Developing a mobile app is expensive and time-consuming. On top of that, there are millions of apps out there.
What does that mean for you?
If you want to stand out, you need to focus on developing a solid mobile app promotion strategy.
Breaking into the app market requires an in-depth understanding of consumer behavior and extensive planning. It’s tough turf. But having a presence on mobile devices has become a necessity for most businesses.
According to Comscore’s 2017 U.S. Mobile App Report, mobile apps account for 57 percent of all digital media usage. Moreover, more than half of the time spent on digital media is captured by smartphone apps.
So, how can you make the most out of the mobile app boom?
Apart from building a high-quality mobile app, you should know how to promote it effectively.
In this post, I will explain six of the best mobile app promotion strategies that give proven returns:
Ready to get started?
How Can You Promote Your Mobile App Effectively?
The mobile app marketplace has stiff competition.
Daily, 1,434 apps were released in the Apple App Store in Q4 of 2018.
And, that’s just one store.
You need a solid app promotion strategy to make your mobile app stand out. Here are some of the most effective mobile app promotion strategies you can use:
1. Know Your Target Audience
This is the Holy Grail of all marketing strategies. You can’t promote your product unless you know who your customers are and what they like. The same holds true for mobile app promotion strategies.
How can you do this?
Instead of trying to reach everyone, focus on reaching your target audience. Define the demographics, age groups, interests, and lifestyles of your ideal group of customers. These details can give you insights into which strategies you should use for your mobile app promotion.
At the same time, also look at what your competitors are doing to attract more customers. They are likely to have a similar target audience. So, even before you start promoting your mobile app, you can get a fair idea of how to attract customers. Look at their processes and try to improve upon them.
2. Start Mobile App Promotion Before the App Launch
For most physical products, the marketing department gets active once conceptualization and prototypes are ready. That’s where mobile apps are different. Even before you launch your app, you need to start promoting it.
Why, you ask?
Marketing your app early has two main advantages — increasing brand awareness and getting feedback. Engage potential customers and ask them what they’d like to see in the app.
If you’re beta testing already, encourage them to use the app and give you feedback. Listen to what they have to say. This will help you identify areas that you can improve upon. After all, you want to make sure your app meets the needs of your ideal customers.
3. Leverage Your Blog
Your website can be a great asset for your mobile app promotion strategy. It helps you create brand awareness and increase visibility.
If you already have a website that gets a large amount of traffic, it’s a bonus. You can use the platform’s reach to put the spotlight on your mobile app.
Want to know how?
There are multiple ways of leveraging a website as part of mobile app promotion strategies. Take a look at some of the options you can try:
That means you can’t just rely on word-of-mouth and social media channels to reach out to your potential customers. You need to make sure your app is visible on the search engines as well. It’s clear that your mobile app promotion strategy is indirectly linked to your SEO strategy.
Image via ThinkWithGoogle
A blog is one of the best ways to keep your target audience updated about your app. Share regular blog posts detailing the key features and uses of your mobile app.
You can also share your experiences while creating the mobile app or ask for your audience’s input. The aim is to make them feel involved in the process. Not only will this keep them informed but also build interest around your mobile app.
In addition to this, use relevant keywords and get quality backlinks to improve your site’s SEO.
Don’t forget to add an app install CTA at the end of your blog post.
Clicking the link should take people to the install page of your app. Create a great landing page that highlights the value proposition of your app and compels people to click the Install button.
Website Banners and Call-to-Action Buttons
Want to know a secret?
Website banners are typically associated with paid ads. But you can leverage them as a part of your mobile app promotion strategy as well. Make a web banner announcing the launch of your mobile app. To make the banner stand out, place it on the top section of your home page.
This strategy is great for informing your audience about your mobile app launch. However, if your app is available in the app store, your goal should be to boost downloads. Take inspiration from Lyft’s mobile app promotion strategy.
Image via Lyft
On their homepage, the right corner is solely dedicated to showcasing their apps in different app stores. Simply put, these are prominent call-to-action buttons that drives users to download the mobile app.
4. Send Out Emails
Email marketing is the underdog in the world of marketing. Marketers often overlook it and favor social media promotion. That’s a mistake.
Still not convinced?
Email marketing is a strategy that can put you ahead of your competitors.
Here are some statistics that show the merits of email marketing:
- 99% of email users check their inboxes daily.
- More than 50% of the respondents in the U.S. check their emails more than 10 times a day. Furthermore, they said that they prefer receiving brand updates via emails over other mediums.
- The average open rate of emails worldwide is 22.86% with a CTR of 3.71%.
Clearly, email marketing can help you reach a broader audience. To use email marketing as a part of your mobile app promotion strategy, you can create an email series. In a chain of emails, you can announce the launch date, list the app features, and send subscribers any sign up offers you may have.
We understand that sending emails manually to hundreds of contacts can be a pain. Email marketing tools can help you create slick emails in minutes. They personalize and optimize your email content and subject line so that your emails grab your contacts’ attention.
After all, you don’t want your app’s great features to be ignored, right?
For the launch of the All day 360 Fitness App, Adidas sent out an email telling users what their new app could offer. The email also had CTA buttons that led users to the download link. With this mobile app promotion strategy, Adidas promoted their app as well as drove downloads.
Image via Stripo
5. Leverage Social Media
Social media is a powerhouse for all kinds of marketing. So, it’s a given that it should be a part of your mobile app promotion strategy.
So how do you leverage social media for app promotion?
Find out the social media channels that your target audience is most active on. Based on that information, publish content to promote your mobile app on social media.
If your target audience is active on multiple social media channels, a social media management tool like HubSpot can come in handy.
It lets you create social content that is aligned to the target network’s guidelines. It also schedules posting for optimal times and tracks engagement rates on each post.
In this way, you can learn how well your app-related posts are performing on each social channel. Using these insights, you can focus your efforts on the channels that are getting maximum traction.
Additionally, you could also use paid ads to reach out to more people and create an instant buzz around your app. Through this mobile app promotion strategy, you can customize your ads solely for your target audience.
It’s an excellent strategy for mobile app promotion because it gives you more control of targeting your audience.
6. Collaborate With Influencers
Tap into influencers in your niche to reach out to a wider audience and drive engagement. The key to collaboration for mobile app promotion is to find the right influencers in your niche.
Can I be totally honest with you?
Finding the right influencer for collaboration can be tricky. It’s easy to be swayed by vanity metrics like an influencer’s follower count. Mega-influencers who don’t fit your domain or audience demographics won’t be able to promote your app effectively.
An influencer marketing platform like Fourstarzz Media helps you find the best-matched influencers. When such influencers promote your app, you can expect good traffic and conversions.
They’re already creating content for your target audience. So it becomes easy to reach out to users who may be interested in your app. At the same time, a post from an influencer about your app can help you get more downloads quickly.
Q1. What is mobile app promotion?
A. Mobile app promotion refers to all techniques and strategies that can help you communicate about your app to your target audience. It’s how you increase visibility, boost demand, and differentiate your mobile app from others in the market.
Q2. How do I promote my mobile app?
A. The following are strategies you can use when promoting your mobile app:
- Understand who your audience is, their needs, the content they like, and how best to reach them.
- Promote it before the launch.
- Publish blog posts detailing the app’s features and functionalities.
- Promote it via website banners.
- Send out an email series detailing the app’s features, launch date, and any sign-up offers.
- Promote it on social platforms.
- Partner with influencers.
Q3. What are the strategies for first-time app marketing? What type of marketing is the most effective for a mobile app startup?
A. The following are strategies you can use for first-time app marketing:
- Start promoting the app even before launch.
- If in beta testing mode, encourage users to test it and offer feedback. Then use their insights to ensure your app meets their needs.
- Optimize your App Store page with relevant keywords, a detailed description, quality screenshots, app preview videos, etc.
- Promote it on social platforms.
- Partner with niche influencers.
- Ask users to leave reviews.
Q4. What are the best iPhone app marketing strategies?
A. These are iPhone app marketing strategies you can use to increase downloads and popularize your app:
- Analyze competitor apps for functionalities, features, ratings, and reviews.
- Start promoting it before launch.
- Improve your iPhone app’s visibility in App Store search results using relevant keywords, preview videos, app screenshots, etc.
- Cross-promote within other relevant and popular iPhone apps.
- Create search engine optimized blog posts about the app and promote them on social media, forums, etc.
Q5. What are the worst app marketing strategies?
A. Some of the mistakes you should avoid when marketing your app include:
- Over-promising but not delivering.
- Failing to optimize your content in the app stores.
- Not encouraging app reviews from users.
- Not creating an optimized microsite for your app.
- Failing to leverage social media promotions.
- Failing to respond to user comments, reviews, suggestions, etc. proactively.
Q6. What are the best low-cost app marketing strategies?
A. The following are app promotional strategies you can use when operating on a budget:
- Partner with niche micro and nano-influencers.
- Use banner ads and pop-ups on your website to promote the app.
- Create an in-depth blog post about your app.
- Include a footer in all your email communications advertising your app.
- Create a demo video explaining the what, how, and why of your app.
- Upload your app to other app stores besides Google Play.
Are You Ready to Promote Your Mobile App?
Developing a solid mobile app promotion strategy requires that you start hustling, even before your app is launched. Reach out to your target audience for feedback and get in touch with influencers for collaborations. Use social media, email marketing, your blog, and other mediums to promote your app and create a buzz around it.
Did we miss any other mobile app promotion strategies? Please share your insights in the comments below.