Rytis Lauris, the Co-Founder and CEO of Omnisend, believes that ecommerce brands can take advantage of email and SMS marketing to drive revenue.

On today's episode, he's also going to share insider tips on content personalization.

Email marketing alone is no longer effective enough to drive significant revenue for ecommerce businesses. Today, omni-channel marketing and personalization are the names of the game.

What does Rytis have to say about personalized messaging?

He said that personalization is a tricky thing. Personalization is not just adding the first name of your customers to your email marketing campaigns.

True personalization is based on automation. Instead of sending bulk messages, you send just one message (email, text, or push notification) to the right person.

Ecommerce businesses can create effective automated email sequences by using Omnisend.

Rytis’ advice? Start small, and then expand from there. Even small actions will start driving new revenue.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.