Social media management is an important aspect for every business. Taking advantage of the surging popularity of social media, it can help you manage online interactions, deals, branding, and marketing.

Social media management tools can help. These software solutions make your work easier by streamlining the process and improving collaboration.

Social media management tools can help you make your digital presence felt on social media platforms and help you attract more traffic while retaining your loyal customers.

The Most Reliable Social Media Management Tools You Should Consider

Let’s take a look at some of the best social media management tools which can help you plan your posts, generate reports, identify your best performing content, and optimize your campaigns.


Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best social media management tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.


1. ContentCal


Image via ContentCal

ContentCal is the ultimate tool for bringing your team together. This social media management tool is perfect for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding your content performance, and responding to conversations.

Key Features

  • Content Hub: The perfect place to store your content ideas and share them with your team
  • Approval Workflows: Maintain content quality by involving colleagues and clients in the process
  • Integrations: Connect ContentCal to over 2,000 different apps that you use daily such as Slack and Trello
  • Publishing Calendar: Gain a single view of your content plan in a daily, weekly, or monthly view
  • Team collaboration: Add comments, share plans, and allow input from your team
  • Planning Channels: Organize blog content, emails, webinars, or press releases alongside your social content
  • Category Tags: Color code your content to help organize your themes, topics, and campaigns and make reporting simple
  • Analytics: Understand what type of content is working and why
  • Respond: Reply to comments and messages across social channels from one simple inbox


  • Pro: Starts from $17 per month
  • Company: Starts from $47 per month
  • Premium and Enterprise: Custom quotes available on request
  • For other optional bolt-ons and additional services, visit their pricing page.


  • Built for teams
  • Perfect for organizing and planning all elements of content marketing, not just social media content
  • Simple and institutive
  • Low cost
  • Industry-leading support


  • YouTube publishing not currently supported

Tool/Platform/Software Level

Suits all levels from beginner to expert


Simple to use and access, offering a 14-day free trial

Case Study

Jeremy Ryan from Metamorphosis Agency considers ContentCal perfect for agencies and anyone who wants to manage and participate on multiple social media accounts.

Pro Tip: The best content is created together. Involve your team (and clients) in the content creation process, share ideas, gain feedback, and watch the performance of your social media content soar.

2. Awario


Image via Awario

Awario is a social media management tool that helps you track brand mentions and relevant conversations about your brand or niche. It looks beyond social media and checks blogs, news websites, and other online sources to track these conversations.

You can also use it to monitor industry trends, do a consumer sentiment analysis, and more.


  • Tracks keywords in multiple languages
  • Powerful analytics with sentiment analysis feature
  • Non-stop, 24/7 monitoring
  • Also has lead generation capabilities
  • Allow you to respond to mentions right from your feed
  • Allows advanced search with Boolean operators
  • Provides reports without their branding


  • Provides a free trial
  • Unlimited access to historical data
  • Gives value for money
  • User-friendly, intuitive interface


  • Doesn’t have a mobile app


  • Starter – $29 per month
  • Pro – $89 per month
  • Enterprise – $299 per month

Pro Tip: Conduct a sentiment analysis before and after a campaign to measure its impact.

3. Sprout Social

Sprout Social Social Media Management ToolImage via Sprout Social

This is an all-in-one social media management tool to manage all your social media marketing and management needs. From social media listening to content scheduling and posting, it can help you with all aspects of social media marketing.

Want to know more?

Take a look at its features, pros, and cons.


  • Enables social media monitoring
  • Has powerful analytics capabilities
  • Allows you to plan, schedule, and publish content
  • Also has customer and community management tools


  • Suitable for all companies small and large, as well as agencies
  • User-friendly interface
  • Provides a free trial option


  • Works only for Instagram, Pinterest, LinkedIn, Facebook, and Twitter


  • Standard – $99 per month
  • Professional – $149 per month
  • Advanced – $249 per month

Pro Tip: Use this platform if you are active on some or all of the platforms it supports, to manage all your social media activity from one place.

4. Agorapulse

Agorapulse Social Media Management Tools

Image via Agorapulse

This is another great social media management tool that is power-packed with numerous features. It can help you track your brand mentions, respond to comments, and engage your audience from a single dashboard.

Other notable features are listed below.


  • Has an automated inbox assistant
  • Flexible content scheduling options
  • Social media listening
  • Built-in analytics
  • Provides audience analytics
  • Tracks follower interactions


  • An organized dashboard that enables smooth team collaboration
  • Free trial, no credit card required
  • Multi-function tool
  • Suitable for brands as well as agencies
  • Multiple plans and pricing options


  • Supports only five major social media platforms


  • Medium – $79 per month
  • Large – $159 per month
  • X-Large – $239 per month
  • Enterprise – $399 per month

Pro Tip: Great option for small businesses as the starting plan is cheaper than other similar tools.

5. Crowdfire

Crowdfire Social Media Management ToolsImage via Crowdfire

This is a multi-functional social media management tool that serves different purposes like tracking brand mentions, curtains content, and automatically publishing it per your schedule. It is a powerful content curation tool that can find and sort relevant content that you can share on all your social media channels.

Want to know the best part?

It helps you manage all your social media accounts from one single dashboard.


  • Finds and shares relevant content
  • Allows you to customize your RSS feed
  • Has automatic content scheduling and publishing capabilities
  • Manages all your accounts and activities from a single dashboard
  • Also has a unique image curation feature
  • Built-in analytics capabilities
  • Has a Chrome extension


  • An affordable tool that provides value for money
  • Can be used by influencers, brands, and agencies
  • Has a free plan


  • Bulk scheduling and competitor analysis not available for the entry-level plan


  • Plus – $9.99 per month
  • Premium – $49.99 per month
  • Vip – $99.99 per month

Pro Tip: You can use it along with other social media tools with complementary features.

6. Hootsuite

Hootsuite Social Media Management ToolsImage via Hootsuite

One of the oldest social media management tools, Hootsuite was launched in 2008. Since then, they have expanded their user-base to nearly a billion. Hootsuite lets you curate content, manage and track social media activities, schedule posts, and collaborate with teams.

It is a one-stop-solution for managing all of your social media content in a single place. Hootsuite also tracks user engagement and mentions, and gives you reports in real-time so that you can engage with your audience.

The best part about this platform is that it has mobile apps that can help you manage your social media presence from anywhere. Additionally, for individuals with up to three social media accounts, it’s completely free to use.

Features at a Glance

  • Content curation and scheduling
  • Social media analytics
  • Social media monitoring
  • Automatic boosting of top-performing content

7. Khoros Response


Image via Khoros

Khoros Response is an efficient, precise social media management tool that allows users to publish content and respond to posts on multiple social media platforms. With this software solution, you can connect with customers and create brand awareness through scheduled promotional activities, product launches, and by announcing deals.

A robust interface powered by advanced mechanisms, this platform is capable of handling large amounts of data in real-time. It helps by filtering tags, posts, and in optimizing and generating real-time customer engagement insights. You can also create customer profiles to answer their queries even more efficiently.

Want to know more of its features? See below.

Features at a Glance

  • Campaign planning and scheduling
  • Social media analytics and monitoring
  • CRM integrations
  • Content recommendations
  • Multi-user collaboration

8. Zoho Social

Zoho Social Social Media Management ToolsImage via Zoho Social

Many agencies are considering Zoho Social over other social media management tools for their competitive pricing, ease of use, and an array of features. With their comprehensive social media management features, you can create custom dashboards, schedule campaigns, and posts, and track brand mentions.

What’s more, you ask? This social media management suite comes with highly advanced reporting software with custom reports, intuitive graphs, and engagement information. Moreover, you can track revenue from social media marketing campaigns which will help you measure social ROI efficiently.

They have paid plans for individuals, businesses, and agencies. The best part about this platform is its in-depth analytics that can help you grow your social media presence.

Features at a Glance

  • Publishing calendar
  • Bulk scheduler
  • Contact management
  • Customer targeting
  • Keyword filtering


KUKU.Io Social Media Management Tools

Image via 

One of the top social media management tools for small to medium-size businesses and in-house marketing teams, helps to maintain your brand’s online visibility. Using it, you can publish content on a variety of platforms like Facebook, Twitter, and Tumblr. simplifies analyzing content, scheduling posts, and building content strategies. With this tool, you can manage teams, set permissions for members by assigning roles, add members, and monitor member results using social analytics. Paid plans for this software solution start at $7 per month.

Features at a Glance

  • Content calendar
  • Social media posts scheduling
  • Social media analytics for individual team member
  • Custom content curation for each network

10. eClincher


Image via eClincher

eClincher is a social media management tool that streamlines the way you work and manage your brand’s presence across social media networks. It makes your work easier with features like an advanced publisher, visual calendar, all-in-one social inbox, post approval, team collaboration, content suggestions, and more.

The platform offers integrations with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, Yelp, and much more. As a result, it brings all social media management functionalities under one roof – Listen, Create, Publish, Analyze, and Engage with audiences.

Features at a Glance

  • Post editing, publishing, and scheduling with a visual calendar
  • All-in-one social inbox
  • Team collaboration, post approval workflow
  • Content suggestion, curation, and creation

website traffic ebook

11. Buffer

Buffer Social Media Management Tools

Image via Buffer

Buffer is one of the best social media management tools. This intuitive web application easily integrates with LinkedIn, Facebook, Instagram, Twitter, and other social networking sites.

Easy scheduling allows users to publish content on multiple sites at predetermined times.

Furthermore, the Buffer Browser Extension makes content publishing easier. The extension is presently available for Chrome, Safari, Firefox, and Opera browsers.

Want to know the best part? The best part about Buffer is that you can use it for free for up to 3 social accounts. Its dashboard makes it extremely simple to schedule and publish posts as well.

Features at a Glance

  • Team collaboration
  • Automated publishing and reminders
  • Content management
  • Browser extension

12. Sendible

Sendible Social Media Management ToolsImage via Sendible

You can manage tasks and post content on social media faster with Sendible. This  social media management tool comes with more than 20 integrations with prime social media networks, blogs, and top communication software solutions like Slack.

Sendible allows you to edit posts shared on multiple sites from their compose box. Furthermore, you can schedule posts for future publishing using their predicted times for better engagement.

Want to try it for free? They have a free trial option that you can avail.

Features at a Glance

  • Interactive calendar
  • Allows multiple users and clients
  • Tracks campaign performance
  • Schedules posts

13. Social Report

Social Report Social Media Management ToolsImage via Social Report

Social Report claims itself to be one of the best social media management tools. In addition to what the other social media management tools offer, Social Report offers auto-generated monthly reports.

Its intuitive scheduling calendar is helpful and easy-to-use. Social Report offers high-quality social listening and reporting. Moreover, users can get information about specific brands and keywords so that agencies and businesses can achieve better results.

Want to know the ebst feature? This software solution provides numerous integrations with top platforms like Shopify, Facebook, and Vimeo.

Features at a Glance

  • Reporting and analytics
  • Brand tracking and social listening
  • Monthly reports
  • Audience engagement

14. MeetEdgar


Image via MeetEdgar

MeetEdgar can help you optimize your social media content to increase brand awareness and connect with your audience in a better way. Add this social media management tool to your arsenal to manage your brand’s online presence efficiently.

MeetEdgar handles all of the heavy tasks like scheduling posts, managing multiple social media accounts, auto-refilling queues, and direct video uploading so that you can save time. The tool also comes with a URL shortener.

The best part about this platform is that it can write posts for you too.

Features at a Glance

  • Auto-refill queue
  • URL shortener
  • Content library
  • Direct video uploader

15. Rignite


Image via Rignite

Rignite combines a rich set of social media management tools in one platform to help users perform multiple tasks. The platform is user-friendly and helps users set up communities.

The best part about this platform is that it can help you run social media campaigns end-to-end. You can manage everything from a single dashboard too and that makes it extremely convenient to use.

Furthermore, as a user, you also get access to weekly, monthly, and annual stats. Rignite helps you run goal-oriented campaigns on multiple social platforms. You can add a library, upload images for frequent use, and save time.

Features at a Glance

  • Powerful analytics and reporting
  • Easy team collaboration
  • Post scheduling
  • Team roles and permissions

16. Friends+Me

FriendsplusMe Social Media Management ToolsImage via Friends+Me

Social media management tools are imperative to increase brand awareness. Friends+Me is one of the most efficient social media management tools which aids in brand promotion and helps you connect with your audience.

The software solution has been around for a few years and they’ve already partnered with major brands to make their online presence more appealing. Friends+Me has an app for both Android and iOS, helps with URL shortening, saves content drafts, and does even more.

Features at a Glance

  • Mobile and web apps
  • Bulk scheduling
  • Cross-promotion of posts
  • Browser extension

17. Sprinklr


Image via Sprinklr

Marketers and entrepreneurs already know the importance of social media management tools for managing multiple networks, helps you run social campaigns more efficiently.

It gives you the flexibility to manage several teams and increase team collaboration. From small to medium-size organizations and enterprises, Sprinklr caters to businesses and agencies of every kind.

Wondering if this is the right tool for you? This software solution offers more than just social media management and that makes it one of the top customer experience management platforms too.

Features at a Glance

  • Conversion tracking
  • Content management
  • Team collaboration
  • Keyword filtering

18. Oktopost


Image via Oktopost

Oktopost is one of the best social media management tools for B2B marketers. Social media marketing is time-consuming. And to get the most out of social media, you need to keep track of your campaign performance.

Oktopost can help you schedule campaigns quickly. And it fetches analytics in a more organized manner so that social media managers know which posts have performed better.

By using Oktopost, you can measure customer engagement, conversions, and marketing activities. Additionally, the tools help you discover trending topics to enhance brand engagement. This software solution also helps you with employee advocacy.

Features at a Glance

  • Geo-targeting
  • Multiple social platform coverage
  • Audience engagement tracking
  • Social employee advocacy

19. Kontentino


Kontentino helps you streamline the workflow of your social media marketing team. This social media management tool makes collaboration easier so that managers, creative directors, designers, and copywriters can seamlessly work together.

Your clients can easily give feedback on or approve the social media content you create for them, right from the mobile or desktop app.

Still not convinced if you should use this? Read on to find more of its features.

You can schedule and publish posts in various formats such as carousels, videos, and even custom Facebook link previews. This social media management tool also provides easy-to-comprehend analytics and reports with one click.

Features at a Glance

  • Clean drag-and-drop social media content calendar
  • Seamless team collaboration
  • Easy content approval
  • Content scheduling and publishing
  • Social media analytics and reporting

Their pricing plans start from 49€ (approx. $53) per month.

Want to try it before you buy it? A free 30-day trial is available.

Bonus Tool: CoSchedule

CoSchedule Social Media Management Tool

CoSchedule is an intelligent social media management tool that empowers businesses and agencies to foster better relationships with their audiences, customers, and clients.

It not only offers you social media management capabilities but also makes it simple to manage other avenues of marketing. These include emails, content, events, and more.

Want to know more?

The platform offers a ReQueue feature that helps you find optimal times to post your content on social media. It also allows you to create a plan for all your promotions on social media.

You can create a reusable template that can be used to populate your social calendar as well.

Features at a Glance

  • Real-time reporting and analytics
  • Editorial calendar
  • Scheduling and publishing posts
  • Social media monitoring


Q1. What is a social media management tool?

A. A social media management tool is a software solution that allows you to automate content publishing, get valuable user engagement insights, and dive deeper into your social activity.

Social media management tools enable you to monitor and manage multiple social media accounts from one unified dashboard.

Q2. What are the best social media management tools?

A. The best social media management tools are:

  • ContentCal
  • Sprout Social
  • Agorapulse
  • Crowdfire
  • Hootsuite
  • Khoros
  • Zoho Social
  • Eclincher
  • Buffer
  • Sendible
  • Social Report
  • Meet Edgar
  • Rignite
  • Friends+Me
  • Sprinklr’s Modern Engagement
  • Oktopost
  • Kontentino
  • CoSchedule

Q3. What is the best free social media management tool?

A. The best free social media management tools include:

  • Crowdfire
  • Hootsuite
  • Zoho Social
  • Buffer
  • Friends+Me

Q4. How much does social media management software cost?

A. A social media management software solution can cost from $10 per month to up to $400 per month or even more. The cost varies based on the plans you choose, the number of social media accounts you want to manage, and other advanced features.

Some social media management software solutions such as Hootsuite and Buffer offer a free version with limited features and accounts. However, you need to switch to a paid plan to get access to more advanced features.

Q5. What are the best social media management tools for small businesses?

A. The best social media tools for small businesses include:

  • Sprout Social
  • Crowdfire
  • Hootsuite
  • Buffer

Q6. What should I look for in a social media management tool?

A. When choosing a social media management tool for your business, you should consider:

  • Number of social media accounts the tool allows you to manage
  • Content scheduling and publishing features
  • Analytics the tool offers
  • Team collaboration features
  • Pricing plans
  • Customer support
  • Ease of use

Q7. How can I manage multiple social media accounts for free?

A. You can use social media management tools such as Crowdfire, Hootsuite, Zoho Social, and Buffer that allow you to manage a few social media accounts for free.

Q8. Why is social media management important?

A. Social media management is a crucial part of brand building. It allows you to reach and engage your prospects and existing customers and nurture your relationships with them.

You can connect with your target audience regardless of their location. With effective social media management, you can create awareness about your products/services, generate leads, drive sales, and boost revenue.

All of this makes social media management extremely important.

Q9. Why should you use a social media management tool?

A. You should use a social media management tool because it can make it easier for you to manage multiple social media accounts. It can help you automate tedious tasks, get better insights about your content performance, and collaborate with your team effectively.

Social media professionals use social media management tools to:

  • Plan their content calendars
  • Schedule posts in advance on multiple social media accounts
  • Track the performance of individual posts
  • Effectively collaborate with team members
  • Easily seek post approvals from clients
  • Identify the best posting times
  • Create comprehensive reports

Q10. Is Hootsuite a social media management tool?

A. Yes, Hootsuite is one of the oldest and most popular social media management tools. It can help you manage multiple social media profiles in one place.

Some of its most powerful social media management features include:

  • Content scheduling and publishing
  • Editorial calendar management
  • Custom branded URL creation
  • User engagement tracking
  • Social media monitoring
  • Custom reporting
  • Automatic post boosting of top-performing content
  • Social inbox monitoring and engagement

Ready to Manage Your Social Media Activities More Efficiently?

Social media management tools are essential for organizing and publishing content, spreading brand awareness, and tracking audience engagement.

Now you know about 19 of the best social media management tools that come with advanced features bundled with superior services.

Do you know of any other tools that we should have included? Let us know in the comments below.


Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best Social Media Management Tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.