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Social media management is an important aspect for every business. Taking advantage of the surging popularity of social media, it can help you manage online interactions, deals, branding, and marketing.

Social media management tools can help. These tools make your work easier by streamlining the process and improving collaboration.

Social media management tools can help you make your digital presence felt on social media platforms and help you attract more traffic while retaining your loyal customers.

The Most Reliable Social Media Management Tools You Should Consider

Let’s take a look at some of the best social media management tools which can help you plan your posts, generate reports, identify your best performing content, and optimize your campaigns.

1. Lithium Response

Lithium Response Social Media Management Tools

Lithium Response is an efficient, precise social media management tool which allows users  to publish content and respond to posts on multiple social media platforms. With Lithium Response, you can connect with customers and create brand awareness through scheduled promotional activities, product launches, and by announcing deals.

A robust interface powered by advanced mechanisms, Lithium Response is capable of handling large amounts of data in real-time. It helps by filtering tags, posts, and in optimizing and generating real-time customer engagement insights.

Features at a Glance

  • Campaign planning and scheduling
  • Social media analytics and monitoring
  • CRM integrations
  • Content recommendations
  • Multi-user collaboration

2. Hootsuite

Hootsuite Social Media Management Tools

One of the oldest social media management tools, Hootsuite was launched in 2008. Since then, they have expanded their user-base to nearly a billion. Hootsuite lets you curate content, manage and track social media activities, schedule posts, and collaborate with teams.

It is a one-stop-solution for managing all of your social media content in one place. Hootsuite also tracks user engagement and mentions, and gives you reports in real-time so that you can engage with your audience.

Features at a Glance

  • Content curation and scheduling
  • Social media analytics
  • Social media monitoring
  • Automatic boosting of top-performing content

3. Zoho Social

Zoho Social Social Media Management Tools

Many agencies are considering Zoho Social over other social media management tools for their competitive pricing, ease of use, and array or features. With their comprehensive social media management features, you can create custom dashboards, schedule campaigns and posts, and track brand mentions.conversion consultant

This social media management suite comes with highly advanced reporting software with custom reports, intuitive graphs, and engagement information. Moreover, you can track revenue from social media marketing campaigns which will help you measure social ROI efficiently.

Features at a Glance

  • Publishing calendar
  • Bulk scheduler
  • Contact management
  • Customer targeting
  • Keyword filtering

4. KUKU.io

KUKU.Io Social Media Management Tools

As an essential social media management tool for small to medium-size businesses and in-house marketing teams, KUKU.io helps to maintain your brand’s online visibility.

KUKU.io simplifies analyzing content, scheduling posts, and building content strategies. With this tool, you can manage teams, set permissions for members by assigning roles, add members, and monitor member results using social analytics.

Features at a Glance

  • Content calendar
  • Social media posts scheduling
  • Social media analytics for individual team member
  • Custom content curation for each network

5. MavSocial

MavSocial Social Media Management ToolsMavSocial is a simple yet comprehensive social media management platform. It is a unique social media management tool that stores infographics, images, videos so that you can post them anytime.

Other than publishing content for social media campaigns, and heck analytics, MavSocial comes with a built-in photo editor. Make creative images with tons of stickers, frames, and touch-up tools.

Features at a Glance

  • Schedule posts with a content calendar
  • Monitor and find trending topics
  • Photo editor for creative images
  • Single consolidated window for all social media engagements
  • Real-time stats

6. eClincher

eClincher Social Media Management Tools

A robust platform that streamlines the way you work to manage your brand’s digital presence across social media networks. It makes your work easier with an advanced social media dashboard and a centralized social inbox.

Starting from content curation and publishing to tracking hashtags and keywords, eClincher brings all social media management functionalities under one roof, and saves you time. You can also use this tool for influencer discovery.

Features at a Glance

  • Media library and free stock images
  • Link shortener
  • Social media monitoring
  • Automated publishing

7. Buffer

Buffer Social Media Management Tools

Buffer is one of the most popular social media management tools. This intuitive web application easily integrates with LinkedIn, Facebook, Instagram, Twitter, and other social networking sites.

Easy scheduling allows users to publish content on multiple sites at predetermined times.

Furthermore, the Buffer Browser Extension makes content publishing easier. The extension is presently available for the Chrome, Safari, Firefox, and Opera browsers.

Features at a Glance

  • Team collaboration
  • Automated publishing and reminders
  • Content management
  • Browser extension

8. Sprout Social

Sprout Social Social Media Management Tools

You can enable social listening and ensure better customer service for your audience with Sprout Social. Like all other social media management tools, Sprout Social also lets you do the normal work – scheduling, publishing content, reporting, and team collaboration.

In addition to these, you get access to their Smart Inbox, a monitoring tool to find out what others are saying about your brand. You can also track trending news with keyword, hashtag, and location filtering.

Features at a Glance

  • Team collaboration
  • Social media metrics
  • Campaign analytics
  • Trend tracking

9. Sendible

Sendible Social Media Management Tools

You can manage tasks and post content on social media faster with Sendible. This  social media management tool comes with more than 20 integrations with prime social media networks, blogs, and communication tools like Slack.

Sendible allows you to edit posts shared on multiple sites from their compose box. Furthermore, you can schedule posts for future publishing using their predicted times for better engagement.

Features at a Glance

  • Interactive calendar
  • Allows multiple users and clients
  • Tracks campaign performance
  • Schedules posts

10. Agorapulse

Agorapulse Social Media Management Tools

Agorapulse is a social media management tool for businesses, agencies, and marketers. It can help you schedule and publish content on multiple platforms, monitor channels, identify relevant influencers, and manage social media messages.

It is equipped with an efficient set of tools that gather statistics and reporting data for generating accurate insights. Agorapulse sends notifications for every like, comment, and mentions so that you never miss an opportunity to connect with your audience.

Features at a Glance

  • Scheduling and queueing posts
  • Keyword filtering
  • Conversion tracking
  • Team collaboration

11. Crowdfire

Crowdfire Social Media Management Tools

If you want to manage all of your social media channels but you’re not very tech savvy, Crowdfire is ideal. Crowdfire claims to be one of the finest social media management tools for Twitter and Instagram accounts.
website traffic ebook

In addition to helping you schedule posts and manage followers, Crowdfire also gives you insights into inactive audiences. Moreover, the tool can also give you details about the followers of your competitors so that you can attract them with relevant posts and products.

Features at a Glance

  • Queueing and scheduling posts
  • Remove inactive accounts
  • DM marketing
  • Search by keyword and location

12. Social Report

Social Report Social Media Management Tools

Social Report claims itself to be one of the best social media management tools. In addition to what the other social media management tools offer, Social Report offers auto-generated monthly reports.

Its intuitive scheduling calendar is helpful and easy-to-use. Social Report offers high quality social listening and reporting. Moreover, users can get information about specific brands and keywords so that agencies and businesses can achieve better results.

Features at a Glance

  • Reporting and analytics
  • Brand tracking and social listening
  • Monthly reports
  • Audience engagement

13. MeetEdgar

MeetEdger Social Media Management Tools

MeetEdgar can help you optimize your social media content to increase brand awareness and connect with your audience in a better way. Add this social media management tool to your arsenal to manage your brand’s online presence efficiently.

MeetEdgar handles all of the heavy tasks like scheduling posts, managing multiple social media accounts, auto-refilling queues, and direct video uploading so that you can save time. The tool also comes with a URL shortener.

Features at a Glance

  • Auto-refill queue
  • URL shortener
  • Content library
  • Direct video uploader

14. Rignite

Rignite Social Media Management Tools

Rignite combines a rich set of social media management tools in one platform to help users perform multiple tasks. The tool is user-friendly and helps users set up communities.

Furthermore, as a user, you also get access to weekly, monthly, and annual stats. Rignite helps you run goal-oriented campaigns on multiple social platforms. You can add a library, upload images for frequent use, and save time.

Features at a Glance

  • Powerful analytics and reporting
  • Easy team collaboration
  • Post scheduling
  • Team roles and permissions

15. Friends+Me

FriendsplusMe Social Media Management Tools

Social media management tools are imperative to increase brand awareness. Friends+Me is one of the most efficient social media management tools which aids in brand promotion and helps you connect with relevant audience.

The tool has been around for a few years and they’ve already partnered with major brands to make their online presence more appealing. Friends+Me supports iOS and Android platforms, helps with URL shortening, saves content drafts, and does even more.

Features at a Glance

  • Mobile and web apps
  • Bulk scheduling
  • Cross-promotion of posts
  • Browser extension

16. Sprinklr

Sprinklr Social Media Management Tools

Marketers and entrepreneurs already know the importance of social media management tools for managing multiple networks, helps you run social campaigns more efficiently.

It gives you the flexibility to manage several teams and increase team collaboration. From small to medium-size organizations and enterprises, Sprinklr caters to businesses and agencies of every kind.

Features at a Glance

  • Conversion tracking
  • Content management
  • Team collaboration
  • Keyword filtering

17. Oktopost

Oktopost Social Media Management Tools

Oktopost is one of the best social media management tools for B2B marketers. Social media marketing is time consuming. And to get the most out of social media, you need to keep track of your campaign performance.

Oktopost can help you schedule campaigns quickly. And it fetches analytics in a more organized manner so that social media managers know which posts have performed better.

By using Oktopost, you can measure customer engagement, conversions, and marketing activities. Additionally, the tools help you discover trending topics to enhance brand engagement.

Features at a Glance

  • Geo-targeting
  • Multiple social platform coverage
  • Audience engagement tracking
  • Social employee advocacy

18. SocialHub

SocialHub Social Media Management Tools

SocialHub is comprehensive social media monitoring software for building and managing your brand’s online presence.  It helps discover, curate, schedule, and publish content on multiple social channels. The tool also gives you the freedom to include team members and accomplish tasks together.

The reporting and analytics are robust and all-inclusive. You can even keep track of conversions from the SocialHub Smart Inbox. It also helps you save time with a special Priority inbox where important messages are automatically filtered, so that you can respond to them faster.

Besides, SocialHub users can create templates for further use and save time which makes it one of the best social media management tools.

Features at a Glance

  • Social media publishing and monitoring
  • Team collaboration
  • Social listening
  • Competitor tracking

19. Spredfast

Spreadfast Social Media Management Tools

Spredfast is an intelligent social media management tool that empowers businesses and agencies to foster better relationships with their audiences, customers, and clients.

With Spredfast, you can manage social media channels, create social media campaigns, and evaluate end-to-end performance.

With a smart set of tools, Spredfast tracks real-time data to help businesses devise powerful strategies and get more conversions while strengthening customer relationships. With this tool, you can create general and promotional posts, contests, surveys, and more.

Features at a Glance

  • Real-time reporting and analytics
  • Social listening
  • Scheduling and publishing posts
  • Robust integrations

Over to You

Social media management tools are essential for organizing and publishing content, spreading brand awareness, and tracking audience engagement.

Now you know about 19 of the best social media management tools that come with advanced features bundled with superior services.conversion consultant