As of June 2018, Instagram boasts 1 billion monthly active users. Brands and marketers have sensed the big opportunity and potential that Instagram provides, and are using the network in big numbers.
According to data revealed by Instagram, over 80% of accounts on Instagram follow the businesses they love. More than 200 million Instagrammers visit business profiles every day. Small and big businesses alike have been using Instagram marketing tools to leverage Instagram effectively.
Let’s take a look at 25 of the best Instagram marketing tools you can use to customize optimize your online promotions.
Buffer is a very handy and popular tool that can help you with your Instagram marketing activities. It helps you schedule posts and analyze and amplify their reach and performance.
You can set reminders to post videos and images too. It has an intuitive dashboard that helps you manage your accounts. And it helps you to track engagement and interactions with ease.
Foursixty is a useful Instagram marketing tool. It is an ecommerce oriented tool that makes Instagram feeds shoppable.
By Integrating with Instagram accounts, marketers can create galleries that look like their Instagram feeds. Shoppers can click on the image and be taken directly to the product page.
Foursixty also helps you curate user-generated content to increase engagement.
Grum is a simple Instagram scheduler tool that helps you schedule posts containing photos and videos automatically.
It helps you publish photos on multiple accounts at the same time. And you can manage unlimited number of accounts. Switching between multiple accounts is simple. You can even tag users.
The Grum user interface face is very easy to use. You can post pictures and videos from your desktop.
This useful Instagram marketing tool helps you save hours by suggesting hashtags you can use for your posts.
It lists the most popular Instagram hashtags. And, as you know, hashtags help users discover the posts. Using the right hashtags is the best way to get followers.
Hootsuite, the social media management platform, has made marketing on Instagram a breeze.
You can post pictures and videos to Instagram securely, directly from Hootsuite. Its easy scheduling feature helps you save time and drives engagement.
Hootsuite helps you use multiple Instagram business accounts to plan and execute your marketing campaigns. You can track competitors, customers, industry hashtags with ease.
Hopper is as Instagram marketing tool that helps you schedule and publish your posts automatically.
It takes hours of effort out of the equation. And it simplifies the use of Instagram, especially for business users.
You can plan and upload posts on multiple Instagram accounts, tag other accounts, and add mentions. And the first comment feature helps start the conversations.
Iconosquare helps you leverage industry leading analytics and tools to grow your business. It works very effectively with Instagram accounts.
This tool tells you which posts will get the maximum engagement, and when. You can schedule your posts in advance. It provides a detailed break down of your followers that will help you get to know them better. And it has powerful analytics.
This is a great Instagram marketing tool. It provides a lot of data on different metrics that provide actionable insight for marketers and analysts.
This tool helps you optimize your tactics. It helps you understand what drives engagement and growth. You can monitor content from specific accounts with the help of custom circles. And you can monitor and compare your data with your competitors.
Later is a very useful marketing platform for Instagram users. Marketers love its scheduling and media storage features.
If your social media marketing team needs to build complex Instagram content calendar, use Later. With Chrome extension, you can search and repost content. It has a bulk media uploader which can be tagged and labeled. And you can create a different content library for each account.
Like2Buy offers a very useful solution to ecommerce brands. It helps them reach their Instagram users.
When you integrate Like2Buy with your Instagram account, it enables users to shop from your feed, read your stories, and take other actions. You can localize the galleries for subsets of users.
Usually, you can only add one link in your Instagram bio. This Instagram marketing tool helps you do more with that link.
Linktree generates a custom link for your profile. When users click on it, they can find an intermediate landing page that has multiple links with different CTAs. Which helps improve traffic.
You no longer need to be stressed about which link you should put in your bio.
Mulpix is an Instagram search engine. It makes looking for information on your Instagram account pretty easy.
You can search captions, mentions, and multiple hashtags. And you can include search terms and keywords for precise results.
Owlmetrics has a robust Instagram analytics feature. It helps marketers collect and analyze data which helps them make better decisions.
This tool is capable of analyzing the performance of your account based on your posts. It provides easy-to-use calendar heat maps to determine best times to post.
And it helps you understand the followers. You can find out which posts get the most engagement.
Plann is a visual planner and scheduler that helps you manage your Instagram account.
You can use multiple images. There is easy to upload drag-and-drop grid which helps you schedule your posts.
You can design, edit, and analyze the performance of your posts. It helps you learn what’s working for you so that you can then optimize. You can also use this Instagram marketing tool to keep a tab on your competitor’s posts, themes, color palettes, and hashtags.
It is a very easy to use re-posting tool for Instagram. Brands often create their own content, but there are some campaigns for which you need a tool to help you repost.
For example, if you want to use user-generated content, you can use this tool to repost the content on your feed.
It automates the tedious process of reposting on Instagram so that you can focus on marketing and sharing the posts with right users.
Schedugram is a popular tool that schedules posts on Instagram. It saves a lot of time. Users can easily upload photos and videos from the web, edit and add filters, and more.
You can manage multiple Instagram accounts. And there can be multiple users who can help with scheduling and posting of the content.
Showcase is an important Instagram marketing tool for ecommerce. It helps you turn your posts and other user-generated content into shoppable galleries.
Featured products link directly to products page. It works as a great marketing tool for your online business as consumers can shop directly from the posts.
Your website is linked to the Instagram bio link. It helps users land easily on your site.
18. Simply Measured
Data driven marketers on Instagram love this tool. It provides you with plenty of data and all the insights you need to create, connect, and convert.
You can optimize your Instagram campaigns with the help of analytics. Measure the impact of your content, analyze which media and messages yield the maximum engagement, and use that information to improve your feed.
If you are working on your Instagram strategy, you need to check out SocialDrift.
It uses machine learning algorithms to increase your followers organically through targeted marketing. And it automates the engagement process.
Users can set specific parameters for the outreach – details like location and hashtags. It has a very intuitive dashboard that tracks engagements and followers.
Socialinsight is a useful Instagram marketing tool. It helps you keep track of, identify, segregate, and manage your followers.
It gives you insight about engagements, interactions, and conversions. Monitoring your accounts is easy. And you can schedule the post from your computer.
As the name suggests, SocialRank analyzes your followers and enables you to take a closer look at them.
It helps you search profiles with the keywords you select. For example, you can search for all the “Chefs” amongst your followers, and export their details onto a PDF.
You can compare different accounts with the help of the market intelligence provided by SocialRank. You can find influencers with right audiences for your campaigns.
This Instagram marketing tool helps you increase traffic and conversions on your site.
It is a useful ecommerce platform that works on the concept of comments selling. Users are able to comment on the images of the products shown to buy them.
23. Sprout Social
Sprout Social is a social media management platform. Sprout Social’s Instagram integration helps you manage Instagram smartly.
You can schedule and publish posts with ease, track hashtags and locations too. It helps you build stronger customer relationships, track audience engagement, and monitor comments.
You have access to analytics tools to monitor your efforts and to track your campaigns and competitor data.
This is a very useful Instagram marketing tool. It helps marketers understand the community they have developed around their brands and products.
Websta provides deeper insights about your posts and engagement so that you can manage your account in a better way. You can search for brands, users, hashtags, and influencers. And you can customize your Instagram feed.
25. Word Swag
Word Swag helps you put the right kind of words with your Instagram posts. You don’t need to sit fiddling with complex graphics software to create stylish quotes that can help you generate engagement.
The Word Swag app can help you add text to your photos in a matter of seconds. The app uses a special typing engine which suggests fonts and style based on the image in the background.
Instagram has many brands and the users excited about the possibilities it offers. Brands are using the network that provides visible gains and to positively impact their bottom lines.
Instagram marketing tools can help you leverage the features of Instagram more efficiently. They provide the right metrics needed to optimize your strategies.
We have discussed 25 of the best Instagram marketing tools here, and we would love to hear about more useful Instagram marketing tools. If you know any that we’ve missed, please tell us about them in the comments section below.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.