If you have an ecommerce store, B2B company, or SaaS startup, sales funnels should be the foundation of your marketing campaigns.
Like all online businesses, you need to increase your website traffic in order to grow your brand. But getting new visitors to your site is only the first step. Once they’re there, you need to capture, nurture, and convert those leads into paying customers.
In this post, you’ll learn how to build an effective conversion funnel to grow your business.
5 Steps to Create Sales Funnels that Convert
The gifographic guide below will help you create your first sales funnel, or optimize an existing one. But first, let’s take a look at the five basic steps for building a sales funnel:
Step #1: Conduct Target Audience Research
Before you can build effective sales funnels, you need to research your target customers. Conduct market and consumer research to find out:
- Who are they?
- What are they interested in?
- Which social media platforms do they use?
- What annoys them?
- What are their pain points?
Once you understand more about what they like, dislike, and need, it will help you position your product effectively. These consumer insights are also a key component of a successful conversion funnel.
Step #2: Create Accurate Buyer Personas
The next step is to create accurate buyer personas. Base your buyer personas on questions such as:
- What motivates them to purchase a product?
- Why would they want to purchase your product?
- How will they use your product?
Accurate buyer personas will help you personalize and optimize your marketing sales funnel content for maximum leads and conversions.
Step #3: Plan Your Traffic and Lead Generation Strategy
Next, you need to develop a strategy to drive relevant traffic and leads to your website. You can use a variety of different strategies for traffic and lead generation, such as:
- Influencer marketing campaigns
- PPC campaigns
- Guest posting
- Social media advertising
- Landing page optimization
Step #4: Develop A Strategy to Engage and Nurture Your Leads
After driving traffic to your website, the next step in your sales funnel is to engage and nurture those leads. You need to educate them about the features of your product or service, and tell them how they will benefit from it.
You can engage and nurture your audience with:
- Relevant and valuable blog posts
- Engaging and informative videos
- Social media posts
- Email newsletters
You can also partner with relevant influencers to create or promote your content.
Step #5: Convert Your Leads
The final step is to convert your leads into paying customers. Make sure it’s as easy as possible for them to complete their purchases by:
- Providing one-click sign-in and signup options
- Simplifying checkout and payment
- Reducing form fields and steps
Now you know the 5 basic steps for creating a sales funnel. To learn more about building sales funnels, and how to optimize them for maximum conversions, check out the gifographic below.