Sometimes driving traffic to your site is just not enough to nurture your business. A high conversion rate is essential to generate leads and sales for your business. But how can you increase your conversion rate?
You can use conversion rate optimization to persuade your website visitors to complete the desired action, whether that's signing up for your newsletter, making a purchase, or something else.
For some companies, the best conversion optimization techniques may be as easy as changing the color of your call-to-action (CTA) button. But in other cases, there may be many things that need to be improved.
Improving your conversion rate is a never-ending battle that needs to be tested and optimized. To make your conversion rate optimization work easier, I've put together a list of the 37 best CRO tools.
These tools can not only help you increase your conversion rate, but also give you a better ROI on your site. A few of these tools are free or have a free version, allowing you to start optimizing your conversion rate with little or no investment.
Whether you are an optimization agency, consultant, or in-house marketer for a startup or enterprise, investing in the right CRO tools is a major decision.
The following list contains a whole bunch of useful tools for conversion experts and marketers who want to increase their leads and reach by optimizing their conversion rates.
Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best CRO tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.
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#1. Google Analytics
Price: Free
#2. Finteza
DA: 47
Price: Finteza provides two services: an analytical tool and an advertising engine.
For the analytical tool, plans start at $25 per month. A 1-month free trial is also available.
The plans for the advertising engine start at $4 per month (the first 100,000 impressions are free).
#3. SurveyMonkey
DA: 93
Price: Basic Plan – Free
Low-Cost Pro options available
#4. Mixpanel
DA: 79
Price: Starting from $999 per year
Free version available
#5. CrazyEgg
DA: 83
Price: Starting from $29 per month
#6. Kissmetrics
DA: 40
Price: Starting from $500 per month
#7. Hotjar
DA: 79
Price: Basic Plan – Free
Plus Plan – Starting from $29/month
#8. Optimizely
DA: 79
Price: Free
#9. Unbounce
DA: 69
Price: Starting from $79 per month
#10. Apps Flyer
DA: 91
Price: Cost Per Conversion
#11. Visual Website Optimizer (VWO)
DA: 66
Price: Starting from $299 per month
#12. Sumo
DA: 67
Price: Basic plan free
Pro plan starting from $10 per month
#13. ClickTale
DA: 67
Price: Custom Price
#14. Qualaroo
DA: 53
Price: Starting at $99 per month
#15. Zendesk Chat
DA: 93
Price: Lite Version – Free
Prices starting from $14 per month
#16. HelloBar
DA: 56
Price: Basic plan free
Pro plan starting from $12 per month
#17. Woopra
DA: 56
Price: Free version available.
paid version starting from $79.95
#18. Inspectlet
DA: 55
Price: Starting from $39 per month
Free version available
#19. Ion Interactive
DA: 75
Price: Starting from $2,000 per month
#20. UsabilityHub
DA: 48
Price: Basic plan starting from $79 per month
Free version available
#21. OmniConvert
DA: 48
Price: Basic Plan – Free
Premium Plan – Custom Price
#22. LuckyOrange
DA: 50
Price: Starting from $10 per month
#23. A/B Tasty
DA: 60
Price: Custom Price
#24. Dareboost
DA: 51
Price: Starting from $21 per month
#25. WebEngage
DA: 49
Price: Starting from $199 per month
#26. Convert
DA: 52
Price: Starting from $449 per month
#27. Zuko
DA: 46
Price: Starting from £100 per month (approximately $130)
#28. Picreel
DA: 44
Price: Starting from $14 per month
#29. MouseStats
DA: 38
Price: Starting from $29 per month
#30. Reactful
DA: 35
Price: Basic plan starting from $299 per month
#31. ChangeAgain
DA: 24
Price: Starting from $14 per month
#32. 40Nuggets
DA: 30
Price: Basic plan starting from $30 per month
Free 30 days trial available
#33. Amplitude
DA: 57
Price: Free
#34. Experiment Calculator
DA: 24
Price: Free
#35. Convertize
DA: 29
Price: Starting from $29 per month
Free Version available
#36. Adobe Marketing Cloud
DA: 98
Price: Variable Price
#37. Matomo
DA: 76
PPrice: Starting from €19 per month (approximately $22)
Conclusion
Conversion rate optimization (CRO) is essential for any marketer. Whatever your designation is in your marketing department, it is critical to understand the important aspects of conversion rate optimization strategies to boost your ROI and grow your business.
Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best CRO tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.
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Thanks for the great list of CRO tools.