Upfluence vs. GRIN: Which influencer marketing platform should you use?

Well, it’s a tough choice as each one of them comes with its own set of advantages, awesome features, and powerful integrations.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

In this Upfluence vs. GRIN comparison post, I’ll help you compare the features, pros and cons, pricing details, and use cases of each of them.

This way, it will be easier for you to make a choice.

Are you ready?

Let’s get started.

You may also want to check out this go-to guide on Instagram influencer marketing.

Upfluence vs. GRIN: The Summary Box


Upfluence is an all-in-one influencer marketing platform that allows you to find the top influencers, monitor your campaigns, and generate more sales through authentic influencer partnerships.


GRIN is the #1 influencer marketing software solution that allows you to create genuine, direct relationships with influencers.

Product Ratings



Overall Rating




Value for Money

  • User-friendly influencer marketing software
  •  20+ advanced influencer search criteria
  • Relevant creator metrics such as engagement rates, real audience, best posting times, etc.
  • Useful integrations with Klaviyo, Shopify, WooCommerce, Zapier
  • Powerful campaign monitoring tools
  • Good customer support
  • Find influencers from all major social platforms – Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, and TikTok
  • Influencer matching to find influencers in your existing customer base
  • A network of 32M social media users
  • Easier day-to-day campaign management
  • Comprehensive reporting tools to track individual influencer metrics and campaign ROI
  • Useful integrations with Shopify, WooCommerce, Salesforce, PayPal
  • Powerful content management system for easy tracking and repurposing
  • Good customer support
  • No free trial is available.
  • API and white labeling features are available only with the Enterprise plan.
  • You need to contact their sales team for pricing details.
  • No free trial is available.
  • You need to contact their sales team for pricing details.
Pricing Details
Upfluence vs. GRIN: Who is This Influencer Marketing Software For?
  • Ecommerce businesses
  • B2C businesses
  • Small to medium-sized businesses (SMBs)
  • Enterprises
  • Agencies
  • IT companies
  • Ecommerce brands
  • Small to medium-sized businesses (SMBs)
  • Enterprises
  • Advertising and marketing agencies
  • Apparel and fashion brands
  • Food and beverage brands
Upfluence vs. GRIN: Features Comparison
Social commerce
  • Find influential customers, fans, and website visitors via Shopify and Klaviyo integrations
  • Combine social data with purchase history
  • Send out products to influencers directly from the platform
  • Find influential customers
  • Product seeding (let your shipping team send products to influencers with Shopify and WooCommerce integrations)
Social media platforms covered
  • Instagram, YouTube, Twitch, Twitter, Pinterest, TikTok
  • Instagram, YouTube, TikTok
Influencer search and filtering
  • Search using keywords, influencer audience sizes, engagement rates, posting habits, etc.
  • AI-powered influencer recommendations and price suggestions
  • Influential customers with a strong social media presence
  • Credibility score
  • Lookalike creators with similar audiences, engagement, and reach as your top influencers
  • Loyal customers with highly-engaged followers
Social listening
  • Monitor hashtags and mentions
  • Hashtag tracking on Instagram
  • Find people who are talking about your brand
Influencer outreach and activation
  • Create influencer lists
  • Customized outreach templates
  • Campaign briefs
  • Manage negotiations
  • Email and outreach templates
  • Prospects with pending requests
  • Active influencers
Influencer relationship management
  • Seamless integration with Gmail, Outlook
  • Import existing influencer contacts
  • In-app emails
  • Issue payments
  • Seamless integration with Gmail, Slack, SMS, Outlook
  • Import existing contacts
  • Tailored email sequences
  • Track email opens, clicks, replies
Content management
  • Review and approve influencer post drafts
  • Download and repurpose winning influencer content
Reporting and analytics
  • Track metrics like campaign ROI, total earned media value (EMV), impressions, reach
  • Track total clicks, views, and sales through individual tracking links
  • Track KPIs
  • Individual influencer reporting
  • Custom reports

Detailed Upfluence Review: Why Should You Try This Influencer Marketing Platform?

Now that we’ve reviewed a basic comparison between the key features of Upfluence and GRIN, let’s go through how each of these platforms functions, one by one.

First of all, I’ll show you how Upfluence can help you with:

  • Influencer discovery
  • Influencer outreach and activation
  • Influencer relationship management
  • End-to-end campaign management
  • Analytics and reporting

And, most importantly, how it can help you turn customers into brand ambassadors.

Want to learn how?

Keep reading.

Turn Your Customers, Subscribers, Visitors Into Influencers

Find the most influential people in your network and have them promote your brand authentically. You can identify these potential influencers using their Live Capture feature.

  • Embed pop-ups on your website or Shopify store to collect social media data.
  • Add a social media field to your checkout process.
  • Combine social media data with past purchases.
  • Activate organic influencers who already love your products.

You can also track the sales and revenue these influential contacts generate for you via custom coupon codes.


Also read: Influencer marketing tactics to grow your brand

Use 20+ Advanced Search Criteria for Influencer Search

Upfluence has a community of influencers across social platforms. You can find the right influencers for your brand using:

  • Keywords related to your business
  • Community sizes
  • Engagement rates
  • Languages
  • Countries and precise geolocations
  • Audience demographics
image13 1

You can see the audience and engagement data of multiple influencers that fit your search criteria and select the ones you like to create influencer lists.

Or, you can also import existing influencer lists into Upfluence in a CSV file format.


Reach Out to Influencers and Track Conversations

Once you’ve created lists, you can reach out to multiple influencers in one go. Upfluence also offers customizable email templates to make influencer outreach easier.


You can track which influencers you invited, which ones responded to your collaboration proposal, and so on. Basically, their influencer management feature enables you to see the status of every influencer collaboration on your list.


Manage Your Influencer Campaigns From Start to Finish

Upfluence is one of the most advanced software solutions when it comes to influencer management and campaign management.

You can:

  • Run multiple campaigns for different purposes.
  • Write and save campaign briefs.
  • Have influencers submit their drafts in the Upfluence software.
  • Approve drafts or give feedback to content creators.
  • Process payments in over 200 countries and 135 currencies.
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Do Conversion Tracking for Each Influencer and the Overall Campaign

Along with calculating campaign ROI, you can also conduct individual sponsored post tracking.

  • Discover your top-performing posts.
  • Find out which influencers are driving maximum traffic and revenue.
  • Get real-time statistics about your campaign ROI, total earned media value (EMV), the number of impressions, etc.
  • Track influencer mentions of your brand and competitors through social media monitoring.

Are you ready to power your influencer campaign management, content creation, and conversion tracking using one platform?

Then. get started with Upfluence today.

Book Your Demo Call Now!

Detailed GRIN Review: What Makes It a Popular Influencer Marketing Platform?

GRIN is also a reputable influencer marketing platform that can help you with:

And the best part?

It will integrate with your marketing stack pretty well, all thanks to its third-party integrations!

Let’s take a look at how you can run an influencer campaign using GRIN.

Discover and Recruit Influencers

GRIN will help you discover influencers who see your brand as more than a paycheck. It will help you form authentic relationships with influencers who are likely to be the perfect ambassadors for your brand.

With GRIN, you can:

  • Find influencers who align with your brand.
  • See a credibility score to assess the genuineness and authenticity of an influencer.
  • Look for influencers similar to your best performers using their lookalike tool.
  • Connect with your influential customers.
  • Find influential people who are already talking about your brand.

Manage All Your Influencer Relationships in One Place

Build, manage, and nurture all of your influencer relationships in one place from reviewing applications to communicating with your influencers during every stage of the campaign.

You can:

  • Send emails through outreach templates.
  • Track email opens, clicks, and replies.
  • See the current status of your partnerships with applicants, prospects, and favorite influencers.
  • Offer affiliate discount codes.
  • Send payments to your influencers.

Make Influencer Product Gifting Easier

With powerful integrations with Shopify, WooCommerce, Magento, and Salesforce, GRIN allows you to streamline influencer product gifting management.

You can:

  • Import specific products and offer influencers the option to pick the ones they want.
  • Send the product to the influencer without leaving GRIN.
  • Understand the influencer’s tastes and suggest products that they will like.
image5 1

Track Your Influencer Marketing ROI

What’s most important while running an influencer campaign is to drive results.

With its robust analytics tool, GRIN allows you to measure the success of your campaigns.

  • Track KPIs such as budget, expenses, revenue, conversions, and ROI.
  • Track metrics such as engagement, clicks, and conversions by each post to evaluate content performance.
  • Check individual influencer performance in terms of engagement, revenue generated, and ROI.

Also read: How to get maximum ROI from your influencer campaigns

Download and Repurpose Winning Influencer Posts

Get access to all of your influencer content and user-generated content (UGC) in one place. You can filter results by:

  • Tag
  • Post type
  • Performance stats – likes, engagement, views, sales, etc.
  • Color

You can easily download and repurpose the content of your top-performing influencer posts for email campaigns, paid ads, on your social profiles, or anywhere in your marketing mix.

Want to learn more?

Get a GRIN Demo Now!

Upfluence vs. GRIN: What Are People Saying About These Tools?

Upfluence Reviews

“Their platform is just amazing. We were able to target our influencers accurately, simply, and efficiently. The Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology.”

“My first tool requirement at Kinguin was Upfluence! If they wanted me to achieve their goals, I needed the right tools.”

“Upfluence helped Otherland to increase the number of influencers they engaged with on Instagram by 50%.”

GRIN Reviews

“I am able to find new influencers, contact more people – I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.”

“I have gone from 1.5 employees managing our influencer program to 0.5 employees, all while tripling the number of partnerships.”

“We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.”


1. Upfluence vs. GRIN: Do these platforms offer a free trial?

No, neither of them (Upfluence and GRIN) offers a free trial.

2. Upfluence vs. GRIN: Do they offer any free tools?

Upfluence offers a free Chrome extension, which enables you to check the social data of any Instagram creator. You can get access to details like their:
– Contact info
– Engagement rate
– Suggested price
– Posts per day
– Average engagements by post publishing time
– Presence and influence on other social networks

On the other hand, GRIN offers a free influencer analysis tool to check out the engagement metrics of any Instagram profile and begin your influencer search.

3. What are some alternatives to Upfluence and GRIN?

Some alternatives of Upfluence and GRIN are:
Tribe Dynamics

Need more choices?
Check out 35+ influencer marketing tools here.

4. Upfluence vs. GRIN: Do these platforms offer multi-user capabilities?

Upfluence offers multi-user capabilities for team collaboration with their Scale and Enterprise plans. You can also assign campaign management responsibility to a specific team member.

To find the cost of these plans of Upfluence, you’ll need to contact their sales team.
GRIN also allows your team to work together with its multi-user functionality.

5. Which social networks do you have influencers on?

Upfluence has a database of influencers across all major social media platforms, such as Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, and TikTok.
Whereas, GRIN enables you to search for influencers on Instagram, YouTube, and TikTok.

6. Have other questions about Upfluence or GRIN?

Connect with their sales and support teams.

Upfluence vs. GRIN: Final Verdict

Upfluence and GRIN are both powerful influencer marketing platforms with tons of features. However, Uplfuence brings you more advanced influencer search capabilities both within and outside of your business network.

GRIN, on the other hand, has a great reputation in the industry for combining ecommerce and influencer marketing efficiently.

It’s a good idea to sign up for a demo of both software solutions before you pick one.

Do you have questions about running influencer campaigns using Upfluence vs. GRIN? Leave them in the comments below.

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