Listen to Araks Nalbandyan and Shane Barker discuss the need for data-driven marketing and how agencies can leverage it to promote their brands.

In this episode, she also discusses the main challenges that agencies face with data-driven marketing and shares her experiences growing brands with a data-driven approach.

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Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.