One of the Kardashians posts a picture or a few Stories on Instagram and Facebook. The number of people who see their picture constitutes their organic social media reach.
It refers to the number of people that the post reached organically. It doesn’t include any paid or promotional tools.
Getting good organic social media reach is a dilemma for many marketers. After all, it can impact your engagement rate as well.
How, you ask?
The more organic social media reach you get, the higher your chances of getting more likes, comments, and shares on your post. If your reach declines, your online visibility can suffer.
What’s more, organic reach on social media platforms like Facebook and Instagram has been declining rapidly in the last few years. One of the reasons for this is that these platforms want to make more money through advertisements.
But what if you don’t have a big budget to pay to increase your social media reach? That’s when you need to figure out smart ways to boost your organic social media reach.
And this isn’t a simple matter of posting great content. Because no matter how engaging your content is, it reaches only a limited number of people unless it goes viral.
So, how can you improve your organic social media reach?
Luckily, there are many tools to help you achieve this objective. In this article, I’ll review 19 such tools. Using my insights, you can identify tools that are a good fit and make an informed decision.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
What Are Some of the Best Tools to Improve Your Organic Social Media Reach?
The first step to improve your organic social media reach is to optimize your social media strategy.
You need to figure out what kind of content your audience is looking for. Based on that, you can work on your content creation strategy.
What should you consider when looking to boost your organic social media reach?
- How frequently should you post your content?
- At what time should you post your content?
- Which is the best type of content for your social media channel?
- How can you target your posts accurately?
- Which are the best hashtags to use?
These are some of the questions you should be looking to answer. It may sound a bit overwhelming at the moment, but with the right tools, you should be able to boost your social media reach with ease.
Here is a list of tools you should look at to boost your organic social media reach:
This is a powerful online listening tool that scours not only social media but also the web to find conversations about your brand or niche. Whether you want to spy on your competitors or simply respond to conversations about your brand, this is the tool for you.
It can help you increase your organic social media reach by helping you engage with people who are talking about your brand. These may or may not be your followers. But, if you engage in conversations with them, they just might follow you back.
- Real-time conversation monitoring
- Built-in analytics tool
- Keyword tracking for any language or location
- Has a lead generation and social selling feature called Awario Leads
- Simple interface to track and respond to conversations from one place
- Boolean search function
- White-labeled reports
- Unlimited historical data
- Comparatively more affordable than some other tools
- A free trial option is available
- Easy to use
- Doesn’t have a mobile app
- Starter – $29 per month
- Pro – $89 per month
- Enterprise – $299 per month
Pro Tip: Also use it to track negative reviews and manage your online reputation.
This is a multi-functional social media management platform that can help you increase your reach, boost brand awareness, and engagement.
It has social listening, publishing, engagement, and analytics capabilities to manage all aspects of your social media marketing.
Want to know the best part?
You can try it for free, without divulging your credit card information.
- Social media listening
- Built-in analytics
- Social media content scheduling and publishing
- Built-in collaboration and team management tools
- Social CRM and smart inbox
- Can be used by brands and agencies of any size
- Well-organized, user-friendly dashboard
- A free trial is available without providing credit card details
- Currently available for five major social media platforms only
- Standard – $99 per month
- Professional – $149 per month
- Advanced – $249 per month
Pro Tip: Do try out the platform for free, even if you’re not sure, as it does not require any payment information during the trial period.
Agorapulse is an all-in-one social media management platform that can meet almost all your social media needs. This includes social media listening, content scheduling, team collaboration, audience engagement, and analytics.
Want to learn more about the tool?
Let’s have a look at some of its key features.
- Smart content scheduling and posting by categories and time-slots
- Social media listening
- Built-in analytics
- Content scheduling and publishing
- Unified inbox to reply to all comments and messages
- Ad comments manager for Facebook and Instagram
- Offers a free trial without needing credit card details
- Manages all aspects of social media management
- Suitable for all types of brands and agencies
- The Enterprise plan is a bit costly
- Medium – $79 per month
- Large – $159 per month
- X-Large – $239 per month
- Enterprise – $399 per month
Pro Tip: If you actively run social media ads, then this tool gives you an advantage over other similar tools.
Crowdfire is, at its core, a content curation tool embellished with some other features and functionalities. It helps you find relevant content from numerous online sources and allows you to schedule and publish it at designated dates and times.
What’s more, you ask?
It also has social media monitoring and analytics capabilities. It allows you to track your brand mentions and respond to comments quickly and easily.
- Content curation
- Automated content scheduling and posting
- Social media listening
- Built-in analytics
- Chrome extension
- Provides many features at a competitive price point
- Suitable for both individuals and businesses
- Option to try it for free
- Supports only five social networks
- PLUS – $9.99 per month
- PREMIUM – $49.99 per month
- VIP – $99.99 per month
Pro Tip: If you are an influencer, then this tool is your best option as it offers many content-driven features at an affordable price.
Hootsuite is a social media platform which helps you manage your social media efforts efficiently. Several social media channels can be monitored from one Hootsuite platform.
It can also help you manage multiple Twitter handles or Facebook pages. In addition, you can curate content that appeals to audiences similar to yours.
Buffer is an easy-to-use tool with a powerful single-view dashboard. It has features like content scheduling, content recommendation, reporting, and analytics.
The tool can help you streamline your content creation process and boost your organic social media reach. You can post on Twitter, Facebook, LinkedIn, and App.net. Its ad-hoc posting capability makes it more responsive.
7. Unbox Social
You can’t improve what you don’t measure. Building on that premise, you need to first quantify your social media reach using a tool like Unbox Social before you can think about expanding it.
Its robust analytics delves into your reach and impressions, as well as those of your competitors.
It can also track volatile content like Stories, giving you a fair idea about how many views they got in their short lifespan.
Is there more?
From a unified dashboard, you can monitor campaigns across multiple platforms. In addition, you can also understand how your hashtags and influencers are performing.
A full-service social media marketing tool with robust features, Unbox Social is worth a try.
Image via Unbox Social
Woobox’s app suite helps you engage with your customers in a fun way with contests, polls, and interactive sweepstakes. You can collect valuable customer data and emails from Woobox apps.
It provides one easy-to-use interface to manage engagement across multiple social networking sites. With this tool, you can create amazing marketing campaigns to boost your social media reach.
This is a web-based quiz creation tool that can help you improve your organic social media reach and engagement.
Qzzr has proved to be very useful to marketers, publishers, and agencies. It can help you increase social engagement, reach, and leads. You can quickly create interesting interactive quizzes and post them anywhere on the web. Then you can track and analyze the results.
Wyng is a potent campaign-building tool. It has the right technology to power digital campaigns and promotions.
Their diverse range of templates can be customized for use. You can design creative landing pages instantly. Smart automated functions provide you a real-time grasp of your content.
Wyng fits all kinds of budgets.
This is a social media promotion tool which helps you get more engagement across the social media spectrum. It works with Twitter, Facebook, Pinterest, and StumbleUpon for now.
Using it, you can get your content in front of social media influencers and get it re-shared by other influencers.
It helps you grow your social media authority and increase your organic social media reach.
This is a social sharing platform that helps you promote your content on Twitter. It has a Twitter-based economy where you trade credits. Bloggers find the platform particularly useful as they can share details about their blogs with tweets. It was built solely for the purpose of getting more retweets, followers, and shares for its users.
Flauntt helps you put your tweets in front of other Twitter users for promotion. It helps you show off and amplify your presence on Twitter. You can use it to get more people to see and share the content you want to promote. Go ahead, flaunt the content you write. It also uses a credit system for its users.
14. Retweet Bird
You don’t need a social media agency to grow your audience or organic social media reach. This platform can help you do that.
It’s a credit-based platform that also offers influencer-based crowdsourcing.
To use it, you need to link your Twitter account to the Retweet Bird account. You can then get into the system for more exposure.
15. Guest Crew
This is a place where social media influencers and the content they like gets more exposure. It is an influencer marketing platform that helps you grow your organic social media reach.
The platform allows you to create content, give it a boost, track results, and download reports.
16. Lnk Social
You want the content you create to get good exposure, right? Lnk Social can help you do that. It helps you create a buzz around your content.
Using it can help you get more traffic, better organic social media reach, and the right kind of engagement. It also works on a credit system where you trade credits. When you share content, you earn credits. You can then use those credits to promote your content.
This is a platform that enables you to speculate and trade on an influencers stock market. Customers earn credits by investing in other member’s social stock.
How does it help with organic reach?
It helps you discover the most interesting content and people. And it provides you currency to play its social stock market game and increase reach.
By finding the right influencers to collaborate with on this platform, you can increase your social media reach.
SocialMention is a great social listening platform that can also help you boost your social media reach. It provides real-time search of social mentions.
Anytime anyone mentions your brand on social media, you can track it. You can integrate it with blogs, Facebook, and Twitter. You can also use it to analyze your social media mentions and access alerts in real-time.
This platform enables Twitter users to manage and monitor an unlimited number of Twitter accounts from one single easy-to-use interface. It provides a customizable dashboard to send and receive tweets.
This works best for power users and those who want to stay on top of their Twitter lists easily.
And the best thing?
It can be used as a web app, Chrome app, or desktop app. The platform also helps you organize and monitor your reach.
Q1. How does social media increase organic reach?
A. When you create high-quality content that your followers engage with, most social media algorithms introduce it to more people. And if this engagement continues, more and more people get to see your content, thus increasing your reach.
Q2. What is organic reach?
A. It's the number of people that see your content without paid distribution. This includes those who interacted with the content and those who discovered it via other people's actions.
It, however, excludes the use of paid promotional tools that would help with visibility.
Q3. Is organic social media dead?
A. No, it isn't.
On the contrary, it's become more critical than ever, and here's why:
- An always-on social media presence makes it easy for customers to reach you and get immediate responses.
- Organic content helps visitors know more about your brand and can build trust.
- Organic post insights can provide the data you need to create more targeted paid ads.
- Organic content can boost your website's credibility and improve rankings.
Q4. How to increase organic reach on social media?
A. Implementing these strategies can boost organic social media reach:
- Focus on the platforms your audience use.
- Optimize profiles.
- Publish evergreen, engaging, and targeted content. If possible, tweak platform settings to show it to a specific audience.
- Focus on quality. Posting fewer times with valuable content can increase your organic reach.
- Post during times your audience is active online.
- Post content types your audience relates to more.
- Cross-promote profiles.
- Interact with your audience.
Q5. Which social media platform has the best organic reach?
A. Social media platforms that can help you boost organic reach include:
PS: The choice of social media platforms to help with organic reach depend on your target audience and marketing goals.
Q6. What is the average organic reach on Facebook?
A. According to statistics, the average organic reach on Facebook is still at a low of 5.20%. That means that for every 19 fans you have, only one sees your unpromoted content.
Q7. How do I increase organic reach on Facebook in 2021?
A. The following are some tips you can use to increase organic reach on Facebook:
- Have a Facebook content marketing strategy.
- Understand what content your audience prefers.
- Publish valuable content.
- Build a community around your brand by including people who matter in your posts. These include employees, ardent customers, etc.
- Engage your audience.
- Create relevant and timely posts using rich media.
- Collaborate with influencers and other brands.
- Hold virtual events on Facebook.
- Track performance and optimize.
Q8. Does organic social reach work better than paid advertisement on social media?
A. Not necessarily.
These methods suit different businesses, depending on situations and priorities.
For example, if you don’t have a budget for paid ads, focus on organic social media reach. It’s a cost-effective method to grow and establish your brand presence, convert new customers, and retain and support current ones.
However, if you have the budget and want to get new customers, prioritize paid social media advertising.
Ideally, though, you should incorporate both. Use paid advertisements to create awareness and bring targeted audiences to your profiles. Then, use organic content to maintain an active presence, capture audience interest, convert them into paying customers, and retain them.
Ready to Increase Your Organic Social Media Reach?
Increasing your organic social media reach is not easy. It takes sustained effort and time. The key here is to work smarter, not harder. You should focus on optimizing your content and your social media strategy. The results will follow.
Even if you don’t see a spike in your organic social media reach immediately, don’t give up. It’s a long-term process that requires you to stay disciplined in your approach.
With the tools mentioned above, you will be right on track. They can give you desired exposure and help you with your strategy of growing your authority and influence organically.
So, what are you waiting for? It’s time to get started on boosting your organic social media reach.