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It’s no secret that quality leads are hard to find. At best, lead generation is a time-consuming process. If you want to improve your lead generation process, you can use effective lead generation software.
Normally, you’d sweat over getting visitors to your website and then collecting their information. But good software for lead generation can streamline the whole process for you. It can take a lot of burden off your sales and marketing teams.
Before we compare the features of different software, let’s first look at what all it can do.
What Can Lead Generation Software Do?
Lead generation software can automate the process of generating and collecting leads. Now, you can generate leads through various mediums.
Email, social media, landing pages — these are some of the ways you can collect leads online. For each of these channels, you can pick different strategies for lead generation.
If you want something that is a bit more comprehensive, you can opt for an all-in-one software solution for lead generation. They’re great for entrepreneurs and marketers who want to focus on other aspects of growing a business.
With effective lead generation software, you can find quality leads and get more conversions. This, in turn, results in a bigger customer base and an increase in sales.
Best Lead Generation Software
If you are new to the world of lead generation software, you may be overwhelmed by the variety of software available. How do you know which one will be best for your business?
To make things easy for you, I’ve curated a list of the most effective software solutions to get quality leads. I’ve listed the most important features of each so you can make an informed decision.
#1. Lead Generation Software: HubSpot
HubSpot is one of the most popular lead generation and marketing automation software solutions. Using it, you can create lead generation forms, landing pages, and run email campaigns.
Their basic plan is free and enables you to collect lead information and take care of your sales process. The paid plans start from $35 and can go upto $2,240 per month.
Advanced features in the paid plans include list segmentation, email marketing, A/B testing, video hosting and management, website traffic analytics, and more.
Image via HubSpot
#2. Lead Generation Software: Salesforce
Using Salesforce, you can track relevant information about your leads. You can find out where they came from and check relevant insights.
In addition to this, you can also write emails and send them using this software. They offer more than 10 different services for small businesses and entrepreneurs. Plans begin at $25. This lead generation software has everything that you need to convert leads faster and sell more.
Image via Salesforce
#3. Lead Generation Software: Marketo
Marketo is Adobe’s marketing channel which aims to help businesses find new customers and maintain long-term relationships with them. Through outbound and inbound marketing, this software can help you improve the quality of leads that you generate.
Their lead management bundles come in four packages: Basic, Pro, Elite, and Enterprise. The Basic package includes features like a customer engagement engine, lead nurturing and scoring, segmenting, email, landing pages, forms, and more.
Image via Marketo
#4. Lead Generation Software: Episerver
Episerver promises to make the whole customer journey smoother — from the point of first contact to customer service. This software can create landing pages for you. Not just that, they’ll optimize your landing pages for you so that you can attract long-tail search traffic.
You can also create lead generation campaigns with various landing pages. The drag-and-drop feature is especially helpful to get tasks done quickly.
Another benefit of using Episerver is that it allows you to add an element of personalization. You can tailor your content based on your audience’s interests, demographics, and preferences.
Image via Episerver
#5. Lead Generation Software: Copper
With Copper, you can see all of your lead interactions in a single place. It allows you to capture leads through your website, marketing campaigns, or email conversations. If you already have all of the ground work done, you can directly import a list too.
Once you have all of the details entered, this software will track down the contact’s details, rep activity, email history, and more for you. You can even access this data from their lead generation app.
You can further nurture your leads through email campaigns. To target a specific set of individuals, you can build custom lists. They also have premade templates that you can use to reach out to a hundred leads at once.
Image via Copper
#6. Lead Generation Software: AutoPilot
Are you more of a visual learner? AutoPilot might be for you. It places a special emphasis on visual marketing. Their visual canvas makes it easy to toggle between forms, emails, Facebook ads, landing pages, and more.
Using Autopilot, you can integrate your lead generation campaign with API or Zapier. In addition to this, they also have native integrations for Pipedrive and Salesforce.
With their software, you can segment your customers based on their behavior and interests so that you can personalize your messages.
Image via AutoPilot
#7. Lead Generation Software: LeadFuze
LeadFuze’s co-founder, Justin McGill, wanted to automate the process of lead generation for his business. That’s where the idea came for LeadFuze came from. This lead generation can help automate your sales prospecting process.
Their basic Solo plan is targeted towards those who are more focused on marketing and account-based sales. If you’re responsible for managing lead generation for a business, their Team plan may be better for you. It allows you to sync your data with their CRM, so it’s easier to work in teams.
Image via LeadFuze
#8. Lead Generation Software: Salesfusion
Salesfusion was designed with sales teams in mind. This software comes with a workflow builder that is very easy-to-use. It allows you to customize everything according to your needs and lay out a detailed follow-up process.
Through their funnel attribution analytics, you can find out how a given visitor found your website. Furthermore, you can see what they have done since they discovered your site.
Using their reporting features and dashboards, you can also find out what works. Based on the findings from real data, you can change your lead generation strategy.
Image via Salesfusion
#9. Lead Generation Software: Callbox
Callbox is lead generation software that understands that different industries have different sales strategies. So, they provide you with a list of target companies from different industries including manufacturing, retail, healthcare, and more.
They also promise to connect you to decision makers and influencers to improve your reach.
Callbox believes in a multi-channel approach. So, their software aims to find lead prospects through email, website, social media, voice calls, SMS, and chat.
Image via Callbox
#10. Lead Generation Software: Jumplead
This software combines landing pages, lead forms, visitor identification, and live chat into one system. Jumplead uses marketing automation to capture leads, create reports on them, and to target marketing responses.
Jumplead analyzes site visitors in real time. So, even if they haven’t converted yet, you can find out the organisation that they belong to. You can find businesses that are interested in your work. Through this, you can figure out how to add a personal touch to your lead generation strategy.
Image via Jumplead
#11. Lead Generation Software: eGrabber
This B2B software is convenient if you want to create a list of targeted prospects. It allows you to find leads through social media, online directories, as well as professional networking sites.
Through eGrabber, you can also append email addresses that are verified and affiliated with businesses and find out the associated phone numbers. You can export all of it to your CRM in just a few clicks.
Image via eGrabber
#12. Lead Generation Software: ConvertFlow
ConvertFlow is specifically designed to help you attract more leads through websites. This software focuses on increasing lead generation through progressive forms and targeted call-to-action buttons.
Some of the other features include click-to overlays, testimonial retargeting, webinar registrations, progressive filling, and more.
Image via ConvertFlow
#13. Lead Generation Software: Spectrum Inc.
Spectrum Inc. promises to make marketing and sales simpler for your business. It’s a platform that integrates all of your offline and online marketing tools into an ecosystem that’s built to drive sales. This software comes with features for tracking leads via phone calls, TV ads, events, and live chat.
Spectrum Inc. also has various features for customer relationship management. They provide industry-specific CRM in which you can segment your contacts and view your lead source. You can also add notes to a contact to remember specific details.
Image via Spectrum Inc.
#14. Lead Generation Software: Leadberry
Leadberry is lead generation software that is powered by Google Analytics. It is web based and aims to help website owners convert site visitors into leads. It analyses your website traffic data and filters out all the data that isn’t of any use for you.
In addition to this, Leadberry gathers social data, contacts, and business details for your prospective leads. They also have a direct LinkedIn integration, so you can check out your leads’ professional profile as well.
Image via Leadberry
#15. Lead Generation Software: Webfitters
Webfitters gives information to your sales teams about how a prospective buyer perceives your site. Each visitor is assigned a “lead quality score” by their app. Based on this, your team can ascertain the likelihood of conversion for each visitor.
Factors like location, demographics, income, number of site visits, and others are taken into account to assign the score.
Once you make a connection, you can send automated emails through this software. It also allows you to store customer records and to engage visitors with live chat.
Image via Webfitters
#16. Lead Generation Software: ScopeLeads
With ScopeLeads, you can find hot leads and follow-up with them through personalized, effective emails. This software runs website audits to analyze your website’s effectiveness. Based on the findings, you can craft personalized emails or prepare a batch of cold emails.
You can also automate your sales prospecting with their auto-run features. It allows you to export your data and track your progress on your dashboard.
Image via ScopeLeads
#17. Lead Generation Software: LeadMine
LeadMine’s website claims that 1000 companies worldwide trust their software to generate leads. Furthermore, they promise to help you find your target customers and their email addresses with 95% accuracy.
After you look up highly targeted leads, you can store their contact information in your prospect list. Once it is ready, you can easily transport the files into a CSV file and send them emails. It also allows you to check the deliverability of your emails.
Image via LeadMine
#18. Lead Generation Software: Linkelead
Using Linkelead, you can send automated messages whenever you receive a friend request on LinkedIn. It can also help you find new leads, sort them out, and build your network.
Linkelead also has a unique feature — it allows you to highlight the most promising email addresses. You can group them all together and create a separate mailing list to increase your chances of getting a conversion.
Image via Linkelead
#19. Lead Generation Software: Lead Peep
Lead Peep is software that helps you find leads by location and keyword. You can also search leads based on their postal address, phone numbers, or email addresses.
Lead Peep is an asset for email marketing, cold calling, and direct mailing. Their basic plan starts at $49.99.
Image via Lead Peep
#20. Lead Generation Software: FindThatLead
FindThatLead makes it easy for you to find qualified leads for your sales team. They have various tools for lead search, domain search, email verification, social URL search, and more.
It can also help you connect with decision makers in your industry. You can find targeted prospects in any geography and vertical.
Image via FindThatLead
#21. Lead Generation Software: UpLead
UpLeads has a database that contains more than 46 million contacts in 200+ countries. Using their software, you can get access to targeted contacts and companies. You can get information like location, job title, industry, and other details for your prospective leads.
UpLeads also allows you to create rich profiles of your leads based on the information you gather. To ensure that you get quality leads, you can also verify email addresses in real-time.
Image via UpLead
Effective lead generation software can help you make sure that you don’t waste time on mundane tasks. Instead, it streamlines your lead generation process so that you can focus on what’s important.
I hope you can find the right lead generation software for you from the list mentioned above.