Ready to be an Instagram Influencer? Get Started for FREE          Click Here
Webinar: How to create a winning content marketing process       Register for Free!

Email and SMS Marketing for Ecommerce Brands with Rytis Lauris, Co-Founder & CEO of Omnisend


Rytis Lauris

Rytis Lauris is the Co-Founder and CEO of e-commerce-tailored email and SMS marketing automation platform, Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and e-commerce field, Rytis was well-placed to do the same with his own company, Omnisend, which has grown to become a top-rated app in the Shopify App store without any outside investment. The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized e-commerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially e-commerce marketing, Rytis can deliver useful insights and actionable advice on all things e-commerce, email marketing, and entrepreneurship. He’s been featured on Forbes and the MarTech Series
WEBSITE: Omnisend



Rytis Lauris, the Co-Founder and CEO of Omnisend, believes that ecommerce brands can take advantage of email and SMS marketing to drive revenue.

On today's episode, he's also going to share insider tips on content personalization.

Email marketing alone is no longer effective enough to drive significant revenue for ecommerce businesses. Today, omni-channel marketing and personalization are the names of the game.

What does Rytis have to say about personalized messaging?

He said that personalization is a tricky thing. Personalization is not just adding the first name of your customers to your email marketing campaigns.

True personalization is based on automation. Instead of sending bulk messages, you send just one message (email, text, or push notification) to the right person.

Ecommerce businesses can create effective automated email sequences by using Omnisend.

Rytis’ advice? Start small, and then expand from there. Even small actions will start driving new revenue.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


Leave A Comment

More to listen

Issues (and Solutions) of Ecommerce SEO, According to Jeff Oxford, 180 Marketing’s Founder

Jeff Oxford, the Founder and SEO Director of 180 Marketing, joins Shane Barker to discuss the scope and challenges of ecommerce SEO 180 Marketing is a full-service ecommerce SEO company that uses cutting-edge SEO technologies to propel search...
Read More [...]

Challenges and Tips for Marketing Automation with Mike Korba, CCO and Co-Founder of

Mike Korba is the Chief Commercial Officer and Co-Founder of Usercom He’s been helping businesses with marketing automation for more than a decade In this episode, he talks about the biggest challenges that brands face when it comes to...
Read More [...]

Discussing Hashtag Marketing Mistakes with RiteKit CEO, Saul Fleischman

Listen to Shane Barker and Saul Fleischman as they talk about hashtag marketing In this episode, Saul talks about how he came up with the idea for RiteTag and how it has evolved over the years He also touches upon the best hashtag marketing...
Read More [...]

Subscribe to Our Marketing Newsletter