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Creating an Effective B2B Marketing Strategy with John Bruno, VP of Commerce Strategy at PROS


John Bruno

John Bruno is the Vice President of Commerce Strategy at PROS, an AI-powered commerce platform that helps marketers dynamically price, personalize, and sell their offerings. He is an experienced marketing, product, and GTM leader, who has shaped the future of digital buying and selling. John has also helped retailers, marketers, and Fortune 1000 brands design their digital and customer engagement strategies. Previously, John worked as the Head of Product at Elastic Path and as an industry analyst for Forrester Research. He also frequently offers insights to renowned publications like Forbes, The Wall Street Journal, and others. John currently lives in Boston, USA.


  • How the Pandemic Affected B2B Marketers
  • How to Make Your B2B Products Stand Out
  • How to Run an Effective B2B Marketing Strategy


Listen as Shane Barker and John Bruno discuss how the pandemic affected B2B businesses.

John also talks about ways to create effective B2B marketing strategies and how you can make your products stand out.

And on a fun note, find out what John's superpower wish is and where he would love to travel after COVID.

Tune in!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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