Rytis Lauris is the Co-Founder and CEO of e-commerce-tailored email and SMS marketing automation platform, Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and e-commerce field, Rytis was well-placed to do the same with his own company, Omnisend, which has grown to become a top-rated app in the Shopify App store without any outside investment.
The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized e-commerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially e-commerce marketing, Rytis can deliver useful insights and actionable advice on all things e-commerce, email marketing, and entrepreneurship.
He’s been featured on Forbes and the MarTech Series
Rytis Lauris, the Co-Founder and CEO of Omnisend, believes that ecommerce brands can take advantage of email and SMS marketing to drive revenue.
On today's episode, he's also going to share insider tips on content personalization.
Email marketing alone is no longer effective enough to drive significant revenue for ecommerce businesses. Today, omni-channel marketing and personalization are the names of the game.
What does Rytis have to say about personalized messaging?
He said that personalization is a tricky thing. Personalization is not just adding the first name of your customers to your email marketing campaigns.
True personalization is based on automation. Instead of sending bulk messages, you send just one message (email, text, or push notification) to the right person.
Ecommerce businesses can create effective automated email sequences by using Omnisend.
Rytis’ advice? Start small, and then expand from there. Even small actions will start driving new revenue.