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Developing a mobile app is expensive and time-consuming. On top of that, there are millions of apps out there. If you want to stand out, you need to focus on developing a solid mobile app promotion strategy.
Breaking into the app market requires an in-depth understanding of consumer behavior and extensive planning. It’s tough turf. But having a presence on mobile devices has become a necessity for most businesses.
According to Comscore’s 2017 U.S. Mobile App Report, mobile apps account for 57 percent of all digital media usage. Moreover, more than half of the time spent on digital media is captured by smartphone apps.
So, how can you make sure you make the most out the mobile app boom? Here are some of the most effective mobile app promotion strategies:
1. Know Your Target Audience
This is the Holy Grail of all marketing strategies. You can’t promote your product unless you know who your customers are and what they like. The same holds true for mobile app promotion strategies.
Instead of trying to reach everyone, focus on reaching your target audience. Define the demographics, age groups, interests, and lifestyles of your ideal group of customers. These details can give you insights into which strategies you should use for your mobile app promotion.
At the same time, also look at what your competitors are doing to attract more customers. They are likely to have a similar target audience. So, even before you start promoting your mobile app, you can get a fair idea of how to attract customers. Look at their processes and try to improve upon them.
2. Start Mobile App Promotion Before the App Launch
For most physical products, the marketing department gets active once conceptualization and prototypes are ready. That’s where mobile apps are different. Even before you launch your app, you need to start promoting it.
Marketing your app early has two main advantages — increasing brand awareness and getting feedback. Engage potential customers and ask them what they’d like to see in the app.
If you’re beta testing already, encourage them to use the app and give you feedback. Listen to what they have to say. This will help you identify areas that you can improve upon. After all, you want to make sure your app meets the needs of your ideal customers.
3. Leverage Your Blog
Your website can be a great asset for your mobile app promotion strategy. It helps you create brand awareness and increase visibility.
If you already have a website that gets a large amount of traffic, it’s a bonus. You can use the platform’s reach to put the spotlight on your mobile app.
There are multiple ways of leveraging a website as part of mobile app promotion strategies. Take a look at some of the options you can try:
That means you can’t just rely on word-of-mouth and social media channels to reach out to your potential customers. You need to make sure your app is visible on the search engines as well. It’s clear that your mobile app promotion strategy is indirectly linked to your SEO strategy.
Image via ThinkWithGoogle
A blog is one of the best ways to keep your target audience updated about your app. Share regular blog posts detailing the key features and uses of your mobile app.
You can also share your experiences while creating the mobile app or ask for your audience’s input. The aim is to make them feel involved in the process. Not only will this keep them informed but also build interest around your mobile app.
In addition to this, use relevant keywords and get quality backlink to improve your site’s SEO.
Website Banners and Call-to-Action Buttons
Website banners are typically associated with paid ads. But you can leverage them as a part of your mobile app promotion strategy as well. Make a web banner announcing the launch of your mobile app. To make the banner stand out, place it on the top section of your home page.
This strategy is great for informing your audience about your mobile app launch. However, if your app is available in the app store, your goal should be to boost downloads. Take inspiration from Lyft’s mobile app promotion strategy.
Image via Lyft
On their homepage, the right corner is solely dedicated to showcasing their apps in different app stores. Simply put, these are prominent call-to-action buttons that drives users to download the mobile app.
4. Send Out Emails
Email marketing is the underdog in the world of marketing. Marketers often overlook it and favor social media promotion. That’s a mistake. Email marketing is a strategy that can put you ahead of your competitors.
Here are some statistics that show the merits of email marketing:
- 99% of email users check their inboxes daily.
- More than 50% of the respondents in the U.S. check their emails more than 10 times a day. Furthermore, they said that they prefer receiving brand updates via emails over other mediums.
- The average open rate of emails worldwide is 22.86% with a CTR of 3.71%.
Clearly, email marketing can help you reach a broader audience. To use email marketing as a part of your mobile app promotion strategy, you can create an email series. In a chain of emails, you can announce the launch date, list the app features, and send subscribers any sign up offers you may have.
For the launch of the 360 Fitness App, Adidas sent out an email telling users what their new app could offer. The email also had CTA buttons that led users to the download link. With this mobile app promotion strategy, Adidas promoted their app as well as drove downloads.
Image via Stripo
5. Leverage Social Media
Social media is a powerhouse for all kinds of marketing. So, it’s a given that it should be a part of your mobile app promotion strategy. Find out the social media channels that your target audience is most active on. Based on that information, publish content to promote your mobile app on social media.
Additionally, you could also use paid ads to reach out to more people and create an instant buzz around your app. Through this mobile app promotion strategy, you can customize your ads solely for your target audience.
It’s an excellent strategy for mobile app promotion because it gives you more control of targeting your audience.
6. Collaborate With Influencers
Tap into influencers in your niche to reach out to a wider audience and drive engagement. The key to collaboration for mobile app promotion is to find the right influencers in your niche.
They’re already creating content for your target audience. So it becomes easy to reach out to users who may be interested in your app. At the same time, a post from an influencer about your app can help you get more downloads quickly.
Developing a solid mobile app promotion strategy requires that you start hustling, even before your app is launched. Reach out to your target audience for feedback and get in touch with influencers for collaborations. Use social media, email marketing, your blog, and other mediums to promote your app and create a buzz around it.