Setting up an ecommerce business demands a lot of time, resources, and hard work.
You need to decide what products you’d like to sell, figure out the best shipping options, choose your domain/brand name, build your ecommerce website, and start selling.
Unlike brick-and-mortar businesses, an ecommerce website enables you to get your products and content in front of your consumers. It also increases your chances to get people to visit, check out your products, engage with them, and buy.But convincing them to buy from your store is harder than it sounds. In fact, the average conversion rate of ecommerce websites in the United States is just 2.63%.
If you want to increase ecommerce conversions, you need to optimize your website. At the same time, you also need to get more people to see and engage with your products.
Are you driving enough traffic to your ecommerce website? Do you still find it difficult to convert your visitors into customers?
Let me help you optimize your ecommerce website for better conversions.
How to Boost Your Ecommerce Sales
The key to boosting your ecommerce sales is to build an impressive ecommerce website, craft an effective marketing strategy, and deliver the best customer experience.
#1. Build an Impressive Ecommerce Website
An impressive and functional website is crucial to the success of your ecommerce business. You need to ensure that every step a user takes on your website encourages them to purchase. This includes everything from the initial landing page to the product pages and the checkout process.
If you want to increase your ecommerce conversions, it is important to get more people to trust your business. A good ecommerce website design can help you showcase yourself as a trusted and legitimate business.
So what does it take to develop an ecommerce website that is visually appealing, has a good user interface, and is optimized to increase conversions? Let’s take a look.
- Keep it simple. A clean and minimalistic ecommerce website design can help you draw your visitors’ attention to what matters most.
- Easy navigation can lead to more sales and revenue. Make sure that your site’s navigation helps users find the products that they want.
- High-quality product images help properly showcase your product. You can also leverage a 360-degree shot, video, or a few in-context images to help shoppers see how the product actually looks.
- Write clear and concise product descriptions that effectively convey relevant and useful information about your products.
- Simple shopping cart and checkout page design will help shoppers avoid distractions and help you increase ecommerce conversions.
- Optimize your website for mobile devices to allow quick mobile purchases.
Consumers are more likely to buy your products if you include the above elements in your ecommerce website design.
#2. Craft an Effective Marketing Strategy
If you want to grow your ecommerce business, you need a solid marketing strategy to attract new customers and engage existing ones.
Build an email list and leverage it to promote your new products. You can also send emails to share personalized product recommendations with your existing customers. These product recommendations can be based on their previous purchases.
Another effective way to get more people to engage with your products is to leverage influencer collaborations. Influencers have wide audiences who trust and heed their recommendations. You can partner with influencers in your niche and ask them to promote your products.
Affiliate marketing can also help you increase ecommerce conversions. You can ask bloggers or social media influencers to promote custom discount codes and pay them a commission for every sale they drive.
An effective content marketing strategy can also help you raise awareness about your brand and products. You can use various types of content such as blog posts, feature articles, videos, GIFs, and infographics to attract your target audience.
And don’t forget to optimize your content for search results. It can help your website to rank higher in the SERPs for all relevant product searches. This will help you drive highly-targeted website traffic and, thereby, increase ecommerce conversions.
#3. Deliver the Best Customer Experience
Ultimately, it is all about how you make your customers feel.
While a good customer experience can help you build customer loyalty and encourage repeat orders, unpleasant experiences can ruin your brand’s reputation. So make sure that you provide your customers with hassle-free, enjoyable shopping experiences.
The majority of online shoppers love to get free shipping. However, if you can’t offer free shipping, you should still be transparent about shipping costs. In fact, you should display all extra costs including shipping rates on the product page itself.
It is also important to simplify the checkout process to deliver easy and quick checkout experiences to your buyers. An easy checkout process is known to encourage sales and reduce cart abandonment rates.
Allowing shoppers to complete their purchases as guests can also help you increase ecommerce conversions.
You should do everything you can to make your customers feel happy and satisfied. Remember, happy customers can be the greatest advocates for your brand.
Actionable Tips to Improve Your Ecommerce Conversion Rate
I just discussed the three major checkpoints that can help you increase ecommerce conversions.
However, to make it simpler for you, I have put together an in-depth infographic on, “30 Proven Ideas to Increase Ecommerce Conversion.”
The following infographic will provide you with easy, actionable tips and tricks to boost the conversion rate of your ecommerce website.
Regardless of what approach you take from the tips above, make sure that you consistently track, monitor, and analyze the results of the changes you make. This will help you understand what works best with your audience.
There is always room to improve your ecommerce conversion rate further. All you need to do is to experiment with various optimization tactics to increase your ecommerce conversions.
If you have any questions, please feel free to ask them in the comments below. My team and I will be more than happy to help you.
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Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.