Last Updated On:

Social media management is an important aspect for every business. Taking advantage of the surging popularity of social media, it can help you manage online interactions, deals, branding, and marketing.

Social media management tools can help. These software solutions make your work easier by streamlining the process and improving collaboration.

Social media management tools can help you make your digital presence felt on social media platforms and help you attract more traffic while retaining your loyal customers.

The Most Reliable Social Media Management Tools You Should Consider

Let’s take a look at some of the best social media management tools which can help you plan your posts, generate reports, identify your best performing content, and optimize your campaigns.

Social Media Management Tool #1: Awario

Awario Social Media Management ToolImage via Awario

Awario is a social listening tool that helps you track brand mentions and relevant conversations about your brand or niche. It looks beyond social media and checks blogs, news websites, and other online sources to track these conversations.

You can also use it to monitor industry trends, do a consumer sentiment analysis, and more.

Features

  • Tracks keywords in multiple languages
  • Powerful analytics with sentiment analysis feature
  • Non-stop, 24/7 monitoring
  • Also has lead generation capabilities
  • Allow you to respond to mentions right from your feed
  • Allows advanced search with Boolean operators
  • Provides reports without their branding

Pros

  • Provides a free trial
  • Unlimited access to historical data
  • Gives value for money
  • User-friendly, intuitive interface

Cons

  • Doesn’t have a mobile app

Price

  • Starter – $29 per month
  • Pro – $89 per month
  • Enterprise – $299 per month

Pro Tip: Conduct a sentiment analysis before and after a campaign to measure its impact.

Social Media Management Tool #2: Sprout Social

Sprout Social Social Media Management ToolImage via Sprout Social

This is an all-in-one platform to manage all your social media marketing and management needs. From social media listening to content scheduling and posting, it can help you with all aspects of social media marketing.

Want to know more?

Take a look at its features, pros, and cons.

Features

  • Enables social media monitoring
  • Has powerful analytics capabilities
  • Allows you to plan, schedule, and publish content
  • Also has customer and community management tools

Pros

  • Suitable for all companies small and large, as well as agencies
  • User-friendly interface
  • Provides a free trial option

Cons

  • Works only for Instagram, Pinterest, LinkedIn, Facebook, and Twitter

Price

  • Standard – $99 per month
  • Professional – $149 per month
  • Advanced – $249 per month

Pro Tip: Use this platform if you are active on some or all of the platforms it supports, to manage all your social media activity from one place.

Social Media Management Tool #3: Agorapulse

Agorapulse Social Media Management Tools

Image via Agorapulse

This is another great social media management tool that is power-packed with numerous features. It can help you track your brand mentions, respond to comments, and engage your audience from a single dashboard.

Other notable features are listed below.

Features

  • Has an automated inbox assistant
  • Flexible content scheduling options
  • Social media listening
  • Built-in analytics
  • Provides audience analytics
  • Tracks follower interactions

Pros

  • An organized dashboard that enables smooth team collaboration
  • Free trial, no credit card required
  • Multi-function tool
  • Suitable for brands as well as agencies
  • Multiple plans and pricing options

Cons

  • Supports only five major social media platforms

Price

  • Medium – $79 per month
  • Large – $159 per month
  • X-Large – $239 per month
  • Enterprise – $399 per month

Pro Tip: Great option for small businesses as the starting plan is cheaper than other similar tools.

Social Media Management Tool #4: Crowdfire

Crowdfire Social Media Management ToolsImage via Crowdfire

This is a multi-functional tool that serves different purposes like tracking brand mentions, curtains content, and automatically publishing it per your schedule. It is a powerful content curation tool that can find and sort relevant content that you can share on all your social media channels.

Want to know the best part?

It helps you manage all your social media accounts from one single dashboard.

Features

  • Finds and shares relevant content
  • Allows you to customize your RSS feed
  • Has automatic content scheduling and publishing capabilities
  • Manages all your accounts and activities from a single dashboard
  • Also has a unique image curation feature
  • Built-in analytics capabilities
  • Has a Chrome extension

Pros

  • An affordable tool that provides value for money
  • Can be used by influencers, brands, and agencies
  • Has a free plan

Cons

  • Bulk scheduling and competitor analysis not available for the entry-level plan

Price

  • Plus – $9.99 per month
  • Premium – $49.99 per month
  • Vip – $99.99 per month

Pro Tip: You can use it along with other social media tools with complementary features.

Social Media Management Tool #5: Hootsuite

Hootsuite Social Media Management ToolsImage via Hootsuite

One of the oldest social media management tools, Hootsuite was launched in 2008. Since then, they have expanded their user-base to nearly a billion. Hootsuite lets you curate content, manage and track social media activities, schedule posts, and collaborate with teams.

It is a one-stop-solution for managing all of your social media content in a single place. Hootsuite also tracks user engagement and mentions, and gives you reports in real-time so that you can engage with your audience.

The best part about this platform is that it has mobile apps that can help you manage your social media presence from anywhere. Additionally, for individuals with up to three social media accounts, it’s completely free to use.

Features at a Glance

  • Content curation and scheduling
  • Social media analytics
  • Social media monitoring
  • Automatic boosting of top-performing content

Social Media Management Tool #6: Khoros Response

Khoros Response Social Media Management ToolImage via Khoros

Khoros Response is an efficient, precise social media management tool that allows users to publish content and respond to posts on multiple social media platforms. With this software solution, you can connect with customers and create brand awareness through scheduled promotional activities, product launches, and by announcing deals.

A robust interface powered by advanced mechanisms, this platform is capable of handling large amounts of data in real-time. It helps by filtering tags, posts, and in optimizing and generating real-time customer engagement insights. You can also create customer profiles to answer their queries even more efficiently.

Want to know more of its features? See below.

Features at a Glance

  • Campaign planning and scheduling
  • Social media analytics and monitoring
  • CRM integrations
  • Content recommendations
  • Multi-user collaboration

Social Media Management Tool #7: Zoho Social

Zoho Social Social Media Management ToolsImage via Zoho Social

Many agencies are considering Zoho Social over other social media management tools for their competitive pricing, ease of use, and an array of features. With their comprehensive social media management features, you can create custom dashboards, schedule campaigns, and posts, and track brand mentions.

How to be Influencer

What’s more, you ask? This social media management suite comes with highly advanced reporting software with custom reports, intuitive graphs, and engagement information. Moreover, you can track revenue from social media marketing campaigns which will help you measure social ROI efficiently.

They have paid plans for individuals, businesses, and agencies. The best part about this platform is its in-depth analytics that can help you grow your social media presence.

Features at a Glance

  • Publishing calendar
  • Bulk scheduler
  • Contact management
  • Customer targeting
  • Keyword filtering

Social Media Management Tool #8: KUKU.io

KUKU.Io Social Media Management Tools

Image via KUKU.io 

One of the top social media management tools for small to medium-size businesses and in-house marketing teams, KUKU.io helps to maintain your brand’s online visibility. Using it, you can publish content on a variety of platforms like Facebook, Twitter, and Tumblr.

KUKU.io simplifies analyzing content, scheduling posts, and building content strategies. With this tool, you can manage teams, set permissions for members by assigning roles, add members, and monitor member results using social analytics. Paid plans for this software solution start at $7 per month.

Features at a Glance

  • Content calendar
  • Social media posts scheduling
  • Social media analytics for individual team member
  • Custom content curation for each network

Social Media Management Tool #9: eClincher

eClincher Social Media Management ToolsImage via eClincher

eClincher is a social media management platform that streamlines the way you work and manage your brand’s presence across social media networks. It makes your work easier with features like an advanced publisher, visual calendar, all-in-one social inbox, post approval, team collaboration, content suggestions, and more.

The platform offers integrations with Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, Yelp, and much more. As a result, it brings all social media management functionalities under one roof – Listen, Create, Publish, Analyze, and Engage with audiences.

Features at a Glance

  • Post editing, publishing, and scheduling with a visual calendar
  • All-in-one social inbox
  • Team collaboration, post approval workflow
  • Content suggestion, curation, and creation

Social Media Management Tool #10: Buffer

Buffer Social Media Management Tools

Image via Buffer

Buffer is one of the best social media management tools. This intuitive web application easily integrates with LinkedIn, Facebook, Instagram, Twitter, and other social networking sites.

Easy scheduling allows users to publish content on multiple sites at predetermined times.

Furthermore, the Buffer Browser Extension makes content publishing easier. The extension is presently available for Chrome, Safari, Firefox, and Opera browsers.

Want to know the best part? The best part about Buffer is that you can use it for free for up to 3 social accounts. Its dashboard makes it extremely simple to schedule and publish posts as well.

Features at a Glance

  • Team collaboration
  • Automated publishing and reminders
  • Content management
  • Browser extension

Social Media Management Tool #11: Sendible

Sendible Social Media Management ToolsImage via Sendible

You can manage tasks and post content on social media faster with Sendible. This  social media management tool comes with more than 20 integrations with prime social media networks, blogs, and top communication software solutions like Slack.

Sendible allows you to edit posts shared on multiple sites from their compose box. Furthermore, you can schedule posts for future publishing using their predicted times for better engagement.

Want to try it for free? They have a free trial option that you can avail.

Features at a Glance

  • Interactive calendar
  • Allows multiple users and clients
  • Tracks campaign performance
  • Schedules posts
How to be Influencer

Social Media Management Tool #12: Social Report

Social Report Social Media Management ToolsImage via Social Report

Social Report claims itself to be one of the best social media management tools. In addition to what the other social media management tools offer, Social Report offers auto-generated monthly reports.

Its intuitive scheduling calendar is helpful and easy-to-use. Social Report offers high-quality social listening and reporting. Moreover, users can get information about specific brands and keywords so that agencies and businesses can achieve better results.

Want to know the ebst feature? This software solution provides numerous integrations with top platforms like Shopify, Facebook, and Vimeo.

Features at a Glance

  • Reporting and analytics
  • Brand tracking and social listening
  • Monthly reports
  • Audience engagement

Social Media Management Tool #13: MeetEdgar

MeetEdger Social Media Management Tools

Image via MeetEdgar

MeetEdgar can help you optimize your social media content to increase brand awareness and connect with your audience in a better way. Add this social media management tool to your arsenal to manage your brand’s online presence efficiently.

MeetEdgar handles all of the heavy tasks like scheduling posts, managing multiple social media accounts, auto-refilling queues, and direct video uploading so that you can save time. The tool also comes with a URL shortener.

The best part about this platform is that it can write posts for you too.

Features at a Glance

  • Auto-refill queue
  • URL shortener
  • Content library
  • Direct video uploader

Social Media Management Tool #14: Rignite

Rignite Social Media Management ToolsImage via Rignite

Rignite combines a rich set of social media management tools in one platform to help users perform multiple tasks. The platform is user-friendly and helps users set up communities.

The best part about this platform is that it can help you run social media campaigns end-to-end. You can manage everything from a single dashboard too and that makes it extremely convenient to use.

Furthermore, as a user, you also get access to weekly, monthly, and annual stats. Rignite helps you run goal-oriented campaigns on multiple social platforms. You can add a library, upload images for frequent use, and save time.

Features at a Glance

  • Powerful analytics and reporting
  • Easy team collaboration
  • Post scheduling
  • Team roles and permissions

Social Media Management Tool #15: Friends+Me

FriendsplusMe Social Media Management ToolsImage via Friends+Me

Social media management tools are imperative to increase brand awareness. Friends+Me is one of the most efficient social media management tools which aids in brand promotion and helps you connect with your audience.

The software solution has been around for a few years and they’ve already partnered with major brands to make their online presence more appealing. Friends+Me has an app for both Android and iOS, helps with URL shortening, saves content drafts, and does even more.

Features at a Glance

  • Mobile and web apps
  • Bulk scheduling
  • Cross-promotion of posts
  • Browser extension

Social Media Management Tool #16: Sprinklr

Sprinklr Social Media Management ToolsImage via Sprinklr

Marketers and entrepreneurs already know the importance of social media management tools for managing multiple networks, helps you run social campaigns more efficiently.

It gives you the flexibility to manage several teams and increase team collaboration. From small to medium-size organizations and enterprises, Sprinklr caters to businesses and agencies of every kind.

Wondering if this is the right tool for you? This software solution offers more than just social media management and that makes it one of the top customer experience management platforms too.

Features at a Glance

  • Conversion tracking
  • Content management
  • Team collaboration
  • Keyword filtering

Social Media Management Tool #17: Oktopost

Oktopost Social Media Management ToolsImage via Oktopost

Oktopost is one of the best social media management tools for B2B marketers. Social media marketing is time-consuming. And to get the most out of social media, you need to keep track of your campaign performance.

Oktopost can help you schedule campaigns quickly. And it fetches analytics in a more organized manner so that social media managers know which posts have performed better.

By using Oktopost, you can measure customer engagement, conversions, and marketing activities. Additionally, the tools help you discover trending topics to enhance brand engagement. This software solution also helps you with employee advocacy.

Features at a Glance

  • Geo-targeting
  • Multiple social platform coverage
  • Audience engagement tracking
  • Social employee advocacy
How to be Influencer

Social Media Management Tool #18: CoSchedule

CoSchedule Social Media Management Tool

CoSchedule is an intelligent social media management tool that empowers businesses and agencies to foster better relationships with their audiences, customers, and clients.

It not only offers you social media management capabilities but also makes it simple to manage other avenues of marketing. These include emails, content, events, and more.

Want to know more?

The platform offers a ReQueue feature that helps you find optimal times to post your content on social media. It also allows you to create a plan for all your promotions on social media.

You can create a reusable template that can be used to populate your social calendar as well.

Features at a Glance

  • Real-time reporting and analytics
  • Editorial calendar
  • Scheduling and publishing posts
  • Social media monitoring

Social Media Management Tool #19: Kontentino

Kontentino Social Media Management Tool

Kontentino helps you streamline the workflow of your social media marketing team. This platform makes collaboration easier so that managers, creative directors, designers, and copywriters can seamlessly work together.

Your clients can easily give feedback on or approve the social media content you create for them, right from the mobile or desktop app.

Still not convinced if you should use this? Read on to find more of its features.

You can schedule and publish posts in various formats such as carousels, videos, and even custom Facebook link previews. This social media management tool also provides easy-to-comprehend analytics and reports with one click.

Features at a Glance

  • Clean drag-and-drop social media content calendar
  • Seamless team collaboration
  • Easy content approval
  • Content scheduling and publishing
  • Social media analytics and reporting

Their pricing plans start from 49€ (approx. $53) per month.

Want to try it before you buy it? A free 30-day trial is available.

Over to You

Social media management tools are essential for organizing and publishing content, spreading brand awareness, and tracking audience engagement.

Now you know about 19 of the best social media management tools that come with advanced features bundled with superior services.

Do you know of any other tools that we should have included? Let us know in the comments below.

Influencer Marketing Consultant