Upfluence vs. GRIN: Which influencer marketing platform should you use?
Well, it’s a tough choice as each one of them comes with its own set of advantages, awesome features, and powerful integrations.
In this Upfluence vs. GRIN comparison post, I’ll help you compare the features, pros and cons, pricing details, and use cases of each of them.
This way, it will be easier for you to make a choice.
Are you ready?
Let’s get started.
You may also want to check out this go-to guide on Instagram influencer marketing.
GRIN is the #1 influencer marketing software solution that allows you to create genuine, direct relationships with influencers.
Value for Money
Table of Contents
Detailed Upfluence Review: Why Should You Try This Influencer Marketing Platform?
Now that we’ve reviewed a basic comparison between the key features of Upfluence and GRIN, let’s go through how each of these platforms functions, one by one.
First of all, I’ll show you how Upfluence can help you with:
- Influencer discovery
- Influencer outreach and activation
- Influencer relationship management
- End-to-end campaign management
- Analytics and reporting
And, most importantly, how it can help you turn customers into brand ambassadors.
Want to learn how?
Turn Your Customers, Subscribers, Visitors Into Influencers
Find the most influential people in your network and have them promote your brand authentically. You can identify these potential influencers using their Live Capture feature.
- Embed pop-ups on your website or Shopify store to collect social media data.
- Add a social media field to your checkout process.
- Combine social media data with past purchases.
- Activate organic influencers who already love your products.
You can also track the sales and revenue these influential contacts generate for you via custom coupon codes.
Use 20+ Advanced Search Criteria for Influencer Search
Upfluence has a community of influencers across social platforms. You can find the right influencers for your brand using:
- Keywords related to your business
- Community sizes
- Engagement rates
- Countries and precise geolocations
- Audience demographics
You can see the audience and engagement data of multiple influencers that fit your search criteria and select the ones you like to create influencer lists.
Or, you can also import existing influencer lists into Upfluence in a CSV file format.
Reach Out to Influencers and Track Conversations
Once you’ve created lists, you can reach out to multiple influencers in one go. Upfluence also offers customizable email templates to make influencer outreach easier.
You can track which influencers you invited, which ones responded to your collaboration proposal, and so on. Basically, their influencer management feature enables you to see the status of every influencer collaboration on your list.
Manage Your Influencer Campaigns From Start to Finish
Upfluence is one of the most advanced software solutions when it comes to influencer management and campaign management.
- Run multiple campaigns for different purposes.
- Write and save campaign briefs.
- Have influencers submit their drafts in the Upfluence software.
- Approve drafts or give feedback to content creators.
- Process payments in over 200 countries and 135 currencies.
Do Conversion Tracking for Each Influencer and the Overall Campaign
Along with calculating campaign ROI, you can also conduct individual sponsored post tracking.
- Discover your top-performing posts.
- Find out which influencers are driving maximum traffic and revenue.
- Get real-time statistics about your campaign ROI, total earned media value (EMV), the number of impressions, etc.
- Track influencer mentions of your brand and competitors through social media monitoring.
Are you ready to power your influencer campaign management, content creation, and conversion tracking using one platform?
Then. get started with Upfluence today.
Detailed GRIN Review: What Makes It a Popular Influencer Marketing Platform?
GRIN is also a reputable influencer marketing platform that can help you with:
- Influencer discovery and recruitment
- Influencer relationship management
- Content management
- Product seeding
- Campaign reporting and analytics
And the best part?
It will integrate with your marketing stack pretty well, all thanks to its third-party integrations!
Let’s take a look at how you can run an influencer campaign using GRIN.
Discover and Recruit Influencers
GRIN will help you discover influencers who see your brand as more than a paycheck. It will help you form authentic relationships with influencers who are likely to be the perfect ambassadors for your brand.
With GRIN, you can:
- Find influencers who align with your brand.
- See a credibility score to assess the genuineness and authenticity of an influencer.
- Look for influencers similar to your best performers using their lookalike tool.
- Connect with your influential customers.
- Find influential people who are already talking about your brand.
Manage All Your Influencer Relationships in One Place
Build, manage, and nurture all of your influencer relationships in one place from reviewing applications to communicating with your influencers during every stage of the campaign.
- Send emails through outreach templates.
- Track email opens, clicks, and replies.
- See the current status of your partnerships with applicants, prospects, and favorite influencers.
- Offer affiliate discount codes.
- Send payments to your influencers.
Make Influencer Product Gifting Easier
With powerful integrations with Shopify, WooCommerce, Magento, and Salesforce, GRIN allows you to streamline influencer product gifting management.
- Import specific products and offer influencers the option to pick the ones they want.
- Send the product to the influencer without leaving GRIN.
- Understand the influencer’s tastes and suggest products that they will like.
Track Your Influencer Marketing ROI
What’s most important while running an influencer campaign is to drive results.
With its robust analytics tool, GRIN allows you to measure the success of your campaigns.
- Track KPIs such as budget, expenses, revenue, conversions, and ROI.
- Track metrics such as engagement, clicks, and conversions by each post to evaluate content performance.
- Check individual influencer performance in terms of engagement, revenue generated, and ROI.
Download and Repurpose Winning Influencer Posts
Get access to all of your influencer content and user-generated content (UGC) in one place. You can filter results by:
- Post type
- Performance stats – likes, engagement, views, sales, etc.
You can easily download and repurpose the content of your top-performing influencer posts for email campaigns, paid ads, on your social profiles, or anywhere in your marketing mix.
Want to learn more?
Upfluence vs. GRIN: What Are People Saying About These Tools?
“Their platform is just amazing. We were able to target our influencers accurately, simply, and efficiently. The Upfluence team guides us anytime we need and makes our progress easier. I definitely recommend this incredible technology.”
“My first tool requirement at Kinguin was Upfluence! If they wanted me to achieve their goals, I needed the right tools.”
“Upfluence helped Otherland to increase the number of influencers they engaged with on Instagram by 50%.”
“I am able to find new influencers, contact more people – I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.”
“I have gone from 1.5 employees managing our influencer program to 0.5 employees, all while tripling the number of partnerships.”
“We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.”
1. Upfluence vs. GRIN: Do these platforms offer a free trial?
No, neither of them (Upfluence and GRIN) offers a free trial.
2. Upfluence vs. GRIN: Do they offer any free tools?
Upfluence offers a free Chrome extension, which enables you to check the social data of any Instagram creator. You can get access to details like their:
- Contact info
- Engagement rate
- Suggested price
- Posts per day
- Average engagements by post publishing time
- Presence and influence on other social networks
On the other hand, GRIN offers a free influencer analysis tool to check out the engagement metrics of any Instagram profile and begin your influencer search.
3. What are some alternatives to Upfluence and GRIN?
Some alternatives of Upfluence and GRIN are:
Need more choices?
Check out 35+ influencer marketing tools here.
4. Upfluence vs. GRIN: Do these platforms offer multi-user capabilities?
Upfluence offers multi-user capabilities for team collaboration with their Scale and Enterprise plans. You can also assign campaign management responsibility to a specific team member.
To find the cost of these plans of Upfluence, you’ll need to contact their sales team.
GRIN also allows your team to work together with its multi-user functionality.
5. Which social networks do you have influencers on?
Upfluence has a database of influencers across all major social media platforms, such as Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, and TikTok.
Whereas, GRIN enables you to search for influencers on Instagram, YouTube, and TikTok.
6. Have other questions about Upfluence or GRIN?
Connect with their sales and support teams.
Upfluence vs. GRIN: Final Verdict
Upfluence and GRIN are both powerful influencer marketing platforms with tons of features. However, Uplfuence brings you more advanced influencer search capabilities both within and outside of your business network.
GRIN, on the other hand, has a great reputation in the industry for combining ecommerce and influencer marketing efficiently.
It’s a good idea to sign up for a demo of both software solutions before you pick one.
Do you have questions about running influencer campaigns using Upfluence vs. GRIN? Leave them in the comments below.