Is your website attracting quality traffic?

Why are your pages causing visitors to bounce off or giving 404 errors?

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

How can you configure retargeting ads to get the desired results?

Advanced web analytics tools can answer all of these questions and more. But the marketplace is saturated with web analytics tools having varied capabilities and prices.

The two most prominent tools that come to mind are Finteza and Google Analytics. Which is the better tool? Which gives more value for the money? What is the general feedback about each tool?

Let’s find out in this Finteza vs. Google Analytics review and comparison post.

Summary Box: Finteza vs. Google Analytics

Finteza is an advanced analytics tool that helps you in a number of ways, from gauging your website traffic quality to creating resultful ads.

It has two independent tools, web and application analytics and an advertising engine. After a free one-month trial, both tools are paid.

Google Analytics

Google Analytics is an all-in-one analytics tool that provides deep insights and reports about your campaigns, content, products, and traffic.

It has two editions, Analytics and Analytics 360. The former is free forever but offers basic analytics. The latter is paid and offers advanced insights.

Product Ratings(Out of 5-stars)


Google Analytics





Value for Money

Pros & Cons : Finteza
  • Visual depiction of complex data
  • Identifies 12 types of “bad” traffic
  • Detects bot traffic
  • Robust funnel building
  • Advertiser-friendly
  • 15 types of audience reports
  • No free plan
  • Basic customer support
Pros & Cons : Google Analytics
  • Native integration with Google Ads
  • Custom dashboard
  • Tracking of multiple properties
  • Easy-export reports
  • Comprehensive documentation
  • A free online academy for beginners
  • A huge price disparity in free and paid plans
  • Hard to migrate data if website domain changes
  • Limited attribution tracking
Pricing Details: Finteza vs. Google Analytics


Website and Application Analytics$25/100K unique users/month
Advertising Engine$4/100K impressions/month

Google Analytics

AnalyticsFree (max. 200 views/property)
Analytics 360$150,000/year
Who Should Use Them?
  • Agencies
  • Advertising Buyers
  • Marketing Specialists
  • Enterprises
  • Startups
  • SMEs
  • Traffic Managers
  • Webmasters
Google Analytics
  • Small-Sized Businesses
  • Medium-Sized Businesses
  • Startups
  • Enterprises
  • Advertising Buyers
  • Marketing Specialists
  • Webmasters
Why Should You Use Them?
  • Easy funnel creation
  • Helps eliminate bad traffic
  • Tracks website traffic
  • Optimizes ads
  • Creates impactful banners
  • Checks ad performance
  • Bypasses ad blockers
Google Analytics
  • Creates custom reports
  • Provides granular user details
  • Flow visualization
  • Tracks traffic source
  • Multi-channel reporting
  • Native integration with AdWords
  • Conversion reporting
Features Comparison: Finteza vs. Google Analytics
  • Built-in bot traffic detector
  • Real-time website analytics
  • Analyze traffic from 15 perspectives
  • Website error-tracking
  • Reports segmentation
  • Retargeting ads
  • Conversion analysis
  • Automatic event-based sales funnel
  • Visualize events in the sales funnel
  • Ecommerce analytics and reports
  • Page load speed checking
  • Conversion tracking (via ads and keywords)
  • Detailed conversion reports
  • Identify bot traffic
  • Multiple integrations
  • Integration with 46+CMSs
  • Distortion-free insights based on unique users
Google Analytics
  • Standard/custom event tracking
  • Referral source tracking
  • In-product support
  • Alerts for new opportunities
  • Smart ad goals
  • Smart user lists
  • Session quality data
  • User Explorer
  • Customer lifetime value
  • Cross-channel view of audiences
  • Conversion analysis for Google Ads
  • Pageview tracking
  • User acquisition reports
  • User behavior analytics
  • Site speed analysis
  • Multi-channel funnels
  • Conversion reports for ecommerce sites
  • Data refresh every 10 min (Analytics 360)

Verdict: Both the tools are well-matched in the features aspect.

Key Comparison: Finteza vs. Google Analytics
ComparisonFintezaGoogle Analytics
Free VersionNoYES
Free TrialYESNo
Credit CardYESNo
Money-back GuaranteeYESNo
Return/Refund PolicyRefund only for objective reasonsNo
Coupon CodeYesNo
24/7 SupportEmail support (Mon-Fri, 10 AM-5 PM, GMT +02:00)In-product live chat (In USA: 9 AM – 8 PM ET Mon-FriIn Europe, Middle East, Africa: 9 AM – 5 PM GMT Mon-Fri
In Asia: 10 AM – 6 PM JST Mon-Fri)

Verdict: Google Analytics is a better option if you have limited analytics requirements since it comes in a free version. It also offers more support.

User Experience of Finteza

One of the best things about Finteza is the exceptional user experience that it offers.

Typically, analytics means a lot of number crunching but Finteza differs in this regard. It has tons of visual elements for depicting the trickiest of metrics in an easy-to-understand manner.

Let’s see how Finteza performs its main services.

Conversion Funnels

Are visitors bouncing off your website bouncing?

Yes? Finteza can pinpoint the exact pages or points where visitors are dropping off.

What’s more?

You can create custom funnels to learn about user behavior. You can add event triggers such as mouse overs and button clicks to see which menu items are getting maximum engagement and attention.

Image via Finteza

For me, the best part is that Finteza allows me to control my funnels with just a few clicks.

I can drill down on granular details about individual users and marketing properties. For instance, I can build a funnel to find out which Facebook ad is driving traffic to my site and which user is spending the most time on my pages.

Using these insights, I can optimize my page content and marketing strategies and get the best results.

Funnel creation and management steps are laid out quite systematically and even a first-time user like me was able to fare well without any support.

Traffic Quality

Do you get a high every time you see your site traffic soaring?

Yes? However, I’ve learned the hard way that the quality of traffic matters more than quantity.

Finteza is a tool that can help you weed out bad traffic from proxy sites or bots. The visual depiction of traffic analysis is a big plus, based on my experience.

For instance, take a look at this screenshot:

traffic quality
Image via Finteza

Here’s how the color coding in the graphic works:

  • Green traffic means real users
  • Yellow traffic means HTTP proxies and VPNs
  • Red traffic means spoofers and bots

This site seems to be in good shape. It has about 90.43% leads with conversion potential.

Easy to understand, isn’t it?

Like all marketers, you probably want to invest your marketing budget in high-converting channels. Finteza segregates your site traffic into categories like referral, ad, social, and search.

site traffic into categories
Image via Finteza

Furthermore, it performs an in-depth analysis of the kind of traffic being generated from a traffic source.

traffic source
Image via Finteza

For instance, in the above screenshot, you can see that referral traffic from Facebook is good whereas Google ads on the same page are producing inadequate page views.

You use these insights to optimize your marketing spend.

I give this feature full marks for usefulness and usability.

Ad Optimization

Do you want to create resultful ads and reduce your advertising costs?

Obviously, yes.

That’s what motivated me to try Finteza’s advertising engine. It’s quite remarkable. It lets me create unique banners, landing pages, and pop-ups, all designed to grab attention and convert users.

Banners can be a game-changer for ads. So, when I set out to create a banner for my ad on Finteza, I was impressed by how easy they made the whole process.

I was offered ten varieties of banners, including mobile ad banners. All I had to do was add the title, description, call-to-action, and image (or use one of their readymade ones). The tool produced eight desktop and two mobile banners in a matter of minutes.

mobile banners
Image via Finteza

Since I also wanted to micro-target my ads, I used Finteza’s ad optimization options. I was able to specify parameters such as location, device, time, language, and more.

ad optimization options
Image via Finteza

Not only PPC ads and social ads, but you can also create and optimize ads to be published as third-party ads using Finteza as well.

Simply add Finteza’s UTM code to launch, track, and manage your ads. You’ll get 11 different reports, including page views and conversion rates.

UTM codes are also a great way to manage your affiliate marketing. You’ll get to segregate natural visits and affiliate-originated visits and compute your revenue accurately.

manage your affiliate marketing
Image via Finteza

The tool’s multi-channel attribution helps create effective retargeting ads. You can specify advertising zones where you want your ads to display.

Ad performance tracking at Finteza is quite simple. You can access exhaustive reports about 10 metrics, including, impressions, clicks, and CTR.

ad performance tracking
Image via Finteza

Ecommerce Analytics

Do you own or promote ecommerce sites?

Finteza recently added an ecommerce analytics module to their suite of services.

It tracks eight event types, including view cart, add to cart, remove from cart, and checkout failed. It compiles real-time reports about things like on-site user behavior, brand/product affinity, and cost incurred from giving discounts.

For instance, the Views report given below analyzes the search history of 136K visitors on a site. You can figure out the most popular brand/product categories from there and micro-target customers with the right offers.

Finteza also generates a Cash Flow report. It breaks down your cash inflow and attributes it to the right channel like sales, promotions, and deals.

finteza cash flow report
Image via Finteza

What’s more?

You can even identify the payment channels most preferred by your customers and focus on widening its adoption on your ecommerce site.

If you have a customer loyalty program, you can check out your returns from it with Finteza’s Deals report.

This report also helps you zero down on your most loyal customers who can be nurtured into brand advocates or contacted to request testimonials and reviews.

Impressive, right?

Page Load Speed Checking

And now I’ll tell you about my favorite feature of Finteza:

The page load speed evaluation.

With the attention span of web users dwindling, it has become essential that your pages load fast.

page load speed checking
Image via Finteza

Finteza checks the performance of your pages, with regard to page load speed. If you’re optimizing your pages for speed, you can view the day-by-day improvement in page load times and understand the impact of your measures.

If you have global audiences, the tool depicts, through a heat map, how your pages are loading in various parts of the world.

Is that all?

Not even close!

Not only load speed, but Finteza also tracks the content download speed of your pages. You can actually pinpoint the page elements that are taking the longest to download from the CMS and frustrating your site visitors.

Once your website developers know the elements that are making your pages sluggish, they can compress them or replace them with better alternatives.

Are you thinking that these metrics are offered by many other analytics tools as well, and wondering what’s special about Finteza?

Finteza’s page load speed analytics differs from those provided by other tools.

Why is that?

Finteza’s data is based on real-time interactions of users with your website. The insights are not founded on assumptions or vague algorithms. Hence, the insights are more reliable.

Overall, Finteza has a great set of features that I think marketers and advertisers will find useful and productive.

Try Finteza for 30 Days. It’s Free

User Experience of Google Analytics

For a free tool, Google Analytics is surprisingly robust. It’s packed with features and has a very appealing user experience.

Let’s find out what Google Analytics has to offer marketers.

Audience Analysis

What separates a good marketer from a great one?

Their knowledge about their audience.

Google Analytics provides you hidden insights about your site visitors.

You can get a detailed breakdown of visitors, segregated by interests, gender, age, and affinity categories (such as Foodies, etc.).

For instance, in the screenshot below, you can see that this sample website is visited more by males in the age group of 18-34 years.

audience analysis
Image via Google Analytics

The age-wise interest breakdown of the male visitors gives the following report. It shows that  visitors in both age segments had an affinity for arts and entertainment.

age segments
Image via Google Analytics

Is that all?


Google Analytics identifies high-value users that are generating maximum revenue. From the graphic below, we learn that males in the 25-24 age bracket are contributing the most conversions.

generating maximum revenue
Image via Google Analytics

Using these insights, the website owner can create art and entertainment-related content and campaigns to engage these visitors better.

Sounds interesting, right?

Multi-Channel Funnels

Wouldn’t it be great to find out which user interactions led to a conversion?

You can almost travel back in time to see the funnel that drove people to convert. Then, you can replicate the same strategy to multiply your conversions.

That’s precisely what Google Analytics lets you do through multi-channel funnels (MCF).

MCF picks up interactions from sources like organic search, referral marketing, direct traffic from a browser, Google Ads, and custom campaigns.

multi-channel funnels
Image via Google Analytics

As you can see from the above chart, the top conversion path is Display advertising>Paid Search>Direct.

It’s easy to understand where your marketing efforts should be focused. I know ecommerce brands and marketers will absolutely love this feature of Google Analytics.


You can link your Google Ads account to Google Analytics to start tracking ad campaign performance.

If you buy the Analytics 360 edition of Google Analytics, you’ll get a Campaign Manager integration to track your Display and Video 360 ads as well.

You can define remarketing audiences by broad and narrow parameters like goal completion, session duration, and items clicked.

Google Analytics will recommend remarketing audiences based on their understanding. However, you can define your own audiences as well in the Audience Builder.

Image via Google Analytics

You can also import additional data from external sources into your Google Analytics account. Then, you can leverage the imported insights to create more on-target ads.

Launch Your Free Account Now!

What Are Others Saying?

“It saves you time to monitor bounce rates, time on page, your top-performing web pages and traffic from specific sources. The tool analyzes and systematizes a lot of data related to all user actions on your site, such as devices and software used, visits, conversions, viewed pages, social and demographic data, etc.”
Business 2 Community
“Finteza is a traffic quality tool that tells you the exact percentage of high-quality and inferior-quality traffic coming from different channels to your site. Plus, it’s a tool that is truly on the side of advertising buyers.”
Search Engine Journal
Google Analytics
“As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.”
Jem C. Founder
Media Production
Google Analytics
“The overall experience of Google Analytics has been excellent, we have been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.”
Harshit B.
Software Engineer

Finteza FAQs

Q1: Can I get a free trial of Finteza?

A: Yes, Finteza offers their analytics services for free on a 30-day trial period. If you sign up for their advertising engine, the first 100,000 impressions per month are free. Beginners can also check out their free demo.

Q2: Does Finteza integrate with other tools?

A: Yes, Finteza can be integrated with some of the most popular CMS systems, such as WordPress, Joomla, Drupal, OpenCart, and more.

Q3: Which ad blockers can you bypass with Finteza?

A: Finteza is not blacklisted by most ad blockers and providers. You can bypass AdGuard, Adblock, and other similar apps using Finteza.

Q4: What can the bot detector do?

A: Finteza’s bot detector can identify bad traffic, along with additional information such as the traffic type and source. It’s a great feature that can help you recognize spammers, scammers, and hackers.

Q5: Which Software Development Kits (SDK) does Finteza provide?

A: Finteza offers sets of ready-made scripts. Using these, you can send and proxy events from the server side in mobile applications and websites.

Finteza’s Web SDK: PHP, ASP.NET., ASP.NET Core, Node.js

Finteza’s Mobile SDK: Android SDK, iOS SDK

Q6: How can you make purchases from Finteza?

A: According to Finteza’s Terms of Use, a valid Payment Account with a separate Payment Processor is required to make purchases in the Services.

Q7: Can I get a refund if I am not satisfied with the software solution?

A: According to Finteza’s Terms of Use, you can get refunds only for objective reasons. This includes inconsistency with the service description or incorrect application operation.

In these cases, you can request their team for a refund. Once the request is submitted, Finteza will make a decision on the refund request within 14 business days.

Q8: How can I contact Finteza?

A: You can reach Finteza via email at [email protected].

Buy Finteza Now!

Google Analytics FAQs

Q1. Is Google Analytics a good tool for beginners?

A: Yes, Google Analytics is a great tool for beginners.

The website provides extensive documentation support for first timers. You can access video tutorials and step-by-step processes for setting up every feature. Plus, the Analytics Academy is really helpful.

Q2. How can I set up a free Google Analytics account?

A: Just follow these five steps:

  • Create your account after logging in from your registered Gmail ID.
  • Set your goals.
  • Link your Google Ad account.
  • Link your Google Search Console.
  • Set up ecommerce analytics (if needed).

Q3. Does Google Analytics detect bot traffic?

A: You can prevent bot traffic from distorting your Google Analytics reports by following these two steps:

  1. Check the option “Exclude all hits from known bots and spiders” in the admin>view settings.
  2. Create a new INCLUDE filter as shown in this screenshot:
new include filter
Image via Google Analytics

This will help Google Analytics register hits fired only from your domain, effectively excluding bots and proxy HTTPs.

Q4. How many properties can you track using one account?

A: You can add as many as 50 properties using one account. You can raise the limit by contacting their contact manager.  A property is defined as a website, mobile app, or device (such as a point-of-sale or kiosk device). As you add a property, a default view is created by Google Analytics.

This diagram will help you visualize the organization-account-property-view relationship:

organization account property view relationship
Image via Google

Q5. What is the Google Analytics data retention policy?

A: Recently, Google updated their data retention policy keeping in mind the GDPR regulations. Marketers now have a choice of retaining their historical data of 26 months before Google deletes it from their servers.

To set up the data retention period, just follow this path: Admin>Property>Tracking Info>Data Retention.

google analytics data retention policy
Image via Google Analytics

Bear in mind that Google Analytics doesn’t have any provision for restoring system-deleted data.

Additional FAQs

Q1. What is Google Analytics?

Google Analytics is an all-in-one analytics tool that provides deep insights and reports about your campaigns, content, products, and traffic.

Q2. What is Finteza?

Finteza is an advanced analytics tool that helps you in a number of ways, from gauging your website traffic quality to creating resultful ads.

Q3. What is the best alternative to Google Analytics?

Finteza is one of the best alternatives to Google Analytics. Compared to Google Analytics, Finteza has a more simplified interface and easier onboarding.

Q4. What is the biggest advantage of Google Analytics?

The biggest advantage of Google Analytics is that the basic Analytics plan (with a maximum of 200 views/property) is available for free. However, to get more in-depth analytics, Google Analytics 360 costs $150,000/year

Final Verdict

Finteza and Google Analytics are both powerful analytics tools. They both have comparable features and user experiences.

But I have to concede that Google Analytics scores over Finteza in two aspects: support and affordability. Google Analytics’ free version has sufficient features for small- and mid-sized businesses. On the flip side, the Analytics 360 version is too pricey even though it comes with superior features.

On the other hand, Finteza’s bot traffic detection is flawless and its usability is the best. Moreover, it tracks unique users and impressions which makes its cost quite justified.

It’s a good idea to sign up for the free trials and gauge the tool’s performance objectively. Let me know your feedback in the comments below.

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