For a broader list of platforms and a comprehensive review of each tool’s features and pros and cons, continue reading.

What is Referral Marketing?

Referral marketing is a marketing strategy that encourages existing customers to refer new customers to your business in exchange for a reward.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Referral marketing is highly effective and works on a customer-centric marketing strategy that makes the most of word-of-mouth recommendations to generate new business opportunities. 

By incentivizing your customers to share their positive experiences, your products or services get actively promoted to their networks.

what is referral marketing

What is Referral Marketing Software?

Referral marketing software is a tool that helps you create, manage, and track your referral marketing program. It can automate tasks such as sending referral emails, tracking referral activity, and rewarding referred customers.

Why Use Referral Software?

If you're looking for a way to grow your business, referral marketing software is a great option. It can help you automate your referral program, track its performance, and reward your customers for referring new ones.

Here are some of the benefits of using referral marketing software:

  • Automate your referral program: Referral marketing software can automate many of the repeating or ongoing tasks involved in running a referral program. If you’re running different referral campaigns at a single time, this process can save you time and money, and free you up to focus on other aspects of your business.
  • Track your referral program's performance: Referral marketing software can track the performance of your referral programs, such as the number of referrals generated, the number of new customers acquired, and the value of those new customers. This data can help you measure the success of your referral program and make necessary adjustments.
  • Reward your customers for referring new customers: Referral marketing software can help you reward your customers for referring new customers. This can encourage your customers to continue referring new customers and help you acquire more new customers.

13 Best Referral Marketing Tools

Now that we’ve discussed what referral marketing is, and what referral marketing software can be used for, it’s time to jump into the top referral marketing software on the internet.

1. Talkable

Talkable is a referral marketing platform that helps businesses acquire new customers and grow their sales. The platform offers a variety of features that allow businesses to create, manage, and track their referral marketing campaigns.

Curious to see what your campaign could look like? Check out their client showcase.

Talkable’s team works hard to quickly get you settled. They facilitate your business seamlessly into the system within a few days. Once integrated, you will gain access to a fully-functional customer referral program tailored to your specific needs and objectives.

Talkable makes use of its robust customization tools and provides you with an independent marketing team that can initiate, execute, optimize, and conduct A/B testing for your referral campaigns without requiring assistance from developers or designers.

Equipped with an extensive array of customization options and analytics tools, the dashboard provides businesses with in-depth insights into campaign performance, enabling informed decision-making and strategy refinement.

talkable dasboard 1

The Talkable team is what sets Talkable apart from its competitors. 

The Talkable team collaborates with businesses to leverage their existing customer data, then set a plan to develop highly targeted and impactful referral campaigns.

Another feature Talkable has is its ability to seamlessly integrate with popular ecommerce platforms such as Shopify and other custom-built websites.

Likewise, the platform's advanced fraud prevention boasts robust mechanisms for identifying and mitigating fraudulent referrals, alleviating concerns about potential misuse or abuse. 

It has a product-sharing feature that empowers customers to share referral links for specific products or categories, providing them with greater control on what to share and to whom they share those links with, enhancing conversion rates.

While Talkable offers a wealth of features and benefits, it is important to note that its pricing structure is tailored to businesses with larger customer bases and sales volumes. 

As a result, Talkable primarily serves businesses with a minimum annual online revenue of $4 million, ensuring optimal results and return on investment for enterprises operating at scale.

talkable pricing


  • Talkable makes it easy to create referral marketing campaigns. You can choose from a variety of campaign templates or create your own custom campaigns.
  • Talkable allows you to segment your customers so that you can target your referral marketing campaigns to the right audience.
  • Talkable offers a variety of customization options that allow you to personalize your referral marketing campaigns.
  • Talkable provides you with detailed reports that track the performance of your referral marketing campaigns. 
  • The product-sharing function allows customers to share referral links for specific products or categories, giving them more control over what they send.
  • Businesses can A/B test different campaign elements to see what works best for their audience.


  • Talkable integrates with a variety of popular ecommerce platforms, including Shopify, WooCommerce, and Magento.
  • User-friendly interface and easy campaign creation process, especially with the selection of themes to get you started quickly.
  • The product-sharing function helps you create more targeted referrals, increasing engagement.


  • Not a good fit for small businesses.


  • There are 4 pricing tiers. To get a quote, contact their sales team.

2. Post Affiliate Pro

Post Affiliate Pro is one of the best referral marketing software with a robust feature set and seamless functionality. Post Affiliate Pro will help you to create and manage your own customer referral programs, elevating your marketing efforts to new heights.

Post Affiliate Pro’s extensive campaign support is a stand out feature. 

It allows you to unleash the full potential of your referral marketing strategies. From affiliate programs to commission structures, Post Affiliate Pro offers a customizable interface for both referral agents and merchants, giving you the flexibility to tailor your campaigns to your unique business needs.

Take a look at their product demo below.

Effortlessly create a multitude of campaigns, including promotional materials such as banners, which can be easily accessed by affiliates from their panel for integration onto their websites.

The merchant panel provides comprehensive management capabilities, enabling you to oversee affiliates, handle commission payouts, and generate detailed affiliate reports based on tracked metrics. 

post affiliate pro dashboard

Integration is a breeze with Post Affiliate Pro, offering compatibility with over 200 CMS tools and renowned payment processors such as Braintree, PayPal, and Shopify.

One limitation of Post Affiliate Pro is the absence of an affiliate network. Finding affiliates will be your responsibility, but with its robust features and reputation, attracting top-tier partners won't be a challenge.


  • Create and customize various types of referral marketing campaigns, including affiliate programs and commission structures tailored to your business needs.
  • Personalize the referral agent and merchant panels to match your brand's identity and maintain a cohesive customer experience.
  • Generate banners and other promotional materials that affiliates can easily access and use on their websites to drive referrals.
  • Efficiently manage your affiliates, handle commission payouts, and gain valuable insights through comprehensive affiliate reports.
  • Seamlessly integrate with over 200 CMS tools and popular payment processors, simplifying affiliate payouts and streamlining operations.


  • The software allows for extensive customization, ensuring that referral campaigns align with your brand and target audience.
  • Talkable offers excellent 24/7 customer support, which can help you get the most out of the platform. 


  • Post Affiliate Pro does not offer an affiliate network, requiring businesses to find and recruit affiliates independently.


  • Pro: $139/month
  • Ultimate: $269/month
  • Network: $649/month
  • They also offer a 14-day free trial.

3. Buyapowa

When it comes to referral marketing software, Buyapowa stands out from the crowd, offering exceptional features and unparalleled support that will propel your business to new heights.

buyapowa banner

Integrating Buyapowa into your existing systems is super easy. 

Their platform is designed for simplicity, allowing for smooth integration with your business operations. It has an intuitive interface, making it easy for you to navigate and utilize the software's features effectively with little or no effort.

When it comes to using their tools, Buyapowa makes creating your campaign a breeze. It allows you to customize your referral marketing campaigns with built-in capabilities, which help to drive customer referrals, increase conversions, and boost revenue.

Buyapowa also allows you to segment your customers, enabling you to precisely target them for your referral marketing campaigns. By leveraging demographic information, purchase history, and other relevant factors, you can ensure that your referral initiatives reach the right audience at the right time.

buyapowa dashboard

One of the best features of Buyapowa is its outstanding support team. Every time you reach out to them, their dedication and hard work shine through, providing you with the assistance you need to make the most of their platform. 

Buyapowa offers pricing plans that are both reasonable and flexible, ensuring that you get value for your investment. They provide all the essential features you need to run successful referral marketing campaigns, allowing you to tap into the power of customer referrals and drive exponential growth.


  • You can choose from a variety of campaign templates to quickly create a campaign.
  • Allows you to segment your customers so that you can target your referral marketing campaigns to the right audience. You can segment your customers by demographics, purchase history, and other factors.
  • Buyapowa offers a variety of customization options that allow you to personalize your referral marketing campaigns.
  • Buyapowa provides you with detailed reports that track the performance of your referral marketing campaigns.
  • Uses a variety of fraud prevention measures to protect businesses from fraudulent referrals.
  • Customers can share referral links for specific products or categories, giving them more control over what they send.
  • Businesses can A/B test different campaign elements to see what works best for their audience.
  • Buyapowa integrates with a variety of popular ecommerce platforms, including Shopify, WooCommerce, and Magento.


  • Buyapowa offers robust customer segmentation capabilities, allowing you to target your referral marketing campaigns to specific audience segments.
  • Buyapowa is easy to use and set up, even for businesses with no prior experience with referral marketing.
  • Buyapowa's software is designed to integrate seamlessly with your existing systems and processes.


  • Buyapowa does not provide an integrated affiliate network.
  • Buyapowa does not offer a free trial, but they do allow you to book a demo.


  • Contact their sales team for a custom quote.

4. Referral Factory

Referral Factory makes it easy for any business to build its own referral program – no developers or referral marketing experience is required. 

Designed by seasoned marketers and growth hackers, this platform empowers you to unlock the potential of customer referrals, regardless of your expertise.

Referral Factory is the ideal solution for small-to-medium-sized businesses seeking a customized customer referral program. You can brand the program as your own, ensuring that it aligns perfectly with your business identity and goals.

With an extensive range of pre-built templates available, finding the perfect fit for your unique needs is a breeze. 

Once you've selected the ideal template, Referral Factory's powerful customization tools come into play. Elevate your program's visual appeal by applying your brand's distinctive look and feel to the referral pages. The built-in drag-and-drop editor to create your referral page makes it easy to quickly create one, without any coding knowledge.

referral factory dashboard

From colors and fonts to logos and imagery, every element can be tailored to showcase your brand in the best light.

Referral Factory integrates with a huge selection of platforms and is the only referral marketing platform certified by HubSpot.

referral factory settings


  • Referral Factory makes it easy to create referral marketing campaigns by choosing from a large selection of templates.
  • You can customize the look and feel of your referral links, the rewards you offer for referrals, and the messages you send to your customers.
  • Referral Factory tracks the performance of your referral marketing campaigns to measure their success.
  • Referral Factory segments your customers so that you can target your referral marketing campaigns to the right audience.
  • Customers can share referral links for specific products or categories, giving them more control over what they send.
  • You can create A/B tests to see what works best for your audience.
  • Referral Factory integrates with popular ecommerce platforms, such as Hubspot and Zapier.
  • Referral Factory offers 24/7 customer support, so you can get help when you need it.


  • During the 15-day trial period, Referral Factory offers the expertise of a referral marketing expert who will review your campaign and provide suggestions to improve it.
  • Drag-and-drop editor makes creating custom referral pages a breeze.
  • Certified by HubSpot.


  • While Referral Factory offers plans that cater to small-to-medium-sized businesses, it may not provide all the advanced features and scalability required by larger enterprises with complex referral marketing needs.


  • Starter: $95/month
  • Basic: $200/month
  • Pro: $300/month
  • Enterprise: $1400/month

5. Friendbuy

Friendbuy is a customer referral platform that helps businesses implement and manage referral marketing programs. It provides tools and features that enable companies to create and track customer referrals, incentivize their customers to refer friends, and ultimately drive new customer acquisition.

friendbuy purchase overlay

Friendbuy equips you with insightful analytics that empower you to enhance the effectiveness of your referral program. These actionable analytics offers valuable data on how people engage with your program, including the sharing options they utilize and the conversion rates of referred friends. 

friendbuy analytics

Beyond measuring new customer acquisition, you can also track the growth of your contact database by monitoring the number of new email addresses and phone numbers obtained through your referral program.

Friendbuy enables you to establish personalized, rewardable events, giving you the flexibility to incentivize your customers for referring their friends and family, regardless of whether a purchase is made. This means you can offer rewards such as points that can be later redeemed for discounts or free products as a way to acknowledge and appreciate your customers' referrals.


  • Friendbuy provides robust tracking capabilities to monitor and measure the success of referral campaigns. 
  • The platform offers various sharing options, including personalized referral links or codes, social media sharing buttons, email invitations, and more.
  • Friendbuy enables you to set up and manage referral rewards or incentives. This can include discounts, credits, exclusive offers, or other incentives.
  • The platform allows you to customize the referral program's look and feel to align with your brand. 
  • Friendbuy supports A/B testing to optimize referral campaigns.
  • The platform provides comprehensive analytics and reporting tools to track the performance of referral campaigns.
  • Friendbuy incorporates measures to prevent fraudulent activities, such as duplicate or fake referrals.


  • The inclusion of referral sign-up flows and customizable flows within Friendbuy's platform offer valuable features for the onboarding process of referral partners. These features provide automation for various routine tasks, significantly reducing the need for manual intervention.
  • Seamless and easy integration.


  • The main dashboard lacks analytics.
  • The lower tier is still priced higher than a lot of small businesses and individuals can afford.


  • Starter: $249/month
  • Deluxe: $749/month
  • Enterprise: Custom pricing

6. Extole

Extole is a leading customer referral marketing platform that empowers businesses to create, manage, and optimize highly effective referral programs. With a wide range of features and capabilities, Extole enables brands to harness the power of customer advocacy and drive meaningful business growth.

Extole stands out for its Programs & Campaigns functionality. It offers your business pre-built referral programs that you can easily customize to align with your brand's unique goals and objectives. 

Extole provides content orchestrations and messaging across various customer touchpoints, including email, mobile, and web, ensuring a seamless and consistent referral experience.

extole dashboard

Data & Integration capabilities are another strength of Extole. The platform facilitates high-scale data collection and outbound data transmission, enabling you to gather valuable customer insights for personalized referral campaigns. 

The rich reporting engine empowers you to delve deep into customer behavior and measure the success of your referral programs. Extole also offers operational dashboards that provide real-time visibility into program performance, allowing you to make data-driven decisions.

extole insights dashboard

Incentive Management is a crucial feature of Extole, ensuring that referrers and referred customers are motivated to participate. 

The platform offers personalized rewards tailored to individual preferences, ranging from gift cards and coupons to points, and gift-with-purchase options. 

Personalization is a key focus for Extole, with features designed to enhance audience targeting and engagement. The platform provides pre-built and automatic audience discovery capabilities, allowing you to identify the most relevant and receptive customer segments for referral campaigns. 

Real-time targeting based on audience attributes, profiles, behaviors, geographic location, and more ensures that referral messaging reaches the right individuals at the right time.


  • Extole offers a variety of referral templates that you can use to get started quickly. These templates include everything you need to create a successful referral program.
  • Extole provides detailed dashboards that give you insights into the performance of your referral program. These dashboards track key metrics such as the number of referrals, conversion rates, revenue generated, and the ROI of your referral program.
  • Extole allows you to create custom rewardable events. This means that you can reward your customers for referring their friends and family even if they don't make a purchase. 
  • Extole provides actionable analytics that you can use to improve the performance of your referral program.
  • Extole automates the referral process, so you don't have to worry about manually tracking referrals or sending out rewards.
  • Extole provides a customer service portal where your customers can contact you with questions or concerns about your referral program.


  • Extole easily tracks all referral activity, so you can see how many referrals your program is generating.
  • Extole has a reputation for excellent customer service.


  • Extole is a premium referral marketing software, so it can be expensive for some businesses.


  • Contact their sales team for a demo and pricing information.

7. Refersion

Refersion is a powerful platform that simplifies the management of your referral marketing campaigns, addressing the challenge of making such programs appealing to customers while effectively overseeing the entire end-to-end process. 

With Refersion, you can track ambassador marketing activity separately from affiliates, ensuring clear visibility into the performance of your referral campaign. This distinction is crucial because ambassadors have a unique relationship with the company, often being loyal customers themselves.

Refersion offers a scalable solution for expanding your business and your referral campaigns. As your business grows, Refersion helps it stay organized by providing comprehensive tracking and reporting capabilities. Each of your ambassadors and affiliates can now be easily monitored and measured, enabling you to assess revenue generated through their networks. 

refersion dashboard

The platform's user-friendly interface and robust reporting tools make it simple to analyze performance, identify trends, and make data-driven decisions to optimize your program's effectiveness.

Refersion has also streamlined the payment process, eliminating manual methods like spreadsheet tracking by integrating with popular payment platforms such as PayPal, Trolley, and Gift.

Getting started with Refersion is straightforward, and with a 14-day free trial, you can explore the platform's features and experience firsthand without worry.


  • Refersion allows you to automate your referral marketing program, freeing up your time from manual tracking and reward distribution.
  • You can track all your referrals with Refersion, giving you visibility into the number of referrals, identifying your top referrers, and measuring conversion rates.
  • With Refersion, you have the flexibility to offer a variety of rewards to your customers for referring others. You can provide discounts, free products, or exclusive content based on your business and target audience.
  • Create custom referral landing pages with Refersion to promote your referral program and encourage your customers to refer their friends and family.
  • Refersion enables you to send automated referral emails to remind your customers about the program and motivate them to refer others.
  • Gain access to detailed referral analytics through Refersion.
  • Refersion seamlessly integrates with popular marketing platforms.


  • Refersion is a relatively affordable referral marketing software, especially for small businesses.
  • Extole has a reputation for excellent customer service.


  • Refersion's reporting can be complex for some users.


  • Professional: $99/month
  • Business: $249/month
  • Enterprise: Custom pricing

8. Ambassador

One crucial aspect to understand about Ambassador is that their referral marketing software not only enables you to initiate and manage referral marketing campaigns, but it also lets you handle your affiliate marketing activities and programs for loyal customers.

ambassador banner

Moreover, even if you are not currently invested in affiliate offers, their features will prove valuable when executing influencer campaigns. 

Ambassador also places emphasis on their design customization tools, the ability to handle multiple campaigns, audience segmentation, customizable share-messages, and a wide array of incentive options.

ambassador dashboard

In addition, they assert these features as advantages over other vendors in the referral program space, claiming that their referral marketing software is more user-friendly and intuitive compared to competitors’ products.

Now, let's discuss pricing plans.

Ambassador offers three distinct plans tailored to your business volume and desired features. The most affordable plan starts at a monthly billing of $250. However, if you wish to access the full suite of tools, you'll need to consider their professional package.

The Enterprise package, which is best suited for larger businesses includes a customer success manager who will review your campaigns monthly and provide recommendations for optimization strategies. This option may be appealing if professional evaluation by their experts is what you need.


  • Ambassador automatically tracks all referral activity, so you can see how many referrals your program is generating, who is referring new customers, and what kind of rewards are most effective.
  • You can create custom referral pages that match your brand's look and feel. These pages can include your logo, colors, and messaging.
  • Ambassador offers a variety of reward options, including gift cards, discounts, and free products. You can also create custom rewards.
  • Ambassador provides detailed reporting on your referral program's performance. This data can help you track your ROI and make improvements to your program.
  • Ambassador integrates with a variety of CRM systems, so you can easily track your customer data.


  • Ambassador is a user-friendly platform that is easy to set up and manage.
  • The Enterprise plan comes with a dedicated manager.


  • Customers have mentioned that integrating Ambassador can take a lot of time and man-power, which adds extra costs.


  • Starter: $250/month
  • Professional: $750/month
  • Enterprise: Custom pricing

9. Mention Me

mention me banner

In contrast to the previously mentioned tool options, Mention Me utilizes a unique pricing model. Instead of a flat fee or monthly plan, they charge you based on the number of purchasers who come through your referral channel.

On average, they will claim between 10-20% of the first purchase made by a new client. The specific percentage is determined by their projections based on your sales volumes and average order value (AOV).

Additionally, there is a one-time setup fee for integrating and launching the referral program, and they may have minimum sales volume requirements.

Another distinctive aspect of Mention Me is that unlike other referral marketing software vendors, you cannot personally launch or edit your campaigns. However, you will have visibility into the ongoing campaigns, tests, and major key performance indicators (KPIs). Mention Me will consider your preferences and requirements, but the execution will be handled on their end.

What if you desire customization for your referral campaigns?

According to Mention Me, everything from design templates to target audience segments, tests, and messages is fully customizable. You can determine the level of involvement you wish to have in the process.

Personally, I understand the rationale behind this model. They assign you a manager who takes care of your referral marketing, and their motivation is driven by earning a share of the first order made by your new customers. It makes logical sense.

However, it is crucial to ensure that you effectively convert first-time buyers into loyal customers who provide long-term value.

Mention Me also offers a compelling advantage that makes them highly enticing — name sharing.

This feature enables your customers to share their names as referral codes, rather than simply providing a code or link. When they refer your brand to their friends, they can instruct them to mention their name at checkout to receive a discount.

Without conducting A/B tests, it is impossible to determine how this mechanism would work for your business. However, it appears to be an excellent approach for reducing friction and creating a seamless user experience. Let's face it: it's pretty impressive, isn't it?


  • Mention Me automatically tracks all referral activity, so you can see how many referrals are coming in, who is referring them, and what kind of rewards are most effective.
  • You can create custom referral pages that match your brand's look and feel.
  • Mention Me offers a variety of reward options, including gift cards, discounts, and free products.
  • Mention Me integrates with a variety of CRM systems, so businesses can easily track their customer data.


  • Mention Me is great for businesses who are looking for a hands-off approach since most of your campaign will be handled by them.
  • Payment model based on revenue
  • Seamless integration


  • Minimum sales volume requirements
  • Limited analytics
  • Users have mentioned that although Mention Me is scalable, their support can be slow.


  • Contact their sales team for a custom quotation

10. Yotpo

mention me banner

Yotpo is a comprehensive customer marketing platform that offers a range of solutions to help businesses drive customer loyalty, increase user-generated content, and boost overall customer satisfaction. 

At its core, Yotpo's loyalty platform enables you to build personalized loyalty programs tailored to their specific customer base. With this platform, you can reward customers for various actions such as making purchases, leaving reviews, referring friends, or engaging with the brand on social media. 

These rewards can be in the form of discounts, exclusive offers, freebies, or other incentives that encourage customers to remain engaged and loyal to the brand.

Yotpo's loyalty platform provides businesses with a range of features and capabilities to ensure the success of their loyalty programs. 

One key feature is the ability to customize and configure the program to align with your brand's unique requirements and goals. You can design the program's structure, determine the rewards and point system, and set up different tiers or levels to cater to your different customer segments.

The platform also offers robust analytics and reporting capabilities, providing you with valuable insights into the performance and effectiveness of your loyalty programs. Through these insights, businesses can identify trends, understand customer behavior, and optimize their loyalty strategies for better results

Yotpo's loyalty platform emphasizes the importance of user-generated content (UGC) in driving customer engagement and loyalty. It enables your business to leverage UGC, such as reviews, ratings, and social media content, to enhance the loyalty experience. 

Key features

  • Yotpo's Loyalty & Referrals platform automatically tracks referral activity, providing insights on generated referrals, referrers, and the effectiveness of rewards.
  • Create branded referral pages that reflect your brand's identity, incorporating logos, colors, and messaging.
  • Yotpo offers diverse reward options like gift cards, discounts, and free products.
  • Detailed reports on referral program performance assist in monitoring ROI and making program enhancements.
  • Yotpo integrates with various CRM systems, facilitating seamless tracking of customer data. 
  • Yotpo's Loyalty & Referrals platform is flexible, allowing easy adjustments to the program based on evolving business needs.


  • Yotpo's Loyalty & Referrals platform is straightforward to set up and manage, ideal for businesses with limited time and resources.
  • Yotpo's Loyalty & Referrals platform is adaptable, allowing businesses to make necessary changes to their program as their needs evolve.


  • Yotpo's Loyalty & Referrals platform may be more expensive than some other referral marketing software options, posing a challenge for budget-conscious businesses.
  • Yotpo's reporting features can be intricate for some users, especially those unfamiliar with data analysis.


  • Contact their sales team for a quotation.

11. ReferralCandy

ReferralCandy offers a straightforward and transparent pricing structure, ensuring there are no hidden surprises or overpromising on their landing pages. Their referral program software is accessible to a wide range of businesses, with the commission for their Premium plan capped at 5% of your referral sales volume.

referral candy dashboard

This affordability makes ReferralCandy an attractive option for businesses looking to test the waters of referral marketing without significant investment or effort.

In essence, ReferralCandy provides you with an off-the-shelf solution that efficiently serves its purpose. Integration is relatively seamless, particularly if you're using Shopify or BigCommerce as your ecommerce platform.

While they also support custom platforms, the integration process may be more time-consuming and require the expertise of a developer.

ReferralCandy offers integration with popular third-party apps for ecommerce, expanding its capabilities and compatibility. Included in their package are simple reports, basic fraud-prevention measures, pre-designed templates for referral campaigns, an intuitive user interface (UI), and standard campaign settings to help you get started.

While ReferralCandy provides a solid foundation for a referral marketing program, it may not cater to businesses seeking more advanced features and comprehensive customization options. 


  • ReferralCandy allows you to easily automate your referral marketing program.
  • It tracks all of your referrals, so you can see how many referrals you're getting, who your top referrers are, and what your conversion rate is.
  • ReferralCandy allows you to offer a wide variety of rewards to your customers such as coupons, cash rewards, and custom rewards.
  • The platform allows you to create custom referral landing pages.
  • ReferralCandy allows you to send automated referral emails to your customers.
  • Provides detailed analytics about your referral program.
  • It integrates with a variety of marketing platforms, such as BigCommerce, and LimeLight.


  • ReferralCandy is very easy to use. Even if you have no experience with referral marketing software, you should be able to get started with ReferralCandy quickly and easily.
  • ReferralCandy offers a free plan that allows you to create a referral program for up to 500 customers.


  • Tracking the performance of advocates becomes challenging due to the absence of a dedicated dashboard, making it difficult to monitor their contributions and impact.


  • Premium: $59/month
  • Plus: $299/month
  • Enterprise: Contact sales team

12. Annex Cloud

Annex Cloud offers an all-inclusive customer engagement and retention suite that encompasses loyalty, referrals, and user-generated content (UGC) management software. 

annex cloud

This comprehensive suite is designed to elevate social media engagement to unprecedented levels within the ecommerce industry.

Unlike self-service platforms, Annex Cloud takes a hands-on approach by providing a dedicated team of designers, developers, and campaign managers who handle the implementation and management of the suite on your behalf.

While you may not have direct access to the referral marketing software itself, you gain visibility through their analytics dashboard, which provides valuable insights into the performance of your marketing campaigns.

What sets Annex Cloud apart is its customizable approach, allowing you to select the specific features you want to include in your plan. 

The range of features they offer is impressive, catering to diverse business needs and goals. Noteworthy features include A/B testing, which enables you to experiment and optimize your referral strategies, as well as segmentation capabilities to target specific customer groups with personalized referral campaigns.

Annex Cloud also prioritizes fraud prevention, ensuring the integrity and authenticity of your referral program. 


  • Annex Cloud allows you to run referral campaigns across multiple channels, including email, social media, and your website.
  • Annex Cloud integrates with a variety of CRM systems, so you can easily track your customer data.
  • Annex Cloud provides detailed reporting on the performance of your referral program. 
  • Offers a large selection of rewards for users to choose from.
  • Create custom referral pages to target your audience.
  • Track your referral marketing progress.


  • Annex Cloud is easy to set up and manage.
  • Annex Cloud allows you to run referral campaigns across multiple channels.


  • While Annex Cloud offers customization options, some users may find certain aspects of the platform to be less flexible or limited in terms of customization. This could be a drawback for businesses with specific branding or program requirements.


  • Contact their sales team for a custom quote.

13. is a referral marketing and customer loyalty platform specifically designed for ecommerce businesses. It enables businesses to create and manage referral programs, as well as loyalty and rewards programs, to engage and incentivize their customers. has an exclusive focus on ecommerce businesses, specifically integrating with Shopify, Shopify Plus, and BigCommerce platforms. 

While API integration is available for Plus Tier customers starting at $999/month, the platform's seamless extension allows businesses to reward customers for sharing referral links with various incentives, such as monetary or percentage discounts, free products, or free delivery.

For users of Shopify or BigCommerce, boasts a straightforward installation process, enabling a swift setup of referral marketing campaigns. Even for those new to referral software, the platform's user-friendly interface ensures ease of use without any complications.

Another powerful feature is the tracking and analytics functionality provided by You can access detailed insights and metrics related to your referral programs, such as the number of referrals generated, conversion rates, and the performance of individual referrers. 

To maximize the reach and impact of referral programs, facilitates the sharing of referral links across multiple channels. Customers can easily share their referral links through email, social media platforms, or direct messaging, increasing the chances of reaching a wider audience and driving more referrals. extends beyond referral marketing campaigns by offering support for basic loyalty and rewards programs.

However, does have some limitations — A/B testing, multiple campaign capabilities, and customization of on-site design templates are not included.


  • You can create customizable reward programs with to incentivize customer loyalty. 
  • Assign points to your customers for actions like purchases, referrals, and social media engagement. 
  • With, you can implement referral programs that empower your customers to refer friends and earn rewards.
  • The platform allows you to segment your customer base for personalized rewards and experiences. 
  • offers customization options to match your brand's look and feel. Incorporate your logos, colors, and messaging to ensure a consistent and cohesive brand experience.


  • The platform is known for its user-friendly interface, making it easy for you to set up and manage your loyalty programs without requiring extensive technical expertise.
  • integrates with popular e-commerce platforms such as Shopify, Magento, and WooCommerce, enabling seamless integration with your existing systems and workflows.


  • While the platform is user-friendly for basic setup, advanced customization options may require technical expertise, which could be challenging if you have limited technical knowledge.
  • While provides reporting features, you may find the analytics capabilities to be more limited compared to standalone analytics tools.


  • Starter: $49/month
  • Growth: $199/month
  • Plus: $999/month


1. What are the best referral programs?

A. When it comes to effective referral programs, there are several that have demonstrated exceptional performance. 

While the “best” referral programs can vary depending on specific business goals and target audiences, here are a few notable examples:

1] Dropbox: Dropbox's referral program is often cited as a benchmark for its success.

2] Airbnb: Airbnb's referral program incentivizes both the referrer and the referred user with travel credits. 

3] Uber: Uber's referral program offers free rides to both the referrer and the referred person, encouraging existing users to refer their friends and colleagues.

4] Tesla: Tesla's referral program stands out in the automotive industry.

5] Amazon Prime: Amazon Prime's referral program allows existing members to invite friends to join the subscription service.

2. What makes a good referral?

A. A good referral is an individual who has the right user profile of a product or service being referred to by the referrer. 

Here are some tips for making a good referral:

Know the person you are referring to: Take the time to get to know the person you are referring to and their needs.

Be specific: When you are making a referral, be specific about the product or service you are referring them to. Provide them with all the information they need to make a decision, such as the price, features, and benefits.

Be enthusiastic: When you are making a referral, be enthusiastic about the product or service you are referring them to. This will help them see the value in what you are offering.

Offer to help: If the person you are referring to has any questions, be sure to offer help. This will show them that you are invested in their success.

3. How do you create an effective referral program?

A. Here are some tips on how to create an effective referral program:

Set clear goals: What do you want to achieve with your referral program? Do you want to increase sales, generate leads, or improve customer loyalty?

Choose the right rewards: The rewards you offer should be valuable enough to motivate your customers to refer their friends and family.

Make it easy to refer: The referral process should be as simple and convenient as possible. Customers should be able to refer to their friends and family with just a few clicks. 

Track your results: It's important to track the results of your referral program so you can see how it's performing and make the necessary adjustments.

4. What is a referral marketing system?

A. A referral marketing system is a program that rewards customers for referring their friends and family to your business. Referral marketing is a great way to acquire new customers, increase sales, and boost customer loyalty.

5. How much does referral management software cost?

A. The cost of referral management software varies depending on the features and functionality, the size of your business, and the length of your subscription.

Some affordable options like Referral Factory cost less than $100 a month, whereas platforms designed for larger businesses can run upwards of up to $1000 a month.

6. How do you create a referral marketing program?

A. Creating a referral marketing program involves several key steps. 

Here's a general overview of the process:

1. Define your goals
2. Identify your target audience.
3.Design enticing incentives.
4. Choose referral mechanics.
5. Develop a tracking system.
6. Create compelling messaging.
7. Promote your program.
8. Monitor and optimize.
9.Provide excellent customer experience.
10. Test and iterate.

For a detailed look into the state of referral marketing, check out my state of referral marketing infographic.

Leave a Reply

Your email address will not be published. Required fields are marked *