If you’re looking for the easiest and most cost-effective way to start a product selling business, consider e-commerce. You can also make use of e-commerce to simplify your existing business. If you keep an eye on some critical components during ecommerce website design, you will enjoy a great return on investment.
E-commerce is a good opportunity to expand the business to a national and international level and to make business processes faster and more efficient. With e-commerce you will reduce paperwork and increase effectiveness.
The number of customers turning to online shopping is constantly rising. They want to buy all kinds of products from companies around the world, from anywhere, at any time. Customers can now easily compare products and read other people’s reviews.
Basically, e-commerce is popular for a reason and it can only add more to your business. However, you should consider some essential components of ecommerce web design, so that you and your customers can enjoy all the benefits it can offer.
Keep an eye on these components in ecommerce website design
1. Developing the website
Website design is crucial for the success of any online business. It can help you present yourself as a trusted and legitimate business, and that’s what consumers are looking for. If you fail to provide a design that will communicate credibility, you will not get high conversion rates.
Research shows that conversion rates depend both on visual design and website structure. Therefore, if you want to build up the trust of your online customers you have to be careful while choosing graphics, fonts and colors. You should also provide easy navigation, intuitive search options and valid links.
Luckily, there are now content management systems that can help you in ecommerce website design development. For example, Shopify offers easy access to customization for fast and easy website development without any specific knowledge in the field. You can also choose from a wide range of themes and create an eye-catching and operational website.
Shopify templates are very intuitive and make customizing your online store quite easy. You can also host your entire website there with the benefit of a full-featured content management system. Shopify offers the opportunity to purchase a domain name if you don’t have one already.
2. Flexibility and scalability
When working on your ecommerce website design you shouldn’t focus only on your current needs. You will probably want your business to grow, so be sure that your website framework offers flexibility and scalability for future changes and upgrades.
Shopify offers a very user-friendly platform in which you can easily apply changes to your website according to your needs. Even if you change the size or volume of your ecommerce business, your ecommerce website design will be able to grow alongside it.
3. Page speed
Any issue with the speed of your ecommerce website can cost you a great deal of loss in profits. Consumers are willing to only give a few seconds for a page to load before they skip to another one. Low page speed not only increases the bounce rate, but it also diminishes the customer’s trust in your brand.
However, if you chose to build your ecommerce website design with Shopify, you don’t have to worry about loading times. The Shopify Server will take care of your page speed and provide your customers an outstanding shopping experience in terms of speed.
4. Mobile responsiveness
The number of customers that use mobile devices for online shopping is constantly increasing. Therefore, having a mobile-friendly ecommerce website design is crucial for your business success.
All Shopify packages provide mobile responsive themes, both free and premium. Moreover, Shopify offers managing your store through your mobile device. You can manage orders, payments, and inventory, add products, and change prices. Basically, you can sync all the aspects of your online store management with Shopify Mobile.
A large number of online orders come from organic search results. This means that your customer typed some question in the search engine, for example “where do I buy product x?”. And then your e-commerce website came up as one of the results. Optimizing your e-commerce website for search engines is simply a must if you want your online business to be successful. You simply have to find a way to make it easier for your potential customers to find you.
Shopify has really powerful SEO management features that will help you drive consumers to your website without having to pay for ads. Shopify provides customizable titles, H1 and meta tags, as well as generates a sitemap.xml file with all of your products.
Shopify websites also include social media integration with Facebook, Twitter, Instagram, Pinterest, and Tumblr. It offers the opportunity for customers to leave SEO-friendly product reviews as well as to make purchases through Facebook.
6. Security measures
Consumer confidence in your website is crucial for your success. People should feel safe while leaving their information on your website. You can measure consumer confidence through the feedback on your website. You want to get insight into the shopping experience of your average website visitors, so that you are able to quickly fix all potential issues.
Encouraging customers to leave feedback in the form of comments and reviews will also help in increasing conversion rates. The more positive feedback there is on your website, the more trust your potential customers will have to make a purchase.
In order to provide a truly safe online shopping, you should take appropriate security measures. Security threats such as viruses, hackers and other risks may cause a huge damage to your online business. If you manage your ecommerce website design with Shopify, you will get hosting and security support, too.
7. Reliable shopping cart
The shopping cart is an essential tool for running your online business smoothly. Good features in your shopping cart can improve the shopping experience for your customers and simplify your job. The basic features should include security and various payment options.
Shopify offers a reliable shopping cart with a lot of advanced features. Credit card and transaction information is protected by a 256 bit SSL certificate. It’s the same security system that banks use for their transactions.
Shopify offers more than 70 payment options including PayPal, BitCoin, and iDEAL. The store checkout can be configured to show in any of 50+ languages. With Shopify you can also easily manage shipping rates and taxes for your products.
You can set shipping rates by price, weight and location and set a price point at which your customers will get free shipping. Shopify can automatically handle major country and state tax rates based on your location.