When it comes to online visibility, you can’t ignore search intent. After all, search engines will notice your content only if you write it based on what users are searching for. Chris Dickey believes that all marketers need to focus on search intent to level up their online visibility strategy.

He also says that ecommerce platforms need to focus on the traffic that they can get from search. Currently, it’s not an area of interest for most platforms. But if they do shift their focus, it can be game-changing, he says.

To find out his reasoning for this argument, tune in to the episode!

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.