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YouTube has emerged as one of the largest platforms for sharing video content. And with many YouTubers getting millions of views and subscribers, they have now become celebrities in their own rights.

But, when we talk about female YouTubers with millions of subscribers, the list is not that long. And if you remove the celebrity channels counted in that list, we’re talking about an even smaller pool of those who have made it to the top.

So, who are the leading ladies of YouTube who are getting serious views with upwards of 1M subscribers? We’ve highlighted a few of them below, detailing some of the brands they’ve worked with and the books and product lines that they’ve created as well.

These smart, nifty, and creative women share fashion and beauty tips, game reviews, educational content, recipes, and lots more. Let’s take a look at some of the most popular female YouTubers:

The Best Female YouTubers With Over a Million Subscribers

Here are the best female YouTubers who sport over a million subscribers on the platform.

Female YouTuber #1. Yuya (23M subs)

This Spanish content creator joined YouTube at the age of 16 after winning a makeup contest. Her videos mainly talk about beauty, makeup tips, fashion, and styling. With 22 million subscribers to her channel, she is one of the leading female YouTubers today.

Her success and popularity as a beauty influencer paved the way for her to launch her own products. She launched a perfume called #True in 2015 and a line of cosmetics in 2017. She’s also authored two books – Las confesiones de Yuya in 2016 and Los secretos de Yuya in 2015.

If you want to grow your subscriber base on YouTube, you should consider using tools like vidIQ. It helps you discover the best keywords for your content so that you can improve your video SEO to rank higher in search results and get more views.

Yuya Female YouTubers

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Female YouTuber #2. Jenna Marbles (19M Subs)

Jenna Marbles’ real name is Jenna Mourey. She became famous when one of her videos, “How to trick people into thinking you’re good looking” went viral in 2010. The video received more than 5 million views in the very first week, and Jenna became an icon. The 32-year-old YouTuber is also a comedian and an actress in the US.

How to be Influencer

She currently has more than 18 million subscribers on her YouTube channel which she named after her dog, Mr. Marbles. You’re likely to find adorable videos in which her dog helps her choose makeup or her boyfriend guides her through a makeup tutorial. Being a dog lover, she also found a retail chain for dog toys. Her huge subscriber base and good engagement rates make her one of the top YouTubers on our list.

Jenna Marbles Female YouTubers

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Female YouTuber #3. Liza Koshy (16M subs)

This 21-year-old American instantly became a hit when she joined YouTube in 2015. Born in 1996, Liza is not only a comedian but also an actress and television host.

Her videos are funny and entertaining. You can find her doing celebrity impressions in some of them or sharing a hilarious take on baths. Liza has received two Streamy Awards along with other recognitions. In 2018, she starred in a web tv series, “Liza on Demand.” The episodes are available on YouTube for a fee.

Liza Koshy Female YouTubers

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Female YouTuber #4. Lilly Singh (14M subs)

This Canadian content creator named her YouTube Channel “Superwoman.” Her satirical and humorous content on Indian and Punjabi culture has made her a favorite icon amongst teenagers in many different parts of the world.

By 2017, “Superwoman” had more than 13 million subscribers, and in the same year, Forbes listed her as one of the world’s highest-paid YouTube celebrities with earnings of more than $10 million.

In March 2017, she released her first book called “How to be a Bawse: A Guide to Conquering Life.” You can find her entertaining sketches on both her YouTube channel and IGTV.

To create trending videos like Lilly Singh does, you can leverage tools like vidIQ. This tool alerts you whenever anything from your industry is trending on YouTube.

All you need to do is set up trend alerts for the topics of your choice, and the tool will do the rest for you.


Lilly Singh Female YouTubers

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Female YouTuber #5. CaELiKe (15M subs)

This Mexican star uploaded her first video to YouTube in October 2010, and currently, her channel has more than 14 million subscribers. The 28-year-old’s advice and comedy videos have attracted millions of viewers around the world.

CaELiKe Female YouTubers

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Female YouTuber #6. RCLbeauty101 (14M subs)

Rachel Levin, the face behind RCLbeauty101, started her YouTube career in 2010.

At the age of 15, she uploaded her first video, “How to Conceal Under Eye Dark Circles.” Her beauty advice and DIY ideas became an instant hit on YouTube. Later, she moved on to creating funny videos which were also greatly appreciated by her subscribers.

As of December 2018, she has over 13 million subscribers and over 3 billion views on her YouTube channel. Being a beauty influencer, she often features various makeup brands in her videos.

RCLbeauty101 Female YouTubers

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Female YouTuber #7. Zoella (11M subs)

Zoe Elizabeth Sugg, or Zoella as she’s popularly known, joined YouTube as a teenager and now has her own beauty line. Her videos talk about beauty, makeup, and fashion hauls.

She has also written a couple of books. Her first novel, “Girl Online” sold a record number of copies in its first week and went on to become the fastest-selling book that year.

Her primary YouTube channel has more than 11 million subscribers with more than 1 billion views. Her other channel “Zoe Sugg” has more than 4.8 million subscribers and 777 million views.

Zoella Female YouTubers

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Female YouTuber #8. Rosanna Pansino (10M Subs)

This YouTube personality is a baker, author, and actress. She is known to entertain her viewers with fun recipes.

She bakes beautifully decorated cakes, cupcakes, cookies, donuts, and other delicious treats. You can find videos on movie-inspired desserts, like Moana-inspired cakes, The-Avengers-inspired cupcakes, or even emoji-inspired pancakes on her YouTube channel.

Her video on “How to Make a Frozen Princess Cake” has received more than 1.8 million views and is the most popular cooking video on YouTube. As of August 2018, her channel has a subscriber base of over 10 million and 2.4 billion views.

Rosanna Pansino Female YouTubers

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Female YouTuber #9. Bethany Mota (10M subs)

Bethany Noel Mota started her YouTube channel when she was just a teenager. Her fans are known as “Mota-vators.” As of now, her subscriber list has surpassed 10 million with 981 million views.

Her videos comprise of beauty and fashion tips, makeup tutorials, and do-it-yourself ideas. She has worked with popular brands like Forever 21 and J.C.Penney and has also launched a few fashion items at Aeropostale.

In addition to her beauty videos, she also uses the YouTube platform to spread messages about anti-bullying and acceptance.

Bethany Mota Female YouTubers

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Female YouTuber #10. Kéfera Buchmann (11 M subs)

Brazilian YouTuber, Kéfera Buchmann, runs the YouTube Channel 5incominutos. She got the idea for this channel’s title from the fact that she tries to keep most of her videos five minutes long or less. While she has not been successful in keeping her videos short, she has no dearth of followers. As of December 2018, she had 11 million followers on YouTube.

In 2017, she launched her own book “Querido dane-se.” She is also an actress and one of the first female YouTubers in Brazil to reach 1 million subscribers.

Kéfera Buchmann Female YouTubers

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Female YouTuber #11. Wendie Ayche (13M subs)

Chinese Australian YouTuber, Wendie Ayche, popularly known as Wengie, posts a variety of life hacks, comedy, pranks, DIY, and tutorial videos. She has a subscriber base of 12 million on YouTube.

She is also a singer, who released her first single “Baby Believe Me” in 2017. In 2018, she collaborated with luxury brand, Dior, and was invited to attend the Dior show during Paris Fashion Week.

Wendie Ayche Female YouTubers

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Female YouTuber #12. SSSniperWolf (14M subs)

Lia, popularly known as SSSniperWolf, is a popular gamer known for playing Call of Duty. She posts gaming videos, vlogs, and funny videos on her channel, which has a massive YouTube subscriber base of 13 million.

Her recent brand collaborations include a dance video for PUBG game. In the description, she encouraged her viewers to download PUBG’s mobile app.

SSSniperWolf Female YouTubers

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Female YouTuber #13. Eva Gutowski (9.6M subs)

American YouTuber, Eva Gutowski, runs the popular YouTube channel, MyLifeAsEva. She mostly posts videos about her life and funny videos.

She has her own YouTube show called, “Me and My Grandma.” She is also a writer and has authored the book, “My life as Eva: The Struggle is Real.”

How to be Influencer

Her major brand collaboration is with MTV. She, along with three other YouTubers, has been featured in several of MTV’s YouTube videos.

Eva Gutowski Female YouTubers

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Female YouTuber #14. Michelle Phan (8.9M subs)

Michelle Phan is a popular beauty influencer with a presence across multiple social media channels. While she has a substantial subscriber base on YouTube, she is more active on Instagram now. She is known for her videos that include makeup tutorials and beauty tips.

She is also an entrepreneur and co-founded the beauty subscription box brand, Ipsy. She also founded the cosmetics brand, EM Cosmetics. Michelle also launched a startup, VidCon, which is a free peer-to-peer music marketplace.

Michelle Phan Female YouTubers

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To grow the size of your subscriber base on YouTube, you need to continuously analyze your channel to understand what’s working and what’s not.

For this, you can utilize the Channel Audit feature offered by vidIQ. It shows you which videos on your channel are performing the best and which ones aren’t. Through this, you’ll know what content to publish to grow your channel.

Female YouTuber #15. Bunny Meyer (8.6M subs)

American YouTuber, Bunny Meyer, runs the YouTube channel, Grav3yardgirl. She posts comedy, fashion, and shopping haul videos. Due to the nature of her content (beauty and fashion), she often features various brands in her videos.

In 2016, she collaborated with Tarte Cosmetics and launched her “Swamp Queen” makeup collection.

Bunny Meyer Female YouTubers

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Female YouTuber #16. Colleen Ballinger (8.3M subs)

Colleen Ballinger is a comedian and singer who runs the YouTube channel, Miranda Sings. Miranda is a fictional YouTube character, portrayed by Colleen, who has no singing talent and is funny and quirky.

Her character, Miranda Sings, has been featured in several TV shows and performances, including the Jimmy Fallon Show. Miranda is a lead character in the Netflix Original series, Haters Back Off. Colleen has also written a book titled, “Self-Help.”

Colleen Ballinger Female YouTubers

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Female YouTuber #17. Nikkie De Jager (11M subs)

Nikkie De Jager is one of the most famous beauty influencers and has a successful YouTube channel called Nikkie Tutorials.

Her key brand collaborations include those with Too Faced, Ofra, and Maybelline. She often features different beauty brands in her makeup tutorials and product trials videos.

Nikkie De Jager Female YouTubers

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Female YouTuber #18. LaurDIY (8.9M subs)

Lauren is a DIY enthusiast and has a popular YouTube channel dedicated to DIY craft videos. She has her own range of clothing products and accessories and she promotes her brand in her videos.

LaurDIY Female YouTubers

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Female YouTuber #19. Natalie Alzate (7.6M subs)

Natalie Alzate posts about DIY crafts and life hacks. Her channel is called Natalie’s Outlet. She has her own online store where she sells apparels and accessories.

Natalie Alzate Female YouTubers

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Female YouTuber #20. Tiffany Garcia (6.5M subs)

Tiffany Garcia is a popular gamer and YouTuber with a successful YouTube channel named, iHasCupQuake. She posts gaming videos, and baking and DIY videos on her channel. She also has her own online shop with a range of clothing items and accessories.

Tiffany Garcia Female YouTubers

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Female YouTuber #21. Safiya Nygaard (7.3M subs)

This YouTuber runs a popular fashion and beauty channel on YouTube and gets millions of views on each video. She makes videos related to fashion and beauty, including store reviews, product trials, and makeovers.

Safiya Nygaard Female YouTubers

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Female YouTuber #22. Gabbie Hanna (6.4M subs)

This YouTuber posts a variety of videos including vines, vlogs, singing videos, and comedy videos. She originally started her career at Vine, but then moved to YouTube. She posts videos about random stuff from her everyday life.

She is a writer and has written a poetry book titled, “Adultolescence.” She is also a singer and has released 5 singles so far. Her debut album is set to release in 2019. She has also been featured in several TV/web series.

To check how your videos fare in comparison to those of YouTubers like Gabbie, you can use the “Compare Views Feature” offered by vidIQ.

Through this feature, you can compare the video velocity of any video on YouTube with yours. This way, you can figure out where you stand. It’s also possible to compare two of your own videos to see which ones are performing better.

Gabbie Hanna Female YouTubers

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How to be Influencer

Female YouTuber #23. Cristine Raquel Rotenberg (6.6M subs)

This Canadian YouTuber is popular for her nail tutorial videos on YouTube. As evident from the name of the channel, Simply Nailogical, this channel is all about nails and nail polishes.

She has collaborated with several nail polish companies, such as F.U.N. Lacquer, and has also launched her own collections.

Cristine Raquel Rotenberg Female YouTubers

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Female YouTuber #24. Emma Chamberlain (7M subs)

This American YouTuber posts vlogs and funny videos on her channel. She has one of the highest engagement rates among all the ladies on our list and gets millions of likes on each video. Even videos about mundane things like making a dinner fetch her millions of views. With popularity like this, she is one of the female YouTubers to watch out for in 2019.

Emma Chamberlain Female YouTubers

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Female YouTuber #25. GloZell Lyneette Simon (4.7M subs)

This female YouTuber posts funny videos, song reviews, and challenges videos on her channel named GloZell Green. She also posts some occasional food and cooking videos.

GloZell Lyneette Simon Female YouTubers

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To find other female YouTubers who’re getting the most number of views on the platform, you can use the “Most Viewed” tool from vidIQ. You can then create your videos according to the tending ones and generate more views and grow your subscriber base.

Who’s Your Favorite?

There you have it, a list of 25 of today’s most popular female YouTubers that cover a range of categories from baking to entertainment to lifestyle and more.

Who’s your favorite YouTuber from this list? Let us know in the comments below.