Did you know that Instagram has over 1 billion monthly active users? Brands and marketers have sensed the big opportunity and potential that Instagram provides, and are using the network in big numbers.
According to data revealed by Instagram, over 80% of accounts on Instagram follow the businesses they love. More than 200 million Instagrammers visit business profiles every day.
Small and big businesses alike have been using Instagram marketing tools to leverage Instagram effectively.
Why Use Instagram for Marketing?
Is your brand on Instagram yet?
Well, it's time you started. Over the years, the platform has grown to become a force to reckon within the business world. Companies can use it to increase visibility and expand their products reach.
Its visual nature provides numerous opportunities for your brand to showcase products. You can use regular photos, videos, Instagram Stories or IGTV to build your brand presence.
Users on Instagram are also more engaged than on other platforms. A study by Rival IQ found that Instagram has a median average engagement of 1.60% per post across all industries. Compare this to 0.09% of Facebook and 0.048% of Twitter.
Image via Rival IQ
Instagram also drives sales and boosts your brand. It helps consumers discover new products, decide on a purchase, and research products or services to buy.
Image via Facebook
Get your brand an Instagram business account.
Now let's look at ways your brand can use Instagram for marketing:
How Can You Use Instagram as a Marketing Tool?
These tactics can help you leverage the platform as a powerful marketing tool to achieve your goals:
Optimize Your Profile
Ensure your bio portrays your brand voice and says what your brand offers. It should also tell first-time visitors why they should care.
Use a great profile picture and ensure it adheres to guidelines. You should also provide contact information, categorize your brand correctly, and include calls-to-action.
Create an Instagram Strategy
Start by understanding who you want to see your posts.
Who is your target audience? Who currently buys from you?
If you are a new company, who did you make the product for?
You can also perform competitor analysis to find out who buys from them. Check out the kind of content your audience likes and how they interact with your competitors.
Second, define your goals.
What do you want to accomplish with an Instagram account?
Your goals should be measurable, specific, and related to your overall business objectives. They should also be relevant, attainable, and timely.
Third, set up metrics that will help you determine success. These include awareness, conversion, engagement, customer acquisitions, etc. The metrics will depend on your business and goals.
Fourth, find the best time to post . Once you've built a following, check your analytics to find out when your audience is most active. You should also post frequently and consistently without overwhelming your followers.
Have a Content Strategy
Use amazing photos and edit them to fit your unique style and Instagram guidelines . Your visual strategy should also consistently reflect the brand and messaging.
Try to make the elements in your visuals match so that when your audience sees them, they know it's your brand.
For example, @Tiffanyandco uses Tiffany Blue® when posting images, videos, and graphics. They include it in all their posts, making it easy for customers to identify them.
Image via Instagram
Leverage Instagram Stories to tell your brand story and promote your products or services. More than 500 million people use Stories daily, which gives you many opportunities to reach your target audience.
Use compelling calls-to-action that drive consumers to act. Your captions should also get people thinking, laughing, or connecting with your brand.
Another way to optimize your content is through hashtags and geolocation tags. They can help you boost awareness as hashtags are what most people use when searching for topics of interest. The location tags direct people to your physical business or your event.
Engage Your Audience
Follow back, comment, share, like, and reply to followers' feedback. Make your audience feel important by appreciating their interest.
You can also engage customers by asking them to share content with a specific hashtag. Feature their photos and posts on your feed and Stories to show your appreciation.
Measure performance with an analytic tool to see if your tactics have helped achieve your goals. Track everything from Stories, ads, individual posts, and your account to find what's working and what needs changing.
Now you know the benefits of having an Instagram account and how to use it for marketing.
But, what tools can you use for marketing on Instagram?
Which are the Most Useful Instagram Marketing Tools for Effective Promotions?
Want to find out the best Instagram marketing tools?
Let's take a look at 25 such tools that you can use to customize your online promotions.
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Combin is a smart tool that can help you grow your Instagram account safely and organically. You can use this tool to get genuine followers, likes, and comments.
- Growth and performance statistics
- Find Instagram influencers
- Audience quality
- Figure out who doesn't follow you back
- Schedule posts on Instagram
Personal: $ 15 / month
Business: $ 30 / month
Pro Tip: You can even schedule Instagram Stories using this tool to engage your followers even further.
If you want to grow your Instagram account organically, the tool you should leverage is Kicksta. This tool makes the entire process of building a strong organic following on the platform an easy task.
And it does this all automatically.
But, how does it achieve this growth? Let's take a look at its features.
- Engages with posts of your audience automatically
- Finds followers of accounts you choose
14-day money-back guarantee
Standard: $ 49 / month
Premium: $ 99 / month
Pro Tip: You can select profiles of influencers, competitors, and other thought leaders in your niche for good results.
If you want to launch an influencer marketing campaign on Instagram, you need to partner with reliable influencers. For this, it's crucial to find these influencers in your niche. This can be a tricky task because there are many fake accounts on the platform.
This is where Heepsy comes to the rescue.
- Heepsy has a database of over 7 million influencers with over 5K followers on Instagram
- Influencer search with multiple filters
- Detailed information about the influencers, such as their engagement rate, audience demographics, and more
Free plan available.
Starter: $ 49 / month
Business: $ 169 / month
Gold: $ 269 + / month
Pro Tip: Don't forget to check the engagement rate of an influencer. It can help you gauge their effectiveness.
Hashtags can help you get noticed on Instagram. However, to truly leverage their power, you need to find the right hashtags for your posts.
So, how can you do that?
HashtagsForLikes can help you achieve this.
- Hashtag search using anchor keyword
- Suggests relevant hashtags based on your username
- Detailed analytics for each hashtag is available
14-day money back guarantee
Weekly: $ 15 / week
Monthly: $ 38 / month
Pro Tip: Look for relevant hashtags when you do hashtag research. They might come in handy as well.
This is one of the best tools out there and it provides you metrics on engagement and reach, post-performance analytics, and historical analysis for your Instagram profile. Through this method, you can figure out what your followers like and what they don't.Image via Crowdfire
Buffer is a very handy and popular tool that can help you with your Instagram marketing activities. It helps you schedule posts and analyze and amplify their reach and performance.
You can set reminders to post videos and images too. It has an intuitive dashboard that helps you manage your accounts. And it helps you to track engagement and interactions with ease.
Foursixty is a useful Instagram marketing tool. It is an ecommerce oriented tool that makes Instagram feeds shoppable.
By integrating this tool with your Instagram accounts, marketers can create galleries that look like their Instagram feeds. Shoppers can click on the image and be taken directly to the product page.
Foursixty also helps you curate user-generated content to increase engagement.
GRUM is a simple Instagram scheduler tool that can help you schedule posts including both photos and videos.
This tool enables you to publish photos on multiple accounts at the same time. You can manage an unlimited number of accounts. Switching between multiple accounts is simple. And the tool also lets you tag users.
Want to know the best part? GRUM has an easy-to-use interface. This tool makes it easier to post pictures and videos directly from your desktop.
Hootsuite, the social media management platform, has made marketing on Instagram a breeze.
You can post pictures and videos to Instagram securely, directly from Hootsuite. Its easy scheduling feature helps you save time and drives engagement.
Hootsuite helps you use multiple Instagram business accounts to plan and execute your marketing campaigns. You can track competitors, customers, industry hashtags with ease.
Hopper helps you schedule and publish your posts automatically. It takes hours of effort out of the equation. And it simplifies the use of Instagram, especially for business accounts.
You can plan and upload posts on multiple Instagram accounts, tag other accounts, and add mentions. Their first comment feature helps you start a conversation or hide your caption hashtags.
Iconosquare helps you leverage industry leading analytics and tools to grow your business. It works very effectively with Instagram accounts.
This tool tells you which posts will get the maximum engagement, and when. You can schedule your posts in advance. It provides a detailed break down of your followers that will help you get to know them better. And it has powerful analytics.
Later is a very useful marketing platform for Instagram users. Marketers love its scheduling and media storage features.
If your social media marketing team needs to build complex Instagram content calendar, use Later. You can also use it to find and repost user-generated content. It has a bulk media uploader which can be tagged and labeled. And you can create a different content library for each account.
Curalate Like2Buy offers a very useful solution to ecommerce brands. It helps them reach their Instagram users.
When you integrate Curalate Like2Buy with your Instagram account, it enables users to shop from your feed, read your stories, and take other actions. You can localize the galleries for subsets of users.
Usually, you can only add one link in your Instagram bio. Linktree can help you do more with that one link.
Linktree generates a custom link for your profile. When users click on it, they can find an intermediate landing page that has multiple links with different CTAs. This can help you drive more traffic.
You no longer need to be stressed about which link you should put in your bio.
Mulpix is an Instagram search engine, which makes it pretty easy to look for information on Instagram.
You can search for captions, mentions, and multiple hashtags. And you can include search terms and keywords for precise results.
Owlmetrics has a robust Instagram analytics feature. It helps marketers collect and analyze data which helps them make better decisions.
This tool is capable of analyzing the performance of your account based on your posts. It provides easy-to-use calendar heat maps to determine the best times to post.
Want to know more? It helps you understand your followers as well. You can identify the kind of posts which drive the most engagement.
PLANN is an all-in-one Instagram management tool that enables you to plan, schedule, and analyze your Instagram content. This visual planner and scheduler can help you manage your Instagram account like a pro.
Their simple drag-and-drop feature helps you visually plan how your Instagram feed will look. You can use it to schedule your posts.
You can design, edit, and analyze the performance of your posts. It helps you learn what’s working for you so that you can optimize your content better. You can also use it to keep a tab on your competitors’ posts, themes, color palettes, and hashtags.
It is a very easy-to-use re-posting tool for Instagram. Brands often create their own content, but there are some campaigns for which you need a tool to help you repost.
For example, if you want to use user-generated content, you can use this tool to repost the content on your feed.
It automates the tedious process of reposting on Instagram so that you can focus on marketing and sharing the posts with right users.
19. Sked Social
Sked Social is a popular tool that marketers use to schedule posts on Instagram. It saves a lot of time. Users can easily upload photos and videos from the web, edit and add filters, and more.
You can manage multiple Instagram accounts. And you can have multiple users to help you schedule and post your content.
Showcase is an important tool for ecommerce brands. It helps you turn your posts and other user-generated content into shoppable galleries.
Featured products link directly to their respective product pages. It works as a great marketing tool for your online business as consumers can shop directly from the posts.
21. Sprout Social
Sprout Social’s Instagram management tools enable you to schedule posts, manage comments, monitor hashtags, and run reports.
Data-driven marketers on Instagram love this tool. It provides you with plenty of data and all the insights you need to create, connect, and convert.
Still not sure? Let’s look at some more of its features.
You can optimize your Instagram campaigns with the help of analytics. Measure the impact of your content, analyze which media and messages yield the maximum engagement, and use that information to improve your feed.
Image via Sprout Social
Socialinsight is a useful tool that can help you identify, segregate, and manage your followers.
It gives you insight about engagements, interactions, and conversions. Monitoring your accounts is easy. And you can schedule posts from your computer.
You can also leverage Snoopreport to track successful competitor accounts and figure out what works well for them. This can help you approach your Instagram marketing strategy with a different perspective.
Socialinsight is a useful Instagram marketing tool. It helps you keep track of, identify, segregate, and manage your followers.
It gives you insight about engagements, interactions, and conversions. Monitoring your accounts is easy. And you can schedule the post from your computer.
Image via Socialinsight
As the name suggests, SocialRank analyzes your followers and enables you to take a closer look at them.
It helps you search profiles with the keywords you select. For example, you can search for all the “Chefs” amongst your followers, and export their details onto a PDF.
Image via SocialRank
Soldsie can help you drive more traffic, clicks, conversions, and revenue from Instagram .
It is a useful ecommerce platform that works on the concept of comments selling. Users are able to comment on the images of the products shown to buy them.
They can then pay with PayPal or WePay. Soldsie helps marketers get referrals on images which are then used for conversions.
Image via Soldsie
Ready to Try These Tools?
Many brands are leveraging Instagram to connect with their audiences as this platform offers immense possibilities.
If you want to boost your brand's presence, these Instagram marketing tools can help you leverage the platform efficiently. You can use them to plan, schedule, and analyze your Instagram content. And some of these tools can also help you drive conversions.
Do you use any other tools to promote your brand on Instagram? Please feel free to mention them in the comments section below.
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