The List of 15 Top Instagram Marketing Tools

Before we jump into the list, let’s take a look at what Instagram marketing platforms I’ll be reviewing today.

1. Inflact

Inflact is an Instagram bot powered by AI. It helps users grow their audience, manage content, and engage with clients. This toolkit elevates every Instagram marketing aspect. 

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

At the core of Inflact functionality is its advanced Instagram growth service using smart automation for organic growth, engagement, and reach. The profile analyzer reveals competitors' posts and profile analytics.

inflact profile analyzer

Inflact facilitates the discovery of relevant users as your potential followers, and automates your Instagram follower growth through targeted actions such as liking, following, and commenting. 

The platform's analytics feature provides you with real-time data on post-performance, audience demographics, and engagement metrics. This lets you refine your strategies for optimal impact.

inflact accounts dashboard

Inflact's hashtag generator aids you in generating a relevant and trending set of hashtags, enhancing the discoverability of your posts.

inflact hashtag generator

Key Features

  • Hashtag generator: This tool helps you find the most relevant hashtags for your posts.
  • Stories viewer: This tool allows you to watch Instagram Stories anonymously.
  • Hashtag trends: This tool tracks the popularity of hashtags over time.
  • Instagram downloader: This tool allows you to download Instagram posts and Stories. 
  • Profile analyzer: This tool provides insights into your Instagram account, such as follower growth, engagement rate, and top posts.
  • AI-powered targeting: Inflact uses AI to target potential followers and clients based on their interests, location, and other factors. 
  • Automated engagement: You can use Inflact to automate tasks such as liking, following, and commenting on other users' posts.
  • CRM system: The Direct module is a CRM system within the tool that helps you automate your communication with clients.


  • Efficient Growth: Inflact aids in targeted follower growth, amplifying your influencer reach.
  • Automation: Its automated liking and following actions enhance real-time engagement while saving time.


  • Limited Analytics: The analytics suite might lack depth for comprehensive insights.
  • Algorithm Sensitivity: Rapid actions could raise concerns with Instagram's algorithms.


  • Basic: $54/month
  • Advanced: $64/month
  • Pro: $84/month

2. BuzzGuru

BuzzGuru is an all-in-one influencer marketing platform that helps brands and agencies to perform influencer marketing campaigns. It offers solutions from A to Z on YouTube, Instagram, TikTok, and Twitch. 

BuzzGuru's main offering is its ingenious Instagram growth service – a sophisticated automation solution. It orchestrates your organic follower growth, augments user engagement, and broadens content reach.

It does this by matching up related influencers with your brand to help widen its visibility, while targeting users that will produce the highest engagement for you. With over 27 million influencers across all social platforms, BuzzGuru is sure to find influencers that match your niche.

BuzzGuru’s campaign management tab lets you create, customize, and manage your social campaigns, including Instagram marketing campaigns.

buzzguru analytics

In tandem with its growth-focused tools, BuzzGuru furnishes you with invaluable insights with its comprehensive analytics feature. It presents you real-time data on post-performance, audience demographics, and engagement metrics. 

Key Features

  • Influencer discovery: BuzzGuru has a large database of influencers across all social media platforms, matching your brand with them efficiently.
  • Influencer analysis: BuzzGuru provides detailed analytics on each influencer, including their follower growth, engagement rate, and cost per engagement. 
  • Campaign management: BuzzGuru makes it easy for you to manage your brand and influencer campaigns from start to finish. You can use it to create campaigns, invite influencers to participate, track campaign performance, and pay influencers you’ve collaborated with.
  • Reporting: BuzzGuru provides detailed reports on each of your campaign, including reach, engagement, and cost.


  • Influencer Identification: BuzzGuru excels at pinpointing potential collaborators for your campaigns.
  • Performance Metrics: Comprehensive metrics empower data-driven decisions for optimal results.


  • Steep Learning Curve: Its multifaceted features might require time to navigate effectively.
  • Pricing: BuzzGuru is expensive, and costs could escalate as you seek more advanced functionalities.


  • Professional: $399/month
  • Business: $699/month

3. Combin

Combin is a social media marketing tool that helps users grow their Instagram accounts. It offers an innovative suite of tools crafted to propel businesses and influencers to new heights.

Combin allows you to automate and simplify tasks on Instagram. The automation feature lets Combin handle follow-unfollows, likes, comments, and messages. The tool also has a built-in Instagram scheduler which allows you to plan your social media content post schedule, including Reels and Stories, along with all your other social marketing initiatives.

Combin also has an influencer discovery feature, coupled with a filtering system, that aids in identifying influencers aligned with your brand's niche. This capability facilitates collaboration on sponsored content, amplifying your brand's reach and credibility through partnerships that resonate with your common target audience.

Combin’s robust analytics component empowers you with insightful data. Keep a finger on the pulse of your Instagram account's performance as the tool tracks metrics like follower growth, engagement rates, and post effectiveness.

combin stats
combin hashtag search

Key Features

  • Account management: Combin allows you to manage multiple accounts from a single interface.
  • Post scheduling: Combin allows you to schedule your Instagram, Facebook, and Twitter posts in advance. 
  • Analytics: Combin provides you with detailed analytics on your Instagram, Facebook, and Twitter engagement. 
  • Research: Combin allows users to find new users to follow and discover popular hashtags. 
  • Automation: Combin offers a variety of automation features that helps you grow their audience faster.


  • Targeted Growth: Combin's audience targeting aids you in quality follower acquisition.
  • Content Discovery: Discover relevant posts to foster authentic engagement.


  • Complexity: Combin offers a lot of features, which could be overwhelming for beginners.
  • Limited Automation: Stricter automation policies could impact certain actions.


  • Starter: Free
  • Personal: $15/month
  • Business: $30/month

4. AdClarity

AdClarity, which can be found in Semrush’s App Center, collects and analyzes real-time ads across 650k publishers in 51 markets worldwide. 

AdClarity lets you analyze and compare rivals' digital campaigns, and pinpoint top-performing publishers, advertisers, ad networks, and agencies.  It also measures your online advertising performance against the competition.

adclarity statistics

With data-driven insights at your fingertips, you can optimize your online campaigns for enhanced engagement and efficient deployment.

AdClarity offers two distinct packages for users. Depending on your requirements, you have the flexibility to utilize each package individually or simultaneously.

  • Opt for AdClarity Display to unveil invaluable insights into display advertising. This package provides access to Display channel data encompassing 50,000 display ad publishers and 30 covered countries. Additionally, you'll have the convenience of 5 report exports per month at your disposal.
  • The AdClarity Social & Video package grants you access to comprehensive data from the Social and Video channels across 51 countries, along with the flexibility of 15 report exports each month.

    Within the Video channel, you'll gain access to data from 10,000 video ad publishers, including notable platforms like YouTube. Meanwhile, the Social channel offers data from leading social media networks like Facebook, Twitter, Instagram, and TikTok.

One of the best features is the “Top Ads” dashboard. Here you can search for a keyword, and find the top-performing ads on socials for that keyword.

adclarity top ads search

Key Features

  • Ad campaign tracking: AdClarity tracks all of your competitor's ad campaigns, including their targeting, budget, and creativity.
  • Ad spend tracking: AdClarity tracks how much a competitor is spending on advertising each month.
  • Ad creative analysis: AdClarity analyzes a competitor's ad creatives to identify their strengths and weaknesses. 
  • Audience insights: AdClarity provides insights into a competitor's target audience, such as their demographics, interests, and online behavior.
  • Benchmarking: AdClarity compares your business' advertising performance to your competitor’s. 


  • Competitor Insights: AdClarity unveils your competitors' strategies, fostering your competitive edge.
  • Ad Campaign Analysis: Deep dive into ad campaigns for enhanced advertising strategies.


  • Learning Curve: Navigating through its detailed data might require time investment.
  • Pricing: Robust features might be accompanied by a higher price point.


  • AdClarity Display: $169/month
  • AdClarity Social & Video: $189/month
  • AdClarity Display + AdClarity Social & Video: $349/month

5. Kicksta

Kicksta is an Instagram growth service that claims to help users grow their audience base by automating tasks such as following, liking, and commenting on other users' posts. 

Kicksta also offers features such as hashtag targeting and location targeting to help users reach their target audience.

Leveraging AI and machine learning, Kicksta excels in precision, ensuring meaningful engagements for your Instagram account. Tailor your targeting based on hashtags, gender, location, and followed influencers.

Elevate your content's reach by automating tasks like welcome DMs, follow-back, post-likes, and engagement based on your preselected target group.

The analytics dashboard offers simplicity and displays your follower growth, likes, and comments efficiently.

kicksta analytics

If you opt for Kicksta's ultimate plan, it promises growth of 2000 monthly followers because of these smart key features:

Key Features

  • Auto-like: Kicksta automatically likes other users' posts who follow your target audience. 
  • Auto-comment: Kicksta automatically comments on other users' posts who follow your target audience.
  • Auto-follow: Kicksta automatically follows other users who follow your target audience. 
  • Auto-unfollow: Kicksta automatically unfollows users who don't follow you back. 
  • Hashtag targeting: Kicksta allows you to target your auto-likes, comments, and follows specific hashtags. 
  • Profile analysis: Kicksta provides you with analytics on your Instagram account, such as your follower growth, engagement rate, and top posts.


  • Organic Growth: Kicksta's genuine engagement approach fosters authentic audience connections.
  • Personalization: Tailored interactions enhance user engagement and trust.


  • No Direct Automation: Lack of direct automation features may limit scalability. You simply add your account and select a target group.
  • Dependency on Content: Success relies on consistent and compelling content.


  • Starter: $69/month
  • Advanced: $129/month
  • Ultimate: $219/month

6. Heepsy

Heepsy is an Instagram growth tool and marketing platform that helps businesses find, collaborate with, and measure the impact of influencers.

With Heepsy, you can identify influencers who align with your brand, and analyze their profiles, metrics, and audience demographics. This helps you make informed decisions for effective influencer collaborations.

Heepsy's platform empowers you to discover influencers aligned with your brand's values and objectives. Filter by niche, location, engagement rate, follower count, and more to pinpoint the perfect influencers for your campaigns.

heepsy location search

Gain in-depth insights into influencer profiles by accessing data on their follower demographics, engagement rates, posting frequency, and collaboration history. This information will aid you in making informed decisions for potential partnerships.

heepsy influencer statistics
heepsy audience statistics

Key Features

  • Influencer discovery: Heepsy has a database of over 11 million influencers across all social media platforms. 
  • Influencer analysis: Heepsy provides detailed analytics on each influencer, including their follower growth, engagement rate, and cost per engagement. 
  • Campaign management: Heepsy makes it easy for brands to manage their influencer campaigns from start to finish. 
  • Reporting: Heepsy provides detailed reports on each campaign, including reach, engagement, and cost. 


  • Influencer Insights: Heepsy offers you comprehensive influencer analytics for strategic partnerships.
  • Niche Relevance: Identify influencers aligned precisely with your brand's niche.


  • Pricing Structure: Higher-tier plans could be costly for small businesses.
  • Competitive Market: Less expensive competing tools might offer similar functionalities.


  • Starter: $49/month
  • Business: $169/month
  • Gold: $269/month

7. Sprout Social

Sprout Social, a versatile Instagram management tool, serves as an exceptional asset for amplifying your Instagram marketing efforts. 

Tailored for seamless automation, its user-friendly interface and comprehensive scheduling tool streamline the content creation, scheduling, and management process of your Instagram campaigns.

What sets Sprout Social apart is its capability to schedule and automate all types of Instagram posts, including Stories and Reels. 

The content calendar offers a holistic view of your planned Instagram content, enhancing your ability to strategize and manage your posting schedules effectively.

sprout social content calendar

The drag-and-drop feature for scheduled posts adds another layer of convenience. Rescheduling becomes effortless as you can easily move posts to different days, optimizing your content distribution.

A significant advantage of Sprout Social is its platform-specific customization tool. This enables personalized posts for each of your social media platforms, ensuring your content fits seamlessly on Instagram and other platforms.

The analytics feature delivers valuable insights into the performance of your Instagram posts. You can track crucial metrics like reach, engagement, impressions, and likes.

sprout social analytics

The analytics are thoughtfully divided across different social media platforms. For each platform, the dashboard supplies insights and graphical representations that you can export conveniently as PDF reports.

Sprout Social also fosters efficient teamwork through its collaboration feature. With this feature, teams can collaborate seamlessly on Instagram posts, leveraging comments and real-time status updates. 

The centralized social inbox further streamlines your Instagram engagement efforts. You can respond to DMs and comments across linked social media platforms effortlessly, ensuring timely and effective interaction with your audience.

sprout social smart inbox

Key Features

  • Post scheduling: Sprout Social allows you to schedule posts for multiple social media platforms in advance. 
  • Analytics: Sprout Social provides analytics on social media performance, such as reach, engagement, and click-through rate. 
  • Collaboration: Sprout Social allows you to collaborate with other brand users for social media campaigns. 
  • Reporting: Sprout Social provides reports on social media activity, such as the number of published posts, gained followers, and engagements. 
  • Team management: Sprout Social allows you to create teams and assign different tasks to different team members. 
  • Branded social inbox: Sprout Social allows you to create a branded social inbox where you can receive and respond to all social media messages across all your social media platforms. 
  • Social listening: Sprout Social allows you to listen to social media conversations about their brand. 
  • Social advertising: Sprout Social allows you to create and manage social media advertising campaigns.


  • Unified Management: Sprout Social centralizes your activities across all your social media platforms such as scheduling, engagement, and reporting .
  • Social CRM: Manage and nurture relationships with your audience effectively.


  • Pricing: Comprehensive features might be accompanied by higher costs.
  • Learning Curve: Fully utilizing its features could require training and familiarization.


  • Standard: $249/month
  • Professional: $399/month
  • Advanced: $499/month

8. HashtagsForLikes

HashtagsForLikes is an Instagram marketing platform that helps you find trending hashtags, curate content, and grow your followers on Instagram. It is a community-driven and highly scalable tool that offers an easy-to-use interface to help you grow your Instagram account organically.

Its Hashtag Popularity Scoring quickly provides insights into trending and less effective hashtags. Its visual color-coded system aids comprehension, especially for visual learners like me, enhancing my Instagram marketing strategy. 

The platform also displays reach, unique posts, and average likes, while suggesting related hashtags based on your input.

hashtagsforlikes statistics

HashTagsForLikes also boasts a powerful content curation feature. This functionality enables you to curate engaging content with ease. By entering a hashtag, the platform aggregates a wealth of posts associated with that tag. This curated content can be instrumental in inspiring your own posts. It also helps you to stay up-to-date with trending conversations and foster meaningful engagement within your Instagram community. 

Key Features

  • Hashtag suggestion: Hashtagforlikes suggests hashtags that are relevant to your niche or industry. 
  • Hashtag analytics: Hashtagforlikes provides analytics on each hashtag, such as its popularity, engagement rate, and difficulty score. 
  • Hashtag scheduler: Hashtagforlikes allows you to schedule your hashtags in advance. 
  • Hashtag report: Hashtagforlikes provides a report on your hashtag usage.


  • Hashtag Optimization: Boost your post’s discoverability with well-researched and relevant hashtags.
  • Engagement Uplift: Enhanced visibility leads to increased engagement.


  • Single Focus: Primarily focuses on hashtag strategy, lacking broader features.
  • Manual Selection: Choosing relevant hashtags requires manual effort.


  • Regular: $59/month
  • Pro: $89/month

9. Foursixty

Foursixty is a cloud-based visual marketing software that helps businesses create and manage shoppable Instagram galleries, UGC (user-generated content) campaigns, influencer marketing, and email marketing. 

The tool aIso lets you leverage Social Proof by spotlighting product reviews and testimonials, building credibility, and influencing purchase decisions.

Through its direct shopping links, Foursixty simplifies your customers’ path from discovery to purchase, streamlining their shopping process.

Customizable Galleries let you infuse your shoppable content with your brand's unique aesthetics, ensuring a consistent visual identity. 

By integrating it with your Instagram Stories, it can captivate your audience with product showcases, promotions, and behind-the-scenes glimpses that further hook them.

The interactive hashtags guide users to your shoppable galleries, fostering engagement and conversions. 

In summary, Foursixty's multifaceted features collectively optimize your Instagram presence for e-commerce triumph, enhancing engagement, credibility, and sales.

Key Features

  • Audience insights: Foursixty provides insights into a brand's target audience, such as their demographics, interests, and online behavior.
  • Content creation: Foursixty provides tools to help your brand create high-quality content that is optimized for social media. 
  • Social media scheduling: Foursixty allows you to schedule your social media posts in advance.
  • Analytics: Foursixty provides analytics on social media campaigns, such as their reach, engagement, and click-through rate.
  • Reporting: Foursixty provides reports on all your social media activities including posts, gained followers, and engagements. 


  • Shoppable Galleries: Foursixty enables seamless integration of shoppable Instagram galleries to your website.
  • User-Generated Content: Curate and showcase user-generated content to enhance brand authenticity.


  • Pricing: The core plan is limited, and most medium to large size businesses will need to pay for the expensive, higher tiers.
  • Integration Complexity: Integrating Foursixty with Instagram can be difficult for beginners.


  • Core: $50/month
  • Complete: $300/month
  • Complete Pus: $500/month

10. Hootsuite

Hootsuite is a social media management platform that allows businesses and individuals to manage their social media presence across multiple platforms from a single dashboard.

Aside from the ability to schedule posts in advance, Hootsuite allows for direct publishing of your posts on various platforms.This means you can maintain a consistent flow of content even when you're not actively logged into your social media accounts.

hootsuite content calendar

Moreover, you can conveniently import posts from third-party tools like Buffer or Canva, streamlining your content creation process.

hootsuite new post

For those who manage multiple social media accounts, Hootsuite proves particularly beneficial because it lets you effectively manage and oversee multiple accounts, whether they belong to different businesses or organizations. 

Hootsuite also provides the functionality to monitor social media activities. This includes tracking conversations related to your brand, keeping an eye on competitors, and staying updated on industry-relevant keywords.

hootsuite analytics

Hootsuite also equips you with the tools needed to measure and analyze your social media results. The platform generates analytics reports that offer valuable insights into the performance of your social media efforts. Metrics like engagement, reach, and more provide a clear understanding of your strategy's impact. 

Key Features

  • Social media scheduling: Hootsuite allows you to schedule posts in advance on multiple social media platforms.
  • Social media analytics: Hootsuite provides analytics on social media performance such as reach, engagement, and click-through rate. 
  • Team collaboration: Hootsuite allows you to collaborate with other brands on social media campaigns.
  • Reporting: Hootsuite provides reports on all your accounts’ major activities across all social media platforms. 


  • Centralized Management: Hootsuite's dashboard simplifies content scheduling and social media monitoring.
  • Team Collaboration: Collaborative features streamline teamwork for efficient campaigns.


  • Limited Instagram Insights: In-depth Instagram analytics may require third-party integrations.
  • Price: Hootsuite is more expensive than many other social media management platforms such as Buffer.


  • Team: $249/month
  • Team: $739/month
  • Business: Custom quote from sales team.

11. Hopper

Hopper is a social media marketing platform that helps businesses plan, schedule, and publish posts across Instagram, LinkedIn, Twitter, and Facebook. 

It also offers features for analytics, collaboration, and reporting.

As an Instagram marketing tool, Hopper provides you the ability to schedule your posts in advance. This ensures a consistent flow of content even during times when you're not actively engaged on social media platforms.

hopper hq content planner

Hopper also lets you schedule the first comment under a new post. So if you want to add more information to support your post, you can do so by adding that as the first comment.

Hopper also provides you the capability to publish posts directly to your social media accounts. Alternatively, you can seamlessly import posts from third-party tools such as Buffer or Canva, streamlining your content creation process and saving time.

Hopper provides you with detailed analytics reports that unveil insights into the performance of your social media activities. With its robust reporting features, it can even track the Return on Investment (ROI) of your social media marketing endeavors.

hopperhq analytics

Hopper supports collaboration among team members for social media campaigns. This approach ensures coordinated efforts and efficient execution of campaigns, contributing to better results.

Key Features

  • Auto-like: Hopper automatically likes other users' posts who follow your target audience. 
  • Auto-comment: Hopper automatically comments on other users' posts who follow your target audience. 
  • Auto-follow: Hopper automatically follows other users who follow your target audience. 
  • Auto-unfollow: Hopper automatically unfollows users who don't follow you back. 
  • Hashtag targeting: Hopper allows you to target your auto-likes, auto-comments, and auto-follows to specific hashtags. 
  • Profile analysis: Hopper provides analytics on your Instagram profile, such as your follower growth, engagement rate, and top posts. 


  • Scheduling Efficiency: Hopper's predictive scheduling optimizes posting times for higher engagement.
  • Visual Planner: Plan and preview your Instagram grid for a cohesive aesthetic.


  • Instagram Limitations: Hopper's scheduling is subject to Instagram's API constraints.
  • Features Overlap: Similar functionalities offered by other tools might lead to competition.


  • HQ: $16/month
  • Pro: $32.5/month

12. Iconosquare

Iconosquare is a social media management and analytics platform that helps businesses and agencies track and grow their Instagram, TikTok, LinkedIn, Twitter, and Facebook accounts.

It boasts a robust scheduling tool that supports Instagram Stories, carousels, and Reels, offering you the power to strategically plan and organize your content well in advance. 

This feature aligns seamlessly with your Instagram marketing strategy, ensuring a consistent and engaging narrative for your audience.

The platform enhances your content management experience through a monthly or weekly calendar view, granting enhanced visibility into your scheduled posts. This intuitive interface aids in optimizing your content distribution and maintaining a well-coordinated posting schedule.

iconosquare calendar view

An added advantage comes in the form of a comprehensive media library. Iconosquare provides a dedicated space to store and organize your content, fostering efficiency in content management and ensuring quick access when scheduling posts.

With features like first comment scheduling and post-approval collaboration, you gain meticulous control over your social media content creation and publication processes. 

As your posts go live, Iconosquare's offering expands to detailed analytics that unveils performance insights. Here’s a video detailing the in-depth analytics Iconosquare has to offer.

Key Features

  • Post scheduling: Iconosquare allows users to schedule posts on multiple social media platforms in advance. 
  • Analytics: Iconosquare provides analytics on social media performance such as reach, engagement, and click-through rate. 
  • Collaboration: Iconosquare allows users to collaborate with others on social media campaigns. 
  • Reporting: Iconosquare provides metric reports on important social media activities such as published posts, new followers, and engagements.
  • Hashtag suggestions: Iconosquare suggests hashtags that are relevant to your niche or industry. 
  • Competitor analysis: Iconosquare allows you to analyze your competitors' social media activities. 
  • Repost scheduling: Iconosquare allows you to schedule the repost of your old content.
  • Insights: Iconosquare provides insights into your audience such as their demographics, interests, and online behavior.


  • Analytics Depth: Iconosquare offers in-depth insights, aiding in refining your Instagram strategy.
  • Competitor Benchmarking: Compare your performance against competitors for better decision-making.


  • Pricing: Advanced features might come at a higher price point.
  • Learning Curve: Navigating through its comprehensive analytics may take time.


  • Pro: $49/month
  • Advanced: $79/month
  • Enterprise: $139/month

13. Later

Later, a highly regarded platform, encompasses a range of features dedicated to Instagram automation and social media management. 

Designed to simplify content scheduling, planning, and automation for Instagram, it equips users with tools to optimize their digital presence.

The visual content calendar within Later empowers you to meticulously plan and schedule Instagram posts ahead of time. You can seamlessly organize your content, preview its visual alignment on your Instagram profile, and strategically schedule posts for optimal engagement periods.

later content scheduler

Bid farewell to manual reminders as Later takes the reins, automatically publishing your content as scheduled. This automation not only frees up your time but also ensures consistent content delivery, maximizing your efficiency.

Later's offerings extend to hashtag discovery, helping you identify relevant and trending hashtags for your Instagram posts. The platform's hashtag suggestion tools simplify the process, enhancing post visibility and engagement potential.

Additionally, you can also mention users in your captions or comments, further enhancing your interaction strategy.

later media library

Later's specialized features for Instagram Stories planning and scheduling provide a distinct advantage. You can prepare and schedule Stories in advance, maintaining a consistent and captivating narrative to keep your audience engaged.

Notably, Later offers comprehensive analytics and insights to monitor your Instagram account's performance. From tracking follower growth and engagement rates to assessing post reach, the platform equips you with data-driven insights to fine-tune your strategy for optimal outcomes.

later analytics

Key Features

  • Post scheduling: Later allows users to schedule posts on multiple social media platforms in advance. 
  • Analytics: Later provides analytics on social media performance, such as reach, engagement, and click-through rate. 
  • Collaboration: Later allows you to collaborate with others for social media campaigns. 
  • Reporting: Later provides reports on social media activity, such as the number of posts published, the number of followers gained, and the amount of engagement generated. 
  • Hashtag suggestions: Later suggest hashtags that are relevant to your niche or industry. 
  • Competitor analysis: Later allows you to analyze your competitors' social media activity.
  • Repost scheduling: Later allows you to repost your old posts on a schedule.
  • Insights: Later provides insights into your audience, such as their demographics, interests, and online behavior. 


  • Visual Planning: Later's visual content calendar helps in crafting an aesthetically pleasing feed.
  • Drive traffic by linking Instagram posts to external content.


  • Limited Direct Scheduling: Instagram's API constraints limit some direct scheduling features.
  • Basic Analytics: Analytics might not be as extensive as other dedicated tools.


  • Growth: $40/month
  • Advanced: $80/month
  • Scale: $200/month

14. Buffer

Buffer is a social media management tool that helps businesses and individuals schedule and publish content across multiple social media platforms, including their Instagram marketing campaigns. 

Buffer provides an efficient solution for scheduling posts in advance, enhancing time management and productivity. Specifically tailored to Instagram, Buffer serves as a versatile automation tool. It offers diverse methods to heighten effectiveness and streamline operations.

buffer content calendar

Within Buffer, scheduling capabilities allow you automated publishing at optimal timings, even during weekends. This lets you curate and preview your Instagram feed before release, ensuring you stay on top of your social schedule.

buffer post editor

Buffer's scheduling prowess extends to Stories and Instagram Reels, providing you a comprehensive content management solution beyond regular posts.

The platform's analytics tools can furnish you valuable insights into your Instagram content performance, enabling data-driven refinements of your content strategy.

buffer analytics

Buffer facilitates vigilant account monitoring that tracks mentions, comments, and messages. By centralizing comment and message responses, Buffer simplifies conversation tracking and ensures seamless management of your social media engagements.

Key Features

  • Post scheduling: Buffer allows users to schedule their social media posts in advance. 
  • Team collaboration: Buffer allows users to collaborate with others on social media posts. 
  • Analytics: Buffer provides analytics on social media posts, such as their reach, engagement, and click-through rate. 
  • Reporting: Among Buffer’s reports are statistics on social media activities such as the number of posts published, the number of followers gained, and the amount of engagement generated. 


  • Unified Scheduling: Buffer's centralized platform simplifies multi-channel content scheduling.
  • Analytics Suite: In-depth analytics offer insights for refining your strategy.


  • Learning Curve: Mastering its various features may take time.
  • Limited Features in Free Plan: Robust functionalities may require a subscription.


  • Essential: $6/month
  • Team: $12/month
  • Agency: $120/month

15. Meta Business Suite

Meta Business Suite is a robust platform for Instagram marketing. Elevate your campaigns with content creation, analytics, and targeted strategies for exceptional Instagram business growth.

Being part of Meta, the company that owns Facebook, Instagram, Threads, and WhatsApp, Meta Business Suite natively connects with your Instagram account, making setup super easy.

It also offers a robust Insights page, with detailed analytics of all your linked accounts. That includes filtering by social account or type of post, such as Stories.

meta business suite insights

The content planner is also easy to use, and offers suggestions such as optimized post timing to help you increase your content’s engagement.

meta business suite planner

You can also see moments and drafts on the right-hand side of the calendar. The “moments” tab allows you to coordinate posts with upcoming holiday events.

And to make things even easier, Meta offers templates in the “create post” tool. Here you can find templates to match any creative post you’d like to create, including ones that match special holidays.

meta business suite templates

You can also create, schedule, and manage all ads and boosted posts on all linked social accounts. You can create campaigns and customize them. You’ll also be provided with a thorough overview of the performance of each ad campaign, allowing you to properly measure ROI.

meta business suite ads summary

Key Features

  • Post scheduling: Create and schedule Instagram and Facebook posts on Meta Business Suite.
  • Analytics: Meta Business Suite provides analytics on all linked accounts.
  • Reporting: Meta Business Suite provides reports on social media activity, including engagement rates, ad performance, and audience demographics.
  • Social advertising: Meta Business Suite allows you to plan, create, and manage your Instagram and Facebook ad campaigns.


  • Free: It’s completely free to use.
  • Simple integration: If you have a Meta account, you can create a manager account on Meta Business Suite to manage your socials. Nothing else is needed.


  • Lacks unique features: Its editor and templates are quite basic, and there aren’t unique features such as scheduling the first comment with a post.


  • Free to use

Comparing the Top 10 Best Instagram Marketing Tools

Now that we’ve gone into detail about the best Instagram marketing software, let’s compare them.

Instagram Marketing Tool


Top Features

1. Inflact

Starts from $54 a month.

  • AI-Powered Engagement

  • Smart Filters

  • Hashtag Analytics

2. Buzzguru

Starts from $399 a month.

  • Smart Influencer Search

  • Competitor Analysis

  • Performance Prediction

3. Combin

Starts from $15 a month.

  • Advanced Search

  • AI-Driven Suggestions

  • Content Discovery

4. AdClarity

Starts from $169 a month.

  • Ad Intelligence

  • Creative Insights

  • Geo-Fencing Analysis

Starts from $69 a month.

  • Organic Interaction

  • Personalized Targeting

  • Performance Tracking

6. Heepsy

Starts from $49 a month.

  • Influencer Profiling

  • Audience Demographics

  • Engagement Analysis

7. Sprout Social

Starts from $249 a month.

  • Social CRM

  • Engagement History

  • Campaign Performance

8. HashtagsForLikes

Starts from $59 a month.

  • Hashtag Effectiveness

  • Niche Hashtags

  • Hashtag Analytics

9. Foursixty

Starts from $50 a month.

  • Shoppable Galleries

  • Social Proof Widgets

  • Instagram Stories Integration

10. Hootsuite

Starts from $249 a month.

  • Unified Dashboard

  • Team Collaboration

  • Social Listening

Get the Top Instagram Marketing Tools

With the dynamic landscape of digital marketing, these tools offer invaluable assistance in your Instagram strategy. Whether it's smart influencer search, advanced analytics, or seamless content scheduling, each tool contributes a distinct advantage. 

Stay adaptable, continuously evaluate your needs, and embrace these Instagram marketing tools that empower your brand's social presence.


Q1. What is the best Instagram marketing tool?

Although all of the Instagram marketing tools listed in this post are good, you can take your pick based on your requirements. You can start with a tried-and-tested tool like Combin or Kicksta or choose to experiment with some of the newer tools in this list.

Q2. What are the best free social media marketing tools for Instagram?

The best free Instagram social media tool is Instagram’s very own Meta Business Suite. It comes free with your Facebook and Instagram account, and boasts a host of features such as scheduling and analytics.

Q3. Why is Instagram considered a good marketing tool?

Instagram is one of the most popular social media platforms and provides tons of features for marketers. You can create different types of visually-appealing content like Stories to IGTV videos. You also have the option to tag products in your posts and Stories to make it easier for people to buy directly from there. You can even create an Instagram Shop to market your products.

Overall, Instagram is a good marketing platform because it provides so many options to promote your products or brand.

Q4. How can I use Instagram as a marketing tool?

To make the best use of Instagram for marketing, you should first strive to build a large follower base. Thereafter, create engaging content, experiment with all content formats on Instagram, analyze your performance using Instagram analytics, and improve your strategy.

Q5. Is Instagram a good marketing platform?

Yes, Instagram is one of the best marketing platforms, especially for B2C product companies. The reason for this is that, because of its visual nature, Instagram is a good platform for showcasing and selling products. Many retailers have created sophisticated Instagram Shops and also use Shoppable posts and Stories to their advantage.

Q6. Why should I use Instagram marketing tools?

Instagram marketing tools can help you run successful campaigns on the platform. Campaigns that deliver tangible results. These tools can help you analyze your performance better and improve your Instagram marketing strategy.

Some of these tools can help you find relevant hashtags for your posts while others can help you schedule your content. You should use a mix of these Instagram marketing tools for your campaigns to get the best results.

Q7. How do you target your market on Instagram?

You can look at your account analytics to see which type of content your audience likes best. You can also get audience analytics data to understand your audience better.
Once you know your audience, you need to create targeted and engaging content that they will like. You can also choose the content formats that your audience engages with most.

Q8. For what type of business is Instagram a better marketing tool?

Instagram is a brilliant tool for all types of businesses but is especially good for product companies. This is due to the fact that Instagram is a visual platform that makes it easy for businesses to showcase their products.


  1. Shweta Goel says:

    Very Helpful Tools.
    I STRONGLY recommend the article to EVERYONE interested in running a successful online business! If you want real marketing that works and effective implementation.

    1. Shane Barker says:

      Hey Shweta, thank you so much, that’s very nice of you to say. I’m glad my article on Instagram marketing tools was helpful to you. Please let me know what more would you like to read about?

  2. Riley Kathleen says:

    I loved the way you’ve listed tools that helps us in rescheduling and designing. Very useful.

    1. Shane Barker says:

      Hi Riley, thank you so much. I’m glad you liked my post about Instagram marketing tools.

  3. Riley Kathleen says:

    Thanks for sharing this amazing post with us, I really like it very much.

    1. Shane Barker says:

      Hi Riley, thank you so much. I’m glad that you enjoyed reading my post about Instagram Marketing Tools. Keep visiting for more tips and tricks.

  4. Very nice article. it is very helpful.

    1. Shane Barker says:

      Hi Tucker, thank you so much! I’m so excited to know that my post about Instagram Marketing was helpful for you.

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