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Social media management is an important aspect for every business. Taking advantage of the surging popularity of social media, it can help you manage online interactions, deals, branding, and marketing.

Social media management tools can help. These software solutions make your work easier by streamlining the process and improving collaboration.

Social media management tools can help you make your digital presence felt on social media platforms and help you attract more traffic while retaining your loyal customers.

The Most Reliable Social Media Management Tools You Should Consider

Let’s take a look at some of the best social media management tools which can help you plan your posts, generate reports, identify your best performing content, and optimize your campaigns.

Social Media Management Tool #1: Khoros Response

Khoros Response Social Media Management Tool

Khoros Response is an efficient, precise social media management tool that allows users to publish content and respond to posts on multiple social media platforms. With this software solution, you can connect with customers and create brand awareness through scheduled promotional activities, product launches, and by announcing deals.

A robust interface powered by advanced mechanisms, this platform is capable of handling large amounts of data in real-time. It helps by filtering tags, posts, and in optimizing and generating real-time customer engagement insights. You can also create customer profiles to answer their queries even more efficiently.

Features at a Glance

  • Campaign planning and scheduling
  • Social media analytics and monitoring
  • CRM integrations
  • Content recommendations
  • Multi-user collaboration

Social Media Management Tool #2: Hootsuite

Hootsuite Social Media Management Tools

One of the oldest social media management tools, Hootsuite was launched in 2008. Since then, they have expanded their user-base to nearly a billion. Hootsuite lets you curate content, manage and track social media activities, schedule posts, and collaborate with teams.

It is a one-stop-solution for managing all of your social media content in a single place. Hootsuite also tracks user engagement and mentions, and gives you reports in real-time so that you can engage with your audience.

The best part about this platform is that it has mobile apps that can help you manage your social media presence from anywhere. Additionally, for individuals with up to three social media accounts, it’s completely free to use.

Features at a Glance

  • Content curation and scheduling
  • Social media analytics
  • Social media monitoring
  • Automatic boosting of top-performing content

Social Media Management Tool #3: Zoho Social

Zoho Social Social Media Management Tools

Many agencies are considering Zoho Social over other social media management tools for their competitive pricing, ease of use, and an array of features. With their comprehensive social media management features, you can create custom dashboards, schedule campaigns, and posts, and track brand mentions.

This social media management suite comes with highly advanced reporting software with custom reports, intuitive graphs, and engagement information. Moreover, you can track revenue from social media marketing campaigns which will help you measure social ROI efficiently.

They have paid plans for individuals, businesses, and agencies. The best part about this platform is its in-depth analytics that can help you grow your social media presence.

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Features at a Glance

  • Publishing calendar
  • Bulk scheduler
  • Contact management
  • Customer targeting
  • Keyword filtering

Social Media Management Tool #4: KUKU.io

KUKU.Io Social Media Management Tools

One of the top social media management tools for small to medium-size businesses and in-house marketing teams, KUKU.io helps to maintain your brand’s online visibility. Using it, you can publish content on a variety of platforms like Facebook, Twitter, and Tumblr.

KUKU.io simplifies analyzing content, scheduling posts, and building content strategies. With this tool, you can manage teams, set permissions for members by assigning roles, add members, and monitor member results using social analytics. Paid plans for this software solution start at $7 per month.

Features at a Glance

  • Content calendar
  • Social media posts scheduling
  • Social media analytics for individual team member
  • Custom content curation for each network

Social Media Management Tool #5: eClincher

eClincher Social Media Management Tools

A robust platform that streamlines the way you work to manage your brand’s digital presence across social media networks. It makes your work easier with an advanced social media dashboard and a centralized social inbox.

Starting from content curation and publishing to tracking hashtags and keywords, eClincher brings all social media management functionalities under one roof and saves you time. You can also use this tool for influencer discovery.

It’s one of the top social media management platforms because of its numerous integrations too. The best part about this software solution is that you can auto-post RSS through it.

Features at a Glance

  • Media library and free stock images
  • Link shortener
  • Social media monitoring
  • Automated publishing

Social Media Management Tool #6: Buffer

Buffer Social Media Management Tools

Buffer is one of the best social media management tools. This intuitive web application easily integrates with LinkedIn, Facebook, Instagram, Twitter, and other social networking sites.

Easy scheduling allows users to publish content on multiple sites at predetermined times.

Furthermore, the Buffer Browser Extension makes content publishing easier. The extension is presently available for Chrome, Safari, Firefox, and Opera browsers.

The best part about Buffer is that you can use it for free for up to 3 social accounts. Its dashboard makes it extremely simple to schedule and publish posts as well.

Features at a Glance

  • Team collaboration
  • Automated publishing and reminders
  • Content management
  • Browser extension

Social Media Management Tool #7: Sprout Social

Sprout Social Social Media Management Tools

You can enable social listening and ensure better customer service for your audience with Sprout Social. Like all other top social media management tools, Sprout Social also lets you do the normal work – scheduling, publishing content, reporting, and team collaboration.

In addition to these, you get access to their Smart Inbox, a monitoring tool to find out what others are saying about your brand. You can also track trending news with keyword, hashtag, and location filtering. The platform also gives you analytics for each social media platform separately.

Features at a Glance

  • Team collaboration
  • Social media metrics
  • Campaign analytics
  • Trend tracking

Social Media Management Tool #8: Sendible

Sendible Social Media Management Tools

You can manage tasks and post content on social media faster with Sendible. This  social media management tool comes with more than 20 integrations with prime social media networks, blogs, and top communication software solutions like Slack.

Sendible allows you to edit posts shared on multiple sites from their compose box. Furthermore, you can schedule posts for future publishing using their predicted times for better engagement.

The best part about this software solution is that you can get a free trial before opting for its paid plans.

Features at a Glance

  • Interactive calendar
  • Allows multiple users and clients
  • Tracks campaign performance
  • Schedules posts

Social Media Management Tool #9: Agorapulse

Agorapulse Social Media Management Tools

Agorapulse is a top social media management tool for businesses, agencies, and marketers. It can help you schedule and publish content on multiple platforms, monitor channels, identify relevant influencers, and manage social media messages.

It is equipped with an efficient set of tools that gather statistics and reporting data for generating accurate insights. Agorapulse sends notifications for every like, comment, and mentions so that you never miss an opportunity to connect with your audience. The best part about this platform is that you can seamlessly collaborate with your team too.

Features at a Glance

  • Scheduling and queueing posts
  • Keyword filtering
  • Conversion tracking
  • Team collaboration

Social Media Management Tool #10: Crowdfire

Crowdfire Social Media Management Tools

Crowdfire is a social media management tool used by brands, small businesses, agencies, solopreneurs, and individuals. This platform enables you to manage all of your social media accounts in one place.

You can curate and schedule content in advance, analyze your feeds, and use it for social media listening. They provide a content scheduler with calendar view, basic and advanced downloadable analytics, and a social CRM.

You can easily automate processes, track a particular keyword, and used canned responses to make the process faster.

Features at a glance:

  • Content curation based on topics of interest
  • Custom analytics, report creation, and export reports
  • Queuing and scheduling posts
  • Social listening

 

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Social Media Management Tool #11: Social Report

Social Report Social Media Management Tools

Social Report claims itself to be one of the best social media management tools. In addition to what the other social media management tools offer, Social Report offers auto-generated monthly reports.

Its intuitive scheduling calendar is helpful and easy-to-use. Social Report offers high-quality social listening and reporting. Moreover, users can get information about specific brands and keywords so that agencies and businesses can achieve better results.

This software solution also has numerous integrations with top platforms like Shopify, Facebook, and Vimeo.

Features at a Glance

  • Reporting and analytics
  • Brand tracking and social listening
  • Monthly reports
  • Audience engagement

Social Media Management Tool #12: MeetEdgar

MeetEdger Social Media Management Tools

MeetEdgar can help you optimize your social media content to increase brand awareness and connect with your audience in a better way. Add this social media management tool to your arsenal to manage your brand’s online presence efficiently.

MeetEdgar handles all of the heavy tasks like scheduling posts, managing multiple social media accounts, auto-refilling queues, and direct video uploading so that you can save time. The tool also comes with a URL shortener.

The best part about this platform is that it can write posts for you too.

Features at a Glance

  • Auto-refill queue
  • URL shortener
  • Content library
  • Direct video uploader

Social Media Management Tool #13: Rignite

Rignite Social Media Management Tools

Rignite combines a rich set of social media management tools in one platform to help users perform multiple tasks. The platform is user-friendly and helps users set up communities.

The best part about this platform is that it can help you run social media campaigns end-to-end. You can manage everything from a single dashboard too and that makes it extremely convenient to use.

Furthermore, as a user, you also get access to weekly, monthly, and annual stats. Rignite helps you run goal-oriented campaigns on multiple social platforms. You can add a library, upload images for frequent use, and save time.

Features at a Glance

  • Powerful analytics and reporting
  • Easy team collaboration
  • Post scheduling
  • Team roles and permissions

Social Media Management Tool #14: Friends+Me

FriendsplusMe Social Media Management Tools

Social media management tools are imperative to increase brand awareness. Friends+Me is one of the most efficient social media management tools which aids in brand promotion and helps you connect with your audience.

The software solution has been around for a few years and they’ve already partnered with major brands to make their online presence more appealing. Friends+Me has an app for both Android and iOS, helps with URL shortening, saves content drafts, and does even more.

Features at a Glance

  • Mobile and web apps
  • Bulk scheduling
  • Cross-promotion of posts
  • Browser extension

Social Media Management Tool #15: Sprinklr

Sprinklr Social Media Management Tools

Marketers and entrepreneurs already know the importance of social media management tools for managing multiple networks, helps you run social campaigns more efficiently.

It gives you the flexibility to manage several teams and increase team collaboration. From small to medium-size organizations and enterprises, Sprinklr caters to businesses and agencies of every kind.

This software solution offers more than just social media management and that makes it one of the top customer experience management platforms too.

Features at a Glance

  • Conversion tracking
  • Content management
  • Team collaboration
  • Keyword filtering

Social Media Management Tool #16: Oktopost

Oktopost Social Media Management Tools

Oktopost is one of the best social media management tools for B2B marketers. Social media marketing is time-consuming. And to get the most out of social media, you need to keep track of your campaign performance.

Oktopost can help you schedule campaigns quickly. And it fetches analytics in a more organized manner so that social media managers know which posts have performed better.

By using Oktopost, you can measure customer engagement, conversions, and marketing activities. Additionally, the tools help you discover trending topics to enhance brand engagement. This software solution also helps you with employee advocacy.

Features at a Glance

  • Geo-targeting
  • Multiple social platform coverage
  • Audience engagement tracking
  • Social employee advocacy

Social Media Management Tool #17: SocialHub

SocialHub Social Media Management Tools

SocialHub is a comprehensive social media monitoring software solution for building and managing your brand’s online presence.  It helps discover, curate, schedule, and publish content on multiple social channels. The platform also gives you the freedom to include team members and accomplish tasks together.

The reporting and analytics are robust and all-inclusive. You can even keep track of conversions from the SocialHub Smart Inbox. It also helps you save time with a special Priority inbox where important messages are automatically filtered so that you can respond to them faster.

Besides, SocialHub users can create templates for further use and save time which makes it one of the best social media management tools. This software service has a mobile app as well.

Features at a Glance

  • Social media publishing and monitoring
  • Team collaboration
  • Social listening
  • Competitor tracking

Social Media Management Tool #18: CoSchedule

CoSchedule Social Media Management Tool

CoSchedule is an intelligent social media management tool that empowers businesses and agencies to foster better relationships with their audiences, customers, and clients.

It not only offers you social media management capabilities but also makes it simple to manage other avenues of marketing. These include emails, content, events, and more.

The platform offers a ReQueue feature that helps you find optimal times to post your content on social media. It also allows you to create a plan for all your promotions on social media.

You can create a reusable template that can be used to populate your social calendar as well.

Features at a Glance

  • Real-time reporting and analytics
  • Editorial calendar
  • Scheduling and publishing posts
  • Social media monitoring

Social Media Management Tool #19 Kontentino

Kontentino Social Media Management Tool

Kontentino helps you streamline the workflow of your social media marketing team. This platform makes collaboration easier so that managers, creative directors, designers, and copywriters can seamlessly work together.

Your clients can easily give feedback on or approve the social media content you create for them, right from the mobile or desktop app.

You can schedule and publish posts in various formats such as carousels, videos, and even custom Facebook link previews. This social media management tool also provides easy-to-comprehend analytics and reports with one click.

Features at a Glance

  • Clean drag-and-drop social media content calendar
  • Seamless team collaboration
  • Easy content approval
  • Content scheduling and publishing
  • Social media analytics and reporting

Their pricing plans start from 49€ (approx. $53) per month. A free 30-day trial is available.

Over to You

Social media management tools are essential for organizing and publishing content, spreading brand awareness, and tracking audience engagement.

Now you know about 19 of the best social media management tools that come with advanced features bundled with superior services.
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