Brittany is the content marketing unicorn who loves to help SaaS marketers reach their content marketing with ease. She is the founder of WorkBrighter.co & BrittanyBerger.com. She specialises in designing and executing content marketing for startups and small businesses.
- The journey to becoming an entrepreneur
- Why repurposing content is the key
- Why creating unique content for different brands and their challenging audiences is key to successful online marketing
- The easiest way to write a book from scratch
- How content marketing is a test of generosity
- Why there is power in collaboration, more than in the idea of competing
- What constitutes a perfect piece of content
[1:01] Brittney’s Journey From a Freelancer to an Entrepreneur
[11:09] PR and Content Marketing
[14:14] 25 & Selfish
[21:52] Personal Writing Style Goes a Long way
[23:21] Working Smarter to Working Brighter
[27:00] Importance of Mentorship
[30:20] Repurpose Content – How Much is Too Much
[32:00] Content Automation
[50:02] Three Tools for Digital Minimalist
[51:38] It All Starts On Paper
Content marketing is a lot more than simply creating content and distributing it. It involves a lot of processes and people that need to be on the same page and work as a team.
From researching content ideas to project management to content distribution, there is a lot that goes into a content marketing campaign. And, it is often overwhelming for content marketers to manage it all manually. That’s perhaps the reason why only 4% of marketers feel that their content marketing campaigns were extremely successful.
That’s where content marketing tools can help you. There are numerous tools available to help you manage the various aspects of content marketing.
In this podcast episode, I invited content strategist, Brittany Berger, to discuss how she manages her content strategy and the tools that help her. Brittany is the founder of Work Brighter and a self-proclaimed content marketing unicorn.
She believes in a minimalistic approach to content marketing and preaches that content needs to be used and not necessarily created. In this podcast, she discussed the importance of content repurposing and the tools that she uses for content marketing.
What is Content Repurposing and Why is it Useful?
Content repurposing is recycling and reusing old content in different ways to get the most out of it. And Brittany’s approach to content marketing revolves a lot around reusing content rather than creating fresh content every single time.
In the podcast, she mentioned how she recently started her YouTube channel and uses content repurposing to keep it running. She created some foundational courses and videos for the first three months to get the channel up and running. For the remaining 9 months of the year, she used old content and reused it to post regular videos on her channel.
Creating fresh content is difficult and takes a lot of time and effort. So, if you want to post useful content regularly and consistently, it makes sense to reuse old content sometimes. It saves time and ensures that there’s always something in the pipeline.
Content Marketing Tools
As I mentioned earlier, content marketing tools can help you manage various tasks with ease. Some tools, like Evernote, can help you keep track of content ideas on the go, while others, like Trello and Slack, can help you keep in touch with your team and manage your projects. Tools like Buffer can help you with content scheduling and distribution.
With the large variety of content marketing tools available in the market, it can be difficult to select ones that will suit your best.
I asked Brittany about the tools she likes best and she picked the following three tools. Like her content philosophy, her selection of tools is also minimalistic. She prefers using a few tools that can do everything, instead of using many specialized tools.
Let’s take a look at her favorite tools and discuss their unique features and uses.
Nearly 54% of consumers wish that their favorite brands and businesses would come up with more video content. However, coming up with new ideas for videos can be quite a task. Furthermore, shooting and editing take even more time. In such a case, if you’ve got high-performing text content, you can use Lumen5.
This tool simplifies social video marketing for brands with the use of AI. All you need to do is enter a blog post and the tool will summarize the content and match scenes of videos and photos instantly. Even if you don’t have any footage, Lumen5 has lots of free media files that you can use in your videos. This can help make content repurposing extremely quick and simple.
Image via Lumen5
Airtable is an excellent tool to organize your work and manage your projects and tasks effectively. It has the functionalities of a spreadsheet and a database all in one.
And, the feature that Brittany likes best is that you can create many dashboards and do practically anything that you want. Instead of using multiple tools, you can do all of your task management using this one multi-functional tool. Not only does this make the process easier but even helps you track things easily.
You can link related content, and even organize everything from your mobile app.
Here are some of the uses of this tool:
Airtable can be used to reuse, remix, and republish your content with ease. It can be quite challenging to come up with unique content every day. But, by repurposing your content, you can still post unique content.
Image via Airtable
Here are some of the uses of this tool:
Content Planning and Pipeline
You can use this tool to make your editorial calendar and content plan. Additionally, you can plan your entire content pipeline and view it easily in the form of a calendar or even in a grid view. This makes content planning simple for you.
You can see all your tasks and projects in one place. It is even possible to segregate them based on the stage of completion of each. In a way, it’s pretty similar to Trello’s system of management but has a lot more added functionality.
It has several visualization tools that can help you look at data and insights in an easy-to-understand manner. The blocks feature allows you to customize and format your insights in a way unmatched by any other tool.
This is also a useful content marketing tool that can help you with the marketing management aspect of your campaign. It can help you organize all of your marketing tasks and manage your marketing projects.
It’s got a content organizer that lets you organize your content well. In addition, you can schedule posts for publishing on social media on it so that you can sit back and let it do all the publishing work. It also lets you create a marketing calendar and helps you organize your work by automating workflows. This way, you can churn out fresh content regularly.
Following are some of the things that you can do using this tool:
Manage Clients and Projects
It has a client dashboard that allows you to manage all of your clients in one place. And, you can also create client workflows and reusable templates. You can also manage all of your conversations and easily keep track of them using this tool.
Schedule Social Media Posts
One of the most useful features of this tool is that it helps you schedule your social media posts effectively. It has a bulk scheduling option that lets you schedule numerous posts at once. You can also share content from anywhere on the web to your social media profiles.
Make an Editorial Calendar
You also use this multi-functional tool to make a content plan and editorial calendar. It is simple to use and lets you see your content pipeline in one place.
Overall, it is quite a useful tool that helps with all aspects of content marketing management.
Evernote is like your personal notebook where you can take notes and write down content ideas on the go. While Brittany is more of a pen and paper person, even she can’t carry a notebook everywhere. That’s where a tool like Evernote comes in handy.
You can use it to make to-do lists or simply write down content ideas as soon as you think of something. You can also set reminders, make lists, and keep track of everything in one place.
The best part is that it lets you work from anywhere and organize your tasks and lists on the go.
Content marketing tools can help you run successful content marketing campaigns. And, like Brittany, you can choose to keep things simple and use just 2-3 multi-functional tools instead of multiple tools.
Also, remember that the purpose of content marketing is to provide your audience with relevant content regularly and consistently. It does not necessarily mean that you have to create fresh content every time. You can do a lot with your old content by repurposing it in different ways.
So, go ahead, and try these tips from content marketing expert, Brittany, and see the results for yourself.
Shane: Welcome to the podcast. I'm Shane Barker, your host of Shane Barker’s Marketing Madness Podcast. Today, I'm thrilled to introduce our special guest, Brittany Berger. Brittany, you described yourself as a content marketing unicorn who specializes in designing and executing content marketing for startups and small businesses. She's one of the most amazing marketers that I know of and today we will get an insider view of some of her top content marketing tools. We will also discuss the importance of content marketing tools and the repurposing of content. Tune in as Brittany uncovers coveted strategies here on the podcast. All right everybody. Hey, what's going on? Wanting to thank everybody for plugging in. Today, we've got Brittany Berger here, used to work at Mention.com. In fact, I'll kind of let her give her little bio and what she's doing these days and what she's been up to. Brittany: Sounds good. Like Shane said, I am Brittany Berger, BrittanyBerger.com and also soon to be the founder of WorkBrighter.co after about eight years working in B2B content marketing for different startups. I'm very much in the marketing for marketers space. I was so inspired by all of the different entrepreneurs and entrepreneurial people around me that I decided to become one myself. And so a little bit more than a year ago now, I went out on my own and I started building a freelance career as a consultant as well as my own community. All about focusing on building my ideal career. Shane: That's awesome. So where are you living at? Where are you located? Brittany: I am in New York City, Upper East Side. Shane: Big city of dreams. I heard about that. Oh good for you. And so when you worked at Mention were you just remote? Brittany: Part of the time. I started off working in the New York office. It was inside of a co-working space. It grew from like two to 10 people in the time that I was there and the New York team really grew. But they're also really flexible and really awesome and so when I had some health problems, I actually started working remotely. Shane: Oh, awesome. And so how long have you been in New York City for? Brittany: I've been here about three and a half, maybe four and a half maybe. Oh, it's Friday afternoon, I cannot do the math. Shane: Right, right. That's too funny. I do the same thing. Like I'll give you a funny little story. So this was a little while ago, but my wife, I used to have an office at my house. Well I still do, but I usually do now at my office here in Sacramento. And so what I would do is I would have these things. And so in the beginning, I always tell people how I've been doing marketing for like 12 years; that was my thing. I would always tell people that. Finally, my wife one day was like, why are you telling everybody 12 years? I'm like, well, cause it's been 12 years. She goes, it's been 20 years and I'm really terrible with math. I was like literally selling 12 years and she says, you're like kind of underselling like you've been doing this for a while thing by saying 12. My brother just got married a few weeks ago. For me, in my mind, he's still like 22 or 23, but he's like 36. So anyway, maybe that's something; maybe the really good content marketers that it starts to eat away the other part of our brain where we have, so I'm not giving you a hard time, I'm telling you I have the same thing of like, no, I did it two weeks ago and they're like, no, there's two years ago. And I'm like, that's what I meant two weeks and two years ago. That's what I meant to put those together. I just did the opposite. I do weeks first and then I talk about years right after that. Brittany: Yeah, and this time goes fast when you're doing lots of things, especially when they're exciting. Shane: Yeah, there we go. That's what I'm going to use, I like that. That's a good answer. I was like, listen, I've got so much great stuff going on that I'm literally in a time warp and there's nothing I can do to stop it. Brittany: Yeah. I feel like if you're busy with the wrong stuff, time seems to crawl on so slowly. But if you're busy with the right stuff, it goes by really fast. Shane: That's a selling point right there. That you don't work with me because I'm literally on a jet plane and I won't realize the time. And make sure you pay your invoices on time, we care about that. But up until that point, we're going to go on a journey this way. So you're in New York, there's a big city of dreams. Do you have any pets, anything fun like that? Pets, animals, a hamster? Brittany: No pets for me. We do have a dog at my parents' house. They've always had a dog since I was little so he's fine. He's my virtual assistant when I'm there. So yeah, he's part of the Berger business team, but not living with me. Shane: Gotcha. And so what's the little one's name? Brittany: Dillon; like Dillon, Texas from Friday Night Lights because my family is an ATB family. Shane: There we go. That's awesome. Yeah. I ask because I have two dogs myself. I have Maya and Bailey. Brittany: My old dog's name was Bailey; the dog we had before Dillon. Shane: That's awesome. Was it a good dog? Brittany: Oh, I loved him so much. He was so cute. Shane: I have Bailey and Maya and I could show you. So the opposite of you is I do a lot of the content so we're like curation, like in video stuff and podcasts. In fact I'm just gonna show you; we're just going to go ahead. But I'm always nervous about how dirty it might be. But there goes a dog bed there and then I have a dog bed here and so I literally will bring them. So my dogs are here for probably 50% of the time. Yeah, I bring them into work. I try not to on podcast days because they're great dogs, but somebody will walk by and they'll be like, oh my God, we're being attacked. And they'll start barking and they think like it's a code red situation and it's a little difficult to have barking dogs and podcasts, but you know, it's the real world. Brittany: Dylan's a busy body. So if I'm talking or really doing anything and I don't let him see what's going on, that's when he gets loud. So just once I let him plop in my lap, that is when he'll be quiet and behave. So he's very much a part of the team on calls when I'm at my parents' house or on vacation with them. Shane: I can understand that. I can understand that if I was your dog at your house and if you didn't let me know what was going in your life that I would probably be a little overbearing and potentially bother you until you let me. You know, look at your screen or something like that. Brittany: Well, I mean I have fun and he wants part of it. Shane: I mean, right. I mean who doesn't want to get on the Brittany train? That's like going so fast and we are like the speed of light. So I mean that sounds awesome. So now we're going to ask you, this is a little bit of a personal question, you don't have to answer. This is fully being recorded. Do you have any tattoos or anything? Brittany: I so don't have tattoos. Here's why. There's a lot of things I want to, I am just always the unlucky person when it comes to health that I don't actually even know anyone who's gotten a tattoo and something bad happens. But I feel like that's because the world is waiting for me to try. I have just been like the one in a million with a lot of other different things that I'm not going to push my luck. Shane: Yeah. So how about this? I'm going to help you out and probably hinder you at the same time. So I'm going to tell you this story and then you're probably going to never get a tattoo, which I don't know if your parents will thank me. And they didn't put me up to this, in case they're against tattoos. But the thing for me is I actually got a tattoo in Amsterdam. I only have one tattoo, it's on my back. It's like a round thing that I got. And so what's funny about the whole situation with my tattoo is that when I got the tattoo, I actually passed out; literally passed out. And so this isn't gonna help you in your tattoo journey, so you're probably never going to get one because of this podcast right here, I apologize ahead of time but I was literally getting tattooed in Amsterdam. And so we were in Amsterdam and there was no alcohol, no, weed, there was nothing involved. Some people think, oh, you're probably hindered or something. No, I was literally sober as can be because I was going and get a tattoo. So I go in to get this tattoo and the tattoo guy's on my thing. And what's funny is the guy actually used to be a tattoo artist. I owned a bar in Chico, California, which is like a whole other conversation, Sierra, Nevada he's from. And there was a guy there, a buddy of mine and he's like, hey, I have a friend of mine that's a tattoo artist in Amsterdam so it's kind of what pushed me to go do it. So I was like, okay, sounds good. Well, the guy walked in, I was like, hey, do you know John? He goes, John? I go, John Smith whatever his name was. And he goes, oh my God, how do you know John? I saw you have a bar. And he goes, oh man, you're gonna get a tattoo. So we're like BFFs at this point, right? So here I'm in Amsterdam, the guy is tattooing me and I go out, I literally have two buddies of mine that we're watching and they were taking pictures. And this was a long time ago, I mean this is probably 20 years ago. So there was no Instagram but they had these things that are called cameras that aren't on your phone. It's kind of a new concept and lot of people don't know about now, but they're like fax or kind of old. So they're taking these pictures of me being tattooed and then all of a sudden I like went out but I like went up and did some weird convulsion stuff. It was a terrible story, like some weird convulsion stuff. And I was out for like 45 seconds. And in my mind, I had these weird violent comics, I know this has nothing to do with content, but this is a lot more fun. Brittany: This is such a great story though. Shane: Right? And so I had all these really violent comics and killings and just weird stuff. And I finally come to and I'm like, what is going on? And I look over at my friends Brad and Lloyd that were there and they're like, ggggg, I mean, they took as many pictures as they could. And I came to and said what happened? And they're like, hey dude, you went out and you bucked out of the chair and did some weird thing and then you went back down. And I'm like, no, I didn't. And they show me the pictures and just like this, and I just lost it. And so the tattoo guy, which is funny about the whole situation, he's like, dude, I've never seen anything like that. And I go, well, can we finish the tattoo? And he goes, no. He goes, I got to go get a drink because I've never seen anything like that in my life. So he literally leaves, goes and drinks; God knows how much to finish my tattoo. Thank God it wasn't like, you know, crazy. So he goes and have some drinks or a drink or 10 drinks or smokes weed, whatever he does, his thing and then he comes back and finishes my tattoo. So I'm not saying that to scare you by any means, but I will tell you that it was quite the journey for me. I only have one tattoo, so there are all kinds of stuff I want to get. I see sleeves and this awesome stuff and pictures and family, all this and pictures of mom but I just haven't pulled the trigger to do it. So that's my story and it's not going to help you on your tattoo journey. But it's definitely was one of those crazy, I got to talk to my buddies. I gotta get those pictures because we were looking at them and they just couldn't stop laughing. And for me I was like, oh, this is a terrible documentation of like the weakest point in my life where I went out after I had literally that much of a tattoo on my back. It wasn't like a full back sleeve leg tattoo of a dragon or something. It was pretty minimal. Brittany: That's funny. One of my most embarrassing moments is also on video and if you ask me some of the questions you sent over, I think it will actually come up in conversation later. Shane: That's awesome. That's what I'm talking about. I want to talk content, I like content but this kind of stuff and one of my past guests was Ahava and one of the things that we talked about literally by the end of the conversation, the beginning was marketing and so by the end it was meth. Like we were talking about Breaking Bad and like not meth like we were doing meth, but it turned into storytelling, this is the whole point. Brittany: Pop culture, anything; I can totally jam about forever. Shane: Yeah, no, I know that for a fact; that's why I knew this was going to be fun. So tell me about content marketing. Like how did you get into content marketing? Obviously, you worked at Mention, but tell me a little bit about how did that journey happen? What does the journey of Brittany, of going to college and did this and had fun and almost got married and then you didn't get married and then all of a sudden, you went into content marketing or what was your journey like? How did it happen? Brittany: So in college, I was studying mass communications and journalism. I actually wanted to be a fashion reporter. I don't even own jeans anymore and I don't own anything fancier than jeans either. So that's really funny looking back now. I'm a leisure queen. But yeah, I wanted to be a fashion reporter or at least work for a fashion magazine. I think I wanted to work more in like lifestyle writing. Which actually does line up with a lot of what I do now. But I wanted to be a journalist, but then when I took a public relations class for I think just like fulfilling a requirement for communications or something. I loved it. So then I got more into that and I hadn't really heard of content marketing but I just actually kind of studied the perfect stuff for it. And I also majored in media design, so I have some graphic design and web design. Very, very basic. But enough to be able to bring more to the marketing table. I had a PR internship that was really just all about writing. As I was trying to get better at that internship, I learned about content and social media marketing. So I ended up coming on board with them afterward part time until I finished college and then full time. So I kind of started off as a PR intern. And then ended up about four years later, the content marketing manager through the companies content marketing stuff from this random company news blog that just announced what trade shows they were going to. To really lead gen focus stuff along with everything else and just kind of built my own career. I taught myself through webinars at lunch most days as I went along and I was actually a customer of Mention while I was there. Well, not paying, so I was a free user of Mention. And so I saw in their newsletter that they were looking for someone and I was looking to move to New York. My boyfriend had actually just moved here and I was already technically on a lease for an apartment with him here. You know, we had gotten this apartment together, but I didn't have any way of working there. So I saw that come up and I loved the company and it all worked out. Shane: That's awesome. So boyfriend, let's touch on that real quick; boyfriend. How long, name, give me a little background. Brittany: Alex and I have been together for 10 years now. So I met him actually on my 18th birthday; huge pop culture and Rom Com fan, I love that. It's a meet cute. So yes, I met him on my birthday and I just had my birthday last week, so it's been 10 years. Shane: Wow. Happy Birthday. Brittany: Thanks. Yeah, so we were living together in Delaware near the town we went to college and where we met. He's actually from the New York area. I would have moved to New York City the day after I graduated, but it actually took a while to convince him to move back to this area. But then, ironically, once I convinced him, he got a job here first and ended up living here for a while without me when I was the one that made him move here. Shane: That's funny. Well, cool. So it sounds like it's awesome. 10 years, congratulations on that. Brittany: Thanks. Shane: We had the team do a little digging here; did you write a book, “25 and Selfish”? Brittany: I don't but I love talking about this because it honestly sounded like something I could have written it. Shane: I was looking at this, I'm like, I wonder if she wrote that or not. I was like, I don't know. And I'm like, the girl on the cover didn't look like you, but a little bit. I'm like, I don't know, I just gotta ask. Brittany: It sounds like something I'd say. It's like, it sounds on brand for me. But then honestly, 25 was the year that I was trying to take all these big risks. It was when I moved to New York and started for Mention and started my freelance career. And I ended up burning myself out and trying to do, and not being selfish when I was 25 so I think it's really funny that someone else had a totally different 25th year than me with my same name. And there's also just a lot of Brittany Bergers. When I lived in Delaware, there was another Brittany Berger who worked in social media marketing. So yeah, we had actually like talked because she had the Twitter handle I wanted and I had the domain name she wanted. Shane: So here's the thing, I mean it sounds like there's a lot of them, but have you ever thought about killing them all so there's only one you or is that too aggressive? Brittany: That might be too aggressive. I think it might be more fun with my personality to change my name, take on a new identity. I'm in the brainstorming stages of a totally new identity and I'm not going to give you any hints. But just think about why you've never seen me and Tina Fey in the same room before. Shane: Ooh! I feel like we should just stop the podcast right there. Brittany: Think about it. That Content Marketing World, I was at Inbound, we were not in the same place. Shane: God, it's like Tupac and Biggie, kinda. I mean a little different. But I mean, there's something definitely going on there. So you say your degree was in mass communication? Brittany: Yeah, so mass communications actually double major and then also professional English or professional writing, I mean like a subdivision of English. So that was just really a lot of business communication. Which I feel it was great for learning to get goal-oriented and focused writing and so that was great. It was very weird. And then I also minored in journalism and interactive media. Shane: See that's funny. So to me, there's some like direct parallel with what you were doing, it kind of makes sense with your career. Like for me, I got my degree in marketing, it was just in general marketing and in business administration. Now, I'm older than you, you're still a young chicken there. But I'm like the old geezer rooster that can barely hear anymore like losing his hair. But my point of telling you that is that with my degree, I graduate in 2003, I use like 1% of what I learned. I think what you jumped into, there are definitely some parallels there, obviously, with content marketing and stuff like that. Like I graduated and I always knew that I was going to have my own businesses; actually, I had my own businesses before I even went and finished my degree and so I kind of knew that was going to be the deal. But it's interesting. The reason why I bring this up is because you talked about like during your time off or whatever, during your breaks you'd watch webinars and stuff like that. And that's really how I go through clients, but also through the education, which, 10, 15, 20 years ago there wasn't a lot of it. There was some, and I was learning as we went, but I mean now there's a thousand other things. You can go take some of these courses and learn what somebody spent hundreds of thousands of dollars to learn in hours potentially and then implement. So I just think it's an interesting time when it comes to education and stuff like that. So I'm always intrigued by people's background and your background sounds like you jumped into a space that was obviously using the writing side of your brain and everything. And for me, there just wasn't entrepreneurship. There was one course, the class that I took in college and it was just a very basic course of like, Hey, you want to open your… and everybody in the class just thought they want to open a restaurant and then so they can go golf full time. You know, it's like I just wanna open a restaurant and make tons of money so I can go travel. It's like, ooh. And I'd already been an entrepreneur at that point and I'm like, ah, that's not how it works at all. Brittany: Yeah. I never planned on being an entrepreneur. I honestly didn't even fully understand what it meant until I think I may be already was one because I was a very accidental of just looking at it as monetizing a blog for that I ran for fun. And so I think I became one before I really even understood the definition. But I knew from a young age that whatever I did would involve writing. I never really wanted to be an author or write books, but I knew that I liked words and talking and communicating. I didn't know I was such an introvert. Shane: Are you an introvert? Brittany: Oh, totally. But I think that it actually makes sense that I'm not necessarily shy, but I'm an introvert. Because when I do go socialize and I'm on a call or I'm talking to people, I'm super animated and I'm outgoing and I'm loud. That takes a lot of energy. I feel like it makes a lot of sense that I get very drained from socializing and have to go alone to recharge. Shane: That's interesting, especially because you have a very bubbly personality or at least what we see, which is awesome. And so it's interesting how you think of yourself as an introvert because, not knowing you, we've talked a few times and stuff but I would never imagine that. Like my wife is an example. She says she's an outgoing introvert. I argue with that; I'm like, that's not even possible. But it sounds like you might be kind of in that category. Brittany: Yeah. I very much look at introverts in terms of how socializing affects their body and their energy more than how much they like it. So, I don't consider myself antisocial, I'm totally not. I love people, but I feel like because I'm so bubbly and because I'm so excited when I'm talking to people, it wears me out and it drains me. So I can only be on like this for maybe like a few hours a day. And then I'm like, all right, peace. I'm going to go nap. Shane: I can totally understand that because you're a different energy level. I'm kinda the same way because I'm always animated, especially if I had to do like three interviews in a day or something like that or if I'm at a convention and unless I'm speaking--speaking is not too, too bad. But if I'm like, actually I have a product and I'm there for 10 hours, I mean, by the end of the day it's like I want to like lay down on the hard cement. You know, it does take a lot because I think we're that next level of animation and energy and stuff like that and I can totally understand that. Like there are days where I just go, man, I just talked way too much today and people probably think God, Shane talked way too much today so it's, it's kind of that thing. I have a class at UCLA and I teach like personal branding and how to be an influencer course and I feel bad for the students because it's a three-hour course. Like I teach it from 6:30 to 9:30 that's a long time to talk. And as much as I'd like to think that I'm somewhat good looking and that I'm somewhat funny and that I somewhat have good things to say, three hours, I mean, I don't care if you have Brad.... Let me take that back. Brad Pitt's in front of for three hours, we probably have a higher attention span than Shane Barker. But my point is, it's a long time, man. And I have speakers and stuff that come in but after the class, I'm just like, man, I'm so drained because it's just you're on and it's just boom, boom, boom, boom, boom. So I mean I thoroughly enjoy it, but it definitely sucks the energy out of you. Brittany: I know like when you just like look at it objectively, like half of my conversations literally involve either singing or dancing or enough arm movements, they constitute a cardio workout. Of course, I cannot do that all day, every day. Shane: Yeah. Yeah. There are not too many people that can, right? Brittany: Exactly. Shane: Well, okay, cool. So that's awesome. So I think we're on the same page when it comes to energy and levels and everything like that. Obviously, you have the name of the chief content Unicorn; let's talk about that a little bit. Was that your God-given name? Was that your parents’ idea? Brittany: A friend came up with that. We were just talking one day; there was a post that went live on, I forget. It was a guest post, but it didn't have like very prominent byline, but she totally guessed and she messaged me one day, she was like, did you write this? And I was like, yeah, how could you tell? She was like, well, it just sounded like a Unicorn wrote it. And I was like, oh my God. And I love that. And so she was just like, I could just tell from the voice that was you. And I just really loved that. I felt like that was kind of the moment that I realized my differentiator and B2B content marketing and I love Unicorns and I took that from her and I ran with it. Shane: That's a good company. So do you know Larry Kim? Brittany: I do, yeah. Shane: He's also a Unicorn Fan. Brittany: Yes. I know. Yeah. Shane: Have you guys thought about doing maybe a Unicorn club or something like that or a Slack group that has--- Brittany: That would be amazing. Yeah. And Nicole Demir also loves UNICORNS. Shane: Aah, Nicole. Brittany: Nicole has a great unicorn community. Shane: She does. It's funny, I'm actually part of her community. That's the Little Unicorn side. Absolutely. So that's good. So that's good that the Unicorn thing is strong that you guys are breeding and obviously starting Slack groups and stuff. Brittany: Frank would be so proud. Shane: I know, right? Who knew? So WorkBrighter, this is the new project you got going on? Give me some Intel here. Brittany: It's new, but it's not so new. It's new as a business but actually, I started it originally as a newsletter shortly after starting at Mention. As I said, that was a move that really inspired me and brought out the entrepreneurial spirit in me. I started having all these different side ideas and stuff like that. And so yeah, it started off as just a weekly productivity newsletter, mostly around productivity tech and planning and stuff like that. It was actually called “Work Smarter” at the very beginning when I was still kind of finding, again my differentiator that unicorn spirit, working smarter. I've had over the course of being diagnosed with some chronic health issues and learning how to balance a really ambitious career with that and with that limited energy. I have just really moved away from a lot of the traditional productivity advice and “work smarter” advice that's really centered on hustle and doing as much as possible and stuff like that. And so I kind of say I moved from working smarter to working brighter and just being really focused on, I don't love the term “optimizing my life,” since that sounds so kind of just like scientific and like hacky and lifehacker. Which is again what I kind of moved away from and I'm just always in search of doing things to make them as fun and as simple and as easy for me as possible and sharing that with other people. So yeah, it was a three-year-long newsletter and it was never really meant to be a big thing. It was originally just kind of meant as a way to show freelance clients, look how I build an audience from scratch. I didn't not just doing things for my day job where I'm working with already established companies. So it was kind of originally meant as a portfolio thing but then winded up becoming this something just so much bigger than my freelance career. And so over the past year, I was working with a coach, originally for my freelance content stuff and we were talking about the work writers stuff and looking at the numbers. I've also released like some online courses and workbooks and stuff under that umbrella over the years. But again, never really considered it a business and never really considered myself an entrepreneur. But I was working with my coach and she helped me realize that I was actually making as much from that side of things as my services at that that was totally where long term a lot of my big visions are and kind of what I'm working for. And so I'm starting to turn it into its own business and its own website, kind of a combination of a media company and a community. Shane: There are two things I want to touch on. First of all, I want to talk about the coach thing. So I think that's always interesting; let's talk about the coach thing. Let's talk about that. I've talked about this actually, in one of my past episodes about one of the things, there was a question that was asked me, this was a few weeks ago at Ontraport when I was there. Landon, who's the founder asked me like, what would you tell younger Shane? Right. Something different. And I'll tell you the coaching or the fact of having a mentor or something, it's something that I think I really missed out on. Not that I didn't have people that I would talk to on occasion, but I always kind of felt like, Hey, I'm an entrepreneur, I'm a grown ass man and I can take this on, I don't need to ask questions or to have a coach. But I'm really intrigued by that and I really wish I would have more of that. What was your experience with that? I think it's invaluable, right? I don't care what the amount of money is, to me it's like to help them to help you if it can cut off a year or two years or three years of your life cycle or get into place to where you're being successful, I think that's awesome. So tell me a little bit about the coaching side of things. Brittany: Sure thing. So I was working with her earlier this year to just get together a business plan, a formal business plan, originally just for BrittanyBerger.com and my content marketing services. But she helped me realize how much was possible with Work Brighter and really helped with my mindset. I've always been really, really into personal development so I actually met her through a paid community I was a part of in 2017. So it was just for different female creative entrepreneurs and the community was a pretty large one; large enough that it involved in-person masterminds. And so she actually led the masterminds up for the group of us here in New York City and so I met her through that. She was helping me informally through that and just as a friend for a lot of the toughest decisions that I've made; like deciding to leave my day job, to focus on my health and run my business full time. Which again was something that I never really aspired to, it was something that I did because I realize I have these issues, I have these issues with my health and my life and going full time can solve them. And so she was one of the people that helped me through that. And so then when it was time to hire a coach and a strategist, officially it was a no-brainer that I would just pay whatever her prices where. Shane: That's awesome. Well, I think that's really cool. I think once again, I've thought about that recently. About hiring a coach. I mean because for me, even though I think, we understand a lot about the industry in this, that and the other. But to me, I think it's something that I've learned over the years is that when I hire people on my team to hire very specific on what they do I guess is what I'm saying. You know, the person that can do everything is one thing, but the person that can do a landing page or just writes a copy. Back in the day, I would get somebody who could do it all and… would never probably do anything too good. But I think it's the thing with the coaches that help you kind of like define where you want to do things at, right? And it helps kind of clarify things and helped you on that path. So I think that's awesome that you did that. That's something I'm probably going to explore here pretty soon just because I always feel there's always more to learn. I mean some of these life experiences, everybody has their own life experience and I think tapping into that is just extremely valuable. Brittany: Yeah. It was like I had spent a lot of time taking like courses around like marketing for entrepreneurship and stuff like that. And just like different other areas and again, hiring people. But then when I kind of realized that what I needed the most help with was like being the leader, being the CEO. Growing my team in more strategic ways when I do so. I have right now it's just me on an ongoing basis, but I hire things out from time to time and I'm hoping to have someone ongoing by the end of the year. And she just really helped me be a business owner and entrepreneur that I needed to be and create plans and it was so great. Shane: Yeah. That's awesome. That's cool. That's good to hear. I like to hear those kinds of stories because I think that I can't encourage that enough because once again, I grinded it out and didn't do a coach and I wished that I would have when I was younger. When I was getting my younger years when I first started and I wished that I would have had a mentor. I mean, I do mentoring now for other people startups and stuff for free because I want to help them out. I want them to miss some of the things, learn from me what I've done and I wish younger Shane would have found the older Shane. I mean I had one guy that helped me with some stuff, but I don't think you can have enough of those coaches assuming that you can afford them, ongoing, but that's awesome. So you're talking about obviously your new projects and stuff, so that sounds super awesome. Let's talk about like content a little more like in regards to repurposing content. So what would you recommend? There's one thing to put out a great piece of content, it's like super awesome. But there's other thing about the repurposing of it or also distribution of it. Like what are some of the things that you do for yourself and for your clients' distribution or the repurposing of a piece that you write or something like that? Brittany: Sure. So the number one thing that I like to keep in mind and that I definitely teach people when I'm coaching them and teaching them around repurposing is that it's not about trying to put your content in as many places as possible. I feel like a lot of times repurposing content is viewed as something as just trying to get people's attention and just putting out content and getting it into as many places as possible. It doesn't need to be used that way. So instead of just trying to look at it at that, I really just like to think of it as part of the regular content marketing process. And when I have goals for content marketing, instead of thinking, okay, what do I need to create to meet these goals, I first say, okay, what kinds of do I already have that could potentially meet these goals? What could I do with that? And then what needs to be created in addition to that? So I repurpose kind of on an as-needed basis, but in a way that's built into my content marketing strategy from the start. So, as an example of something that I do for myself is that, last year I launched a YouTube channel and I knew that I wouldn't have the energy to kind of create videos every week for the ongoing future or put out tons of videos as other people do. So instead, what I focused on doing, I did a three-month sprint of creating these weekly videos. I made them very foundational to the stuff that I talk about, content marketing, repurposing content and then there's a little bit about email marketing and marketing automation in there too, since a lot of what I help clients with is actually less repurposing content in more public places to get more attention, but actually using marketing automation to use content they already have to nurture leads. So I have about just 20 videos there that I put out weekly and then I stopped creating new videos and I've pretty much just been repurposing that content for the nine months since doing different blog posts, whether for my own blog or I also write guest posts for other people that often embed two or a link back to the blog. The videos I made, I do a lot of that. I've broken them up into shorter videos to grow a Facebook page and other social media channels for myself. I have built evergreen automated email sequences so that when someone signs up for my list, they got like my sales funnel for one of my ongoing workshops, ongoing on-demand trainings. But then after that, they start getting just some of my other really great content. I don't have time to write a weekly newsletter for that business and email marketing is a really core part of work writers since it started out as a newsletter. So instead I kind of have automation working for me; that's all just repurposed content. And so yeah, I just created that foundational stuff that I needed. I covered the topics that I needed to cover and now instead of just talking about the same thing over and over again, I'm just using that content in different ways Shane: Yeah, why not? So when you do like automation and stuff like that, do you write all those emails or do you have somebody that you work with or what about the setting up the automation, is that something you do as well? Brittany: It depends. I have hired, when I say I hire people project-based, a bunch of the times it has been... I've written the content in a Google doc and I did not feel like putting it into my own converted accounts. So I have hired help with that before. The most recent sequence that I wrote, that is one that I'm doing myself. Just since now I'm kind of saving up and trying not to do a lot of project-based work in order to save up for someone more ongoing. So yeah, both ways. I am pretty good with technology. As I said, in the early days of Work Brighter, it was actually really technology focused and I've just always loved tech and I love teaching myself the ins and outs of every app. So I kind of tend to become a power user of whatever tool that I use. Shane: You go all in. I like it. Brittany: Yeah. My mom has always said that I have two interests levels; disinterested or obsessed and that's very accurate in my career as well. Shane: Yeah, it's so funny. I mean, obviously, I think we have some of the same personality traits, I'm the same way. Like when I go all in on something, it's like you just have to move out of the way. Like I'm literally going all that. But once again, if I'm not interested, you'll know really fast. I'm not like, oh, let me try to hold on. I'll just tell you if this is not for me, it's not it. With clients that come to me, if I'm not interested or it's not a good fit for me, I'll tell him fast and they're like, well, don't you want to get more information? I'm like, no, it's just not a good fit. Like I'm okay. Like it's just not, or I'm telling a client money's not the issue right now. Let's talk about your projects, I'm excited about it, right? I want to know more about it and, obviously, you can hear it in my voice whether I'm like, ah, man, you know our ya, hey, sounds good. Let's talk a little further about this. I tell you, I have to be impressed with it. So with the amount of content you put out and all that kind of stuff, it kind of blows me away that you're a one-person team with outsourcing some stuff to help out; what's the work-life balance? Because you've also kind of touched on that you've got some potential health issues and we don't need to get into that if you don't want to. Obviously, that's up to you but tell me how you do it? I mean because obviously, work-life balance and you did say at one point you were really burnt out. Which there was a point in my life, this was a different business that I had 130 employees and I was almost 230 pounds. So I was probably 20-25 pounds heavier than I am now and I wasn't working out. I was eating cupcakes, not really, but just eating really bad and just a very unhealthy life and I've done things to change that now. But I've done that because I have a team and so I delegate and so I don't have to deal with as much. What have you done differently? I feel like a mom, like what have you done to make your life healthier, Brittany? Give us your work-life balance, what are you working on there? Brittany: As I said before, I moved away from the phrase working smarter, but that really is what it's about. I just try not to focus just on working, I focus a lot on life too so I know that a lot of my best work moments and developments will come from things outside of my business. So I go for walks after all of my dance classes since whenever I get out of a dance class, I'm just super inspired. So I actually go for a walk with voice memos open on my computer or on my phone so that I can take notes of any ideas. So I've learned this the hard way though, that the best thing that you can do for your job and for your work is to step away from it. And again, the hard way and through lots of doing it wrong. I have learned my body has limits and my brain's limits with that. It did take some really, really serious flare-ups of what I now realize was a chronic illness, but at the time didn't. And so that whole diagnosis process, I was also just very driven and stubborn and refused to cool it from any of my side projects while I was going through the whole diagnosis and constant flare-ups and burnout. So even like at my most burnt out moment, I was super, super overextended and overworked. But no one was overworking me because it was like hobbies. At the time I was working full-time for Mention, I was just starting to do freelance writing. I was starting Work Brighter and at the time back then, I also had a romance book review blog that I was actually kind of a thought leader in the book blogger and book publishing space. I was actually like traveling to conferences and the publishing industry and like speaking and stuff like that and I didn't see the need to back off from any of that. Even when I was going to the hospital like more than once a month, I don't know why it didn't add up. Thinking back now, like that sounds so stupid to say like, oh, I didn't realize that going to the hospital once a month and traveling once a month did not... Shane: Correlation there. Brittany: Yeah. It took me so long to realize, but because I was so focused on the hustle. Shane: Yeah. Once again, there's a lot of parallels with you and I. There is that thing that you don't see. For me, there's not an off button. And it was really hard to have that off button because for me, it was just you work harder, not necessarily for more money. I mean sometimes it could have been, but mainly it was just because I wanted to do more stuff. I liked what I was doing, I liked what I was working on, I liked where my career was going, I liked the direction I was going. And with my other business I talked about when I was heavier, it was a really, really stressful business. It had something to with marketing, but it was in the real estate space. It was a long time ago. Anyway, it was a pretty crazy deal. But I had 130 employees and so I learned a lot through that whole process and I would just never do that again. And I was working at that time, probably 18 hours a day and that would include weekends, you know? And that was a deal where I didn't see my son as much as I wanted to. I didn't see my wife as much. Like I to this day question why my wife is still with me. Not in a bad way. I wasn't like abusive or an alcoholic or anything, but it was, I was so fixated on work. She'd be like, hey, can we do this? And I'm like, I'm working; you know I'm working. Well, obviously that's all you're doing at this point. And so I was very, very fixated on making great money. But the problem, what I realized, and this was when I was younger, I want to be a millionaire by a certain point. That was my goal because I was money driven. And then it's like when you get to a certain point, that's not my goal these days. Like with clients; I look at a client and like, am I excited about the project? Money is a factor, but it's not my number one factor. So I look at things and go, is this going to be fun. Am I going to enjoy doing this? If I'm not, then really, I don't care how much money they want to offer me, you know, unless it's millions, which if you have millions, then please reach out to me still, we can still work something out in the middle. But you know, for the most part, it's not. I mean, I want it to be enjoyable. I want it to be something where I enjoy working on it. And so I think that's just what I've learned over the years. I mean, like I said in the beginning when I was younger, I would take on any project, if you had a dollar or no dollars or $1,000, $1 million, I would take it all on and decide, I'll figure it out, I'll do it, who cares? I'll just crush and figured out. And now I've learned through, I'm going to say through wisdom, which is a strong term here that it's like delegation and how do I have that more work-life balance. Which I think for somebody like yourself and myself where I'm very motivated and always not a big fan of second place. I'm not competitive. I like to be able to do stuff, I want to go out there. I'm also very open about what I do like in the sense like if you said, hey Shane, how are you making money? I would tell you and I would give you the equation and I would write it down. I'd say, hey, go do this. Like I'm not shy about the way that I do things. Even though I'm very competitive, I also don't have a problem. I like lifting people up around me as well. So I think it's something that I've always been that way and I don't know, it's just one of those things that life-work balance is always tricky because I know if there's anybody listening right now and you're working too many hours, you can either work smarter or brighter, right? I think brighter is probably more important than smarter at this point. So, I mean, I don't know. I just think that's the deal. It's important to have that because of my company that when I was telling you about, there was a point where my mom actually came to me and told me there was a point where that company got shut down. And this is a whole other podcast. Like I literally probably should write a book about what happened to me. This was like 10 years. It was a pretty, pretty crazy story. Crazier than the tattoo story. The tattoo was a small amount of time and it just had some pictures. This was like a business I had for a long time. But my mom actually said I'm actually glad that your business got shut down because I feel like if you wouldn't have, you would have had a heart attack and died. And I was like, oh, I mean that coming from your mom, you know? And I was like, man. It kind of tears me up just even talking about it right now because it was like, wow! It's kind of crazy. So anyway, so that's life, right? We grow and we go past there and now we figured out how to do things. Like I said, smarter, even brighter. So. Awesome. So are you a fitness instructor or you just dance? I know you've got some other stuff going on there; what else is going on? Brittany: Actually, in transition, I'm getting ready to teach my first class teaching; featuring my own choreography right now. So by the time this podcast airs, I probably will have taught a class. I've been dancing my whole life, I did teach back when I was a teenager. I taught little kids but I haven't taught in a while. I thought they have had three ankle reconstruction, so it was pretty decided that I was never gonna dance again. I was told that so many times, but when I moved to New York, I just loved being surrounded by the musical theater, the performing arts, the culture and I found this one studio that it's really more focused on dance fitness. It's not like the parallettes and big leaps that I did in competition's growing up and the stuff that my doctor said no to. It's such a great community called Broadway Bodies. It's really just kind of body confidence and mindset community. It's just changed my life in so many ways other than exercise. As I said, it makes me so creative. It has made me so much more confident and my business and about my body about so many things and it's just been a really great place that has changed my life. And so I'm trying to get more involved. I've done some of their performances. Like we've done a recital and I'm very involved in the whole community and yeah, a week from tomorrow I'm teaching my first class, just “Shoop,” by Salt-N-Pepa. Shane: What? Man! Good old song. Pepa, that's a little flashback right there. Who was it? Salt-N-Pepa and what's her name? Spindarella. Wasn't it Spindarella? Look at me, huh? Who knew that Shane was a Salt-N-Pepa fan, that's right; mark that down. Brittany: They're amazing. They're just so talented. So many great heads. And then the studio has done classes to “Push It” a few times. That's kind of like their biggest dance hit. But I've always wanted to dance to “Shoop.” Shane: That's awesome. Well that's good. We're looking forward to seeing some kind of Instagram Story on that or something. Brittany: Oh yeah, definitely. Shane: Yeah, for sure. Well, cool. So what's cool about what you got going on there is it puts in the dance and puts in fitness and I think what you touched on is that it also helps you from a creativity standpoint. And there was something you talked about earlier about walking and I had a traumatic event happened about two months. I'm not going to have you go into that because I feel like I just like traumatic Shane. Everybody's like, oh, this stuff that's happened to Shane in his life. I feel like I'm extremely lucky so if anybody's getting any other vibe other than that. But I used to walk and run quite a bit and I've had an issue with the lake recently on the situation. But what's funny about it is I just was looking at my Fitbit; I've done 27 million steps in like three years. So we'll talk about either I'm not working out or I'm going crazy. I was doing an average of like 20,000 steps a day, which is about 10 miles a day. So yeah, I know. So like I said, I'm either all in or I'm not all in. Like my Fitbit thing was like crazy. I have a Fitbit on right now even though I can't own them too far. Yeah, right. I mean that's it. So it's funny because one of the reasons I'm telling you that is because I really miss that side of it because I did the same thing. I didn't do audio, but I would take some notes and stuff like that. And I can't tell you how many times I almost fell on my face because I was taking notes and not looking ahead and almost got hit by a few cars but I survived. So here we are but it is, I really do. I think that's when we talked about the balance of whether you work out, whether you dance, whether you do dance and fitness, whether you walk, whether you run, you have to have that. Google kind of, and there are some other companies that say, hey listen, go take an hour for yourself, go do whatever. And I think that's important. I think a lot of people miss out on that is the importance of doing something else. Like once you get sucked into the matrix-- my thing was like, well, I can't go work out because I've got work to do. Well, no-ish; you always have work to do. I mean it's never going to go away, so don't use that, there'll always be something more to do. Like there'll never be a day that I come in and I look at my to-do list and talk to my team and I go, you know what? I don't think we have anything to work on today guys. I mean, they would all lose their minds, like you gotta be kidding me. So for me, it's like you have to realize that, I can promise you that if you go do your dance thing for an hour and a half and you come back, the work will be there waiting for you. I promise you. Brittany: Exactly. And I'll be in a better place to do it. Shane: A thousand times better and in a better mindset and everything's going to be better. It's like, we've all had situations where you get really stressed out about something and it's like just step away from it. Brittany: Yeah. And there is science and that has been proven as to like how much our brains can do in a day or a week before it starts, like reaching the point of limiting returns or whatever that phrase is called. Where basically, it goes caput and it starts getting worse. And so do you want to keep working at that rate, where it just, your work keeps getting worse and less effective or do you want to go off and recharge? So I know I'm like such a mean person, but there are two means that have actually really stuck with me and one around self-care. One was that you can't go at more than 100%. So if you were working at 150%, that's actually a 50% loan from future you and you'd like gotta make up the difference and pay it back sometime. So you're borrowing energy from future you. It's not just like unlimited, you're going to be more tired later. And then another one was that we are so obsessed with recharging our phones every night for like eight hours. How much time do we spend obsessing over our phones' battery? What if we were that obsessed over our own energy and we were that good about recharging ourselves? Shane: Yeah, I think it's phenomenal. I haven't heard that before, but it makes total sense when you say it, right? I mean, my phone, I'm like over the top. Brittany: Yeah, we all freak out if it gets into the red zone below 20% but then we work ourselves down to like 2%. Shane: Yeah. Go fall asleep at the keyboard or something and be like, no, it makes sense. Oh, I always like to rest of my head on the keyboard and when I wake up my back feels amazing. I think it was kind of nice to talk about that because I think that is a huge issue. And what I guess the thing is, it's not an issue for me as much anymore, I have a lot better balance. And obviously, it sounds like you do too, which is needed. Brittany: I think most of us have reached it the hard way. And so that's what I want to help reduce with Work Brighter. Shane: Well, and that's the thing is that we've reached that. And the reason why we have our stories is that we did burnout and then people that are listening to this that haven't hit that yet, either A, you're going to listen to us and say, hey, maybe I need to change something or they're just going to go burn out. Right? I mean, because there are some people that they get that Aha moment like okay, listen to that; okay, now that makes sense. I have two people that at a certain point burnt out and then we're doing things brighter, right? Or smarter or whatever. But then you have the other person that says, you know what, Shane and Brittany, they sounded kind of weak, they work 18 hours a day, you could probably do 20. And it's like, okay, well you're going to be able to hold that pace for so long and there's going to be a point, just mentally, it might not be your head, it might be your body or it might be your body and it will be your head. The thing is that something is going to give, right? There's going to be a point where you just have to have that work-life balance. And so that wasn't really the reason why I wanted to chat with you, talking about my tattoos or anything crazy like that. But I think that is an important thing, especially because you've had some stuff with chronic illness and I just had some stuff recently where as I said, still feel really blessed in life and still feel very fortunate with my team that I have and what we're able to do in life. But it's just crazy. You know? It's kinda crazy how this whole thing, this whole life thing works out. Brittany: Yeah. And I mean one in five people in America at least has either mental or chronic illness and especially with mental illness, the rate is so much higher for entrepreneurs and people in startups. And I think it's because the same things that are kind of responsible for certain mental illnesses, I feel like the same personality traits are what make us want to go work at a startup or work in a high stakes career. And so it's really important to learn that about yourself and learn how to manage it. Shane: Yeah, I think that's an important point. So let's talk a little bit more about content because I know they're gonna be like, what about Shane and Brittany and they seem like awesome people but… So tell us about content marketing. So if there were some tools you can't live without, like if I was doing an expert roundup and said, hey, tell me three tools that are in your content or was it tool chest, what would be those three tools that you can't live without? Brittany: I love Air Table for just everything; planning and getting thoughts out, organizing ideas as well as like editorial calendars, just project management. It's so flexible and it can do so much. So I feel like I used to use tons of different tools and a lot of that has just moved into Air Table over the past year or channel. And I'm definitely, I like to call myself a digital minimalist, use as few tools and apps and stuff as possible and just keep it simple and air table has been great with that so I love that tool. I also love Go Schedule in terms of marketing, project management. I love project management and just organization and planning, I love to geek out on that stuff. And so I think that they're really great for that and really just focusing on marketing processes. They have great calendar features that make managing editorial calendars for multiple channels and social media profiles really, really easily. And their real key feature is great because I've talked about how I love automation and repurposing so that their ability to work that into your social media calendar is awesome. I love notebooks, physical notebooks. I don't think that any digital will ever be able to replace that. Again, I like to dig into productivity, science and read studies and a lot of stuff is just like a lot of brain stuff happens faster when we're writing versus typing. So almost all of my content starts off on paper. So I have an outline, I have my own little finicky writing process and it always starts off with a certain type of outline on paper and then I build it out in Google Docs. Shane: That's awesome. I know it's always so hard because I'm kinda the same way. Like I have all the fun software but then I have the posted notes everywhere and this and that and I still have to write down my to-do list even though I can have it on my screen too. So have you ever tried Evernote? Like where you can write it and then it goes to Evernote? It's just not the same. I mean is it? Brittany: No, it's not the same for me because for me, it's the act of writing and stuff like that and it's like the hand motion and I read up on it and it's like literally proven science that I'm not going to argue with. I'm just going to enjoy getting to buy a bunch of cute notebooks. I definitely think that once your business or job gets to a certain point, you can't just do things on paper anymore so I do have project management stuff built out for further into the future and Air Table and Dishona and stuff like that. But then everything always starts on paper. That's where I think things out. That's where also I think the physical act of writing something down every day like my to-do lists are my highest priority to do list is at least the part that I write down. It's so important because like once I start working, I navigate away from the digital to-do list open to my actual work. And so it's really easy to be like out of sight, out of mind. But by writing something down and also having that planner sitting next to me, it's like a physical reminder of like, hey, Brittany, here's this week doing, what's that Facebook tab right there? Shane: It's funny. So Air Table is something that's always been really intriguing to me because my team uses Slack, we use Trello and then we use Google drive docs and so it's funny. So Air Table; every time probably watched the video a thousand times and I just keep looking at it. It seems so awesome. Yeah, I feel like it's, not open source, but I mean in the sense that it's like there's so much functionality to it. I'm just trying to think how my team would make that transition. So you use Google drive doc and that so is that mainly just for your project management type of things or like what do you use Air Table for? Brittany: Yeah, so I use that for basically anything I would normally use a Trello board or a Google spreadsheet or also a lot of Evernote notes more. So I do still use Evernote for some stuff like brainstorming and things like that. But in terms of like my official system and the things that like team members get access to when they're working with me, it's just pretty much all kept in Air Table these days. And I'm just a big nerd and I liked the ability to basically build your own dashboards in there as opposed to Evernote and Trello. They're amazing tools and it's not that they didn't work, it was just that, again, I like being able to do everything in one place. I like being able to build and really customized my own dashboard and project management system from the ground up. Shane: That's awesome. Yeah. I might pick your brain on a little bit about that because I've been intrigued. I just love the capability of it, you know, but it's also how it is, like anything else, it's like making that transition. Brittany: Yeah. It's a big move. Shane: Yeah, it is. Well, and if it was just me, I have a 31 person team but that doesn't mean it can't happen. Like I don't ever want to be the company that's too big that we can't pivot to do something that's better. I always want to make those processes better and improve. And that one, I've talked to a few of my team about it. We've, oh yeah, sounds good. And I'm like, okay, I might be one step closer because of this conversation, jumping on it and checking it out for sure. So I think we're getting down to the end of this little podcast here. So I'm going to ask you, what is the weirdest thing that's happened to you personally that you can share, obviously, and what is the weirdest thing that's happened to you from in your business life? And maybe there's not something, your business that has happened that's too weird, but is there anything that's like people would go like, oh, there's just one time that this happened in there. And if there isn't anything that's cool too. I'm just trying to keep things a little more exciting with the podcast stuff. Brittany: I don't know about like weird, I know embarrassing. On the topic of dance, I've been dancing since I was a year and a half-year-old. And so we actually lied about how potty trained I was when I first started dancing. You weren't supposed to go into class until you were potty trained. And I was a year and a half, I'm not ashamed to say I was not. So the spring show all came around and I was up on stage and all of this is on video because it was the dress rehearsal and my mom was videoing and she was so distracted trying to like use the camcorder that she didn't notice that I was on stage. I had stopped dancing and I was going like mom, mommy. And then all of sudden you see me run off and then you see the studio director run on with a mop so that happened. Shane: Was that traumatic? But, obviously, you remember that like it was yesterday. Brittany: I don't remember it exactly so much. I watched the video and I danced at that same studio my whole life until I was 18 and so they never let me live it down. The director holding the mop was our everyday life. So I remember it more through the retelling of other people but yeah, that's the thing. I feel like that's part of the reason why, despite being an introvert, I have no problem going on stage or doing webinars cause I've already peed my pants on stage; how much worse can I do? Shane: That's half the battle. I've never peed on a webinar but if I do I'll make sure to reach out to you for support because I think you've already been through something somewhat similar. Obviously, the very younger age, I am 43 and you were a year and a half so I don't know if there's gonna be too many parallels there, but I understand the struggle is real. Brittany: Yeah. Oh my God. So I can't say no to any stage or performance opportunities because the worst has already happened. Shane: Yeah. You've already got that out of the way. That's good. That's good. Okay. Brittany: Oh, I also, one time it was, I started dancing again too soon after ankle surgery and everyone was really nervous about whether my ankle would make it through the recital or not. And it did and so we celebrated. And then when I went out to take my walk during the rally, I went down and I ended up having surgery again a week later. So I made it through so much dancing but it was the walking that did me in. Shane: It's always a thing. That's the thing now, like for me, if I have an issue with my back, it's because I use my leg to move my shoes or something and it'd be the lightest thing possible, but yet I can go to CrossFit and dead-lift 200 pounds or something. Brittany: Yeah, I pulled a muscle sneezing on time. Have you ever done that? Shane: I have. Brittany: It sucks. Shane: And you're not, I'm saying older, like we have some connection that we don't. Brittany: I have got the health issues that---honestly like I have arthritis, so... Shane: Yeah, but you're going to make it through all that. Brittany: My body is so much older than the years it's been on earth. Like I have old people problems already. Shane: That's all right. You'll get through it as you do. The unicorns will always unite and always survive. Unicorns have been around for millions of years. They've always been fine. Brittany: We're like dinosaurs. Shane: Yeah, totally. But except they survived. So Brittany, if anybody needs to get in contact with Miss Brittany, how do we go about doing that? Brittany: I'm pretty much on all of the social media pretty frequently. My handle is “thatbberg” and you can also check out my website at BrittanyBerger.com. Shane: Awesome. And then what about the other one? What about Work Brighter? Brittany: Yeah, you can check that out at WorkBrighter.co. No dedicated social media for that yet, but maybe by the time you hear this, there will be. Shane: Absolutely awesome. Awesome, awesome night. Thank you for everything. Thanks for doing the interview, and I'm sure we'll be in contact soon. Brittany: Yes, sounds great. Thanks so much for having me. Shane: All right, take care. Brittany: You too. Bye.