Explore the world of female YouTubers who are making waves on the platform. Our guide highlights the top 25 female YouTubers, each boasting over a million followers, and delves into their extraordinary impact on YouTube.

With women constituting nearly half of all YouTube users at 46%, a notable portion of these female content creators are achieving outstanding success and shaping the digital landscape.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Let’s look at the top female YouTube creators with the most subscribers, followed by what they do best.

1. SSSniperWolf – 34M Subscribers

Lia, popularly known as SSSniperWolf, is a popular gamer and one of the most influential women on YouTube. Her channel started as a Call of Duty gameplay channel but eventually became a reaction and reality channel.

SSSniperWolf has a massive YouTube subscriber base of 34 million, ranking her among some of the most subscribed YouTubers.

She doesn’t do many branded videos or sponsorships on YouTube anymore but uses her social media pages to endorse products for Neutrogena.

If you’re curious about how much these top female YouTubers make, visit my article on how much YouTube pays for 1 million views.

2. Chloe Ting – 25M Subscribers

Chloe Ting is a renowned fitness influencer and YouTuber, celebrated for her diverse workout routines and challenges. Her content caters to individuals at different fitness levels, from beginners to advanced fitness enthusiasts.

She also launched her website offering a wide range of free recipes and workouts. It also boasts a range of clothing including the Plank Gang collection and the Get Peachy collection.

Beyond fitness, Chloe advocates for a healthy lifestyle and promotes body positivity. Her exercises and diet plans have garnered significant popularity, contributing to a substantial following on YouTube.

3. Yuya – 25M Subscribers

Among YouTube female creators, this Spanish content creator joined fascinatingly. Yuya joined YouTube at the age of 16 after winning a makeup contest. So she decided to make it her full-time job.

Her videos mainly talk about beauty, makeup tips, fashion, and styling. With 25 million subscribers to her channel, she is one of the leading female YouTubers today.

Her success and popularity as a beauty influencer paved the way for her to launch her products.

She launched a perfume called #True in 2015 and a line of cosmetics in 2017. She’s also authored two books – Las Confesiones de Yuya in 2016 and Los Secretos de Yuya in 2015.

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4. JennaMarbles – 20M Subscribers

JennaMarbles YouTube channel is run by Jenna Mourey. She became famous when one of her videos, “How to Trick People into Thinking You’re Good Looking” went viral in 2010. The video received more than 5 million views in the first week, and Jenna became an icon.

She’s also a female comedian and an actress in the US.

She has more than 20 million subscribers on her YouTube channel, which she named after her dog, Mr. Marbles.

You’re likely to find adorable videos in which her dog helps her choose makeup products or her boyfriend guides her through a makeup tutorial.

Being a dog lover, she also found a retail chain for dog toys. Her huge subscriber base and decent engagement rates make her one of the top YouTubers on our list.

In 2020, Jenna Marbles quit YouTube, but her channel remains up for those who love rewatching her content.

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5. Lele Pons – 18M Subscribers

Eleonora Pons, widely known as Lele Pons, is a widely recognized social media personality, singer, actress, and YouTuber.

She first rose to fame on Vine, becoming the most-followed woman and the third most-followed viner with 11.5 million followers before the platform's closure in 2016.

Following that, she transitioned to producing sketches on YouTube, amassing over 18 million subscribers on the platform.

Beyond her comedic talents, Lele has successfully ventured into music and acting, showcasing her versatility in the entertainment industry.

6. Liza Koshy – 17M Subscribers

Born in 1996, this American sensation instantly became a hit when she joined YouTube in 2015. Liza is not only a comedian but also an actress and television host.

Her videos are funny and entertaining. You can find her doing celebrity impressions in some of them or sharing a hilarious take on baths.

Liza has received two Streamy Awards along with other recognitions. In 2018, she starred in a web TV series, “Liza on Demand.” The episodes are available on YouTube Premium.

7. Caeli YT – 16M Subscribers

This Mexican star uploaded her first video to YouTube in October 2010, and currently, her channel has 16 million subscribers.

The 28-year-old’s advice and comedy videos have attracted millions of viewers worldwide.

8. Rosanna Pansino – 15M Subscribers


This YouTube personality is a baker, author, and actress. She is known to entertain her viewers with fun recipes.

She bakes beautifully decorated cakes, cupcakes, cookies, donuts, and other delicious treats. You can find videos on movie-inspired desserts, like Moana-inspired cakes, the Avengers-inspired cupcakes, or even emoji-inspired pancakes.

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9. Nikkie De Jager – 15M Subscribers

8 nikkie de jager

Nikkie De Jager is one of the most famous beauty influencers and has a successful YouTube channel called “NikkieTutorials.”

Her key brand collaborations include those with Too Faced, Ofra, and Maybelline. She often features different beauty brands in her makeup tutorials and product trial videos.

10. Lilly Singh – 14M Subscribers

This Canadian content creator and social media influencer named her YouTube Channel “Superwoman.”

Her satirical and humorous content on Indian and Punjabi culture has made her a favorite icon amongst teenagers in many different parts of the world.

By 2017, “Superwoman” had more than 14 million subscribers, and in the same year, Forbes listed her as one of the world’s highest-paid YouTube celebrities with earnings of more than $10 million.

In March 2017, she released her first book called “How to Be a Bawse: A Guide to Conquering Life.” You can find her entertaining sketches on her YouTube channel.

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11. RCLbeauty101 – 14M Subscribers


Rachel Levin, the face behind RCLbeauty101, started her YouTube career in 2010. At the age of 15, she uploaded her first video, “How to Conceal Under Eye Dark Circles.”

Her beauty advice and DIY ideas became an instant hit on YouTube. Later, she moved on to creating funny videos. Her subscribers appreciated her funny videos as well.

She now has over 14 million subscribers to her YouTube channel. Being a beauty influencer, she often features various makeup brands in her videos.

12. Wengie – 14M Subscribers

wendie ayche

Chinese Australian YouTuber, Wendie Ayche, popularly known as Wengie, posts a variety of life hacks, comedy, pranks, DIY, and tutorial videos. She has a subscriber base of 14 million on YouTube.

She is also a singer, who released her first single “Baby Believe Me” in 2017. In 2018, she collaborated with luxury brand, Dior, and was invited to attend the Dior show during Paris Fashion Week.

13. Emma Chamberlain – 12M Subscribers

emma chamberlain

This influential female YouTuber posts vlogs and funny videos on her channel. Emma is also one of the richest female YouTubers, among others such as Lily Singh and Pokimane.

She has one of the highest engagement rates among all the girl YouTubers on our list and gets millions of likes on each video.

Even videos about mundane things like preparing dinner fetches her millions of views. With popularity like this, she is one of the female YouTubers to watch out for in 2024.

14. Eva Gutowski – 11M Subscribers

 eva gutowski

American YouTube vlogger, Eva Gutowski, runs the popular YouTube channel, MyLifeAsEva.

She mostly posts videos about her life and funny videos.

She has her own YouTube show called, “Me and My Grandma.” She is also a writer and has authored the book, “My Life as Eva: The Struggle is Real.”

Her major brand collaboration is with MTV. She, along with three other YouTubers, has been featured in several of MTV’s YouTube videos.

15. Kéfera Buchmann – 11M Subscribers

kéfera buchmann

Zoe Elizabeth Sugg, or Zoella as she’s popularly known, joined YouTube as a teenager and now has her own beauty line.

On her YouTube channel titled “5incominutos,” she posts videos about beauty, makeup, and fashion hauls.

She has also written a couple of books. Her first novel, “Girl Online” sold a record number of copies in its first week and became the fastest-selling book that year.

Her primary YouTube channel has 11 million subscribers with more than 1 billion views. Her other channel “Zoe Sugg” also has about 5 million subscribers and 710 videos.

16. Safiya Nygaard – 10M Subscribers

safiya nygaard

Safia is a fashion YouTuber with content ranging from popular fashion trends, to DIY makeup videos, racking up millions of views.

Gaining popularity with her popular series on BuzzFeed, “LadyLike,” she brought plenty of fans along when she launched her solo channel.

17. Pamela Reif – 10M Subscribers

Pamela Reif, the renowned fitness influencer and YouTube celebrity, has carved a niche for herself in the digital realm, particularly on her YouTube channel.

With a focus on promoting a healthy lifestyle, Pamela delivers engaging and effective workout routines, nutrition tips, and wellness advice to her vast audience.

Her YouTube channel is a hub for fitness enthusiasts seeking inspiration and guidance on their journey to a healthier lifestyle.

Through visually appealing and expertly curated content, Pamela Reif imparts her extensive knowledge in a manner that resonates with viewers, making fitness accessible to individuals of all levels.

18. Bethany Mota – 9M Subscribers

bethany mota

Bethany Noel Mota started her YouTube channel when she was just a teenager. Her fans are known as “Mota-vators.” As of now, her subscriber list has 9 million.

Her videos comprise beauty and fashion tips, makeup tutorials, and do-it-yourself ideas.

She has worked with popular brands like Forever 21 and J.C.Penney and has also launched a few fashion items at Aeropostale.

In addition to her beauty videos, she also uses the YouTube platform to spread messages about anti-bullying and acceptance.

19. Michelle Phan – 9M Subscribers

17 michelle phan

Michelle Phan is a popular beauty influencer with a presence across multiple social media channels. While she has a substantial subscriber base on YouTube, she is more active on Instagram now, where she also does a lot of Instagram marketing.

She is known for her videos that include makeup tutorials and beauty tips.

She is also an entrepreneur and co-founded the beauty subscription box brand, Ipsy. She also founded the cosmetics brand, EM Cosmetics. Michelle also launched a startup, VidCon, which is a free peer-to-peer music marketplace.

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20. Bunny Meyer – 9M Subscribers

bunny meyer

American YouTuber, Bunny Meyer, runs the YouTube channel, “grav3yardgirl.” She posts comedy, fashion, and shopping haul videos.

Due to the nature of her content (beauty and fashion), she often features various brands in her videos.

In 2016, she collaborated with Tarte Cosmetics and launched her “Swamp Queen” makeup collection.

21. Colleen Ballinger – 8M Subscribers

colleen ballinger

Colleen Ballinger is a comedian and singer who runs the YouTube channel, Colleen Ballinger, previously known as Miranda Sings. Miranda was a fictional YouTube character, portrayed by Colleen, who had no singing talent and was funny and quirky.

Her character, Miranda Sings, has been featured in several TV shows and performances, including the Jimmy Fallon Show. Miranda is a lead character in the Netflix Original series, “Haters Back Off.”

Colleen has also written a book titled, “Self-Help.”

Colleen also creates vlogs on her second channel, Colleen Vlogs, for her 3.12M subscribers. On this channel, she lets go of the Miranda character altogether.

22. LaurDIY – 8M Subscribers


Lauren is a DIY enthusiast and has a popular YouTube channel dedicated to DIY craft videos.

She has her own range of clothing products and accessories and she promotes her brand in her videos.

23. Natalie Alzate – 8M Subscribers

natalie alzate

Natalie Alzate posts about DIY crafts and life hacks on her YouTube channel – “Natalies Outlet.”

She has her own online store where she sells apparel and accessories.

24. Cristine Raquel Rotenberg – 7M Subscribers

cristine raquel rotenberg

This Canadian YouTuber is popular for her nail art tutorial videos on YouTube. As evident from the name of the channel, Simply Nailogical, this channel is all about nails and nail polishes.

She has collaborated with several nail polish companies, such as F.U.N. Lacquer, and has also launched her own collections.

25. Tiffany Garcia – 7M Subscribers

Tiffany Garcia is a popular female gamer on YouTube with a successful YouTube channel named, “iHasCupquake.”

She posts gaming videos, baking videos, and DIY videos on her channel. She also has her own online shop with a range of clothing items and accessories.

On her YouTube profile, her channel art is one of the most striking features out there. Here is a screenshot from her profile:

tiffany garcia

Top Female YouTubers Leading the Digital Era: Who’s Your Favorite?

We've highlighted the top female YouTubers making a difference on the platform. Each brings a unique voice and perspective. Share with us your favorite and why they stand out to you.

These talented and innovative women, including some notable blonde YouTubers, deliver a wide array of content, ranging from fashion and beauty tips to game reviews, educational insights, and delicious recipes.

If you want to sign up a successful female YouTuber for your next influencer campaign, rest assured that I've conducted all the necessary research for you.

However, keep in mind that this list primarily includes top-tier celebrities and influential figures.

If you own a smaller brand, you should partner with nano- and micro-influencers to widen your reach. You can use tools like Heepsy and Semrush’s Influencer Analytics to find them.

Who’s your favorite YouTuber from this list? Let me know in the comments below.


Who is the most famous female YouTuber?

A. SSSniperWolf is the most popular female YouTuber in terms of the number of subscribers.

Who is the prettiest YouTuber?

A. Zoella, Niomi Smart, and Tanya Burr are regarded as some of the prettiest YouTubers.

Who is the most famous female gamer?

A. According to Forbes, Jimmy Donaldson, popularly known as MrBeast, is the richest YouTuber with 50 million subscribers and an estimated net worth of $500 million.

The richest female YouTuber is Lilly Singh with a net worth of $30 million. She is a Canadian YouTuber, actress, talk show host, comedian, writer, and singer, and has 14.4 million YouTube subscribers.

Who is the most famous female Roblox YouTuber?

A. Evelyn “Lyna” Vallejos from Argentina is the most famous female Roblox YouTuber with 18 million subscribers.


  1. Janiece Sabean says:

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    1. Shane Barker says:

      Thank you! The pleasure is all mine. 🙂

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    1. Shane Barker says:

      Hey! I’m glad you enjoyed reading my article about female youtubers. Keep visiting for more of such exciting information.

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    1. Shane Barker says:

      Thank you so much! I’m glad you enjoyed reading my post.

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