforms such as Leadpages, HubSpot, and UpLead.
Q4. What should a good lead generation software solution have?
A. When choosing a good lead generation software solution, you should check:
- Does the software help solve your lead generation challenges?
- Can it help you generate more leads and better quality leads?
- Does the platform help you nurture your leads and move them down the sales funnel?
- Can it deliver positive results and calculate a return on investment (ROI)?
- Does the lead generation platform allow integration with the CRM solution and other marketing solutions that you use?
- Does it offer services in your budget?
Q5. What is B2B lead generation?
A. B2B lead generation is the process that B2B businesses use to generate and collect leads to sell their products and services to.
B2B lead generation is often more challenging than B2C lead generation because you need to convince the decision makers of prospective companies to buy your products/services.
The best strategies for B2B lead generation include:
- Content marketing
- Social media marketing
- PPC advertising
Which Lead Generation Software Would You Pick?
The best lead generation software services can help you make sure that you don’t waste time on mundane tasks. Instead, it streamlines your lead generation process so that you can focus on what’s important.
I hope you can find the right lead generation software for you from the list mentioned above.
Do you know of any other lead generation software that’s effective? Please share your insights in the comments section.