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More conversions translate into greater revenue for your ecommerce business.
However, getting more conversions and generating sales is a challenge. According to studies, the average conversion rate of ecommerce websites stands at about 3%.
So, what does this mean?
This means that most of your audience never reaches the end of the sales funnel and bounces away before they get there. Low conversion rates mean that most of your visitors abandon their shopping carts.
To grow your sales, you need to be able to hold on to your leads. This is where ecommerce conversion rate optimization (CRO) comes into the picture. By employing it, you can increase your conversion rates, and, subsequently, your revenue.
What are the various ways through which you can do ecommerce conversion rate optimization?
Let’s find out.
Pro Tip: You need to figure out which method works best for you by testing them. This can help you boost conversions even further.
How to Do Ecommerce Conversion Rate Optimization
Here are some of the most effective methods of ecommerce conversion rate optimization.
Ecommerce Conversion Rate Optimization Hack #1. Incorporate Chatbots
Chatbots can be extremely handy tools for ecommerce conversion optimization. They can engage your visitors and solve their queries instantly too.
They can guide your website visitors through your sales funnel and simplify the buying process for them. This, in turn, can improve the chances of conversions.
Additionally, chatbots are available 24×7, so you can be assured that they’ll respond to your visitors’ queries all round the clock.
You can incorporate chatbots like Acobot into your ecommerce store for easy implementation. The best part about this bot is that you don’t need to configure it. All you need to do is add your preferences and this bot will be ready to go.
You don’t need to do any coding or modify any store settings for it. The bot will learn all about your website by going through the webpages and will be ready to get started.
As an AI-powered chatbot, it learns from its interactions and improves over time by understanding customer behavior.
This unique chatbot can also do off-site remarketing by engaging with your customers through emails once they’ve left your website. This process, too, is completely automated and you don’t even need to write emails or set up workflows.
The best part about using this tool is that it only charges 0.6% of your sales and nothing more than that. You can start using it for free now.
Ecommerce Conversion Rate Optimization Hack #2. Social Proof Notifications
One of the best ways of winning the trust of your visitors is by adding social proof notifications. You can showcase notifications that display the names of the people who have recently purchased from you.
These notifications will keep appearing on the website and they can help you leverage the fear of missing out (FOMO) to market your product. This is because the visitors will feel that your products are worth purchasing and they might miss out on them if they don’t buy them right away.
How can you add these notifications?
All you need to do is use tools like TrustPulse. You can seamlessly integrate it into your website and start using it. SeedProd uses these notifications to their advantage.
Image via SeedProd
Ecommerce Conversion Rate Optimization Hack #3. Reduce Page Loading Speed
Your page loading speed is one of the most important parameters that you need to consider when you want to do ecommerce conversion rate optimization. Nobody wants to wait for eternity for a page to load so you need to ensure that your website loads quickly.
In fact, a study found that the bounce rate for page load times of about 1.5 seconds was 38.24%. However, for those with over 3 seconds, this rate jumped to 44.28%. This means slow loading pages can lead to visitors bouncing away.
To determine your page loading speed, you can use Google PageSpeed Insights. It’ll not only give you a score but also suggest ways through which you can improve it.
Ecommerce Conversion Rate Optimization Hack #4. Make the Checkout Process Simple
For ecommerce conversion rate optimization, you need to ensure that you make it easy for your visitors to buy from you. This means that you need to simplify your checkout process. For this, you must try to reduce the number of steps involved in purchasing the product or service.
The prospects might get exhausted and leave before completing their purchases if your checkout process is long.
So, what can you do to simplify your checkout process?
Request only necessary information, simplify your navigation, and reduce the number of pages visitors have to go through before the checkout process ends.
Amazon, for instance, makes the checkout process extremely easy. Within just three clicks, you’re done with your purchase after selecting the product.
Ecommerce Conversion Rate Optimization Hack #5. Design Your Landing Page Well
Before you can convert visitors into customers, you need to turn them into leads. For this, your landing page needs to be designed well. It should make it easy for your visitors to give you their information and also nudge them to do so.
So, what should you do?
To improve your trust, you can showcase testimonials from your customers. You could also showcase your case studies if applicable. Make sure you highlight your unique selling proposition too.
Additionally, the form that your customers are required to fill out should be short and to the point. If your registration form is long, they may not fill it out and might bounce away. It must also have a clear call-to-action that the visitors can click to get started.
For example, FabFitFun’s landing page has a clear call-to-action that also showcases the price.
Ecommerce Conversion Rate Optimization Hack #6. Add Customer Reviews
For ecommerce conversion rate optimization, you need to give your customers social proof. Reviews do an excellent job of that. People trust online reviews because they’re authentic opinions from your customers and give your prospects an idea about your brand and products.
When you’re designing your product page, you should ensure that you include a section for reviews there. As a result, when prospective customers visit the product page, they’ll be able to see all the reviews about your product or service right there. This can push them to purchase from you.
However, there’s a catch.
You need to provide quality products and services to your customers to get good reviews. Else, they may write poor reviews, which can drive prospective customers away.
Note how Best Buy has included reviews on their product page.
Image via Best Buy
Ecommerce Conversion Rate Optimization Hack #7. Use High-Quality Product Images and Videos
Yet another factor that plays an important role in ecommerce conversion optimization is product images. When you’re designing your product page, make sure that you include numerous high-quality images and videos of your product.
What purpose does this serve?
Your prospects can clearly get an idea of how your product looks or works through these images and videos. As a result, they’ll be better prepared to decide if they want to purchase your product or not. Also, remember that visuals can capture the attention of your visitors so they play a major role in pushing them to purchase your product or service too.
Note how Walmart uses multiple images to showcase their products. You can zoom into each image to see the product better too.
Ecommerce Conversion Rate Optimization Hack #8. Improve Store Navigation
For ecommerce conversion rate optimization, you need to make it easy for your visitors to discover your products and services. The faster they find the thing they’re looking for, the better will be their chances of purchasing them. For this, you need to improve your ecommerce store’s navigation.
How can you do so?
Sort your products and services into different categories and make it easy for your customers to find them. Keep only the essential things in the navigation bar. Add a search bar and place it prominently so that visitors can search for the products or services with ease and reach the product page.
Your goal, in the end, should be to try and minimize the number of clicks required to reach the product page. This can help improve your user experience (UX) as well.
Note how S&S Activewear has a prominent search bar in the center of the homepage and has clearly added various ways to discover products through the navigation bar. This can help them increase ecommerce conversions.
Ecommerce Conversion Rate Optimization Hack #9. Offer Multiple Payment Options
For ecommerce conversion optimization, you need to ensure that your customers purchase from you. This makes payment methods an important buying factor that can decide if a prospect will purchase from you or not.
Why is that?
Sometimes, a visitor may not have a certain payment method like a credit card. If you’re accepting payments only through credit cards, it could lead to shopping cart abandonment. That’s why you should consider accepting payments via multiple methods.
Some of the methods you can accept include:
- Credit/Debit cards
- Cash on delivery
- Electronic payments (Eg. PayPal)
- Gift cards
- Mobile payments
From these, your customers can choose their preferred payment method and make the purchase. This can reduce your cart abandonment.
Ecommerce Conversion Rate Optimization Hack #10. Improve the Store’s Security
When people purchase from your store, they’re doing a financial transaction. This is why you must ensure that the transaction happens in the utmost security. For this, you need to secure your website.
A good place to start would be by adding an SSL certificate to your website. This ensures that when your visitors are browsing your website, they’re browsing on a secure website. You should also select a payment processor that’s trusted and offers 128 or 256-bit encryption.
Also, Google considers HTTPS as a ranking signal so adding an SSL certificate will help you improve your search engine rankings too.
Ecommerce Conversion Rate Optimization Hack #11. Design for Mobiles
By 2021, nearly 54% of all ecommerce sales will be from mobiles. So, if your website isn’t ready for mobiles, you may end up missing out on a huge chunk of your audience. As it is, mobile traffic accounts for nearly half of web traffic currently. So, to do ecommerce conversion rate optimization, you should design your website for mobiles.
So, how can you be ready for mobiles?
You can start by building a responsive website. This ensures that it’ll fit on screens of all sizes and provide a great browsing experience. It can also help with search engine optimization (SEO) because Google uses mobile-first indexing now.
Alternatively, you can build a mobile app that makes it easy for your customers to browse through your store and purchase from you.
For instance, note how Alo Yoga has designed their website well for mobiles.
Ready to Increase Your Conversion Rates?
To grow your sales and revenue, you need to do ecommerce conversion rate optimization. You can provide social proof through reviews and social proof notifications. Additionally, you should add high-quality images and videos to your product page to catch the attention of your visitors.
You should secure your website, speed it up, and also design it for mobiles. Improve your store navigation to make product discovery easy and simplify the checkout process to increase conversions.