Listen as Shane Barker and Araks Nalbandyan, 10Web's Director of Digital Marketing, deep dive into data-driven marketing.

Araks tells us how marketers can combine it with creativity and talks about trends to look out for and whether or not data privacy will affect data-driven marketing.

And on a fun note, Araks discusses her invisibility wish, her love for Italy, and one of her favorite books.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.