Challenges and Tips for Marketing Automation with Mike Korba, CCO and Co-Founder of User.com

TODAY'S GUEST

Mike Korba

Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade. At User.com, Mike combines experiences from various business areas with his interpersonal skills. He’s helped numerous online businesses from ecommerce businesses to entire B2B sectors. His company, User.com, helps with omnichannel marketing, marketing automation, and data collection.
WEBSITE: User.com

YOU’LL LEARN

  • Delivering an all-in-one tool
  • What is marketing automation?
  • Importance of personalization

Key Takeaways

[0:24] Challenges of Marketing Automation

[2:13] Migrating to User.com

[6:30] Tips for Implementing Marketing Automation

[11:32] Future of Marketing Automation

[15:10] Success Story of User.com

[20:40] User.com’s Growth Story

Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.
In this episode, he talks about the biggest challenges that brands face when it comes to marketing automation. He also shares some of the most insightful tips on how to implement it well.

He also explains how you can migrate from another CRM to User.com and talks about marketing automation’s future.

Listen to the episode for more details!

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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