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Is your website attracting quality traffic?

Why are your pages causing visitors to bounce off or giving 404 errors?

How can you configure retargeting ads to get the desired results?

Advanced web analytics tools can answer all of these questions and more. But the marketplace is saturated with web analytics tools having varied capabilities and prices.

The two most prominent tools that come to mind are Finteza and Google Analytics. Which is the better tool? Which gives more value for the money? What is the general feedback about each tool?

Let’s find out in this Finteza vs. Google Analytics review and comparison post.

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Summary Box: Finteza vs. Google Analytics


FintezaGoogle Analytics
Finteza logoGoogle Analytics logo
Finteza is an advanced analytics tool that helps you in a number of ways, from gauging your website traffic quality to creating resultful ads.

It has two independent tools, web and application analytics and an advertising engine. After a free one-month trial, both tools are paid.

Google Analytics is an all-in-one analytics tool that provides deep insights and reports about your campaigns, content, products, and traffic.

It has two editions, Analytics and Analytics 360. The former is free forever but offers basic analytics. The latter is paid and offers advanced insights.

Finteza

  • Finteza logo
  • Finteza is an advanced analytics tool that helps you in a number of ways, from gauging your website traffic quality to creating resultful ads.It has two independent tools, web and application analytics and an advertising engine. After a free one-month trial, both tools are paid.

Google Analytics

  • Google Analytics logo
  • Google Analytics is an all-in-one analytics tool that provides deep insights and reports about your campaigns, content, products, and traffic.It has two editions, Analytics and Analytics 360. The former is free forever but offers basic analytics. The latter is paid and offers advanced insights.


Product Ratings:
Finteza vs. Google Analytics (Out of 5-stars)


FintezaGoogle Analytics
Value For Money:
Support:
Effectiveness:
User-Friendly:
Price:

Finteza

  • Value For Money:
  • Support:
  • Effectiveness:
  • User-Friendly:
  • Price:

Google Analytics

  • Value For Money:
  • Support:
  • Effectiveness:
  • User-Friendly:
  • Price:


Pros & Cons : Finteza


ProsCons
Visual depiction of complex data No free plan
Identifies 12 types of “bad” traffic Basic customer support
Detects bot traffic
Robust funnel building
Advertiser-friendly
15 types of audience reports
Bypasses AdGuard and Adblock

Try Finteza for One Month Now!

Pros

  • Visual depiction of complex data
  • Identifies 12 types of “bad” traffic
  • Detects bot traffic
  • Robust funnel building
  • Advertiser-friendly
  • 15 types of audience reports
  • Bypasses AdGuard and Adblock

Cons

  • No free plan
  • Basic customer support

Try Finteza for One Month Now!


Pros & Cons : Google Analytics


ProsCons
Native integration with Google Ads A huge price disparity in free and paid plans
Custom dashboard Hard to migrate data if website domain changes
Tracking of multiple properties Limited attribution tracking
Easy-export reports
Comprehensive documentation
A free online academy for beginners

Start for Free

Pros

  • Native integration with Google Ads
  • Custom dashboard
  • Tracking of multiple properties
  • Easy-export reports
  • Comprehensive documentation
  • A free online academy for beginners

Cons

  • A huge price disparity in free and paid plans
  • Hard to migrate data if website domain changes
  • Limited attribution tracking

Start for Free


Pricing Details: Finteza vs. Google Analytics


Finteza

Website and Application Analytics$25/100K unique users/month
Advertising Engine$4/100K impressions/month

Google Analytics

AnalyticsFree (max. 200 views/property)
Analytics 360$150,000/year

Finteza

  • Website and Application Analytics: $25/100K unique users/month
  • Advertising Engine: $4/100K impressions/month

Google Analytics

  • Analytics: Free (max. 200 views/property)
  • Analytics 360: $150,000/year

 
Verdict: Both are robust tools with state-of-the-art features. Finteza outweighs Google Analytics owing to its simplified interface and easy onboarding.


Who Should Use Them?


FintezaGoogle Analytics
Agencies Small-Sized Businesses
Advertising Buyers Medium-Sized Businesses
Marketing Specialists Startups
Enterprises Enterprises
Startups Advertising Buyers
SMEs Marketing Specialists
Traffic Managers Webmasters
Webmasters

Finteza

  • Agencies
  • Advertising Buyers
  • Marketing Specialists
  • Enterprises
  • Startups
  • SMEs
  • Traffic Managers
  • Webmasters

Google Analytics

  • Small-Sized Businesses
  • Medium-Sized Businesses
  • Startups
  • Enterprises
  • Advertising Buyers
  • Marketing Specialists
  • Webmasters


Why Should You Use Them?


FintezaGoogle Analytics
Easy funnel creation Creates custom reports
Helps eliminate bad traffic Provides granular user details
Tracks website traffic Flow visualization
Optimizes ads Tracks traffic source
Creates impactful banners Multi-channel reporting
Checks ad performance Native integration with AdWords
Bypasses ad blockers Conversion reporting
Get 30-Day Free Trial Now
Try Google Analytics Now

Finteza

  • Easy funnel creation
  • Helps eliminate bad traffic
  • Tracks website traffic
  • Optimizes ads
  • Creates impactful banners
  • Checks ad performance
  • Bypasses ad blockers

Get 30-Day Free Trial Now

Google Analytics

  • Creates custom reports
  • Provides granular user details
  • Flow visualization
  • Tracks traffic source
  • Multi-channel reporting
  • Native integration with AdWords
  • Conversion reporting

Try Google Analytics Now


Features Comparison: Finteza vs. Google Analytics


FintezaGoogle Analytics
Built-in bot traffic detector Standard/custom event tracking
Real-time website analytics Referral source tracking
Analyze traffic from 15 perspectives In-product support
Website error-tracking Alerts for new opportunities
Reports segmentation Smart ad goals
Retargeting ads Smart user lists
Conversion analysis Session quality data
Automatic event-based sales funnel User Explorer
Visualize events in the sales funnel Customer lifetime value
Ecommerce analytics and reports Cross-channel view of audiences
Page load speed checking Conversion analysis for Google Ads
Conversion tracking (via ads and keywords) Pageview tracking
Detailed conversion reports User acquisition reports
Identify bot traffic User behavior analytics
Multiple integrations Site speed analysis
Integration with 46+CMSs Multi-channel funnels
Distortion-free insights based on unique users Conversion reports for ecommerce sites
Data refresh every 10 min (Analytics 360)
Free access available. Paid plans start at $4/month.
Free plan available.

Finteza

  • Built-in bot traffic detector
  • Real-time website analytics
  • Analyze traffic from 15 perspectives
  • Website error-tracking
  • Reports segmentation
  • Retargeting ads
  • Conversion analysis
  • Automatic event-based sales funnel
  • Visualize events in the sales funnel
  • Ecommerce analytics and reports
  • Page load speed checking
  • Conversion tracking (via ads and keywords)
  • Detailed conversion reports
  • Identify bot traffic
  • Multiple integrations
  • Integration with 46+CMSs
  • Distortion-free insights based on unique users

Free access available. Paid plans start at $4/month.

Google Analytics

  • Standard/custom event tracking
  • Referral source tracking
  • In-product support
  • Alerts for new opportunities
  • Smart ad goals
  • Smart user lists
  • Session quality data
  • User Explorer
  • Customer lifetime value
  • Cross-channel view of audiences
  • Conversion analysis for Google Ads
  • Pageview tracking
  • User acquisition reports
  • Site search tracking
  • User behavior analytics
  • Site speed analysis
  • Multi-channel funnels
  • Conversion reports for ecommerce sites
  • Data refresh every 10 min (Analytics 360)

Free plan available.

 
Verdict: Both the tools are well-matched in the features aspect.


Key Comparison: Finteza vs. Google Analytics


ComparisonFintezaGoogle Analytics
Free VersionNoYes
Free Trial30-dayNo
Credit CardNoNo
Money-back GuaranteeNoNo
Return/Refund PolicyRefund only for objective reasonsNo
Coupon CodeYesNo
24/7 SupportEmail support (Mon-Fri, 10 AM-5 PM, GMT +02:00)In-product live chat (In USA: 9 AM – 8 PM ET Mon-Fri

In Europe, Middle East, Africa: 9 AM – 5 PM GMT Mon-Fri

In Asia: 10 AM – 6 PM JST Mon-Fri)

Subscribe to Finteza Now!
Sign Up for Google Analytics Now!

Finteza

  • Free Version: No
  • Free Trial: 30-day
  • Credit Card: No
  • Money-back Guarantee: No
  • Return/Refund Policy: Refund only for objective reasons
  • Coupon Code: Yes
  • 24/7 Support: Email support (Mon-Fri, 10 AM-5 PM, GMT +02:00)

Subscribe to Finteza Now!

Finteza

  • Free Version: Yes
  • Free Trial: No
  • Credit Card: No
  • Money-back Guarantee: No
  • Return/Refund Policy: No
  • Coupon Code: No
  • 24/7 Support: In-product live chat (In USA: 9 AM – 8 PM ET Mon-FriIn Europe, Middle East, Africa: 9 AM – 5 PM GMT Mon-FriIn Asia: 10 AM – 6 PM JST Mon-Fri)

Sign Up for Google Analytics Now!

 
Verdict: Google Analytics is a better option if you have limited analytics requirements since it comes in a free version. It also offers more support.