There is no doubt that video content is becoming more and more popular online. To reach your target audience, you need to be using the right platform for your business. So, which one should you choose: TikTok vs. YouTube?
TikTok is one of the most popular social networking apps, with over 1 billion monthly active users worldwide. The app is known for its short-form, creative videos and it is especially popular with Gen Z users.
YouTube is the world’s largest video-sharing platform with over 2.6 billion monthly active users worldwide. The platform has been around for over a decade and is a trusted source of information and entertainment for people of all ages.
1. Over 1 billion monthly active users worldwide. 2. You can create videos up to 10 minutes long. 3. The average TikTok video is 15 seconds long. 4. 63% of its users are aged 10-29 years old.
5. It has been downloaded more than 3 billion times. 6. TikTok users spend about 1.5 hours each day consuming its short videos. 7. It generated an estimated $4.6 billion in revenue in 2021. 8. 24% of marketers cite TikTok as effective and 35% plan to increase their TikTok marketing budgets.
1. Over 2.6 billion monthly active users worldwide. 2. Users with verified accounts can upload videos up to 12 hours long. Non-verified users can upload video content of up to 15 minutes in length. On YouTube Shorts, you can upload shorter 60-second videos in the “Story” format (vertical). 3. The average YouTube video is 12 minutes long.
4. 36.7% of YouTube users are 25-44 years old. 5. It has been downloaded over 5 billion times, even when it comes pre-installed on most Android devices. 6. YouTube users watch over a billion hours of video content each day. 7. YouTube generated global ad revenue of $28.84 billion in 2021. 8. 34% of marketers found YouTube to be an effective marketing platform and 44% plan to invest more.
So you can start earning more from these platforms right away!