Chris Dickey is the CEO and Founder of Visably, a company that helps brands boost their online visibility. It is a patent-pending search analytics platform that believes in the intersection of SEO and PR. He is also a published writer, and award-winning filmmaker and blogger. Currently, he resides in Jackson Hole, Wyoming where he loves to explore the outdoors. When not working, you can find him skiing, fishing, or mountain biking.
- Why Search Intent is Important
- How Visably Works
- How Search Intent Can Impact ROI
- What’s in Store for Visably in the Future
[00:28] Understanding Search Intent
[05:01] Visably’s Work Process
[07:10] Connecting Search Intent and ROI
[10:54] Future of Visably
[13:50] Chris’ Dream Travel Destination
[14:53] Which Superpower Would Chris Like?
[16:22] How to Reach Out to Chris
When it comes to online visibility, you can’t ignore search intent. After all, search engines will notice your content only if you write it based on what users are searching for. Chris Dickey believes that all marketers need to focus on search intent to level up their online visibility strategy.
He also says that ecommerce platforms need to focus on the traffic that they can get from search. Currently, it’s not an area of interest for most platforms. But if they do shift their focus, it can be game-changing, he says.
To find out his reasoning for this argument, tune in to the episode!